Domestic Tourism Research Articles

Influence of Domestic Tourism Marketing Strategies on Post Covid-19 Hospitality Sector Recovery in Isiolo County

Influence of Domestic Tourism Marketing Strategies on Post Covid-19 Hospitality Sector Recovery in Isiolo County

Business Model Canvas (BMC) And Value Proposition Canvas (VPC) Analysis For Whale Shark halal Tourism, Tarano District, Sumbawa Regency Solution To Formulate A Strategy To Increase Tourism Value

This research aims to find strategies to increase the value of Whale Shark tourism in Labuhan Jambu Village, Tarano District by using the perspective of whale shark tourism managers and related stakeholders using the Business Model Canvas (BMC) approach through nine channels. This study also looks at tourism value from a consumer perspective through the Value Proposition Canvas (VPC) approach from two aspects, namely the customer profile and value proposition. The sampling technique in this study used the Snawbal Sampling technique by identifying, selecting, and taking samples in a network or continuous chain of relationships. Meanwhile, data analysis used the Miles and Huberman technique which included data reduction, data presentation and conclusion. The results of this research to increase the value of Whale Shark tourism in Labuhan Jambu Village based on the BMC approach areThe whale shark tourism market segmentation is foreign tourists, domestic tourists anddiving/snorkeling enthusiasts, consist of online promotions via social media Instagram, direct promotions, participating in national events, whale shark festivals and collaboration with tour guides and travel tours, the major key partnership to maintain is travel agents, tour guides, fishermen, bagang owners, restaurants and hotels and the important Key resources consist of whale sharks, tour operators, supporting facilities and the Labuhan Jambu village community. Meanwhile the VPC results to solved the cunsomer provile including increasing Products and services for whale shark tourism are that visitors can see and swim directly with whale sharks, unique and rare tours, optimal service to visitors, provision of speed boats and complete diving/snorkeling equipment for visitor satisfaction.Pain Relievers consists of providing regular information about the appearance of whale sharks, limiting swimming time with whale sharks, providing speed boat access from Labuhan Jambu village, periodic efforts and programs to support whale shark conservation.Gain creators consist of tour packages and equipment for swimming with whale sharks, providing education on whale shark tourism to tourists, maintaining visitor trust by providing optimal service and mapping optimal times to meet whale sharks to inform tourists and related parties.

Wildlife charisma and pro-environmental behaviour：A perspective from self-transcendent emotions theory

The pro-environmental behaviour (PEB) of visitors is critical to wildlife and habitat conservation. Using self-transcendent emotions theory, this study extends the literature on PEB in terms of wildlife charisma. This study specifically investigates the impact of wildlife charisma on PEB by addressing the mediating role of the emotional experience of awe and moderating role of literary association. Data were collected from 364 domestic tourists who visited a red-crowned crane reserve in China, which find that awe mediates the impact of wildlife charisma on PEB. Findings suggest that literary association plays a positive moderating role on the relationship between wildlife charisma and awe. This study not only verifies the original theoretical framework of self-transcendent emotions but also enriches the understanding of the factors that prompt the experience of awe through natural beauty within this framework. By introducing literary association, it offers a more comprehensive explanation of the relationship from appreciating beauty to experiencing awe. Wildlife reserve managers should not only emphasize the natural beauty of animals but also consider the connection between relevant wildlife and local cultural elements. This can guide people to appreciate the beauty of red-crowned crane and, in turn, influence visitors’ PEB.

Tourism Destination: The Role of Beach Tourism Experience Affect Green Consumption on Parangtritis Beach Yogyakarta, Indonesia

Beach has become a part of tourism experience and it is one of the most important motivators for tourism. In order to attract tourists to come to visit, a beach should have a favorable image. Furthermore, nature and environmental awareness by tourists in a beach destination are also considered to be very important to influence the spread of positive green consumption towards a beach destination. However, in the context of tourist destinations, these concepts have never been empirically investigated. Therefore, the aim of this research is to extend the theoretical concepts and evaluates the empirical evidence of the relationship between tourism experience, connectedness to nature, environmental, green consumption towards Parangtritis beach. The result drawn from a sample of 226 domestic tourists in Yogyakarta (117 men, 109 women; age rage 18-60 years), between September 2023 and December 2023, show that tourism experience, connectedness to nature, environmental awareness and green consumption has a significant influence on Parangtritis beach. Furthermore, this study reveals that the development of a beach in a tourism destination is only possible if the beach is simultaneously developed into an attractive destination

Research on the Design and Development of Shenyang Qing Culture derivatives under the Background of Cultural and Tourism Integration

The current international situation is unprecedented and reflected in various industries, especially the recovery of the international tourism industry is still a very difficult process, in the face of the international environment, domestic tourism is not all a crisis, but crisis and opportunity coexist. Shenyang, as an ancient capital of one dynasty, integrates Manchu culture into cultural and creative derivative products and integrates it with modern design applications, and creates the urban cultural brand of "Shengjing", which is conducive to improving the popularization scope and publicity effect of Manchu culture, and improving the participation and interaction of Manchu cultural tourism. And can drive the development of qing cultural derivatives design industry.

Developing a thriving domestic tourism sector in emerging economies: a horizon 2050 paper

Purpose The purpose of this paper is to argue for the development of a vibrant domestic tourism sector in emerging economies as a means of moving towards a more sustainable tourism sector and achieving many of the goals outlined in the UNWTO’s 2030 Agenda for Sustainable Development. Design/methodology/approach It uses a perspective approach through a critical state-of-the-art review of selected domestic and international tourism studies. Findings This paper illustrates how developing such a sector will provide a range of economic and social benefits to emerging economies and their residents, as well as lowering the per-capita tourism carbon footprint of destination areas. Practical implications This study identifies policy initiatives that can be developed to help emerging economies transition from an international tourism focus to a more balanced focus. Social implications This study indicates the social benefits of developing a domestic tourism sector in emerging economies. Originality/value It equips national tourism organisations and small and medium tourism enterprises with specific actions for the use of tourism as a prosperity tool in the pursuance of these benefits. It, further, calls for a research agenda on investigating how emerging economies are uniquely progressing towards this global goal through thriving domestic tourism recognising that each economy is culturally different.

A Study on Tourism and Level of Satisfaction of Tourists

The project titled ‘A study on tourism services and level of satisfaction of tourists,’ is carried out with the main objective to analyse the tourists perception in terms of satisfaction on the existing tourism facilities and services. The study focuses on tourist satisfaction relating to quality of various tourist services such as food, transport, accommodation, etc. Poor and inadequate infrastructure facilities and management, non availability of basic facilities in tourist place, lack of domestic and international airport, inadequate transport system, lack of requisite hotel accommodation etc., make most of the tourist centres inaccessible to both domestic and foreign tourists. The satisfaction of a tourist is important for the success of the industry. Thus, the researcher took interest in researching this topic further.

THE WEEKEND TOUR AS THE PROSPECTIVE TREND OF RURAL DEVELOPMENT

Currently, the development of domestic tourism in Ukraine has now been officially recognized as a strategic priority. Statistics show that in many foreign countries, revenues from domestic tourism make up to 80% out of the total tourism type. Local tourism enhances domestic consumption and, as a result, it creates demand for local goods and services. Domestic tourism contributes to the development of related industries, even those considered unprofitable. The development of domestic tourism can become a source of financial income for the country’s economic system and stabilize the labour market. Therefore, the state and prospects of the development of the domestic tourism, the weekend tour, in particular, as a direction that will contribute to the development of rural areas in different regions of Ukraine, require detailed research. Khmelnytskyi region has prerequisites for the development of a weekend tour, namely: beautiful landscapes, unique flora and fauna, the presence of rivers, lakes and forests, protected areas, rich architectural heritage, low price for tourist services. In addition, there is a large number of tour operators in the region, developed infrastructure and repaired roads even in remote villages. The purpose of our article is to analyze the development of weekend tours as the prospective trend of domestic tourism development in the Khmelnytskyi region. The regional features of the development of weekend tours in Ukraine, in the Khmelnytskyi region, in particular, are revealed. An analysis of the level of implementation of weekend tours in the region is carried out. Recommendations for improving the organization of weekend tours in the Khmelnytskyi region have been developed. The authors of the article are convinced that the study and adopting the best practices of European countries in the context of a weekend tour will contribute to an increase in income from domestic tourism.

Importance of Hospitality Industry on Indian Economy

The Hotel industry in India has evolved remarkably over the decade and in effect parading quite a wide spectrum of benefits and opportunities for players of the service industry. The industry is statistically proven to have performed creditably countrywide and among its major cities. It is considered to a larger extent that the hotel industry flourishes on the wings of the tourism Industry. The Hotel and Tourism sector is considered among the top ten sectors in India. As a results of its contribution, the Hotel and Tourism sector attracted around US$ 9.2 billion of FDI between April 2000 and March 2016 as released by the Department of Industrial Policy and Promotion (DIPP). The demand for travel and tourism in India is expected to grow annually by 8.2% which is expected to put India third in the world. Travel and tourism in India also accounted for 49,086,000 jobs in 2010 (about 10% of total employment) and is expected to rise to 58,141,000 jobs (10.4% of total employment) by 2020. According to the Economic Survey of India the Indian Hotel industry accounts for USD 17 billion, 70% (USD 11.85 billion) which take their origin from the unorganized sector and the remaining 30% (USD 5.08 billion) from the organized sector. In 2000, India hosted only 2.6 million international visitors. By 2009, the figure had already increased to 5.13 million arrivals. Over the years, a sustained increase in the tourism industry with increase in number of foreign and domestic tourists has serve as a booster to the Hotel industry. This study makes an exploratory attempt to study the Hotel industry as it relates to India and analyses its contributory effects on the economy on the heels of the various reforms that have hit the country. The objectives of the study are to analyze and assess the performance of the Hotel Industry in India and to identify the challenges and setbacks of the industry. Data was collected primarily from secondary sources. The findings of the study revealed that there have been a substantial growth in operating performance indicators such as revenue and a decreased countrywide departmental expenses. It was therefore concluded that India's hotel sector has unequivocally entered the next up-cycle with impressive performance suggesting that players of the industry have the onerous responsibility and duty to capitalize on this and make the best out of the industry

Personalized Tourist Recommender System: A Data-Driven and Machine-Learning Approach

This study introduces a data-driven and machine-learning approach to design a personalized tourist recommendation system for Nepal. It examines key tourist attributes, such as demographics, behaviors, preferences, and satisfaction, to develop four sub-models for data collection and machine learning. A structured survey is conducted with 2400 international and domestic tourists, featuring 28 major questions and 125 variables. The data are preprocessed, and significant features are extracted to enhance the accuracy and efficiency of the machine-learning models. These models are evaluated using metrics such as accuracy, precision, recall, F-score, ROC, and lift curves. A comprehensive database for Pokhara City, Nepal, is developed from various sources that includes attributes such as location, cost, popularity, rating, ranking, and trend. The machine-learning models provide intermediate categorical recommendations, which are further mapped using a personalized recommender algorithm. This algorithm makes decisions based on weights assigned to each decision attribute to make the final recommendations. The system’s performance is compared with other popular recommender systems implemented by TripAdvisor, Google Maps, the Nepal tourism website, and others. It is found that the proposed system surpasses existing ones, offering more accurate and optimized recommendations to visitors in Pokhara. This study is a pioneering one and holds significant implications for the tourism industry and the governing sector of Nepal in enhancing the overall tourism business.

Measuring proximity tourism in Spain after the pandemic. An Origin-Destination Matrix approach

This work aims to provide more clarity around the concept of proximity tourism giving an overview of how tourist flows changed during the COVID-19 pandemic. The concept of proximity changed over the years in different ways. Indeed, if in the past it was understood only on a geographical or physical level, today it makes sense to talk about the different typologies of proximity such as cultural, political, and social. The economic crisis caused by the COVID-19 pandemic has led to the growing importance of domestic tourism. We use an Origin-Destination (O/D) Matrix approach, considering trips made to Spain in the three years 2019-2021. The idea is to build three matrices containing the coefficients of attraction. This is the first time that this methodology is used on Spanish data to understand the dynamic behind the different Spanish regions in terms of tourism proximity. This study is relevant in terms of political decision-makers and can bring to stimulate tourism within the national territory and encourage local mobility. Proximity tourism is a different way of doing tourism than foreign travel because it allows for greater sustainability in line with the needs of the time, turns out to be a different way of vacationing, and supports local destinations that are often vulnerable.

The Informal Economy: Contrasting Fiscal Policies and Legal Vacuum Issues in the Context of Albania's Tourism Sector

The informal economy sparks ongoing debates among economists and researchers, shedding light on its costs, benefits, and measurement challenges. In the context of Albania, this informal sector significantly impacts the country's gross domestic product, viewed by some as a facilitator of social welfare. However, in the current economic climate, the informal economy is seen as a hindrance to market competition crucial for Albania's economic development. This paper explores whether state policies and strategies aimed at economic growth effectively reduce unemployment and ensure income distribution, or if they inadvertently perpetuate informality. Focusing on the tourism sector, we examine how informality hampers the attainment of necessary standards in domestic tourism. Specifically, we highlight disparities in lodging taxes between Albania and other regions, posing challenges in cost estimation and potentially amounting to millions of euros lost in this sector alone.

Tourist destination choice on five priority destinations of Indonesia during health crisis

Destination choice is an important component of measuring tourism competitiveness. Although various studies have been conducted to analyze factors influencing destination choice, exploration during a health crisis (i.e. pandemic) has not been widely carried out. Besides, understanding the behavior of domestic tourists in choosing destinations during a pandemic can help tourism/destination managers prepare marketing plans to maintain destination resilience in facing a pandemic. This research was conducted to analyze the factors that influence domestic tourists in choosing tourist destinations during a pandemic. Five priority destinations in Indonesia with different characteristics were used as sample locations, while 609 domestic tourists from large cities in Indonesia were selected as respondents in this research. The results show that health and hygiene are the main factors in destination choice, while destination image and experience have no effect on tourist choices during a pandemic. Therefore, a perception of a safe destination with minimal risk of transmission needs to be built during a pandemic to increase the chances of tourists choosing a destination. This research is useful in building a tourism management strategy towards a destination that is resilient to pandemics.

Характеристика потенциальных угроз безопасности предприятий гостиничного бизнеса и меры по их противодействию

The development of interstate cooperation, accelerated scientific and technological progress, new tourist flows will intensify the implementation of unresolved issues related to the safety of vacationers at the hotel business. Moreover, the problems associated with potential security threats that need to be addressed in this area are not diminishing. And these are not only problems of improving safety, but a whole range of various complex issues, since domestic tourism has been continuously developing in recent years, and the hotel business is trying to keep up with it, in which there are many threats that require constant monitoring of the security situation. In the process of analyzing the problem, the author comes to the conclusion that today, in order to ensure the security of the clients of the sphere in question, and the commercial enterprises themselves, separate half-measures are indispensable. To solve all urgent problems, a comprehensive functioning mechanism is required, taking into account all measures in the area under consideration, covering the available forms and methods to ensure reliable protection of residents, staff, and other activities.

Развитие внутреннего туризма в России посредством принятия мер по поддержке разработки туристических маршрутов (на примере посещения объектов индустриального наследия Демидовых на Урале)

Establishing criteria for allot a tourist route the status of national importance and determining measures to support the implementation of such a route is an actual problem. It was revealed that the development of tourist routes of state (nationwide), interregional and regional significance allows the development of domestic tourism in Russia and the constituent entities of the Russian Federation, including public-private partnership in this area. It has been determined that the development of tourist routes for visiting enterprises with a deep history, such as factories of Demidovs as industrialists and statesmen, will become an effective component to develop tourism in Russia. As a result of the study, the authors come to the conclusion that such experience can be effectively applied in other Russian regions on the basis of their achievements in industry or traditional crafts which has each Russian region.

The Impact of COVID-19 on Attitudes towards Growth Capacity of Tourism Firms: Evidence from Greece

The aim of this study was to examine the overall impact of the COVID-19 outbreak on the growth capacity of tourism firms in Greece during the first wave of the pandemic. To this end, questionnaires were distributed in 548 tourism enterprises operating throughout Greece within different sub sectors (hotels, travel agents, restaurants, etc.) of the domestic tourism industry. Structural equation modeling (SEM) was employed for analyzing data. The results indicated that COVID-19 negatively influenced the growth capacity of tourism firms, which in turn affected their overall performance. In particular, the negative impact on growth capacity is reflected in dimensions such as managing economic losses and meeting financial obligations. On the other hand, factors such as psychological pressure and fear had no direct impact on the growth capacity of Greek companies during the first wave of the pandemic. A slight association between psychological pressure and growth capacity was detected, which needs further scientific investigation to be supported. Overall, the study highlighted how health crises influence the dynamics and operation of firms operating in the tourism sector, offering useful insights for addressing similar turbulences in future. In this context, domestic tourism authorities should take measurers for improving the growth capacity of Greek firms in periods of turmoil to ensure sustainability in the sector.

The impact of green finance policy on land ecological security: City-level evidence from China

As the phenomenon of ecological degradation increases, there is a growing body of research related to green finance, but no papers evaluating the link between it and land ecological security. Thus, this research calculates land ecological security using data from 158 cities in China's major grain-producing regions from 2012 to 2020. Taking China's green finance policy as an example, it applies the synthetic difference-in-difference method to analyze green finance's impact on land ecological security. The conclusions show that, first, green financial policy implementation has contributed to the improvement of land ecological security by 0.154 units. This result still holds after a series of robustness tests such as parallel trend tests, dynamic effects tests, and placebo tests. Second, mechanism analysis finds that green finance affects land ecological security through three paths: agricultural scale management, agricultural technological progress, and eco-industrialization. Third, in terms of the sub-dimension of eco-industrialization, green finance promotes domestic tourism revenues, agriculture, forestry, and animal husbandry, while its impact on international tourism revenues and fisheries is not significant. The results herein confirm the role of green finance in securing ecological security of land. Future research will further enrich the indicator system of land ecological security as well as excavate the boundary conditions for green finance in order to promote land ecological security.

Natural or Reclaimed Coastal Areas? The Role of Environmental Awareness in Supporting Coastal Ecotourism

Objective – This study was undertaken to analyze the relationship between perceived negative impacts on land reclamation (LR) and support for coastal ecotourism within fishing communities (CE), with environmental awareness (EA) as the mediating variable. Methodology – This study utilized a convenience sampling technique to distribute questionnaires to 400 domestic tourists in coastal areas. Data analysis was conducted using Hayes’s PROCESS in IBM Statistical Package for Social Science (SPSS v25.0). Findings – Results showed that LR had a direct effect on CE [β= 0.183; 95% confidence interval (CI) 0.095–0.270; P= 0.000 <0.05]. Furthermore, a statistically significant indirect effect between LR and CE via EA was also observed (β= 0.269; 95% CI =0.192–0.351; P= 0.000<0.05), indicating partial mediation. Novelty – These findings highlight that EA is important and essential to be promoted when considering sustainable development in both land reclamation and coastal ecotourism in fishing communities. Affected communities, usually with high environmental awareness, will comprehend the impacts of land developments and react to conserve the environment. In this case, as significant stakeholders with high environmental awareness, tourists are more inclined to support ecotourism, advocate for environmental conservation, and preserve local fishing cultures for appreciation. Type of Paper: Empirical JEL Classification: Q5, O13, P28, R5 Keywords: Sustainable development; land reclamation; coastal ecotourism; environment awareness Reference to this paper should be made as follows: Mahyudin, M.N.H.B.M; Kamaruddin, H; Hassan, M.S. (2024). The Legislative and Governance Framework of Wastewater in Malaysia, J. Bus. Econ. Review, 8(4), 38–47. https://doi.org/10.35609/jber.2024.8.4(4)

The role of celebrity involvement in influencing domestic tourists’ intention to visit Tanzania’s attractions: attitude as a mediating variable

PurposeAlthough previous studies have examined the influence of celebrity involvement in behavioural intentions, the role of celebrity dimensions such as attraction, self-expression and centrality in influencing tourists’ intention in the context of developing countries such as Tanzania remains largely unaddressed. This study, therefore, examined the relationship between celebrity involvement and domestic tourists' intentions to visit tourist attractions, attitude being the mediating variable.Design/methodology/approachA questionnaire was self-administered on a convenient sample of 279 domestic tourists in the Tanzania’s four largest regions, namely, Dar es Salaam, Mbeya, Arusha and Mwanza. Employing a quantitative research approach, structural equation modelling was performed to test the cause-and-effect relationships between celebrity involvement and tourists’ intentions before testing the mediating role of attitude in such a relationship. Confirmatory factor analysis was also performed to test the measurement models.FindingsAttraction emerged to be the main determinant of the celebrity dimension that significantly influenced domestic tourists’ travel intentions, whereas attitude partially mediates such a relationship. Moreover, Bongo Fleva musicians, particularly Diamond Platnumz, one of the leading celebrities in this genre, were found to influence most of the respondents’ travel intentions – he posted a picture on his Instagram account of him touring the Serengeti National Park.Research limitations/implicationsThe study focused on domestic tourists residing in four of the Mainland Tanzania’s largest regions, hence excluding those residing on the islands of Unguja and Pemba. Due to cultural differences, including the islands not only could unleash new perspectives on celebrity involvement dimensions but also could have introduced new determinants of travel intentions.Practical implicationsThis study offers guidance to tourism businesses on designing their marketing campaigns that they should harness celebrity’s attractive qualities effectively. The focus should be directed not only towards linking destinations with celebrities but also on stimulating positive perception of those destinations, aligning with the attitudes of their followers.Social implicationsThe study has set out a new perspective for researchers, practitioners and tourism businesses to refine their promotional strategies and for academicians to gain a deeper understanding of visitor behavioural intention dynamics.Originality/valueThis study has proposed and verified that attraction is a dominant determinant compared to self-expression and centrality in explaining tourists’ travel intentions and attitudes, which play a significant role in explaining such a relationship. Although the study employed a modified theory of planned behaviour in a celebrity involvement study, the findings have broadened the understanding and its applicability in the context of a developing country.

Compare Means Analysis of Domestic Tourists Habits: Daily Actions and Vacationing Actions in Rural Destinations

The concept of sustainability should be followed by all tourism destinations in Indonesia to ensure the balance of ecological, social/cultural, and economic impacts on all. One of the main concerns of the sustainability is the maintenance of environmental aspects, which can be measured in many ways, human behavior being the key to that. Therefore, initial profiling of tourist behavior can be a great start and can be applied to all tourism destinations in Indonesia. By knowing the general behavior of tourists (daily and vacationing behavior), local managers may adapt environmentally friendly tourism activities, which will actually increase the demand side (tourists). The findings of 134 respondents in this study show not only a comparison of each respondent’s profile but also a connection to previous related studies. Thus, future research may cross-examine the profiles as well as check their relations simultaneously.
 Keywords: daily actions, vacationing actions, rural destinations, domestic tourists, compare means