Domestic Tourist Flows Research Articles

Investigating the Potential Impacts of Mega Archeological Projects in Egypt

Cultural tourism has gained considerable prominence as a tool contributing to the social and economic development of countries. This paper investigates the potential impacts of recent mega archeological projects in Egypt. Three main questions are addressed in this study, including 1) How do stakeholders perceive the importance of mega archeological projects in Egypt?, 2) What are the potential economic, social, and environmental implications associated with mega archeological initiatives in Egypt?, and 3) How to utilize mega archeological projects to upscale Egyptian tourism? To provide answers to these questions, international experiences highlighting the return on cultural heritage investments are reviewed, and a quantitative survey is designed based on the triple bottom line approach. The findings of this study reveal that stakeholders recognize the foremost importance of the recent mega archeological projects in Egypt. This importance can be reflected in the role of such projects as an effective strategy to reinforce the competitive advantage of Egyptian tourism, enrich economic growth, support inclusive community development, and contribute to sustainable development. Also, the results indicate that the recent mega archeological projects can contribute to the tourism recovery in Egypt by attracting more purposeful cultural tourists, who are wholly motivated by culture, encouraging non-cultural tourists to partake in cultural activities, promoting domestic tourism flows, maximizing tourism contribution to GDP, and providing more job opportunities empowering women and youth. This paper concludes with proposed actions that can assist in utilizing the mega archeological projects for upscaling Egyptian tourism.

The Development of Travel and Tourism Industry in Iran

The article presents the results of scientific research devoted to the study of tourism in the countries of the Far East, obtained at one of its stages. The purpose of the article is to characterize the state of rural tourism in Iran. The article shows how the attitude to tourism has changed in this country, uncovering the main reasons for the growth of domestic and international tourist flows in recent years. There are several areas of rural tourism in Iran, which include visits to historical villages and free trade zones, camping in nomad tents, recreation in parks and natural resorts, and trips to the desert. The main research findings of the authors demonstrate the problems facing rural tourism in Iran and identify the risks that arise in this sector of the economy.

Functioning of tourist business enterprises in the context of rural development

The subject of the research is the peculiarities of the functioning of tourism business enterprises in the context of rural development. The purpose of the article is to analyze the resource potential, conditions of organization and foreign experience of rural green tourism enterprises, assessment of the effectiveness of tourism and agricultural activities in rural areas. The methodological basis of the article is the methods and approaches of economic, institutional and sustainable development theory. In particular, systematic and holistic approaches, methods of analysis and synthesis, structural modeling were used; monographic; abstract-logical. The results of the article. It is determined that socio-economic resources of rural green tourism enterprises are understood as labor resources, accommodation facilities, separate utility rooms, machines and equipment or devices, production and technological processes (wine, food, oil and fat, fruit and vegetable canning, etc.), certain productions and activities growing flowers, medicinal herbs, farm animals, picking fruits and berries, mushrooms, honey production, fish farming, etc.) as sightseeing sites or tourist attractions. It is established that the tendency to increase the influence of tourism and resorts on the dynamics of economic and social development of the region is maintained by increasing domestic and foreign tourist flows, as well as increasing revenues from tourism to the local budget. It is substantiated that the assessment of economic efficiency of rural green tourism enterprises should be carried out on the basis of the volume of services provided by them, the costs of their implementation and profits. Field of application of results. The obtained results can be used in the process of further scientific study of an important problem – improving the efficiency of the market of tourist services and rural green tourism enterprises. Conclusions. It is established that rural green tourism enterprises in the leading countries of the world have developed significantly, and their number is 10.0-50.0 times higher than the number of domestic ones. Thus, rural green tourism is a mass activity, employment and income of rural residents. Therefore, in European countries, it is seen as an alternative to agriculture, where the number of employees is constantly declining due to automation and digitalization, and its support has become a state program. It also provides recreation for almost 1/3 of all tourists. Therefore, it is important to implement the most effective areas of experience in rural tourism in Ukraine. This is the organization of thematic annual advertising campaigns for rural recreation with state and regional support; indirect state support in the form of non-taxation; development of pilot projects for the development of rural green tourism for individual rural areas; combining rural green tourism with gastronomic, cognitive, etc. types of tourism; strengthening the greening of rural green tourism.

From mine industries to a place of culture, tourism, research and higher education: case study of the great mine Serbariu

PurposeThis study aims to explore how closed factories could be transformed and provide a path for sustainable development for a territory. The authors focus on the case of the Great Mine Serbariu, located in Carbonia (Sardinia), which used to be the largest coal mine in Italy between 1939 and 1964.Design/methodology/approachThe authors adopt a qualitative research design based on an exploratory single-case study, drawing on interviews with the main stakeholders, on a survey conducted among 5,158 visitors, and on administrative documentation of the City Council.FindingsThe analysis of the Great Mine Serbariu case showed that the regeneration of an exhausted mine serves a model of sustainable development, especially for the redevelopment of other urban and industrial degraded areas. The Great mine Serbariu was restored and turned into a place of culture, tourism, research and higher education, with the Italian Cultural Centre of Coal Mining (ICCCM) establishing its headquarters in the heart of the former mine. It attracted almost 220,000 visitors, generating both domestic and international tourist flows and making an industrial heritage a real resource for the area.Originality/valueThis article advances the authors’ understanding of how closed industries could become an instrument for sustainable development on the social, economic, touristic and cultural levels. This study would help local governments with examples to enhance the historical resources to create a new identity that led to a sustainable development of an urban landscape, and to create networks with other comparable museums all over Europe to better exploit the touristic and cultural potential.

СРАВНИТЕЛЬНЫЙ АНАЛИЗ ДИНАМИКИ ВЪЕЗДНОГО И ВНУТРЕННЕГО ТУРПОТОКОВ В СТРАНАХ ЕВРОПЫ В 2020–2021 ГГ.

The global transformation of tourist flows that occurred in 2020–2021 due to the COVID-19 pandemic requires a more detailed study through the prism of the geography of tourism. The main indicator of the tourist flow dynamics used in this study is tourist arrivals according to hotel statistics. The indicator ‘tourist flow recovery index’ (TFRI) is proposed, calculated on the basis of monthly data on inbound and domestic tourist flows for 2019–2021. The calculation results are presented for all major European countries in the form of a table with a color scale. This method allows one to assess the degree of the tourist flow recovery, to carry out periodization, and also to compare different European countries with each other. There have been distinguished 6 stages of reduction and restoration of tourist flow: the beginning of the pandemic, the first general lockdown, the first restoration of the tourist flow, the second lockdown, the second restoration of the tourist flow, and the Omicron wave. After the first general lockdown, in the face of fairly strict restrictions on entry and exit from the country, the inbound tourist flow recovered weakly and for a short time. The volume of domestic tourist flow in many countries during the recovery periods corresponded to or even exceeded the level of 2019. The second lockdown, announced in most European countries, led to a second collapse in the inbound tourist flow, but the domestic tourist flow remained, albeit to a lesser extent. The second recovery took place against the backdrop of mass vaccinations and the spread of the Delta strain, which delayed the easing of restrictions. The Omicron wave did not lead to a new mass lockdown, but reduced the pace of the tourist flow recovery. The recovery of the inbound tourist flow went faster in the microstates, in Turkey, Albania and Kosovo, of the domestic tourist flow – in the small countries of Europe with a high share of tourism in their GDP. An analysis of the relationship between the TFRI and the stringency index (SI) made it possible to identify groups of countries where restrictions did not have a direct impact on the reduction in tourist flow. Possible reasons for their deviation from the general trend are described.

Tourism and hospitality industry development in the Ukrainian economics strategy of post-conflict reconstruction

The article is devoted to improving the vectors of strategic development of the tourism and hospitality industry in armed conflicts and post-conflict recovery and optimizing possible measures to coordinate the activities of major players in the tourism and hospitality industry to justify trends in further postwar recovery. The negative consequences of the armed conflicts in the sphere of tourism and hospitality are systematized, the main obstacles to the development of inbound tourism in modern realities are identified, the state and features of tourism in Ukraine in military and postwar realities are studied. It is noted that the development of tourism in Ukraine was negatively affected by the events of 2014, which in 2022 due to full-scale invasion had a very negative impact on the tourism business and hospitality industry, which requires the development and implementation of anti-crisis measures by Ukraine. Currently, domestic tourist flows in Ukraine are expected to decrease, and the reason for this is the decline in the purchasing power of citizens due to the military conflict and the impact on the economy and social sphere of the country. Emphasis is placed on the fact that there are many countries in the world when, after large-scale hostilities, the tourism industry was rapidly recovering and developing. The experience of post-war restoration of tourism in the countries affected by the wars: Croatia, Cyprus, Georgia, Israel is analyzed and the use of these countries experience in the restoration of tourism in Ukraine is proposed. It is noted that the tourism industry and the hospitality industry should be the locomotive of the postwar economic recovery of Ukraine. The fact is emphasized that a fundamental renewal of Ukraine’s tourism branding is needed, which will be based on the safety and protection of tourists, as well as the formation of the image of a safe country.

Изменение рекреационно-туристической нагрузки на природную систему в условиях COVID-19

The tourism industry of the Kaliningrad region is one of the most dynamically develop­ing components of the regional economy. Before the COVID-19 pandemic, the region's tourist volume was formed mainly due to external tourist flows. With the onset of the pandemic, there was a fear of an increase in the crisis situation in the industry, caused by a sharp de­crease in the number of tourists visiting the region from other regions of Russia. The main purpose of the study was to analyze the dynamics of domestic tourism in the Kaliningrad region for the period from June to August 2020. It was found that despite the restrictions that arose during the COVID-19 pandemic, the domestic tourist flow has almost completely re­placed the external tourism. The main conclusion of the work is the unpreparedness of indi­vidual elements of the tourist infrastructure for a sharply increased flow of tourists. This, in turn, entails an increase in the anthropogenic load on natural ecosystems, which was shown by the example of the Curonian Spit National Park.

АНАЛИЗ КОНКУРЕНТОСПОСОБНОСТИ ТУРИСТСКОЙ ОТРАСЛИХАНТЫ-МАНСИЙСКОГО АВТОНОМНОГО ОКРУГА - ЮГРЫ В СОВРЕМЕННЫХ УСЛОВИЯХ

The article discusses the tourist resources of the Khanty-Mansi Autonomous Okrug (KhMAO) - Yugra, the presence of which can become a prerequisite for further development of the tourism industry in Yugra. From the point of view of the economic development of the region, tourism can become one of the sectors of primary importance, without taking into account the oil and gas industry. Tourism as an aggregated branch of economic development in the future will have a stimulating effect on the development of other spheres of economic activity. The authors identified the existing problems of the development of the tourism industry in the KhMAO - Yugra. Due to the current epidemiological situation caused by the COVID-19 outbreak, there was noted a decline in the main indicators in the tourism sector in 2020. Transport accessibility of tourist territories, the state of infrastructure, time and financial costs of making trips around the region have a significant impact on the cost of tours, the choice of a vacation destination, planning and duration of the trip. The relatively high share of transport costs in the cost of tourist products is determined not only by significant distances, but also by the level of development of the transport services market. The authors have identified the main characteristics of recreational complexes of the competing regions of the KhMAO -Yugra (the republics of Komi, Altai, Karelia, Perm Krai). The article substantiates the competitive advantages of the recreational complex of the Khanty-Mansi Autonomous Okrug in the tourist markets in comparison with the recreational complexes of the competing regions. The results of the analysis revealed that the competitiveness of the industry and investment in tourism are important factors determining the volume of international and domestic tourist flows in the region. According to the results, the main competitive advantages of Yugra destinations are concentrated in human, natural and cultural tourist resources, which create fundamental conditions for attracting visitors. The recommendations proposed in the course of the study can be used in the development of the concept and strategy of tourism development by the Government of the Khanty-Mansi Autonomous Okrug to increase the competitiveness of tourist products and their promotion in the market of tourist services in accordance with the economic and social interests of the region.

К ВОПРОСУ О СОЗДАНИИ РЕГИОНАЛЬНОЙ БИЗНЕС-ЭКОСИСТЕМЫ ТУРИЗМА И ГОСТЕПРИИМСТВА

The article presents the results of a study of the relevance of the development of a regional digital ecosystem of tourism and hospitality in the framework of ensuring the transition to the concept of "Tourism 4.0". The main trends and drivers that form the demand for the sale, booking and provision of tourist services on the Internet are considered. The trends of changes in consumer behavior that positively affect the increase in demand and volume of users of digital services, which include the development of services and the growth of the e-commerce market, the positive dynamics of the growth of mobile online sales and the formation of consumer habits of mobile content consumption, an increase in the number of users involved during the pandemic and the economic maturation of generation Z users, are considered. The data on the level of integration into the Internet of tourist enterprises providing information services and carrying out commercial activities on the Network are presented. The current range of digital solutions is presented and the current state of their implementation in the business processes of the tourism and hospitality industry in Russia is analyzed, promising technologies from the point of view of efficiency are identified. The changes in the online segment of tourist services in 2022 related to the withdrawal from the market of foreign services for booking accommodation, air tickets, etc., as well as the initiation of Russian digital projects designed to serve the existing demand of domestic and inbound tourist flows are analyzed. As a result, the author draws conclusions about the feasibility of creating regional tourism and hospitality industries along with the national ecosystem and provides examples of projects already being implemented. Among the important conclusions can be noted: the inability of the all-Russian platform to take into account the specifics of a particular region, as a result of which a single ecosystem standard can negatively affect the competitiveness of regional tourism products and services; mutual integration of national and regional ecosystems will increase the user base of services, as well as form an in-depth system for collecting and analyzing user data on behavior scenarios and decision-making for the formation of promotion and management strategies assortment and tourist flows.

STRATEGIC DIRECTION OF DEVELOPMENT OF THE INTERNATIONAL TOURIST UKRAINE

Development of Ukraine as an abstractive destination of tourism flows is modern and urgent task. The implementation of priority involves a number of strategic of development of local tourism.
 The importance of international tourism as a type of business that has a multiplier effect on all sectors of the economy is determined. The main factors influencing the development of the tourism industry are analyze. Two periods of tourism development of the XXI century have been established: pre-covid (pre-pandemic) and post- covid (and post-pandemic). The peculiarities of the functioning of the world tourism sector in the reference period are clarify, indicating all the factors influencing the tourism sector. The tourism sector in world and domestic practice attracts significant investment funds that solve a number of problems of unemployment, income growth, replenishment of the revenue side of the budget. The available national tourist resources make it possible to consider Ukraine as an important tourist destination in Europe and to state its strong competitive potential. However, the available UNWTO statistics are striking for the mismatch between economic revenues from tourism and the volume of tourism flow. This suggests that the tourism potential of Ukraine is not fully disclosed, indicative of the weight of the tourism sector of Ukraine at 2% of GDP.
 It should be noted that until 2013 y. inclusive, the entry rate of foreigners and stateless persons in Ukraine had a clear upward trend, and since 2014-2015 years, it has decreased by 1.9 times. This is partly due to the end of Euro 2012 y. football and the events of the Revolution of Dignity (Euromaidan) and the beginning of the Russian armed aggression against Ukraine, which led to the loss of territories. In 2016-2018 years, there is a growing trend in the segment of entry of foreigners and stateless persons. In 2019 y, the signs of the COVID-19 pandemic are noticeable, and there is a decrease in this indicator of tourist flows. Thus, if we briefly analyze the state of international tourism in Ukraine, we can conclude that it has stable growth rates in terms of travel abroad, and a decrease since 2014 in terms of entry. There are some restrictive requirements for the growth of inbound and domestic tourism flows. As already mentioned, this is primarily due to improper development of transport infrastructure and insufficient service, short holiday season, high transport tariffs and inflated prices for domestic services and hotels. Thus, the success of the country and its regions depends on the global environment in which drastic changes are possible only with a sharp external factor of natural or anthropogenic nature. The presence of Russian armed aggression against Ukraine creates additional problems. Creating new business models of tourism in which all these prerequisites are laid down is a strategic task of the country.
 The article point out the need for active promotion of domestic tourism, the structuring of image components of tourist areas, the expansion of promising kinds of tourist services and improving their and urban tourism.
 Key words. strategic directions, international tourism, Ukraine.

Space Association Features of Domestic Tourist Flow Network in the Shanghai Metropolitan Area

Space Association Features of Domestic Tourist Flow Network in the Shanghai Metropolitan Area

High regional economic activity repels domestic tourism during summer of pandemic

ABSTRACT This study investigates empirically how the regional economic activity, measured as the agglomeration of establishments, affects domestic travel and tourism flows during the COVID-19 summer of 2020. Domestic tourism flows are approximated by the number of overnight stays in all 96 French regions. Results from spatial estimations reveal that lower economic activity attracts more domestic tourists. This relationship becomes inflated if the neighbouring areas are characterized by equally sparse economic activity. In July and August 2020, regions with a 10% lower density of establishments (combined effect of within the same region and surrounding regions) have a between one and two percentage points higher growth rate in domestic overnight stays than others. The share of second homes is also significantly and positively related to domestic tourism. Coastal regions and regions surrounded by national parks have a larger growth in domestic overnight stays in August 2020 (by 15 and 24 percentage points, respectively). The counterfactual estimations based on data for the years prior to the pandemic (2017–2019) reveal that regions with a high establishment density are growing in domestic tourism. The other local characteristics investigated are either insignificant (direct effects) or have the opposite sign (spillover effects).

Multiplier Effect of Tourism

Culture plays an important role for boosting up tourism. This study was conducted to understand how the culture of Bangladesh and sustainable development issues are showcased in Bangladesh Folk Arts and Crafts Foundation. The paper attempts to find out the tourist stream and for forming sustainable tourism and society. In this study, qualitative method, interviews, Key Informant Interviews (KII), and quantitative method, and analyzing software excel (time series analysis) were used. Moreover, 30 years'temperature was analyzed to understand the weather impact on tourist flow. It is identified that both the domestic and international tourist flow has been swayed over the last ten years because of the climatic condition in Bangladesh. Additionally, it is noticed that weather has prodigious impact in tourist's decision making of visiting the establishments of the foundation. This research helps to reshape tourism sector with sustainability by adding amenities. It also expedites the environment, society, economy and so on. The authors emphasize on developing sustainable 4As (accessibility, attractions, amenities, and ancillary services) to contribute to national economy of Bangladesh. Most importantly, community development and their economic benefits are the possible positive outcomes of focusing on the advancement of this destination. There is no doubt that without ensuring above facilities, it would be difficult to make sustainable economic development of the society.

Tourist tax administration in the fiscal target system for hospitality businesses

Decentralization reforms cause social challenges and shape a new configuration, conditions and behavioral etiquette for business entities in the fiscal environment of local communities in Ukraine. Destinations with significant tourism potential can form a powerful budgetary resource through local taxes, including tourist tax. The study aims to develop a tourist tax administration system in the context of drawing up local budgets and fiscal targets of hospitality businesses. The dynamics of tourist tax revenues to local budgets was traced, which shows a rapid growth in the pre-pandemic period by 47.1% and a slight decrease in 2020. The forecast indicators for the tourist tax growth are determined: by the end of 2022, it is 73.4% compared to 2019. The likelihood of achieving such results is justified by the increase in domestic tourist flows and the possibilities of increasing the efficiency of the tourist tax administration system. Most united territorial communities (UTC) have problems with formalizing the management process, lack of strategic vision, partial or complete lack of information on budgeting and administration of taxes and fees, including tourist tax. This led to the following proposals: the development of strategies and tactics that motivate fiscal discipline; assistance to cooperation of hospitality entities with UTCs; providing digitalization, agilization and forward-looking improvements that set benchmarks for business. The emphasis is on hospitality businesses’ ability of effectively utilize the financial resources generated by the tourist tax, which will contribute to developing the overall potential of UTCs and shaping the competitiveness of territories.

Current state and problems of inbound tourism development in Ukraine

Inbound tourism has its own characteristics, which makes it economically attractive for any country in the world. Its development has positive effect on stimulating the investment process, the structure of the balance of payments, budget revenues at various levels, the welfare of the population, the development of infrastructure in the regions etc. The investigation of incoming, outgoing and domestic tourist flow in the tourist market of Ukraine has identified trends in their development during the recent years. The predominance of the outbound tourist flow in the structure of the general tourist flow testified the need to concentrate the state policy in the field of tourism in the direction of stimulating domestic and inbound tourism, which will allow to obtain positive socio-economic consequences from their development. The analysis of the incoming tourist flow for travelling shows the types of tourism in which Ukraine can currently compete in the international tourist market, provided that the corresponding competitive advantages are strengthened and reinforced. It can also reorient some outbound tourists to domestic destinations. Inbound tourist flow in Ukraine is characterized by uneven tourist attractiveness of different regions of Ukraine among foreign tourists. This does not allow to implement completely the tourism potential of certain regions. The analysis of the incoming tourist flow structure by the countries of arrival of foreign tourists make it possible to identify the priority geographical directions of the international marketing policy for promotion of the national tourist product. The impact of Covid-19 on inbound tourist flows to Ukraine in recent years is considered, as well as a number of key issues hindering the development of domestic inbound tourism over the past decade. This allows us to identify the key tools to stimulate the development of inbound tourism in Ukraine. They are based on the optimization of tax policy in the field of tourism, public funding for the modernization of tourist infrastructure, optimization of tourist formalities, marketing strategy to promote the national tourist product at the international level and its information support.

Import Phase-Out Policy of the Travel Industry: Current Implementation Conditions and Regional Specifics

Russia has set a tremendous task to implement import phase-out in the country’s travel industry and turn tourism into a competitive, efficient branch of the Russian economy. The implementation of the import phase out policy in tourism takes place in the regions, granting state support, which provides the reducing prices for tourists transport services, forming competitive domestic offers, as well as promoting the existing tourist potential. As a result, the achieved goal of the study allowed us to identify the main conditions necessary for the implementation of the import phase out policy of the travel industry. The hypotheses formed as a result of the study were confirmed. The policy of import substitution of the tourism industry will increase its rating and the level of recognition of its territory, as well as increase the number of domestic and inbound tourist flow, focusing on regional tourist clusters and tourist brands in the region.

АЛЬТЕРНАТИВНЫЕ УПРАВЛЕНЧЕСКИЕ РЕШЕНИЯ ОСТРОЙ СОЦИАЛЬНО-ЭКОЛОГИЧЕСКОЙ СИТУАЦИИ В КРЫМУ

In a Message to the Federal Assembly of the Russian Federation, Russian President Vladimir Putin set the task of bringing the domestic tourist flow to Crimea to 20 million tourists a year. The main obstacle in solving this problem is the problem of water supply and wastewater treatment (wastewater disposal). The article proposes and describes the cost-effective and environmentally friendly technology of bio-cleaning – «Bioplato», successfully used in many countries of the world, the introduction of which in the Crimea will help to solve the main problem of tourism development on the peninsula.

THE SAFETY AND SECURITY OF THE TOURISM ENTREPRENEURSHIP POTENTIAL REALIZATION IN MODERN CONDITIONS

The purpose of the paper is to determine the relationship between different types of tourism safety and security, and components of the tourism entrepreneurship potential, to conduct a quantitative analysis of these indicators in the regions of Ukraine and to identify areas for ensuring the safety and security of the tourism entrepreneurship potential realization. Methodology. Analysis of tourism safety and security in Ukraine is based on the assessment of security potential indicator and the security threats indicator for 25 regions. These indicators take into account the following types of safety and security: security of tourist services, safety of tourist facilities and equipment, social security, political security, financial security, medical safety, information security, and ecological security. The impact of tourism safety and security on the tourism entrepreneurship potential realization is determined on the basis of correlation and regression analysis, where the indicator of the tourism entrepreneurship potential realization is the volume of domestic and inbound tourist flows in the region. The empirical basis of the study is the data of the State Statistics Service of Ukraine for 2019. The reliability of the regression model was tested on the basis of the approximation coefficient and Fisher's F-test. Results of the correlation analysis indicate a significant relationship between ensuring the safety and security of tourism in the region and the volume of domestic and inbound tourist flows. As a result of regression analysis, a model of a high level of reliability was obtained, which indicates how the volume of domestic and inbound tourist flows to the region increases with increasing the level of tourist safety and security by unit. Practical implications. Since the process of safety and security ensuring for the tourism entrepreneurship potential realization cannot be implemented exclusively at the regional level, it is justified the feasibility of a targeted public policy in eight areas. Value/originality. The identified relationship between the types of safety and security of tourism and components of the tourism entrepreneurship potential, as well as establishing the level of impact of safety and security of tourism on the tourism entrepreneurship potential realization in the region provide for a better understanding of ways for efficient governance in this area.

О ГИПОТЕЗЕ НОВОЙ ПАРАДИГМЫ УПРАВЛЕНИЯ РАЗВИТИЕМ ТУРИЗМА В РАМКАХ НАЦИОНАЛЬНОГО ПРОЕКТА «ТУРИЗМ И ИНДУСТРИЯ ГОСТЕПРИИМСТВА»

The purpose of the article is to substantiate the need for a new paradigm for managing the development of the domestic tourism sector due to time challenges. The proposed approach is based on the main provisions of the reports of the participants of the Recreation and Tourism section of the Russian Professorial Assembly, held on November 18, 2020. At the same time, the intensity of the discussions, differences in the positions of many speakers were due not only to significant damage to the development of tourism, the put COVID-19 the pandemic which designated, in fact, the initial stage new, apparently, a long-term cycle of development of the tourism sector, but also clearly demanded and very timely measures of the decree of the President of the Russian Federation on improving the system of management of tourism development, and the development of a new National Tourism and Hospitality Project. General scientific and specific economic methods of research are used. The article raises the issues of eliminating the sustainable deficit of the country’s balance of payments through tourism, due to the unresolved ratios of domestic, exit and entry tourist flows; More comprehensive coverage and synchronization of more than 50 industries and areas involved in satiating tourism demand; more complete and adequate statistical visibility in the tourism economy; monitoring the state and effective use of the huge volumes of tourist resources of the regions involved in the reproduction of tourist products, determining their optimal recreational loads, etc. The conclusions are drawn that in these conditions, the tasks of improving the technological level of the tourism development management system come to the fore. systematic and integrated digitalization and informatization of the tourism economy in all sectors and spheres, involved in the modern tourism sector of the economy, the introduction of a platform approach to the creation of large-format and large-scale tourist products in the tourist spaces of domestic regions, the development of their transport and cultural logistics. All this requires a serious improvement of the domestic legislative framework of the tourism sector in the direction of transforming tourism into a driver of the socio-economic development of the country’s economy, primarily due to the preservation and strengthening of human potential, the care of which, as shown by the experience of highly developed countries, is increasingly transferred to the free spatial and temporal coordinates of human activity, i.e. to the tourism sector.The practical significance of the proposed theoretical and practical recommendations will make it possible to fill the content of the first National Project «Tourism and Hospitality Industry» not only with strategic goals and objectives adequate to the challenges of the time, but also to develop the necessary list of flagship projects capable of practically implementing them.

СУЧАСНИЙ СТАН ТА ПЕРСПЕКТИВИ РОЗВИТКУ ГОТЕЛЬНОГО БІЗНЕСУ УКРАЇНИ: ЧИННИКИ ТА ПРОБЛЕМИ

The article discusses the current state of hotel business in Ukraine and provides grounds and prospects for its further development along with revealing the main challenges faced by the hotel sector in Ukraine in recent years. Since the beginning of 2014, the Ukrainian hotel services market has experienced sharp decline affected by volatile socioeconomic situation, external armed aggression in the East part of the country, the annexation of the Crimean Peninsula, as well as a range of other critical systemic problems. The study suggests promising vectors in the national hotel industry development, provides its dynamics statistics and presents a forecast as to the number of hotels and similar accommodation in Ukraine. The findings have identified major trends in the dynamics of the domestic tourist flows that greatly affect the hotel business development. It is emphasized that currently the hotel industry is facing a serious crisis. The study also reveals the key barriers to successful development of hotel business in Ukraine together with identifying the critical factors driving the Ukrainian hospitality sector, such as public governance, social, economic, financial, environmental, safety factors, etc. Practical implications of the research cover a set of priority measures to enhance the Ukrainian hotel industry performance which involve in particular the creation of a strong investment climate; ensuring comfortable and safe tourist environment to visit the Ukraine; building effective policies to promote mass tourism development and its implementation at the governmental level; re-thinking of the tourist tax mechanisms; designing projects to improve the condition of historic monuments and to construct new mass tourism facilities; gaining a competitive edge in the hospitality sector by implementing new management models, modern research and technology advances in hotels; ensuring hotel industry transparency with a focus towards customers, etc. A special emphasis is put to the critical need of further research to boost the search for new mechanisms to reform the hospitality sector, to develop new concepts and management methods, since the permanent turbulence of both internal and external environment trigger new problems and challenges to the Ukrainian hotel business realia.