Domestic Tourism Industry Research Articles

Training of personnel for the development of domestic tourism in the Krasnodar Territory as a factor of socio-economic development of the region

One of the main regional drivers for the development of domestic tourism in our country is the Krasnodar Territory. Taking into account the strategic development of the industry until 2030, there is a significant shortage of personnel for the effective development of domestic tourism in the Krasnodar Territory. As a result, it is possible to formulate a research problem caused by a significant gap between the requirements of the socio-economic development of the region and the current state of affairs in the field of personnel training for the development of domestic tourism in the Krasnodar Territory.The goal of the research is to identify the main problems in the process of training personnel for the development of domestic tourism in the Krasnodar Territory, and to formulate the main directions for optimizing this process. The methodological basis of the research is determined by the use of such scientific research methods as studying scientific literature, analysis, generalization, description.The research results: it has been determined that currently the personnel shortage in the domestic tourism industry, according to various estimates, ranges from 30% to 40%. At the same time, there are a number of significant problems in the system of training personnel for the development of domestic tourism in the Krasnodar Territory as a factor in the socio-economic development of the region. Accordingly, it is necessary to correct the personnel training process for the development of domestic tourism in the Krasnodar Territory.Key conclusions: It is necessary to revise training curricula towards their practice-oriented nature, taking into account the development of digital technologies, improve career guidance work, and more actively involve employer representatives in the development of curricula, as well as current and intermediate certification.

Factors of forming tourist flows in modern development of tourism in the Russian Federation

The article presents the factors of modern development of tourism in Russia. Statistics on the development of the Russian tourism indicate that the direction, dynamics and intensity of tourist flows have changed quite significantly from 2010 to 2022. According to certain development parameters of the domestic tourism industry, there are both considerable achievements and unresolved issues. The formulation of public policy on resolution of the latter should be implemented on the basis of current factors. Sustainable development of the Russian tourism sector is possible by ensuring an integrated approach that includes improvement of the quality of tourism services based on the principles of sustainable tourism alongside with increase of investment attractiveness of tourism infrastructure and increase of investments in tourism digital products. The expected promising directions for the development of the industry are substantiated: the priority of health and safety, ecotourism, decrease in the number of spontaneous trips, development of niche tourism areas, digitalisation of the industry, virtualisation and simulation (imitation of tourism activities). Attention is focused on important factors of tourism development: potential growth points for the tourism industry are identified as well as the expected types of tourism that will attract demand from tourists.

The Impact of COVID-19 on Attitudes towards Growth Capacity of Tourism Firms: Evidence from Greece

The aim of this study was to examine the overall impact of the COVID-19 outbreak on the growth capacity of tourism firms in Greece during the first wave of the pandemic. To this end, questionnaires were distributed in 548 tourism enterprises operating throughout Greece within different sub sectors (hotels, travel agents, restaurants, etc.) of the domestic tourism industry. Structural equation modeling (SEM) was employed for analyzing data. The results indicated that COVID-19 negatively influenced the growth capacity of tourism firms, which in turn affected their overall performance. In particular, the negative impact on growth capacity is reflected in dimensions such as managing economic losses and meeting financial obligations. On the other hand, factors such as psychological pressure and fear had no direct impact on the growth capacity of Greek companies during the first wave of the pandemic. A slight association between psychological pressure and growth capacity was detected, which needs further scientific investigation to be supported. Overall, the study highlighted how health crises influence the dynamics and operation of firms operating in the tourism sector, offering useful insights for addressing similar turbulences in future. In this context, domestic tourism authorities should take measurers for improving the growth capacity of Greek firms in periods of turmoil to ensure sustainability in the sector.

Sustainable Tourism and Economic Growth in India — An Analysis

Spirituality has been a strong motivation for travel and is the case even now. People from developed and affluent countries are moving from their own countries to other destinations, seeking solitude, natural and holistic remedies, including health purposes, and eco-friendly experiences. Tourism is evolving into a more defined activity while developing various niche areas. Tourism activities are considered to be one of the significant sources of economic growth. It is a mechanism for generating employment and income in both formal and informal sectors. Indian tourism provides employment opportunities, growth of GDP, promotion of healthcare and earning foreign exchange. India’s domestic tourism industry has significantly grown, contributing $151.1 billion to the country’s GDP in 2021. Domestic tourist visits have increased nearly ninefold since 2000, reaching 1.82 billion in 2018. International tourism generated over 27.31 billion U.S. dollars in foreign exchange in 2017. The study suggests that sustainable tourism should promote favourable tourism policies to push up economic growth, and in turn, economic growth will positively contribute to international tourism.

Інвестиційний потенціал туристичної галузі України в системі стратегічного управління його розвитком

The article is devoted to the disclosure and substantiation of the theoretical foundations of the formation and development of the investment potential of the tourism industry of Ukraine, as well as the identifi-cation of factors of the investment strategy for attracting investments in this industry. It is substantiated that, depending on the sources of formation, the investment potential should be divided into internal and external, where the external investment potential is the possibility of investing in the development of enterprise by external investors who are interested in the financial stability and solvency of the enter-prise, whether the project will be able to make a profit, and if not, whether they will be able to return their invested funds; the internal investment potential is an opportunity to invest temporarily free funds to make a profit or achieve another useful effect in the future, both in the development of own produc-tion and in other projects (in this case, the company becomes an external investor). It is determined that, taking into account modern realities, the domestic tourism industry should mainly focus on attracting foreign investment, and the issues of their attraction to the tourism industry should be considered com-prehensively, taking into account the main factors of the investment strategy. It is substantiated that the structure of the motivational mechanism for attracting foreign investment includes regulatory, legal, economic and organizational factors, which are supplemented by the following: partial unification of the legislative framework with other countries; decentralization of executive power at the regional and local levels; creation of tourism clusters based on innovative projects; creation of special economic zones in the relevant territories with preferential conditions for investors; reduction of bureaucratic delays in the implementation of investment projects, especially innovative ones; cooperation between the State au-thorities and local self-government.

Recreational and health aspect of theme park activities

The paper examines the recreational and health aspect of theme park activities. This study substantiates the idea that theme parks in the modern tourism business should become an alternative to the prohibitive construction of hotels in resort areas and traditional recreation areas. This paper is also devoted to understanding the problem of fulfilling the ambitious goals formulated by the government of the Russian Federation to form a new domestic tourism industry by 2030. According to this project, the tourist flow should double, reaching 140 million tourists per year. By 2030, 300 thousand rooms will be built; this is approximately a third of the existing ones. However, there is an alternative solution to this problem. For the development of the tourism industry, today it is more important not to build new hotels, but to create an additional tourist flow in order to increase the occupancy and profitability of existing hotels. The most effective tool for this is the creation of year-round theme parks that can attract millions of tourists to the regions and thereby reduce the seasonality of tourism.

Туристська індустрія України: проблеми адаптації у військовий період і перспективи поствоєнного відновлення

The aim of the article is to analyze the current state of the domestic tourism industry in the context of the russian invasion of Ukraine, as well as to develop potential directions for eliminating the negative consequences for the tourism industry, speaking of its further recovery. The article examines the state of the tourism industry during the wartime, considers aspects of its adaptation to the conditions of martial law, and develops proposals for the post-war recovery. Since the onset of the large-scale military aggression, the tourism industry of Ukraine has undergone significant transformations, which have led to the practical halt of all types of tourism, especially at the initial stages of hostilities. However, a full assessment of the impact of military events on Ukrainian tourism becomes very difficult in view of the continuation of large-scale hostilities and the lack of accurate data. The study analyzes the amount of tourist tax and the structure of taxes to the State budget of Ukraine from the activities of tourism industry enterprises, the results of the analysis showed a significant drop in all indicators. An assessment of the impact of tourism development on the gross regional product (GRP) is carried out using correlation and regression analysis. Based on the results of modeling, a regression model of the dependence of GRP on tourist tax has been built, which confirms that the development of tourism in the region contributes to an increase in the gross regional product and has a significant multiplier effect. The features of recreation and work of tourist facilities in different regions of Ukraine are generalized and structured, and it is found that even with the existing restrictions, citizens continue to discover new places worth visiting in Ukraine. This can be attributed to the consideration that constant stress tires the body, and people need rest and recovery. A substantive characterization of the wartime factors of influence on the development of the tourism industry has been determined. It is determined that the recovery of the tourism industry will depend on the pace of restoration of the general and tourist infrastructure and the overall standard of living in the country, which will contribute to the rise of both inbound and outbound tourism. One of the main factors influencing the creation of a safe image of a tourist destination is the level of terrorist threat, in connection with which a set of measures to prevent terrorist threats has been formulated. The main program model for the development of tourism in post-war Ukraine is the public-private partnership (PPP), from the implementation of which the greatest return for the development of the tourism business is expected. In view of the above, the subject of prospective research should be the development of organizational and resource support for the PPP mechanism for the recovery of the tourism industry of Ukraine.

주가와 환율 변동성에 관한 실증연구

China's tourism industry has mainly focused on inbound tourism. Starting in 1995, the Chinese government introduced a weekend holiday system, and this policy served as an opportunity to develop China's domestic tourism industry. Thanks to the golden week system introduced in 1999, domestic tourism in China has grown explosively. Accordingly, social overhead capital such as railways, aviation, and highways was rapidly expanded. From then on, the tourism industry developed simultaneously into inbound tourism, domestic tourism, and outbound tourism. It is examine the volatility spillover effect between stock returns and exchange rates for Chinese tourism companies. For the empirical analysis, we use the BEKK-GARCH model of Engle and Kroner (1995). From the empirical analysis, we find the following results. First, the shock that occurred in the previous year was found to have a statistically significant positive effect on the current stock return rate and exchange rate change rate. Second, all conditional volatility spillover effect coefficients were found to have a statistically significant positive effect. Third, a negative spillover effect was found to occur between exchange rate volatility and Shanghai Composite Stock Index returns.

Sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry

This study examines the effectiveness and sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry. Based on the findings of a mixed research design involving 13 face-to-face interviews with tourism marketers as well as 401 surveys of domestic tourists, understanding tourism marketers’ digital marketing preferences, digital marketing platforms influencing travel decisions and factors motivating the use of digital platforms is crucial in developing sustainable digital marketing strategies. Digital marketing has the resilience to influence tourists’ decisions to engage in domestic tourism. Stakeholders must constantly adapt their digital marketing strategies to stay abreast of the changing trends in technology adoption. It is paramount that tourism destinations spearhead their tourism recovery strategies for increased competitiveness, sustainability and long-term recovery. As digital marketing becomes more sustainable for changing consumer behaviour, future studies can focus on artificial intelligence tools and consumer behaviour in tourism.

Is Tourism Recovering in the Post-epidemic Era? Evidence from the Chinese Market

This essay surveys and summarizes the causes of these economies' severe losses as well as their recovery plans in the event of a pandemic in China as the pandemic has significantly impacted the tourism economies. It argues that the epidemic has obviously had a valid impact on the tourism economy, as seen by the high unemployment rate and the fact that the sector is struggling to make ends meet through the collection of data from 2017 to 2021 from State Statistics Bureau and Xinhua. Three areas can be observed in the recession of the tourism economies: the tourism industries, the tourism employees, and the tourism customers. Due to these three factors, the recovery plans for China's tourist cities were broken down into four categories: government funding assistance and ticketing regulations; promotion of the nation's international image; new local forms of tourism like cloud, culture, and rural travel; and the expansion of China's "dark tourism.". In general, the study of the tourism economy will enable us to better plan the growth of the domestic tourism industry and adapt it to a more tailored approach to the Chinese setting.

Measuring the Impact of COVID-19 on Tourism Entrepreneurs and Businesses in Greece: Some Empirical Evidence

ABSTRACT: The aim of this study was to measure the impacts of COVID-19 on tourism entrepreneurs and business owners in Greece. For that purpose, electronic questionnaires were distributed to 548 tourism professionals coming from the domestic hotel, culinary, and travel agencies sectors. Furthermore, responses came from almost all the major tourist destinations of the country. The analysis of the data included several statistical techniques such as Factor Analysis, Parametric Tests (Independent T-tests and one-way ANOVA), Mediation and Bootstrap analyses. The results indicated that COVID-19 is expected to reshape Greece's tourism model, calling authorities to apply certain development policies for limiting the negative consequences of the new virus in the domestic tourism sector and in the national economy in general. Moreover, the impact of COVID-19 is differentiated on a firm and on a personal level. Firstly, small firms that operate in the culinary sector were more vulnerable to the effects of the pandemic. Likewise, persons with lower educational backgrounds and women were also more impacted by COVID-19 outbreak. In this context, policies for recovery should focus in reducing inequalities in the domestic tourism industry and strengthening social cohesion, moving towards more sustainable tourism models. The results are expected to help tourism authorities and local actors in Greece to take measures and apply policies for addressing effectively the problems that occurred in the domestic tourism industry due to the COVID-19 outbreak, aiming to enhance sustainability in the sector. Considering the importance that tourism plays for the Greek economy in terms of employment and turnover, addressing the problems of the pandemic gains growing importance. Lastly, the problems that arise from the research, which concern tourism professionals will assist state authorities to take immediate measures to support entrepreneurship and to ensure that tourism will remain the most dynamic sector of the Greek economy in the post-COVID-19 era.

РОЛЬ ЗОНТИЧНЫХ FRIENDLY ПРОГРАММ В РАЗВИТИИ ВЪЕЗДНОГО ТУРИЗМА В РОССИЙСКОЙ ФЕДЕРАЦИИ

The article is devoted to the consideration of the experience of implementation and as-sessment of the role of umbrella Friendly programs in the development of inbound tourism in the Russian Federation. The au-thors note that the current state of the Rus-sian tourist market provokes the search for mechanisms that will ensure the stable growth of the domestic tourism industry. One of them can be considered an orientation towards the development of domestic tour-ism in the Russian Federation, the other is targeted work with incoming flows, taking into account the needs of target groups in order to restructure behavioral motives. Among the conceptually holistic programs for serving separately selected target con-sumer groups, umbrella Friendly programs are of particular interest.

Prospective directions for the use of military-historical objects in the tourism industry of Ukraine

The purpose of the study is to determine the main directions of use of military-historical objects of Ukraine for their tourist demand and preservation for future generations. In order to achieve the set goal, it is planned to solve the following tasks: 1) to consider the key areas of development of military historical objects as tourist resources; 2) highlight the problematic factors of tourist development of military-historical objects in our country; 3) on the basis of European experience, determine aspects of the use of military-historical objects for the realization of the domestic tourist potential of the territory. The methodology of the conducted research is based on the use of such methods as analysis, induction, observation and comparison. Scientific novelty. The article describes the peculiarities of the use of military-historical objects in the system of mass tourism. Some of these objects in Ukraine are covered with an emphasis on their historical value, uniqueness and demand by the tourist industry. Results of theresearch. The problem factors of the tourist development of the military-historical objects of our country were identified and the main aspects of the use of the military-historical objects for the realization of the tourist potential of the territory based on the European experience were determined. It is emphasized that the domestic tourism industry has not yet fully utilized the attractive potential of military-historical objects. This is explained both by the unsatisfactory state of their preservation, accessibility and popularity, and by the insufficient desire of the tourist business to build its activities on patriotic and educational bases, to act as an important tool in the matter of involving society in its own heroic past, impartial and objective familiarization with the most difficult moments of history.

AN INTEGRATED APPROACH TO THE ANALYSIS OF THE SPECIFICS OF DEVELOPMENT INDUSTRIAL TOURISM IN RUSSIA

Introduction. The study of industrial tourism is relevant due to its significant role in solving socio-economic problems at the level of enterprises, regions and the national economy as a whole. The development of industrial tourism contributes to the growth of the prestige of working professions, the demand for the products of domestic producers, the creation of new jobs, the development of tourist infrastructure, the increase of the investment attractiveness of enterprises and regions, solving the problem of uneven spatial development of territories with insufficiently developed tourist and recreational potential. Such a wide range of problems necessitates the use of an integrated approach to the analysis of the specifics of the development of industrial tourism in Russia, which is the purpose of this study. Methods. In the article the authors used methods of analysis, synthesis, generalization of data, an integrated approach, which made it possible to identify modern features, constraining factors and prospects for the development of industrial tourism in Russia. Results. The essence, goals and classification of types of industrial tourism are characterized. Its significance and advantages of development for various groups of stakeholders are determined. Modern trends in the development of industrial tourism in Russia are considered by means of an analysis of the information support system for industrial tourism. Conclusion. Industrial tourism is one of the most popular areas of development of the domestic tourism industry. Its development is characterized by significant advantages for enterprises of various sectors of the economy, regions of the Russian Federation, the tourist market and consumers of tourist services.

Geocognitive mapping technology

The author of the article considers the need to develop a new direction in cartography due to the fact that human civilization has reached the threshold of a fundamentally new era of the existence of the economy and society — the era of knowledge. Adoption of effective management and project decisions in such areas as spatial (territorial) development of the Russian Federation, ensuring the defense and security of the country, cadastral registration of real estate objects, preservation of objects of historical and cultural heritage, environmental protection, use of natural resources, development of the domestic tourism industry, the design and construction of buildings and structures, science, education, etc., is impossible without the creation of modern cartographic software. The article discusses the process of creating and using cartographic products containing geospatial knowledge. The approach of thematic mapping considered by the author on the basis of geospatial knowledge of certain subject areas is presented by a set-theoretic description. The process of geocognitive mapping is represented by a technological scheme. A feature of the geocognitive mapping process is the use in the combination of professional knowledge in the fields of thematic cartography and each of the subject areas to be represented in thematic geospatial models and maps. On the basis of the above studies, the following methodological principle of mapping based on geoscience can be formulated: geospatial knowledge displayed on the map about a particular subject area is a set of information about the objects of this subject area, their properties and the relationships connecting them, the processes taking place in this subject area, as well as methods of analysis emerging situations and ways of solving certain problems this subject area by developing spatial solutions.

The main aspects of the experience economy in tourism industry

The purpose of the study is to identify the influence of experience economy factors (entertainment, education, aesthetics, escapism) and the economic component on preferences in choosing hotels in the domestic tourism industry. The empirical base of the study includes 30,926 reviews from the tripadvisor.ru website for 1,243 hotels in Russia for 2021–2022, divided by consumer ratings. The research methodology includes textual analysis of tourist reviews: counting particular words and phrases in reviews, calculating the correlation of words, finding word relationships using the word2vec embedding matrix, highlighting the most popular topics of discussion based on the Latent Dirichlet allocation (LDA) method and assessing sentiment using a BERT transformer network. The results of this study assess aspects of the basic model of the experience economy (aesthetics, escapism, entertainment and education) and adapt the model for the domestic tourism and hospitality industry, adding relevant aspects (recommendations and economics). Based on the results of a quantitative assessment of aspects of the extended model of the experience economy, it was revealed that the aesthetic aspect is decisive for people when evaluating hotels, and the aspects of entertainment and education, expressed indirectly, although they are of high importance, but not as much as aesthetic parameters. The economic component, primarily the price-quality ratio and the overall assessment of the cost, also stands out in the main topics, however, hotel reviews focus on it to a lesser extent. This is the first time in Russia that such a study is evaluating aspects of the experience economy model for the tourism industry and will allow developing the travel market in Russia.

Скляр Г. П., Дробиш Л. В., Тараненко О. О., Логвин М. М., Шуканов П. В. Астахова І. Е. МАРКЕТИНГОВИЙ ПІДХІД ЩОДО ВИЗНАЧЕННЯ ТА ФОРМУВАННЯ НАВЧАЛЬНОЇ МОТИВАЦІЇ СТУДЕНТІВ

Annotation. The purpose of the article is to study the transformation of scientific opinion regarding the understanding of leisure and leisure activities in the field of tourism. Methodology of research. The solution of the tasks set in the article was carried out with the help of general scientific and special research methods: analysis and synthesis, systematization and generalization. Findings. The views of scientists on leisure activities in the field of tourism are analyzed. A study of the transformation of scientific thought regarding the understanding of leisure and leisure activities in the field of tourism from traditional approaches to modern views was conducted. The value of leisure activities for the realization of health, educational, professional and recreational needs of a person based on his constant self-development and self-improvement is substantiated. This made it possible to reveal the peculiarities of the organization of leisure at enterprises in the tourism sector and the prospects for its development. The contribution of scientists to the development of methodological aspects of the organization of leisure activities in the field of tourism is outlined. It was found that the use of various forms and methods of leisure organization in tourism will serve to increase the attractiveness of tourist destinations. The need for further research into the phenomenon of leisure in tourism is indicated. Practical value. The article substantiates the relevance of further scientific studies of leisure activities in the field of tourism, which will provide an opportunity to increase the competitive position of the domestic tourism industry in the world tourism market. It is advisable to use the scientific provisions of the study in the organization of leisure activities in the field of tourism, identifying the peculiarities of its development and improvement. The results of the research are important for the training of masters in tourism, as they influence the formation of a critical understanding of problems in the field of tourism and recreation and at the boundaries of the fields of knowledge.

The influence of geopolitical factors on the functioning of tourism in Ukraine

The article examines the key aspects of the prospects of the post-crisis strategic development of the domestic tourism industry after the end of the military conflict – the test of the XXI century, based on the transformational transformations of the industry. The main obstacles of geopolitical instability, which have a significant impact on the formation of the potential of the tourist flow at both the micro and macro levels, are systematized. These include the outflow of sources of funding from the tourism sector of Ukraine, the high risk of staying in certain territories, incomplete reform of the industry in accordance with EU directives, the priority of providing free transportation for the state in military, volunteer or humanitarian areas, etc. A detailed analysis of tax revenues to the state treasury and key statistical indicators of tourism activity in 2023 in accordance with previous years was conducted. A number of reliable and dangerous regions of Ukraine have been identified for planning trips by tourists in compliance with the peculiarities of recreation and tourist activities - permits and restrictions regarding the organization of routes in accordance with the curfew and taking into account the presence of bomb shelters, etc. In addition, it was found that the current dynamics of the tourist flow within the state is characterized by a sharp reduction in the number of visits by tourists from other countries, and the external domestic tourism itself is maintained thanks to the work trips of foreign diplomats, public activists, volunteers, and representatives of mass media. It was found that the deployed military actions on the territory of Ukraine have a serious economic impact on the recovery of international tourism in general. Priority anti-crisis directions for the reconstruction of the studied sphere are proposed in order to ensure the harmonious growth of all regions of Ukraine, taking into account the set goals. The main ones are the formation of state media interest on the part of foreign countries and tourists; building a mass PR company in previously unknown territories; updating the tourism branding of the state with the basis that the safety and protection of tourists is a priority.

What Drives Memorable Rural Tourism Experience: Evidence from Indonesian Travelers

This study aimed to examine the effect of Arousal on Memorable rural Tourism Experiences and social media trip sharing experiences that can moderate memorable rural tourism experiences and tourist behavioral intention. This research is quantitative research with SEM-PLS software. The technique of data collection is done by the survey method. The instrument for data collection is in the form of a questionnaire distributed online to 470 tourists who have visited tourist villages in Indonesia at least once a year. The results showed that all hypotheses could be accepted. The arousal variable significantly and positively affects the Memorable Tourism Experience. Authenticity, Entertainment, and Escapism variables significantly and positively affect Arousal. Memorable rural tourism experience variables significantly and positively affect Tourist Behavioral Intention, memorable rural tourism experience, and behavioral intention moderated by social media trip sharing experiences. The results of the study have implications for consideration for increasing sustainable tourism. As for the planning and development strategy of the domestic tourism industry, we can create sensational experiences and introduce sustainable travel themes to stimulate the desire for in-depth travel and to live in tourist destinations.

Modernization of Higher Education for Tourism and Hospitality in Contemporary Conditions: Socio-Philosophical Analysis

The article presents the results of the theoretical generalization of approaches to modeling modern tourism education as a socio-cultural phenomenon, which has entered the stage of new development under the influence of social needs and external influences. It is indicated that because of socio-political and economic changes in the world, the domestic tourism industry has been affected by numerous negative heterogeneous and multidirectional factors. This situation has led to quite profound transformations in the Russian tourism industry. It is emphasized that now the industry business community makes higher demands on the professional level of employees as a key factor in the effective operation of industry’s enterprises and their development in changing socio-economic conditions. The professional community notes the urgent need for growth in public understanding of the prestige of both the tourism industry itself and tourism professional education. The article emphasizes that the domestic tourism industry will require significant quantitative changes in personnel potential in the coming years. The quality of training should ensure the formation of competencies that allow the effective use of the created infrastructure to create a level of service that meets the expectations and demands of consumers of tourist services. The author notes that the transformation of the domestic tourism industry predetermines the change in models of tourism education. The formation of tourist education models is considered through the interconnection of educational content mastered by students and learning activities, providing high-quality and complete learning. The article provides a socio-philosophical analysis of the main models of tourism education in Russia, highlighting some general disadvantages and advantages of each model. The variety of methodological tools used in contemporary training of specialists in tourism and hospitality, considering modern conditions of transition to intensive development of domestic tourism, is traced.