Is Tourism Recovering in the Post-epidemic Era? Evidence from the Chinese Market

Abstract

This essay surveys and summarizes the causes of these economies' severe losses as well as their recovery plans in the event of a pandemic in China as the pandemic has significantly impacted the tourism economies. It argues that the epidemic has obviously had a valid impact on the tourism economy, as seen by the high unemployment rate and the fact that the sector is struggling to make ends meet through the collection of data from 2017 to 2021 from State Statistics Bureau and Xinhua. Three areas can be observed in the recession of the tourism economies: the tourism industries, the tourism employees, and the tourism customers. Due to these three factors, the recovery plans for China's tourist cities were broken down into four categories: government funding assistance and ticketing regulations; promotion of the nation's international image; new local forms of tourism like cloud, culture, and rural travel; and the expansion of China's "dark tourism.". In general, the study of the tourism economy will enable us to better plan the growth of the domestic tourism industry and adapt it to a more tailored approach to the Chinese setting.