Domestic Guests Research Articles

The Influence of Social Commerce Dynamics on Sustainable Hotel Brand Image, Customer Engagement, and Booking Intentions

Social commerce plays a significant role in various aspects of the hotel industry. By using social commerce platforms such as Facebook, Instagram, and hotel booking websites, hotels can enhance their brand visibility, engage more effectively with guests, and stimulate hotel bookings. Nonetheless, prior research reported a lack of studies in this area, namely social commerce in the context of domestic tourism. Drawing on Stimuli–Organism–Response (SOR) theory as being a well-established framework in social commerce research, this study seeks to examine the impact of social commerce on hotel booking intentions, both directly and indirectly, by considering the mediating effects of both brand image and customer engagement. This research used an online survey questionnaire as a tool for collecting primary data from domestic tourists in Egypt during the period from January to April 2024. The study sample encompassed 315 participants who were recruited using the convenience sampling technique. Using Smart PLS 4.0 software, Structural Equation Modeling was performed to examine the proposed model and hypotheses. The results highlighted the significant impact of social commerce on both hotel brand image and customer engagement, which in turn encouraged booking intentions among potential domestic guests. The results also supported the significant mediating effect of hotel brand image and customer engagement in the relationship between social commerce and hotel booking intentions. This study provides some theoretical contributions to the literature of hospitality management by addressing notable gaps in knowledge. This study also suggests some practical implications for industry executives that support their social commerce techniques and boost booking intentions and behavior among domestic tourists such as creating visually attractive content, sponsoring virtual mega events, actively interacting with social media followers, and incorporating booking functionalities in social media platforms. In so doing, hotels can boost their sustainable marketing practices to target a promising market segment by exploiting Web 2.0 capabilities.

Imperfect information and tourist's response to natural disasters

AbstractThis study investigates the international behaviour of individuals with imperfect information. We used both local and international tourist data pertaining to Hakone in Japan to focus on two natural disasters: the Great East Japan Earthquake (GEJE) and volcanic activity on Mount Hakone. Hotel guests' responses to these shocks were estimated using smooth local projections. The responses of less‐informed foreign guests differed from those of well‐informed domestic guests. Because of imperfect information, such as sticky information, rational inattention and selected information through news media, the GEJE and its aftermath decreased the number of foreign guests at a rate greater and more persistent than that of domestic guests. Conversely, changes in volcanic alert levels slightly affect foreign guests because of the absence of information (or rational inattention); however, they have negative and persistent effects on domestic guests.

The Influence of Brand Image, Brand Trust and Service Quality on Brand Loyalty at Patra Malioboro Hotel

The hotel industry is increasingly developing after the Covid-19 pandemic along with the development of tourism. This situation also has an impact on the level of competition in the business. This study was conducted at Patra Malioboro Hotel to analyze the significant impact of brand image, brand trust and service quality on brand loyalty. The sampling technique used purposive sampling with 100 domestic guests who used the services of The Patra Malioboro Hotel as the research sample. The data analysis tool uses Multiple Regression Analysis. Hypothesis testing proves that brand image, brand trust and service quality has a major impact on brand loyalty of The Patra Malioboro Hotel. Brand trust is the dominant factor influencing brand loyalty.

Expanding domestic tourism in Nepal: an analysis of homestays in the COVID-19 era

ABSTRACT Community-based homestay (CBH) facilities were adversely affected by Coronavirus disease (COVID-19) despite its role in sustaining rural livelihood. This study aimed to assess the potential, challenges, and policies regarding domestic tourism in CBHs in COVID-19 era, focused on CBHs throughout Nepal. Seventy-seven online interviews were conducted on Facebook Messenger and ZOOM with 54 homestay owners, 12 coordinators, and 11 policymakers. The transcribed interview scripts were open-coded and thematically analyzed. CBHs initially prioritized domestic guests after seeing the high potential of domestic tourism during international travel restrictions. Domestic guests consider homestays as a learning center and a place to enjoy traditional food, culture, and hospitality. The number of guests traveling to CBHs decreased primarily due to COVID-19 and secondarily due to road problems, tourism attractions, and publicity issues. Policy measures to attract domestic guests by providing two-day weekend leave, official homestay visits of governmental employees, and other promotional offers are recommended.

Analisis Kontribusi Pendapatan Sektor Pariwisata terhadap Produk Domestik Regional Bruto (PDRB) di Kabupaten Simalungun

This study aims to determine and analyze the contribution of tourism sector revenue to regional gross domestic product in Simalungun Regency. The type of research used is this research, namely qualitative research. Types and sources of data using a qualitative approach with secondary data obtained from the Central Statistics Agency of Simalungun Regency. The results showed that the occupancy rate of star hotel rooms and other inns in Simalungun Regency increased to 27.93 percent in 2018. Thereafter it has decreased every year from 2019 to 2021 to 18.02 percent. The number of hotels and other lodgings in Simalungun Regency in 2021 is 74. The number of hotel rooms and other lodgings in Simalungun Regency in 2021 is 1,891 rooms. The number of beds in hotels and other inns in Simalungun Regency in 2021 is 2,859 beds. The average length of stay for foreign guests in 2021 is 1.59 days while domestic guests are 1.14 days.
 Keywords: Simalungun Regency, Accommodation and Hotels

A study to determine the profile of domestic guests staying in Muslim-friendly hotels in Turkey.

Son yıllarda Müslüman tüketicilerin turizm faaliyetlerine katılmaları, tatil sürecinde dinin emirlerini yerine getirmek istemeleri Müslüman-dostu turizm kavramını ortaya çıkarmıştır. Çalışmanın amacı Türkiye’de Müslüman-dostu otellerde konaklayan yerli misafirlerin seyahat profilini (seyahat etme nedeni, otelleri tercih etme nedeni vb.) belirlemektedir. Çalışmanın evreni Türkiye’ de Müslüman-dostu otellerde konaklamayı tercih yerli misafirlerden oluşmaktadır. Araştırma örneklemi olasılığa dayalı olmayan örnekleme yöntemlerinden kolayda örnekleme yöntemi ile seçilen 431 misafirden oluşmaktadır. Verilerin elde edilmesinde anket tekniği kullanılmıştır. Veriler SPSS programı kullanılarak tanımlayıcı istatistikler aracılığı ile analiz edilmiştir. Araştırma sonuçlarına göre misafirler seyahat etme nedenleri olarak dinlenmek ve eğlenmek, aile ile birlikte olmak, stres ve gerilimden kurtulmak istedikleri ortaya çıkmıştır. Müslüman-dostu otelleri tercih etme nedenleri otellerin alkolsüz bir ortam olması, helal yiyecek içecek ve mahremiyet olduğu ortaya çıkmıştır. Müslüman-dostu otellerde misafirlerin havuz/plajda vakit geçirmek, dinlenerek-eğlenerek ve aile ile vakit geçirdikleri yapılan araştırmada ortaya çıkmıştır. Müslüman-dostu otel seçiminde arkadaşların tavsiyesi, önceki seyahatler ve sosyal medya aracılığı ile tercih ettikleri görülmüştür.

English Hotel Terminology Equivalence in Other Language

Numerous studies have been conducted on the interpretation and translation of English terms into other languages. The purpose of this study was to identify the adequate Indonesian equivalent terminology for hotel amenities, services, and facilities applied in English and the strategies utilized by both domestic and international hotel guests in understanding the equivalent terms in their native language. Qualitative research methodology was used. The subjects included 10 domestic guests from a 5-star hotel, 10 domestic guests from a 4-star hotel, 5 international guests from a 3-star hotel, and 2 hotel staff from a 5-star hotel, 3 staff from a 4-star hotel, and 1 staff from a 3-star hotel. The findings demonstrated that some of the English terms commonly used in hotels had Indonesian equivalents, and some did not. The international guests strategies were: 1) searching in an online dictionary or a Google search; 2) asking people they met nearby immediately; and 3) guessing the meaning. Domestic guests’ strategies included: (a) asking other guests or hotel staff for clarification; and (b) guessing the meaning. Future research should overcome the limitations of this study, considering translations and linguistic norms training strategies.

The Influence of Halal Tourism on Indonesia’s Economic Growth

Purpose: This study aims to determine the effect of Halal Tourism on economic growth in Indonesia, calculated by the indicators of the number of foreign tourists, the number of foreign guests staying at star hotels, the number of domestic guests staying at star hotels. Method: The research method used is Multiple Linear Regression analysis. The independent variables in this study consist of the number of foreign tourist visits, the number of foreign guests staying, the number of domestic guests staying, and the dependent variable, namely economic growth in Indonesia from 2010-2021. Testing is done through classical testing and hypothesis testing. Results: The results showed that in a stimulant manner the number of foreign tourist visits had a positive and insignificant effect on economic growth, the variable effect of the number of foreign guests staying at star hotels had a positive and insignificant effect on economic growth, and the variable the number of domestic guests staying at star hotels had a positive effect and significant to economic growth in Indonesia. Contribution: This research contributes to building sharia tourism by paying more attention to attractions, accessibility, accommodation and policies that are clear and in accordance with sharia principles. Halal tourism will make a greater contribution to the Indonesian economy.

Tourism Development and Economic Growth: An Empirical Investigation for Indonesia

This paper applies the panel technique to investigate relationships between tourism development and economic growth in Indonesia (including 33 provinces) for the 2011-2021 period. The research method used the Solow growth model with Harrod Neutral approach and derived into the econometrics model by Fixed Effect Model (FEM) with the gross regional domestic product as a dependent variable and proxied of economic growth. Independent variables include gross fixed capital formation as proxied of capital, labor, and tourism indicator. The tourism indicator is measured the average length of total guests, domestic guests, and foreign guests in the classified hotel. Using FEM, the result showed that gross fixed capital formation, labor, and the average length of domestic guests significantly positively affect economic growth. The other, the foreign guest has no significant effect on economic growth. Additionally, tourism development has a more significant impact on economic growth from domestic guests than from foreign guests. Finally, the panel analysis shows a significant effect of the modeling, especially tourism indicator, to promote economic growth in 16 provinces in Indonesia. Thus, our empirical findings have significant policy implications for supporting tourism development in all provinces for growing economic highly.

Zadovoljstvo i nezadovoljstvo gostiju u hotelima u Vrnjačkoj Banji - analiza stanja tokom pandemije COVID-19

The development of domestic tourism is marked as one of the positive changes caused by the COVID-19 virus pandemic. The always popular spa destinations in Serbia are becoming more and more visited. Accordingly, it is necessary to determine which factors lead to the satisfaction or dissatisfaction of domestic guests in hotels. This paper will examine the satisfaction and dissatisfaction of hotel guests who shared their experiences through reviews on the Booking.com platform. The sample consisted of hotel guests in Vrnjačka Banja, because this destination stands out as the most visited during the coronary virus pandemic in Serbia. During August 2021, a total of 533 reviews of domestic tourists were collected, and the analysis of the obtained data was performed with the help of the SPSS 20 social science package and the RapidMiner data mining software. The analysis of the results revealed that a total of 8 factors affected the satisfaction of hotel guests during the corona virus pandemic, while a total of 5 factors influenced the dissatisfaction. The obtained results will help hotel managers in creating adequate strategies to improve those factors that are a source of dissatisfaction of guests such as the service provided, room equipment or additional facilities.

KEMAMPUAN BERBAHASA INGGRIS LISAN KARYAWAN FRONT OFFICE HOTEL JAVA HERITAGE

The purpose of writing this article is to find out the standard of service in English and the ability of Java Heritage Hotel employees to speak English. Hotel Java Heritage is one of the 4-star hotels in Purwokerto. Hotel Java Heritage provides a variety of facilities and services provided for the satisfaction of guests staying at the hotel. This hotel is not only visited by domestic guests, but also visited by foreign guests. The use of English in the hotel environment is very important as a means of communication and good service to foreign guests. Hotel employees, especially the front office, use English as a medium to communicate with these guests. However, the different educational backgrounds of hotel front office employees make each employee have different English skills, especially in communicating using English. In communicating in English, front office employees face several obstacles, such as when a foreign guest speaks, the employee cannot understand the meaning because the guest speaks too fast and the lack of English vocabulary or vocabulary makes it difficult for employees to pronounce a word or sentence. Therefore, to improve employees' English skills, the hotel management can provide intensive English training or courses to employees

Istraživanje zadovoljstva gostiju u hotelima tokom pandemije COVID-19 upotrebom tehnike rudarenja teksta

The coronavirus pandemic has a major impact on the global hotel industry. Hygiene, cleanliness, and safety have become crucial components in any hotel's recovery plan during the pandemic. Based on reviews from Booking.com, this paper examines the satisfaction of domestic guests in hotels in Vrnjačka Banja during the coronavirus pandemic. Additionally, by using the "Clean & Safe" certificate as a criterion for hotel classification, this paper seeks to discover whether there is any difference in the satisfaction of domestic guests depending on whether the facility has been certified in accordance with international quality standards as adequately prepared for virus control. Using a text mining approach, the components that led to guests' satisfaction or dissatisfaction were discovered and visualized with a word cloud. A sample of 206 reviews revealed that domestic guests are generally very satisfied with the hotels they stayed in during the pandemic. A slight difference in the components that affected guests' satisfaction, i.e., dissatisfaction, was noticed among the hotels that were certified (or not certified) as safe facilities for performing tourism activities. This paper provides a valuable insight for hotel managers to help them improve guest satisfaction during the coronavirus pandemic.

Trendovi uparivanja hrane i vina u svetu i razvoj gastroenoloških ponuda u restoranima u Srbiji

Food and wine have long been a synergistic combination, ie. They complemented each other's experiences. The task of this paper is to determine which characteristics of food and wine influence the formation of the gastroenterological experience. The aim of this paper is a researcher in which measures are used at home in Serbia and in which foreign wines and which are characterized by ago of gastroenological offer. The gastroenological offer processed in this research shows that there is a lot of representation of foreign wines in restaurants, as a guideline for development in the field of harmonization of food and wine, it should give more emphasis to domestic dishes and domestic wines. This certainly contributes to the development of small businesses and local growers to be better placed and promoted to both domestic guests and tourists. Belgrade, as the capital of the Republic of Serbia and as the main tourist destination, should adjust the offer of both food and wine in its restaurants. There are tourists for whom the primary goal of travel is a gastroenological experience, they want to try as much localized food and wine as possible, while there are also those whose primary goal is not gastroenology during the trip and they want to consume something familiar to them. Restaurants or other catering facilities should definitely be adapted to the guests.

Accommodation Experience in the Sharing Economy: A Comparative Study of Airbnb Online Reviews

Current research investigating the accommodation experience in the sharing economy in China is limited, especially from a cross-cultural perspective. To fill this gap, this study examined the accommodation experience of Airbnb guests using text-mining techniques and compared the accommodation experience perception between two culturally different groups: domestic Chinese and foreign English-speaking Airbnb guests. The results showed that the two groups shared eight common dimensions, including “Convenience/Location”, “Amenities”, “Feel at home”, “Check-in/out”, “Experience”, “Availability/Transportation”, “Host”, and “Style/Decoration”. However, there are differences in the relative importance of each dimension of accommodation experience between the domestic and foreign Airbnb guests. For example, the foreign guests more often mentioned homeliness, location/convenience, and availability/transportation, while the domestic guests showed greater interest in check-in procedures and style/decoration. Additionally, the two groups have several unique dimensions. The dimensions unique to foreign guests are “Recommendation” and “Booking flexibility”, while the dimensions unique to domestic guests are “Revisit” and “Cleanliness”. This study provides both theoretical and practical implications for peer-to-peer accommodation hosts and platforms. For example, Airbnb hosts can improve the satisfaction of Airbnb guests by improving several common extracted topics (e.g., amenities quality and host response) and the fact that foreign guests care more about homeliness, while domestic guests pay more attention to the check-in process and house design and decoration.

Sopron−Fertő, as a priority tourism development area

In 2016, the organizational management of tourism in Hungary has changed, the basis of which was defined in the CLVI. Tourism Development Act of 2016. The law puts the focus of tourism development on the tourist areas, which aims to make the destinations able to renew their competitive travel offers in the short term for both foreign and domestic guests who are looking for experiences or have higher specific spending. One of the five priority tourism development areas named by the Government until September 2017 is the Sopron-Fertő destination. Based on the 122 completed questionnaires, it can be stated that five towns (Sopron, Bük, Hegykő, Fertőd and Nagycenk) in the Sopron-Fertő priority tourism development area are known among households participating in domestic tourism.

Uloga i važnost obiteljskog poduzetništva u području sportskog turizma

U ovome radu istražuju se dva osnovna elementa poduzetništva: obiteljsko poduzetništvo, sa svojim osnovnim značajkama i specifičnostima kao komponenta poduzetništva općenito, i obiteljsko poduzetništvo u području sportskog turizma, kao posebna grana poduzetništva nastala alociranjem proizvodnih resursa u predmetnu djelatnost – turizam, koja danas segmentalno može biti važan čimbenik za gospodarstvo Republike Hrvatske općenito. Također, utvrđuje se utjecaj obiteljskoga poduzetništva u turizmu sa stanovišta stvaranja novih smještajnih kapaciteta i rasta broja dolazaka domaćih i stranih gostiju u Zadarskoj županiji. Cilj rada je ukazati na sve veću ulogu i važnost obiteljskog poduzetništva u području sportskog turizma. Rad definira preporuke i smjernice za jači i snažniji razvoj obiteljskog poduzetništva s naglaskom na područje sportskog turizma ne bi li se omogućila bolja identifikacija, praćenje razvoja te projekcija utjecaja obiteljskih poduzeća u području sportskog turizma na gospodarstvo Republike Hrvatske.

Utjecaj smještajnih jedinica na posjećenost NP Plitvička jezera

U ovome radu provedeno je istraživanje o utjecaju smještajnih jedinica na posjećenost NP Plitvička jezera, odnosno analiza o postojanju kauzalnog odnosa nezavisnih varijabli noćenja domaćih gostiju u hotelima Jezero, Plitvice i Bellevue, noćenja stranih gostiju u hotelima Jezero, Plitvice i Bellevue, noćenja domaćih gostiju u hotelu Macola, noćenja stranih gostiju u hotelu Macola, noćenja domaćih gostiju u privatnom smještaju i noćenja stranih gostiju u privatnom smještaju sa zavisnom varijablom broj posjetitelja NP Plitvička jezera za razdoblje od 2007. do 2017. godine za ukupno pet mjeseci od svibnja do rujna. Rezultati provedene analize ukazuju na to da veliku važnost u procjeni broja posjetitelja nacionalnog parka imaju sljedeće determinante: broj noćenja stranih gostiju u hotelu Macola, noćenja domaćih gostiju u privatnom smještaju i noćenja stranih gostiju u privatnom smještaju. U kombinaciji s rezultatima prijašnjih istraživanja donesen je zaključak da smještaj ima ključnu ulogu u posjećenosti nacionalnog parka.

POTENTIALS AND OBSTRUCTION FOR THE DEVELOPMENT OF RURAL TOURISM OF THE REPUBLIC OF SRPSKA

The aim of this paper is to examine potentials and obstacles for the development of rural tourism in the Republic of Srpska. The analysis of both the potential and the integration of the entities crucial for the development of rural tourism, as well as the limiting factors that lead to stagnation in the development of rural tourism, is covered. Also, the goal is to explore the views of users and providers of rural tourism services and institutions dealing with the tourism industry on the state of the tourist offer and the limiting factors of its development. Rural destinations are becoming more attractive and more visited by tourists due to the natural environment, clean air, manifestations, possibilities of consuming traditional food and beverages, sports and various other activities. However, the ruin of rural tourism is reflected in the fact that it can violate the original form of rural space through various forms of environmental pollution of space, water and air. Preservation of existing resources is a necessity because the preserved environment is a prerequisite for the development of rural tourism. Republic of Srpska has seen a steady growth in the tourist visit in recent years, but there are still limiting factors for the development of rural tourism, which are most often seen in the poorly developed infrastructure of certain rural destinations, lack of accommodation capacities and the lack of qualified labor force, cooperation of several actors. It cannot be developed without the cooperation of regional and local authorities, non-governmental organizations, tourist organizations and businesses with local people. These actors should help the development of rural tourism through various subsidies, incentives, infrastructure construction and marketing.Republika Srpska faces the problem of insufficient promotion of tourism products, which reflects on the bad image of the entire tourism. The strong competition from the countries of the region, primarily Croatia and Montenegro, draws a large number of tourists, which points to the fact that the consumers of tourism services of the Republic of Srpska are in the highest estimate domestic guests of a poor standard of living. The development of rural tourism should be based on an integrated approach to development and care for resources. Only preserved resources can be a condition for the development of rural tourism now and in the future.

A cross-cultural study on perceived quality in upscale hotels in Italy and Croatia

PurposeMost of the cross-cultural empirical research in hospitality has focused on Western and Eastern differences and has neglected cultural diversity in Europe. As cultural differences in Europe do exist and have important implications for managers operating in hotel industry, the purpose of this paper is to examine perceived quality in upscale (four- and five-star) hotels in two Mediterranean countries: Italy and Croatia.Design/methodology/approachData were collected among 335 guests in upscale hotels in Italy and 475 hotel guests in Croatia. This work adopts a cross-cultural approach in two different ways. First, perceived quality is assessed in hotels in two different countries. Second, national culture of guests is considered in their evaluations of perceived quality in each country.FindingsSurprisingly, hotels in Croatia, an emerging tourist destination, performed better than hotels in Italy, a top worldwide destination. The results show significant differences in perceived quality evaluations according to national cultures of hotel guests in each country. However, while in Croatia domestic guests perceived higher levels of quality than other guests, in Italy, perceived quality was rated lower by Italians than by their American counterparts.Research limitations/implicationsThe results of this study contribute to better understanding of perceived quality in cross-cultural research in hospitality.Practical implicationsImplications are discussed for both Italian and Croatian hotel managers, two direct competitors in the Mediterranean area.Originality/valueThis paper covers several research gaps: lack of cross-cultural research in hospitality marketing, poor examination of perceived quality in hotels from the cross-cultural perspective, and poor consideration of cultural diversity within European countries.

PENGARUH KUALITAS LAYANAN DI WISMA WERDAPURA SANUR DI DENPASAR (sebelum dan sesudah pelatihan )

Wisma Werdahapura currently in the introduction stage and has not gained much market share as long as this always depends on the segment of domestic guests are dominated by the government. The room occupancy rate for the first year target achieved was 50%, with average growth of 8.80% per year, then at the end of the five-room occupancy rate is expected to be achieved by 70%. In addition to the room occupancy rate to be achieved over the next five years, continues to increase, average daily room rate or the average room rate for the next five years are also targeted to increase.The following is in response to the findings of the research problem that was formulated in the form of conclusions. Front office services (X1), service-housekeeping procedures (X2), MICE services (X3), eating and drinking services (X4), recreation facilities and services (X5) affect customer satisfaction (Y) both before and after training at Wisma Werdapura , this is indicated by a significant degree on average close to 1 (one) in each variable.The training provides improved scores against the front office services (X1), service-housekeeping procedures (X2), MICE services (X3), eating and drinking services (X4), recreation facilities and services (X5) as shown by the average - average score before the given 2:44 while training for the training given an average score obtained by 4:12 indicates that training is an effective tool to improve service to customers so that customers become dissatisfied Keyword: Service Quality, Customer Satisfaction