Sopron−Fertő, as a priority tourism development area

Alexandra Éva Makra,Attila Szabó

doi:10.47282/economica/2019/10/2/3717

Abstract

In 2016, the organizational management of tourism in Hungary has changed, the basis of which was defined in the CLVI. Tourism Development Act of 2016. The law puts the focus of tourism development on the tourist areas, which aims to make the destinations able to renew their competitive travel offers in the short term for both foreign and domestic guests who are looking for experiences or have higher specific spending. One of the five priority tourism development areas named by the Government until September 2017 is the Sopron-Fertő destination. Based on the 122 completed questionnaires, it can be stated that five towns (Sopron, Bük, Hegykő, Fertőd and Nagycenk) in the Sopron-Fertő priority tourism development area are known among households participating in domestic tourism.

Highlights

Tourism has been characterized by steady growth over the past six decades, based on the number of international tourist arrivals, and has become one of the world’s largest and fastest growing economic sectors. [Hiba! A hivatkozási forrás nem található.8] In addition to traditional destinations (Europe and North America), many new destinations became better known, driven by the emerging destination-based approach, aiming to make them a more attractive destination for both tourists and investors
In terms of domestic conditions, tourism is characterized by organizational renewal from 2016, the basis of which is defined in the Tourism Development Act
Act CLVI of 2016 on the state responsibilities of the development of tourism areas [11] moves the focus of tourism development from individual attractions to tourist destinations, that is, increasing the tourism potential of Hungary will probably be based on the tourist destination theory

Summary

Introduction

Tourism has been characterized by steady growth over the past six decades, based on the number of international tourist arrivals, and has become one of the world’s largest and fastest growing economic sectors. [Hiba! A hivatkozási forrás nem található.8] In addition to traditional destinations (Europe and North America), many new destinations became better known, driven by the emerging destination-based approach, aiming to make them a more attractive destination for both tourists and investors. The role of public tourism management in accordance with the destination logic is to delineate individual destinations and develop a specific intervention program for them, build and manage independent brands and brand profiles for destinations that can be identified with a unique experience. As a result of the new approach, the government named five priority tourism development areas in 2016-2017 and a government decision was made on the provision of resources needed for the implementation of the developments. The resources to be used in tourism development concentrate on destinations rather than tourist regions, which has proved to be a pioneering step in comparison with the practice of other Central European states. The resources to be used in tourism development concentrate on destinations rather than tourist regions, which has proved to be a pioneering step in comparison with the practice of other Central European states. [3]

Sopron–Fertő priority tourism development area

Summary

Findings

Bibliographical References