Jakarta Research Articles

The Impact of Service Quality and Price Fairness on Repurchase Intention Through Customer Satisfaction: A Study of Natasha Skin Care Clinic Customers in DKI Jakarta

This research analyzes how service quality, price fairness affects customer satisfaction and repurchase at Natasha Skin Care. The aim of this research is to explore the influence of service quality and price fairness on repurchase intentions, with customer satisfaction as a mediating variable. It is hoped that the findings from this research will help Natasha Skin Care formulate a more effective strategy to increase customer loyalty amidst intense competition. In this research, a nonprobability sampling method was used with a purposive sampling technique. This technique is based on certain considerations that are relevant to the research objectives. In this research, the number of samples collected was 150. Data collection was carried out using primary data obtained directly through the process of interviews, observations and distribution of questionnaires and secondary data obtained from existing sources, not through direct collection by researchers. Testing the measurement model uses a validity test consisting of convergent validity, Average Variance Extracted (AVE), and Discriminant Validity and a reliability test carried out by measuring Cronbach's Alpha and Composite Reliability values. Structural Model Testing (Inner Model) The evaluation stage of the inner model structural model is carried out by analyzing the R-Square value. The research results show that service quality significantly increases customer satisfaction and encourages repurchase intention, while price fairness also has a positive impact on satisfaction and repurchase intention. Ultimately, customer satisfaction serves as the main mediator in the relationship between service quality, price fairness, and repurchase intention.

Perencanaan Green Infrastructure pada Kawasan Transit Oriented Development (TOD) Lebak Bulus, Jakarta Selatan

Transit Oriented Development (TOD) approach is one of the solutions adapted by DKI Jakarta’s Government in order to create a walkable and mass transportation friendly environment in Jakarta. Lebak Bulus TOD in its development will use environmental sustainability approach in order to reduce negative impact from urban development. However, Lebak Bulus TOD is currently lacked of green open space and dominated with impermeable surface that affect the increase of the stormwater runoff. Implementing green infrastructure concept in planning Lebak Bulus TOD site is one of the solution to overcome the problems. This research is aimed to reduce stormwater runoff and pollution in Pasar Jumat Street, Lebak Bulus Raya Street, and RA Kartini Street located in Lebak Bulus TOD. The methods used in this research are descriptive, quantitative analysis, and spatial analysis. Quantitative analysis is used to calculate water quality volume for each location, the results for each location respectively are 832,56 m3, 205,44 m3, dan 205,7 m3. Green infrastructure system used are stormwater tree trench, stormwater planter, green gutter, permeable pavement, and green wall. 285,95 m3 of stormwater runoff can be reduced by the implementation of green infrastructure. Spatial analysis using CITYGreen shows that the planning can reduce pollution by 48,83 kg/year with economic value of $263,49 (Rp3.751.834,11) and reduce runoff volume by 51% with economic value of $2.408,67 (Rp34.348.838).

Faktor – Faktor yang Mempengaruhi Organizational Citizenship Behaviour Pada Karyawan Mandiri University Group

<em>The increasingly intense competition in the era of globalization demands companies continuously adjust their strategies to adapt to changing conditions. Human resources are key to the successful implementation of company activities, requiring a focus on improving their quality. One important factor influencing employee performance is organizational citizenship behaviors (OCB), which are affected by job satisfaction, effective leadership, and workplace spirituality. This study examines the influence of job satisfaction on effective leadership, workplace spirituality, and organizational citizenship behaviors in the Mandiri University Group in the DKI Jakarta Province, as well as the mediating roles of effective leadership and workplace spirituality. This research employs a quantitative approach with data collected through questionnaires from 220 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) and hypothesis testing. The results show that job satisfaction has a significant positive effect on effective leadership and workplace spirituality but not on organizational citizenship behaviors. Workplace spirituality has a significant positive effect on organizational citizenship behaviors, while effective leadership does not. Job satisfaction influences organizational citizenship behaviors through workplace spirituality but not through effective leadership. The implications of this study highlight the importance of enhancing job satisfaction and workplace spirituality to promote organizational citizenship behaviors. Managers and leaders at Mandiri University Group in DKI Jakarta Province should pay more attention to aspects that can improve job satisfaction and workplace spirituality to achieve organizational goals effectively. This study provides theoretical and practical contributions to the development of a model of organizational citizenship behaviors through job satisfaction and workplace spirituality</em>

The Effect of Compensation, and Work/Family Conflict Through Job Satisfaction on Employee Retention

This study aims to analyze the effect of compensation and work/family conflict that is allegedly mediated by job satisfaction on employee retention. The data used in this study is data obtained from a questionnaire survey distributed in several type-A hospitals in DKI Jakarta. The smartPLS software is used to analyze the data. The research uses surveys obtained from structured questionnaires. The research was carried out cross-sectionally and data were taken from the staff of type A hospitals in Jakarta. The limitations of this study/implications of this study are that this study contributes to the theory by specifically analyzing the relationship between compensation and work/family conflict in a complex health service environment, one of the limitations of this study is the adoption of cross-sectional design; Future studies can be improved by using a variety of power gathering sources. The practical implication of this study is that this study highlights the magnitude of the influence of compensation and work/family conflict that is allegedly mediated by job satisfaction on employee retention. It can be concluded that compensation has a positive effect on job satisfaction, and work-family (W/F) conflict hurts job satisfaction, both of which have been proven to be true. In addition, W/F conflict has also been proven to have a negative influence on employee retention.

Peran Patroli Perintis Presisi dalam Mencegah Terjadinya Tawuran di Wilayah Hukum Polda Metro Jaya

The phenomenon of brawls in the DKI Jakarta area is increasing due to environmental, economic, and population density factors in the region. The literature references that form the main basis of this research are situational crime prevention theory, iceberg theory, social conflict theory, youth identity theory, as well as the concepts of community policing, and precision inspector patrols. This research uses qualitative methods with data collection techniques of interviews and document studies. The results showed that the role of the Precision Inspector Patrol in preventing fighting in the jurisdiction of Polda Metro Jaya is to ensure that patrols and general guards can run smoothly, be responsible for each assignment, training, and supervision of patrol teams in other units, be the front guard to carry out various preventive and responsive efforts, conduct routine patrols, respond to reports from the public, and maintain the situation in the jurisdiction of Polda Metro Jaya to remain conducive and under control. Through this role, the strategies that can be carried out by the Metro Jaya Police Precision Inspector Patrol Team in preventing fighting crimes are preemptive, preventive, and repressive strategies that are investigative in nature. The community policing policy model in an effort to maximise the implementation of the Precision Pioneer Patrol to prevent horizontal conflicts in the Polda Metro Jaya jurisdiction can be realised through several management stages which include communication and synergy, cooperation, handling, and performance evaluation. Thanks to this, the Precision Pioneer Patrol has been able to reduce the number of horizontal conflicts that occur in the Polda Metro Jaya jurisdiction. The suggestions are for the Precision Pioneer Patrol Team to increase the frequency of patrols at night in the red and yellow zones, for future researchers to apply GIS as an early detection map of conflict-prone areas, and for cooperation partners to expand the scope of programme implementation P2TP2A Unit, PPA Unit, and FKDM to provide an understanding of the importance of Precision Pioneer Patrol in preventing horizontal conflicts.

Planning For The Development Of Technical Competence In Land Management (Case Study At The Regional Office Of The National Land Agency, DKI Jakarta Province)

This study aims to design a development plan for technical competencies in land management, specifically within the Regional Office of the National Land Agency (BPN) DKI Jakarta Province. The complexity of land issues in urban areas like Jakarta necessitates the improvement of technical competencies among functional land administrators to ensure effective performance and service delivery. Using a qualitative research approach, data was gathered through interviews, observations, and document analysis. The research highlights the absence of a structured competency development plan for land administrators and suggests the need for tailored training programs. Findings emphasize the importance of digital literacy, land administration skills, legal expertise, and communication skills to meet the demands of modern land management. The study concludes with recommendations for competency development that aligns with organizational goals, proposing a competency framework tailored to the challenges faced in Jakarta.

The Relationship Between Hair Zinc Levels, Feeding Patterns, and Infectious Diseases on The Incidence of Stunting in Children Aged 24-59 Months in The City of North Jakarta, Province of DKI Jakarta

Globally, stunting is a severe public health concern, especially in low- and middle-income nations like Indonesia. It is typified by stunted growth and development due to recurrent infections and chronic malnutrition. North Jakarta has a 19.8% stunting incidence, according to the 2023 Indonesian Health Survey. This indicates the critical need for additional research into the factors contributing to stunting, such as hair zinc levels, dietary habits, and infectious infections. This study employs an observational case-control design conducted in North Jakarta in March 2024. Stunting incidence and hair zinc levels are significantly correlated (p=0.000), affecting 87.5% of children with low hair zinc levels. Stunting is also correlated considerably (p=0.000) with incorrect feeding patterns; 75.7% of children who exhibit these patterns are stunted. On the other hand, there was no statistically significant correlation (p=0.806) between the incidence of stunting and a history of infectious illnesses. The mother's level of education, the child's age, gender, and family income did not significantly correlate with stunting.

The Influence Of Compensation, Physical Work Environment, Organizational Climate On Performance With Work Motivation As An Intervening Variable On Workers In DKI Jakarta

This research investigates the relationship between compensation, physical work environment, and organizational climate with the work motivation and performance of labor employees in DKI Jakarta. Using quantitative methods and a cross-sectional descriptive approach, data was collected from 340 respondents via an online questionnaire. The results of analysis using Structural Equation Modeling (SEM) show that the physical work environment and organizational climate have a significant positive influence on employee performance, while compensation does not have a significant influence. However, work motivation is proven to have a significant positive influence on employee performance. These results imply that it is important for companies to pay attention to the physical work environment, organizational climate, and work motivation to improve employee performance. Suggestions for further research include increasing exploration and adding mediating variables.

Generation Z's Perspective On Interest In Buying Fashion Products Through Social Media And The Tiktok Application

The increased Internet penetration has become a major impetus in increasing the use of e-commerce platforms for online sales. This research is an explanation that aims to find out how social media and Tiktok influence Generation Z's buying interest in shopping fashion products online at DKI Jakarta. The entire Generation Z in the region who used social media and Tiktok to shop for fashion products at least 3 times became the population of this study, with the total number of respondents 208 being selected through the use of purposive sampling techniques. The data collection was carried out with the distribution of Google Forms as one of the forms of questionnaires in DKI Jakarta, and analyzed using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling. (PLS-SEM). The results are proof that social media and Tiktok have a positive and significant influence on Generation Z's buying interest in buying fashion products online.

The Role of Information Processing and Digital Supply Chain Technology in Supply Chain Resilience through Supply Chain Risk (Management in Manufacturing Companies in DKI Jakarta)

The 2019 COVID-19 pandemic highlighted the importance of supply chain resilience in the face of global disruptions. Supply chain disruptions caused by isolation measures during the pandemic triggered market turmoil, logistical uncertainty, and reduced production capacity, which sometimes led to shutdowns. In this context, research on supply chain resilience is crucial to prepare companies for future disruptions. This research aims to examine the impact of supply chain resilience on supply chain continuity in manufacturing companies in DKI Jakarta, focusing on the role of digital supply chains, information processing capabilities, and supply chain risk management. This research method uses a quantitative approach. Data were collected from 300 respondents in the basic and chemical industry, miscellaneous industries, and consumer goods sectors through purposive sampling techniques. The analysis was conducted using Structural Equation Modeling (SEM) to identify the relationship between variables. The results showed that supply chain resilience has a significant positive influence on supply chain continuity. In addition, digital supply chains, information processing capabilities, and effective supply chain risk management were shown to support supply chain resilience in the studied sectors. The implication of this research is that it is important for companies to invest in digital technology, develop better information processing capabilities, and implement effective risk management to strengthen their supply chain resilience and continuity in the face of future global uncertainty.

Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.

Locus Of Control, Transformative Leadership, Self Efficacy, Professional Commitment On The Ability To Detect Fraud. Auditor's Experience As Moderating Variables

This research aims to investigate the influence of Locus of Control, Transformative Leadership, Self Efficacy, and Professional Commitment on the Ability to Detect Fraud with the audit experience as a moderator. The population in this research are auditors who work at Public Accounting Firms in DKI Jakarta. The sampling method used was an unknowns sample because the population size was uncertain, and the researcher could not obtain information regarding the number of accountants working at the Public Accounting Firm in DKI Jakarta. The number of respondents obtained for this research was 155 respondents. In this research, the analytical methods used are descriptive statistics, data feasibility testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. Test results prove that Locus of Control (LoC) has a positive effect on the ability to detect fraud, transformational leadership and professional commitment have no effect on the ability to detect fraud. Self-efficacy has a negative effect on the ability to detect fraud. Auditor experience moderates the influence of Locus of Control and Self Efficacy on the ability to detect fraud. Auditor experience does not moderate the influence of transformative leadership and professional commitment on the ability to detect fraud.

Dynamics System Modeling of Declining Agricultural Land Area Potentially Causing Jakarta Flood Disaster

The change or evolution of land use in the DKI Jakarta area has caused various environmental problems in the city that have an impact on disasters that occur from time to time. The conversion of agricultural land that has a relatively high ability to absorb water into built-up land has reduced the water absorption capacity because the built-up area is increasingly impermeable which is at risk of causing flood disasters. This research focuses on a simple dynamic system modeling approach to understand the cause-and-effect relationship of the decline in agricultural land area in the DKI Jakarta area. The method used in this research is a qualitative-based dynamic system, dynamic system is a method that can be used to form structures and predict behavior and feedback. Dynamic system modeling using Powersim Studi 10 Express software uses time specifications ranging from 2020 to 2070. The results of the dynamic system model of agricultural land decline can be said to be valid, where the dominant structure formed is Negative Feedback (Balancing Loop) with Exponential Decay behavior and Average Means Error (AME) test results obtained a value of 29.6%

TERAPAN ETOS KAIZEN DALAM “MENINGKATKAN KELAS” BISNIS KULINER BERKEARIFAN LOKAL

This community service activity aims to provide counseling to the UMKM Association of Komunitas Sukses Berjamaah Indonesia (KSBI) in South Jakarta regarding the application of the Kaizen ethos in improving the quality and success of their culinary business based on local wisdom. This counseling aims to provide an understanding of the concept of Kaizen ethos and encourage KSBI members to apply it in their culinary business. In this activity, an interactive approach method was used through discussions and case studies to understand the potential for improving local wisdom-based culinary businesses. The participants were invited to identify problems, challenges, and opportunities in their culinary business, as well as to utilize local wisdom as an added value in the business. Key Kaizen principles, such as elimination of waste, quality improvement, employee engagement, and continuous improvement cycle, were explained and applied in the context of KSBI's culinary business. Through the delivery of implementation strategies and successful case examples, participants were given practical guidance to apply the Kaizen ethos in their culinary business. In addition, Q&A and discussion sessions provided an opportunity for KSBI members to share their experiences and obtain solutions to the questions and problems they faced. The results of this activity had a positive impact on the members of the UMKM Community Sukses Berjamaah Indonesia (KSBI) in South Jakarta, focusing on continuous improvement and utilization of local potential, the participants managed to improve their operational efficiency and the quality of their culinary products. Awareness of the importance of innovation and adaptation to market changes has also increased, thus opening up opportunities to expand markets and strengthen the competitiveness of local wisdom-based culinary businesses through the application of the Kaizen ethos.

OPTIMALISASI TATA RUANG DAN ETALASE UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

This community service activity aims to optimize spatial arrangement and display layout to enhance consumer appeal for the Micro, Small, and Medium Enterprises (MSMEs) of the Komunitas Sukses Berjamaah Indonesia (KSBI) in South Jakarta. Lecturers from IBI Kosgoro 1957 participated in this activity, focusing on improving the effectiveness of spatial arrangement and displays, which will positively impact sales and the growth of the MSMEs. This activity began with an outreach to KSBI members on the importance of an attractive spatial arrangement and display to capture consumer attention. In this outreach, the IBI Kosgoro 1957 lecturers shared knowledge and practical experience on effective spatial design and marketing strategies through appealing displays. After the outreach, an analysis of the spatial arrangement and displays at KSBI was conducted to identify areas that needed improvement. The lecturers and their team collaborated with KSBI members to redesign the layout and displays, making them more attractive and functional. They considered factors such as product arrangement, lighting, visual merchandising, and efficient space management. Next, the implementation of changes to the layout and displays was carried out in collaboration between the IBI Kosgoro 1957 lecturers, their team, and KSBI members. They worked together to plan and execute the necessary changes. The IBI Kosgoro 1957 lecturers provided guidance and recommendations to KSBI members in optimizing their spatial arrangement and displays. The results of this activity are expected to enhance consumer appeal towards KSBI MSMEs. With effective spatial arrangements and attractive displays, MSME products are expected to be better showcased and catch the attention of consumers, ultimately boosting sales and business growth for KSBI members. This community service activity also provided KSBI members with knowledge and skills in managing their spatial arrangements and displays. They can apply design principles to increase the effectiveness of their spatial arrangements and displays in the future.

PM10 AIR QUALITY INDEX MODELING USING ARFIMA-GARCH METHOD: BUNDARAN HI AREA OF DKI JAKARTA PROVINCE

Air quality is an essential factor in urban life, and its’ assessment often relies on the concentration of measurable air pollution parameters. One critical parameter is Particulate Matter (PM), particularly PM10, which comprises solid or liquid particles dispersed in the air from various sources. One of the methods employed for predicting stock index prices is ARFIMA. ARFIMA is used to model long memory data characterized by a slowly decreasing Autocorrelation Function (ACF) plot (hyperbolic) or a difference value in the fractional from. This method is widely used due to its ability to handle nonstationarity issues in time series. However, the time series data often contain heteroskedasticity problems. Data with heteroscedasticity are then further addressed using the GARCH model, because it can model volatility changes occurring over longer periods and capture the persistence of volatility. The ARFIMA-GARCH model can explain long-memory patterns in time series data and address heteroscedasticity issues. The data are sourced from the Jakarta open data web, which is integrated with DLH DKI Jakarta Province. The aim of this research was to forecast the PM10 air quality index at the Bundaran HI Area in the Province of DKI Jakarta for the next 14 days, from January 1st to January 14th, 2021, using an ARFIMA model enhanced with GARCH. The analysis reveals that the best model is ARFIMA ([17], d, [1])-GARCH (1,1). Forecasting using this model resulted in a MAPE of 3.47%, indicating that the model is highly capable of forecasting several periods.

The Effect Of E-Service Quality And E-Trust On Buying Interest In Shopee Pay Users In The Millennial Generation

The use of e-wallet is increasing as online transactions increase in Indonesia. This research is an explanatory study that aims to find out the influence of E-service quality and E-trust on the interest of using ShopeePay when shopping online among Millennials in DKI Jakarta. The population of this study is the entire Generation of Millennials in DKI Jakarta who have used ShopeePay at least three times when making online transactions and the number is unknown. Sampling technique used is purposive sampling techniques on condition samples are Millennial Generation, live in the territory of DKI Jakarta and have used ShoppePay at least 3 times. Data collected through the spread of the google form questionnaire to the Millennial Generation. Data analysis using SmartPLS 3.0 Partial Least Squares Structural Equation Modeling (PLS-SEM). Research results show that E-Service Quality and E-Trust have a positive and significant influence on purchasing interest using ShopeePay on the millennial generation in DKI Jakarta. According to research results, 92.9% of Millennial Generation interest in using ShoppePay is influenced by E-Service Quality and E-Trust. The findings confirm that it is important for e-wallet service providers to focus on improving the quality of electronic services and building user confidence to boost purchasing interest.

Analysis of the government’s strategy and capacity in reducing the risk of fire disasters in the Indonesian capital

Urban areas are increasingly vulnerable to fire disasters due to high population density, sprawling infrastructure, and often inadequate safety measures. This study aims to analyze the capacity of the DKI Jakarta government in terms of human resource capabilities, asset readiness, and budget planning capabilities. Furthermore, it measures the government’s success as evidenced by the public response to the achievement of firefighter performance. This study uses qualitative analysis with a content analysis approach. Data sources come from annual performance report documents and the content of the DKI Jakarta Fire Department website containing city disaster information. Performance report and website data are analyzed and used as research data to support qualitative analysis. This research shows that command decisions are essential in the organizational structure of the fire brigade. Both laboratory services are carried out optimally as a concrete effort to map fire potential. The laboratory tests the safety and suitability of firefighting equipment. Available budgetary support provides broad operational powers for the fire service. The government’s strength in minimizing or overcoming fire problems has received a positive response from the public. The operational achievements of firefighting continue to be consistent and increase. Ultimately, this research provides scientific insight into disaster mitigation and reducing the fire risk in cities.

Transforming Leadership Style: Enhancing Organizational Culture, Innovative Behavior and Employees Performance

Research aims: This study aimed to investigate how positive Employees Performance can be achieved when leadership behavior fosters Organizational Culture and Employees Innovative Behavior.Design/Methodology/Approach: This quantitative study obtained data through an online questionnaire, where responses were collected from 150 employees of private companies in DKI Jakarta area. The data were then analyzed using Structural Equation Model (SEM) with AMOS version 25.Research findings: The results showed that Transformational Leadership had no direct effect on Organizational Culture, Employees Innovative Behavior, or Employees Performance. However, Transactional Leadership had a direct effect on Organizational Culture and Employees Innovative Behavior, but not on Performance. Even when mediated by Organizational Culture and Innovative Behavior, Transformational Leadership still had no effect on Performance. On the other hand, Transactional Leadership, when mediated by Organizational Culture and Employees Innovative Behavior, had more significant influence on Performance.Theoretical Contribution/Originality: This study offered a novel perspective by showing that neither Transformational nor Transactional Leadership had a direct impact on Employees Performance. However, the mediating role of Organizational Culture and Innovative Behavior strengthened the influence of Leadership on Employees Performance.Practitioners/Policy Implications: To improve Employees Performance through Transactional Leadership, leaders should cultivate innovative Organizational Culture and foster Employees Innovative Behavior. In addition, leaders should address deviations in employees behavior and recognize positive contributions, ranging from verbal praise to offering promotion opportunities.Research Limitations/Implications: This study focused on Transformational Leadership, Transactional Leadership, Organizational Culture and Employees Innovative Behavior, as well as Employees Performance. Future studies were recommended to consider adding independent variables such as Creative Self-efficacy and Humble Leadership. Meanwhile, companies were expected to maintain a flexible culture to adapt to changes, and continuously nurture employees' creative ideas by providing opportunities. Leaders should also consistently monitor employees behavior and acknowledge good performance.

Efektivitas Pelayanan Publik Feeder Wira-Wiri Kota Surabaya

The city of Surabaya is the capital of East Java province which is known as the city of heroes and is the second largest metropolitan city with a dense population after the city of Jakarta. According to data from the official website of the East Java Central Statistics Agency in 2023, the city of Surabaya has a population of approximately 2,893,698 people, with a large population this will result in an increase in the number of private vehicles which will affect comfort in urban areas. In connection with this, the Surabaya city government has provided a program that aims to overcome problems in the transportation sector, namely the provision of public transportation called Feeder Wira-Wiri by bringing the concept of orderly, safe and comfortable driving or transportation behavior. The aim of this research is to measure the effectiveness of the Wira-Wiri Feeder Public Transport Service in the City of Surabaya. This research uses a quantitative approach using simple descriptive analysis techniques. The data collection technique in this research uses a questionnaire technique. The population of this research is people who use wira-wiri feeder services with a sample of 100 respondents. This research produced interesting findings, including: 1) The results of respondents' responses to the twelve effectiveness measurement indicators showed that all indicators still had values ​​that indicated they were quite effective. However, of the twelve effectiveness measurement indicators, the value indicating quite high effectiveness is found in the flexibility of adaptation indicator with a percentage of 23% and in the productivity indicator with a percentage of 16%. 2) The overall results of the respondents' responses showed that the Surabaya City wira-wiri feeder public transport service was said to be effective with a percentage of 53%.