Reviewed by: Salvation with a Smile: Joel Osteen, Lakewood Church, and American Christianity by Phillip Luke Sinitiere Charmayne E. Patterson Salvation with a Smile: Joel Osteen, Lakewood Church, and American Christianity. By Phillip Luke Sinitiere. (New York and London: New York University Press, 2015. Pp. xiv, 305. $35.00, ISBN 978-0-8147-2388-3.) Despite its cover illustration of the “smiling preacher,” Salvation with a Smile: Joel Osteen, Lakewood Church, and American Christianity endeavors [End Page 238] to be more than a biography or narrative of the church’s history. Instead, the book chronicles Lakewood Church’s growth from a small Texas congregation founded by John Osteen, to America’s largest megachurch pastored by his son Joel. As Phillip Luke Sinitiere asserts, “The story of Joel Osteen and Lakewood Church matters today because it is essential to understanding the history of contemporary American Christianity” (p. 9). The book attempts to situate Lakewood within the context of historical debates concerning neopentecostalism, nondenominationalism, and the Word of Faith movement. The text is a comprehensive account of how Lakewood came to be, using participant observation, interviews with current and former members (but no Lakewood leaders), and Lakewood’s own archival data including the transcripts of sermons by both father and son. Sinitiere offers a brief discussion of how religious and economic opportunities in 1950s Houston converged to create a city focused on “God and black gold” (p. 23). Originating in this “city of opportunity” and touting a theologically flexible orientation, Lakewood (then known as the “Oasis of Love”) obtained megachurch status by the late 1970s with a membership that exceeded 2,000 (p. 96). The cornerstone of John Osteen’s religious message was a belief in positive confession and divine healing, both of which gained popularity during the 1970s and 1980s and contributed to the church’s growth. Yet most of Lakewood’s success occurred after Joel Osteen’s installation as pastor following his father’s death in 1999. Sinitiere describes Joel’s ministry as being shaped by the pivotal influences of his father, evangelist Joyce Meyer, and motivational speaker John Maxwell. In the work’s most salient chapter Sinitiere argues that the key to Lakewood’s contemporary success is Joel Osteen’s skillful command of the media. Possessing “more extensive media production experience . . . than any other current televangelist,” Osteen has effectively packaged his message of betterment of mouth, mind, and body (Sinitiere asserts that Osteen embodies the physical component of the prosperity gospel through his own physical fitness, earning the dubious distinction as “America’s Fittest Pastor”) and harnessed the use of various forms of media and twenty-first century technology for its dissemination (p. 108). In so doing Osteen has arguably eclipsed the reach of both his televangelist predecessors such as Oral Roberts and Kenneth Copeland and contemporaries like Joyce Meyer and Creflo Dollar. Sinitiere posits that “Joel Osteen is not the totality of the church”; instead the church’s success can be attributed to its “charismatic core” of church leaders, who are primarily Osteen family members (p. 162). Sinitiere further attempts to explain the appeal of Lakewood beyond its senior pastor by highlighting the personal experiences of several members and how they identify Lakewood and its ministries as changing their lives for the better. Rather than addressing some of the most popular criticisms of the prosperity gospel, Sinitiere’s discussion of Osteen’s critics concerns the theological issues surrounding contemporary evangelism. The author highlights the allegations leveled by leaders of the New Calvinist movement that Osteen’s ministry and the prosperity gospel in general are theologically “thin,” and reject clear biblical understanding and rigorous theological analysis in favor of a [End Page 239] feel-good message that encourages adherents to live “your best life now” (the title of Osteen’s 2004 book) (p. 197). Instead of the traditional theological doctrine of divine salvation that confers heavenly reward, Osteen’s message, critics propone, promotes immediate self-salvation. Despite professing a personal ambivalence about Joel Osteen and Lakewood Church, Sinitiere’s treatment is primarily positive and almost borders on congenial. His criticisms of the church and its leadership are few. His assertion that “most people are not neutral when it comes...