BackgroundWheat productivity has been constrained by changing agroecological and socio-economic conditions, coupled with a lower uptake of new farm technologies. Gender difference is one major social category that needs systematic estimation to distinguish the adoption of technology and the preference between male and female farmers. Hence, this study analyzes wheat traits that determine female farmers’ preferences for wheat varieties in southern Tigray, Ethiopia.MethodsThe primary data was collected by using semi-structured interviews, focus group discussions, and key informant interviews from 169 female farmers who were selected by using a two-stage sampling procedure. This study used descriptive statistics and a multinomial logit model to estimate the wheat traits that determine the wheat variety preference of female farmers.ResultThe result obtained from descriptive statistics shows the existence of heterogeneity in trait preference of female farmers among bread wheat, durum wheat, and local wheat variety types. The result indicates that risk-averting traits were the most frequently selected traits for both wheat types. Furthermore, the result of multinomial logit model indicates that wheat variety traits such as yield difference, marketability, resistance to drought, and resistance to frost and disease significantly influenced female farmers’ choice of wheat variety to grow.ConclusionThis study aims to fill the current knowledge gaps and tackle the significant issues faced by wheat-growing female farmers by examining the wheat traits that influence the wheat variety choice of these farmers. The finding scrutinized that even though the female farmers’ choices of wheat variety traits were heterogeneous, the majority of their decisions on the choice of wheat variety were primarily guided by risk-averting and yield traits. This evidence provides significant insight for developing gender-sensitive variety traits in crop breeding programs. Moreover, the findings significantly help policymakers, input suppliers, breeding programs, and extension workers to become more gender-responsive, to increase the productivity of wheat-growing female farmers.