Diverse Audiences Research Articles

Hybridised public management: Introduction to the special issue

AbstractOur analysis of the literature indicates a growing prominence of hybridity within the field of public administration. Hybrid arrangements incorporate ambiguities and controversies, but they also represent opportunities for joint action and goal achievement. The difficulties inherent in hybridity originate from the dichotomous view of the public–private divide and the underdeveloped measurement instruments. The contributions of this special issue address these challenges, providing extensive evidence as to the empirical reality of the manifold aspects of hybrid public management. Encouragingly, this knowledge enabled us to revisit existing hybridity models and provide an up‐to‐date Framework for Hybridised Public Management to further advance the development of theory and practice. Drawing on this framework, we suggest future research in key areas.Points for practitioners Public managers in hybrid organisations must adeptly communicate with varied audiences, each with distinct expectations. This requires tailoring messages to demonstrate the organisation's multi‐faceted value creation, encompassing public, private, and social benefits, to secure stakeholder buy‐in and support. The integration of divergent goals and logics in hybrid organisations demands innovative organisational designs to manage these incongruences. Hybrid organisational structures and processes should foster cooperation among public, private, and civil society actors. Traditional financial metrics often inadequately capture the complexity and societal value of hybrid arrangements. Practitioners should adopt and develop performance measurement systems that reflect the multi‐dimensional outcomes of hybridity, balancing financial, social, and public value considerations. The inherent ambiguity in hybrid organisations can lead to excessive oversight that hinders innovation and goal alignment. Practitioners need to establish governance frameworks that mitigate ambiguity while ensuring accountability and preserving the core mission of the hybrid entity. Public–private cooperation can be instrumental in leveraging additional public financing, not only for widening the resource base but also for gaining legitimacy.

Virtual reality videos for delivery of extension educational materials on manure and mortality management: a pilot-study

ABSTRACT Purpose This study aims to evaluate the effectiveness of VR videos for delivering educational content on manure and mortality management. Methodology 360° VR tours were created covering various aspects of manure management, including composting, anaerobic digestion, and preliminary wastewater treatment. These videos were disseminated to agricultural producers, extension specialists, and researchers through YouTube. The effectiveness of VR videos in delivering technical content was assessed using online surveys, measuring the audiences’ awareness of manure and mortality management topics and VR video perceptions before and after viewing the VR videos. Findings The increase in awareness after watching the videos was statistically significant, and most participants perceived the VR videos as an effective educational technique for conveying manure and mortality management information. They also found the VR videos interesting and expressed their willingness to learn more content through the VR platform. Practical implications This study presents VR tours as an effective technique to educate people on manure and mortality management. VR tours can offer immersive learning experiences in manure and mortality management technologies, eliminating the need for in-person farm visits, saving traveling time and money, and reducing exposure to farm-related hazards such as pathogens and unpleasant odors. Theoretical implications The information gathered through this research will be helpful for researchers and extension specialists working on manure and mortality management, to effectively convey their knowledge to diverse audiences through distant education platforms. Originality This is the first study on the use of VR to deliver educational content on manure and mortality management.

The Role of Art in Documenting Public Health Crises

Public health crises, such as pandemics, have consistently shaped artistic expression, with artists serving as chroniclers of collective experiences and societal responses. This paper examines the intersection of art and public health, highlighting historical and contemporary examples of artistic engagement during crises like the COVID-19 pandemic. Art has played pivotal roles in raising awareness, fostering community resilience, and communicating health messages to diverse audiences. The ethical considerations of using art to represent public health emergencies are also explored, emphasizing the responsibilities of artists, researchers, and organizations in ensuring equity and minimizing harm. By analyzing these aspects, this study underscores art’s capacity to document and influence public health discourse, offering insights for stakeholders navigating current and future crises. Keywords: Public Health Crises, Artistic Documentation, COVID-19 Pandemic, Health Messaging, Community Resilience.

Musculoskeletal Magazine Advertising Focuses on White Individuals and Overlooks Minority Consumers

Introduction: Demographic disparities in musculoskeletal (MSK) health exist in the US. Racial representation in advertising has been shown to influence consumer behavior and buying patterns. Direct-to-consumer advertising that does not target a racially diverse audience may exacerbate MSK disparities by failing to reach minorities. We explore the hypothesis that minorities are underrepresented in direct-to-consumer MSK advertisements in this cross-sectional analysis. Methods: Using magazines from four databases, eight health-related magazine types were selected and advertisement categories were established. Racial distribution was analyzed using Pearson’s Chi-squared and Chi-squared tests. Fisher’s Exact test was used when >20% of cells had expected frequencies <5. Significance was set at α = 0.05. Results: Of the advertisements featuring at least one model, 68.5% featured a white-presenting model, followed by 17.6% with a black model. Further, 92.7% of advertisements were monoethnic or monoracial with an overrepresentation of white models (p < 0.001). Black models were overrepresented as athletes (p < 0.001) and underrepresented in advertisements for pain relief (p < 0.001). Hispanic/Latinx and Asian models were underrepresented across all advertisement categories (p < 0.001). Discussion: The causes of musculoskeletal health disparities are multifactorial. One potential influence is adjacent industries such as MSK health-related advertisements. When controlling for US population demographics, white models were overrepresented and minority race models were underrepresented, demonstrating racioethnic disparities in MSK advertising. Improving the racial and ethnic diversity of models within MSK advertisements may serve to improve patient perceptions of orthopaedic products and services and improve MSK disparities.

Analisis Retorika Persuasif Aristoteles pada Konten “Borong Bitcoin” di Channel YouTube Timothy Ronald dalam Mempersuasi Publik

The digital asset Bitcoin, based on Blockchain technology, has gained substantial attention, especially among Generation Z and Millennials, as it stands as one of the assets within the Cryptocurrency market. Cryptocurrency focused content on YouTube has played a significant role in Bitcoin's popularity, with Timothy Ronald’s series, “Borong Bitcoin”, emerging as one of the most watched crypto contents on YouTube in Indonesia. This content's appeal lies in Timothy Ronald’s persuasive communication strategies surrounding Bitcoin and the Cryptocurrency market, earning him credibility in conveying messages effectively to the public. This study examines the persuasive rhetorical analysis of Timothy Ronald’s “Borong Bitcoin” series in influencing the audience, grounded in Aristotle's theory of persuasive rhetoric, which comprises Ethos, Pathos, and Logos. Using a qualitative descriptive research approach, this study seeks to elucidate how Aristotelian persuasive rhetoric manifests in the Borong Bitcoin content on Timothy Ronald’s YouTube channel. Content Analysis is employed as the data analysis technique, with findings demonstrating the presence of all three Aristotelian rhetorical elements Ethos, Pathos, and Logos across episodes 1 until 10 of “Borong Bitcoin” content. Future research on persuasive rhetoric is advised to broaden its scope to include various content with rhetorical elements. Additionally, studies incorporating a more diverse audience sample may provide deeper insights into specific rhetorical elements, and further exploration of visual communication could enhance the effectiveness of Ethos, Pathos, and Logos in digital content.

Theatre of the Innova(c)tors: an interactive theatre tool to create transformative spaces

Abstract Complex sustainability challenges call for transformative spaces where participants are encouraged to move away from conventional thinking. Arts-based and embodied practices can enable new encounters with the world and new forms of meaning-making. We introduce the Theatre of the Innova(c)tors, an interactive theatre tool that encourages reflexivity and learning by creating transformative spaces. Inspired by the techniques of Theatre of the Oppressed, specifically Image Theatre, this tool engages diverse audiences and empowers participants. The Theatre of the Innova(c)tors can serve as a pedagogical innovation and intervention tool to explore different dimensions of care and can be applied in different communities, where it needs to be contextualised and customised to their specific needs.

National extension workshop: Connecting learners and educators to broaden reach and maximize impact in the 21st century.

Disseminating training nationwide through the Cooperative Extension Service, particularly as global demand for poultry products continues to increase, is critical for sustainable poultry production. Increasing urbanization, globalization of the poultry industry, consumer interest in animal welfare and labor shortages present opportunities for Extension professionals to engage diverse audiences and increase agricultural literacy. As part of the Poultry Science Association's 2024 National Extension Workshop, we presented examples of initiatives aimed at connecting educators, teachers and learners to address some of the pressing issues facing the poultry industry. The Frontline to Farm Program (F2F) is an example of a multi-layered, tailored training and outreach approach that assists military veterans with their farming endeavors. The F2F program has reached 60,000 people to date and continues to assist veterans as they transition to civilian life. In addition to developing targeted Extension programs such as F2F and others, developing training opportunities for future Extension professionals is critical for the sustainability of the U.S. poultry industry. Many undergraduate students and youth are unaware of the career opportunities in Extension. Examples of successful approaches to incorporate younger generations into Extension are the Hatch-Out Program and poultry summer camps at Mississippi State University. Tailored to younger audiences, these programs use "bite-size" learning, technology and social learning techniques. Another approach to increase awareness of Extension opportunities is to connect students with Extension Educators as part of transformative learning opportunities. For example, the study abroad program to Vietnam offered at Purdue University, originally developed at Michigan State University, broadens students' perspectives of Extension and can lead to the development of intercultural competency, enabling students and Extension professionals to better communicate with diverse audiences. Communication is key to the success of Extension, and communicating with people who make decisions about animal agriculture, whether through their purchases or their votes, can significantly impact poultry production. Informal learning events, such as exhibits at state fairs, provide opportunities to reach broad audiences and increase their knowledge of agriculture. Continued success of Extension efforts at supporting stakeholders relies on multi-dimensional approaches to engage diverse audiences, which are enhanced by close collaboration among teachers, educators and scientists.

Barriers and Benefits: Understanding Riders’ Views on Pooled Rideshare in the U.S

This manuscript provides actionable recommendations to enhance user satisfaction and address existing barriers regarding pooled rideshare (PR) in the United States. Despite PR’s intended benefits, such as reduced traffic congestion and cost savings, its adoption remains limited. To identify these actionable items, a U.S. nationwide survey with 5385 participants explored transportation preferences, barriers, and motivators for PR use in the summer of 2021. First, two factor analyses were conducted. The first factor analysis identified the five factors associated with one’s willingness to consider PR (time/cost, traffic/environment, safety, privacy, and service experience). The second factor analysis revealed the four factors related to ways to optimize one’s PR experience (comfort/ease of use, convenience, vehicle technology/accessibility, and passenger safety). Privacy concerns, for instance, were found to reduce the likelihood of PR adoption by 77%, and convenience had the potential to increase it by 156%. A structural equation model evaluated the relationships among these nine key factors influencing PR usage to develop the Pooled Rideshare Acceptance Model (PRAM). The privacy, safety, trust service, and convenience factors each had a significant large effect (Cohen’s f2 > 0.35) on the model. PRAM was extended using multigroup analyses to reveal the nuanced impact of 16 demographics, including gender, generation, rideshare experience, etc., highlighting the need for tailored strategies to improve PR acceptance through the Pooled Rideshare Acceptance Model Multigroup Analyses (PRAMMAs). Multiple workshops were held with diverse audiences to translate the team’s findings to date into 84 actionable recommendations, categorized across topical areas like safety, routing, driver and passenger selection, user education, etc. These findings are a foundation for a future study to determine which items resonate with different user groups. In the meantime, the actional items serve as a user-driven resource for policymakers, transportation network companies, and researchers, offering a roadmap to potential improvements to PR services to address existing concerns with the goal of increasing the usage of PR.

MEMBANGUN LEMBAGA DAKWAH YANG INNOVATIF DI ERA DISRUPTIF

The development of innovative da'wah institutions is increasingly important in addressing the dynamics of social change in the disruptive era. This study aims to explore innovative strategies within da'wah institutions, focusing on clear vision and mission, the utilization of digital technology, and da'wah methods that are responsive to cultural diversity. In the context of Indonesia, which is rich in religious, cultural, and linguistic diversity, da'wah institutions face the challenge of avoiding conflict and fostering social harmony. The research method employed is descriptive qualitative through literature study, encompassing the analysis of literature from primary and secondary sources. The data collected are analyzed to identify key elements that support the effectiveness of da'wah. The results indicate that a strong vision serves as a driver for innovation, while digital technology facilitates broader message dissemination. Additionally, multicultural approaches and creative content have proven effective in reaching diverse audiences. These findings provide guidelines for da'wah institutions to enhance their relevance and effectiveness in spreading religious values within a complex society.

European Erotica as House Ornament in Safavid Iran

This essay explores Persian wall paintings featuring seminude and erotic representations of European women, discovered mainly in private Safavid residences in Isfahan. In starting this exploration I have documented these unconventional artistic creations and their surrounding contexts. The investigation posits that not only did nude and erotic portrayals of women exist in Iran, challenging the prevailing Safavid Shia conservatism of that period, but these Persian wall paintings of European women became increasingly visible among diverse audiences in later centuries. This suggests that the exoticization and eroticization of European women in Iran preceded broader Western colonial endeavors.

Artificial Intelligence Comic Strip (AICS) Generators: A Review of Subscription Models, Pricing, and User Satisfaction

This study investigates the evolution of Artificial Intelligence Comic Strip (AICS) platforms by analyzing their pricing strategies, subscription models, and user satisfaction. Fifteen leading platforms were systematically selected based on popularity, unique features, and diverse user groups, including beginners, educators, and professionals. They employed user feedback and platform analysis to evaluate pricing models and their impact on accessibility and retention. Key findings revealed five dominant pricing strategies: freemium models, tiered subscriptions, credit-based systems, pay-per-use options, and customizable services. While freemium models effectively introduce users to the platforms, high subscription fees and complicated credit systems often hinder user retention. User feedback indicated dissatisfaction with unclear pricing structures and limited affordability, particularly in regions with financial constraints. Adaptive pricing models incorporating user engagement metrics and regional economic factors were identified as potential solutions to enhance accessibility. Platforms combining affordability with robust features achieved better satisfaction rates and broader user adoption. Additionally, the study highlighted the importance of transparent communication and simplified interfaces to address barriers for non-expert users. This study underscores the need for AICS platforms to adopt inclusive pricing and user-centric designs. By doing so, they can attract a diverse audience, encourage creative participation, and strengthen their market position. These findings contribute to understanding how AICS platforms can balance user satisfaction and revenue generation while fostering creative expression and democratizing storytelling tools.

The Impact of Digitalization on Cultural Practices and Values

Digitalization has profoundly influenced cultural practices, reshaping their preservation, transformation, and authenticity. This study explores how digital technologies facilitate the documentation and sharing of cultural heritage globally. Historically, cultural practices relied on physical artifacts and oral traditions, limiting their reach. The advent of digital platforms has preserved endangered traditions and enhanced accessibility for diverse audiences. Digitalization presents the challenges of cultural coherence and the potential loss of authenticity. Using qualitative research and document analysis, the study investigates digitalization’s impact on traditional values, focusing on cultural shifts in virtual platforms, intergenerational communication, and societal norms. Findings reveal that while digital tools democratize cultural access and preservation, they also risk diluting unique traditions and fostering inequalities. Recommendations emphasize balanced approaches to integrating technology while safeguarding cultural diversity. This research contributes to understanding digitalization's transformative effects, offering insights for researchers, educators, and cultural preservationists.

Impact of Multicultural Communication on Public Relations in Global Brands in China

Purpose: The aim of the study was to analyze the impact of multicultural communication on public relations in global brands in China Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Multicultural communication helps global brands in China connect with diverse audiences by aligning PR strategies with local cultural values. Culturally adapted campaigns build consumer trust, while missteps risk damaging reputations. Leveraging digital platforms like WeChat enhances engagement and responsiveness. Effective PR requires cross-cultural training and localized approaches to succeed in China's complex market. Unique Contribution to Theory, Practice and Policy: Cultural dimensions’ theory, intersectionality theory & the excellence theory may be used to anchor future studies on the Stakeholder engagement is critical brands should involve their consumers and communities in CSR decisions and solicit feedback to make initiatives more impactful and responsive to consumer values. Governments should enforce standardized CSR reporting frameworks to ensure that brands provide clear, credible, and comparable data on their social and environmental efforts.

Preliminary exploration of ChatGPT-4 shows the potential of generative artificial intelligence for culturally tailored, multilingual antimicrobial resistance awareness messaging.

Antimicrobial resistance (AMR), a global threat driven by factors such as improper antimicrobial use in humans and animals, is projected to cause 10 million annual deaths by 2050. For behavior change, public health messages must be tailored for diverse audiences. Generative AI may have the potential to create culturally and linguistically suited AMR awareness messages. This study assesses ChatGPT-4's capability for crafting such content. 4 veterinary public health professionals from diverse linguistic and cultural backgrounds identified top AMR contributors and audiences in their countries. A fifth person developed and refined ChatGPT-4 prompts to create AMR awareness content in US English, Ukrainian, Luganda, Ugandan English, Yoruba, and Nigerian Pidgin, using behavior change models. The content was rated for accuracy, applicability, language, cultural fit, originality, clarity, persuasiveness, and overall quality. ChatGPT-4 created 2 content types (long and short) per language for social media, television ads, and WhatsApp. Quality ranged from poor to excellent. Shorter content outperformed longer ones. Performance varied across languages, with abysmal results for Yoruba and excellent for Pidgin. Problematic issues like simplistic language and inappropriate terminology were identified. ChatGPT-4 has the potential to generate content and training aids. However, the varied quality requires professional verification. Future research should optimize prompts and incorporate expert and audience insights for better results. These preliminary findings should be interpreted cautiously due to the small sample size and subjectivity. ChatGPT-4 can quickly create tailored content for global AMR awareness. More research is needed to explore generative AI for One Health messaging.

Enhancing News Articles: Automatic SEO Linked Data Injection for Semantic Web Integration

This paper presents a novel solution aimed at enhancing news web pages for seamless integration into the Semantic Web. By utilizing advanced pattern mining techniques alongside OpenAI’s GPT-3, we rewrite news articles to improve their readability and accessibility for Google News aggregators. Our approach is characterized by its methodological rigour and is evaluated through quantitative metrics, validated using Google’s Rich Results Test API to confirm adherence to Google’s structured data guidelines. In this process, a “Pass” in the Rich Results Test is taken as an indication of eligibility for rich results, demonstrating the effectiveness of our generated structured data. The impact of our work is threefold: it advances the technological integration of a substantial segment of the web into the Semantic Web, promotes the adoption of Semantic Web technologies within the news sector, and significantly enhances the discoverability of news articles in aggregator platforms. Furthermore, our solution facilitates the broader dissemination of news content to diverse audiences. This submission introduces an innovative solution substantiated by empirical evidence of its impact and methodological soundness, thereby making a significant contribution to the field of Semantic Web research, particularly in the context of news and media articles.

Application of Algorithm-Driven Visual Communication Strategy in Advertising Design

In today’s fast-paced digital era, advertising design heavily depends on advanced visual communication techniques to capture and maintain consumer attention. By leveraging dynamic visuals, brands can effectively engage diverse audiences and create long-lasting connections with consumers. Traditional advertising design often lacks effectiveness due to subjective judgments. The challenge lies in combining aesthetics with audience engagement using algorithmic techniques for improved visual communication. The objective of this study is to explore the application of algorithm-driven visual communication strategies in advertising design, focusing on enhancing the effectiveness of visual content by aligning with audience preferences and behaviors. The collected data undergo preprocessing using the normalization technique. Feature extraction is performed using convolutional neural networks (CNNs) to analyze advertising background images, allowing for the selection of suitable visuals that resonate with the target audience. This study proposed an intelligent moth flame-optimized malleable-gated recurrent units (IMF-MGRU) method that synthesizes textual information to generate effective product taglines, enhancing the expressiveness of the advertising image. Malleable-gated recurrent units (MGRU) are utilized to create relevant taglines that align with the selected visuals, while the intelligent moth flame (IMF) optimizes the layout of elements within the image, minimizing overlap among key components. Experimental findings show that the suggested method enhances the appeal of advertising content, particularly highlighting considerable advantages in performance during the evaluation experiment. The proposed IMF-MGRU method represents a significant advancement in synthesizing visual and textual elements, resulting in cohesive and compelling advertising designs.

The Comic Research Abstract: Graphic Medicine as Interdisciplinary Health Research (Example: Intergenerational Storytelling).

This article explores the rise of comics-based research (CBR) as an innovative method for disseminating and translating academic findings to broader audiences. Rooted in the established use of comics in technical communication, CBR takes the unique strengths of graphic media-accessibility, multimodal engagement, and visual storytelling-to communicate complex concepts to diverse audiences, particularly in health-related disciplines. A recent development in this field is the comic research abstract, a concise, visually enriched alternative to traditional textual abstracts. By integrating clarity, brevity, and expressive visuals, this format enhances research accessibility and promotes interdisciplinary collaboration. Drawing on an example from the author's work on intergenerational storytelling, this article introduces the comic research abstract as a transformative interdisciplinary tool that bridges the arts, humanities, and health sciences. It highlights how this format translates research into advocacy-driven narratives, fostering inclusion, activism, and public engagement. By combining written and visual content, the comic research abstract underscores the potential of comics for advancing health humanities, arts-based academic communication, and inclusive scholarship.

Assessing Communication Competencies in Canadian MPH Program Curriculum: A Content Analysis of Communication Courses.

Communication plays a pivotal role in addressing modern and complex public health challenges. Our study assessed the extent to which communication-related course outlines in Canadian master of public health (MPH) programs aligned with national and international public health competency frameworks in their coverage of communication competencies. We conducted an environmental scan and content analysis of MPH courses relevant to public health communication in 2022 and 2023. We used university and program websites and Google to conduct initial searches and obtain course outlines, supplementing these searches with a survey. We developed a codebook based on public health competencies and pedagogical best practices, capturing variables for communication competencies, audiences, channels, tools, and techniques. Two researchers independently coded course outlines. Descriptive statistics evaluated how these courses address communication-related public health competencies. We obtained 11 course outlines offered from 2010 through 2023. The focus of the included courses varied, with health communication (n = 3), knowledge mobilization (n = 3), and risk and/or crisis communication (n = 2) being the most common. All courses broadly aligned with communication competencies related to communication with different audiences (n = 11), and mobilizing (n = 9), interpreting (n = 11), tailoring (n = 9), and facilitating (n = 9) communication. Using technology (n = 4) and media (n = 6), addressing mis/disinformation (n = 1), and communicating with diverse audiences (n = 3) had less alignment. Findings revealed gaps in the coverage of key competencies, particularly in addressing mis/disinformation, leveraging technology and media, communicating with diverse populations, health literacy, and crisis communication. Ongoing review of curriculum would ensure alignment with evolving competencies and public health demands.

Structural and Content Analysis of Notifications and Orders Issued by the Government of the Punjab, Pakistan

This research study analyzes the formatting and language used in notifications and orders issued by the Government of Punjab in Pakistan. It examines how these legal documents are arranged and structured, the terminology utilized, and how these impact formal communications and public access to information. A range of notifications and orders were inspected, such as those relating to public health initiatives and law enforcement activities. The evaluation reveals that a consistent structure is applied with distinct sections like headings, introductions, primary content sections, and conclusions. Appropriate legal citations are incorporated to affirm precision and standing. This formal register highlights the necessity of adhering to pertinent rules and regulations. However, a persisting challenge remains that the complex legal terminology employed in these documents renders the legislation obscure for most citizens. Only individuals with specialized training can fully comprehend the communications. The paper proposes adopting innovative methods for alternative government divisions to develop informational content employing straightforward terminology comprehensible to all. It also recommends improving digital access to these legal notices and adapting outreach methods for varied audiences. The overarching goal is to strike the equilibrium between preserving legal accuracy while also guaranteeing the general public can easily grasp messages from governing bodies, which is essential for cultivating trust and good governance.

Discreditation and Mitigation Strategies as Two Forms of Online Identity Expression in Conflict-Generating Discourse

This article explores the language of conflict-generating discourse in socially important contexts using the methods of complex linguo-stylistic and communicative analysis, elements of content and intent analysis, conceptual and discourse analysis, etc. The characteristics of contemporary online texts, in a broad sense, were identified. Their differences from media texts were outlined. The shifting roles of the author and audience, verbal functions, and the writer’s pragmatic intentions and communication strategies on the internet were revealed. Five key characteristics of this new form of online discourse, involving either direct or indirect interaction between the communicators (explicit dialogization), were singled out. The study is based on a number of public Telegram channels that focus on burning socio-political issues, each catering to diverse audiences, fulfilling different communication tasks, and reflecting the distinct objectives of their authors. Two speech strategies typical of socio-political discourse – discreditation and mitigation, which are opposite in their pragmatic aims – were examined. Their manifestations in the modern, potentially conflict-generating online space were demonstrated. Particular attention was given to the tactical implementation of these strategies and how it depends on the author’s stance and personal qualities. The speech examples under study were taken from previous works and provided here for illustration purposes only. The conclusion was made about the interrelation between the speech strategies and tactics used by the authors of Telegram channels and their social status, content focus, and gender. The results obtained are relevant for understanding how individuals express their identity online, as well as for increasing the safety of online interaction, promoting the principles of language ecology, and preventing excessive radicalization in the online environment.