Diversification Of Media Research Articles

Presidential Press Relations

When a new president is inaugurated on January 20, 2009, he will come face to face with the importance of his relationship with news organizations and the opportunities and hazards the association presents him. A president needs news organizations as a vehicle for him to reach the public. In a representative system, the chief executive must keep in regular touch with the public and the contemporary president does so by speaking most weekdays with news organizations carrying his words and image to their readers and viewers. While the president finds the presence of news organizations at the White House and wherever else he goes to be an asset in spreading his ideas and words, reporters are there to serve the purposes of news organizations, not the chief executive and his staff. News organizations expect to regularly question the president and his staff and to receive from them accurate and timely responses to their queries. The difference in the needs of the partners in the relationship often puts the White House and reporters at odds over what information news organizations are due as well as how, when, and where they should get it. With no incumbent president or vice president nominated by either the Democratic or Republican parties, the candidates and their staffs can benefit from information gathered about the relationship based on what we know from the patterns of the past. In this issue, we have articles by those who have been part of the White House--press relationship as well as ones by those studying it from outside the building. Scholars and practitioners demonstrate the benefit of having the perspective of both those who have held office, those who have covered it as part of the press, and scholars who have studied it over time. In Who Speaks for the People: The President, the Press, and Public Opinion in the United States, Bartholomew Sparrow looks at the perspective the press has as a surrogate for the public and the claim the president has as the nationally elected official who represents the needs of the public. Public opinion polls give us another view of what the public thinks. With all three having claims to reflecting the public, Sparrow discusses the circumstances under which the president, the press, and public opinion polls reflect the public. White House institutions are important in the presidential--press relationship just as individual presidents are. In Akerson's Legacy: Continuity and Change in White House Press Operations, for example, Charles Walcott and Karen Hult view the development of the White House Press Office from 1929, when the first staff member was assigned the press portfolio, and come to some of the same conclusions as does former White House press secretary Mike McCurry. There has been little change in the office and perhaps it is time to move in some other directions. They see variation in the White House publicity environment resulting from media diversification and the growth in White House structures. Diana Owen and Richard Davis explore White House response to the Internet in the Bill Clinton and George W. Bush administrations through an examination of the development and use of the White House Web site. Their Presidential Communications in the Internet Era looks at the opportunities future administrations will have to make use of new media to further their programs. …

The bigger, the better? Measuring the financial health of media firms

This study examined the degrees of product diversification of media conglomerates since the Telecommunications Act of 1996 and tested the impact of product diversification of the firms on their financial health. The strategy of related product diversification enables firms to gain market power and synergy effect, then improves financial performance. Based on that assumption, for a sample of 26 media firms from 1996 to 2002, this study conducted a regression analysis to test the hypotheses. The results showed two contradictory curvilinear models. First, revenue, EBITDA and sales growth rates revealed a U‐shaped relationship with diversification. That is, performance decreased as firms shifted from concentrated business strategies to related diversification, but performance increased as firms changed from related diversification to unrelated diversification. On the other hand, financial efficiency variables measuring management effectiveness or profitability (ROS, ROA and ROE) and stock market evaluation (earnings per share) showed an inverted U‐shape relationship. Thus, the unrelated diversification led to a decrease in financial efficiency.

La edición en el sector audiovisual

The audiovisual editing expands enormously its field by the technical innovation and the change of the analog system to the digital one. It is present in new backups of audio, video, audiovisual and multimedia and in the variant of each one of them. It is expanded with the multiplication and diversification of media and forks in the on line and off line uses. The convergence of the expressive systems and media and the incorporation of the interactivity, hipertext language and navigation creates new needs of editing. The approach cannot be remained in the technical aspect but should consider likewise the expressive dimension. The businesses implied are seen overflowed by the technical acceleration, the continuous change of equipment and new investments; the amortizations have to be performed in the smaller possible time limit. The situation claims a transformation of the professionals to harmonize the general knowledge of the edition with the specialization in each one of the fields. No longer there are stable labor categories. To face the situation the professional has to acquire new knowledge, capacities and expressive and technical abilities, which requires a planning of the formation that permit the retraining, the control of tools and applications esthetics and, in short, a continuous formation.

The diversification of Media and Culture

The diversification of Media and Culture

Les Nouvelles Bibliothèques Nationales et la Mutation des Bibliothèques à la Fin du 20e Siècle

It is surprising to note the number of national libraries in the world being built at a time when virtual libraries are being talked about. The first reason for this phenomenon must be sought in the publication explosion, which information technology does not seem to be discouraging. There are however three more fundamental reasons for the persistence of libraries in their physical form. Their architecture is adapting to the diversification of media and usages, notably by the development of levels in accord with the rate of document use; the library has a symbolic function for people as a meeting place and a concentration of established knowledge; and, in spite of increasingly globalized and standardized electronic support, libraries express special features associated with regional cultures. As a threatened species, libraries arc developing their own defences and undergoing a transformation that could herald not just their survival but a renaissance.

Media diversification: an aspect of scientific information distribution

Media diversification: an aspect of scientific information distribution

BOOK REVIEW

BOOK REVIEW Get access Audience Responses to Media Diversification: Coping with Plenty. Lee B. Becker and Klaus Schönbach(eds.).Hillsdale, NJ, L. Erlbaum, 1989, 376 pp. Joseph D. Straubhaar Joseph D. Straubhaar Search for other works by this author on: Oxford Academic Google Scholar International Journal of Public Opinion Research, Volume 3, Issue 3, Autumn 1991, Pages 295–297, https://doi.org/10.1093/ijpor/3.3.295 Published: 01 October 1991

Review of Audience Responses to Media Diversification: Coping with Plenty.

Review of Audience Responses to Media Diversification: Coping with Plenty.