The objectives of this study are 1) to conduct a survey on the economic connectivity and assess the conditions of the trade facilities for road transportation on the route connecting Loei’s Thali District in Thailand with Laos PDR, the Socialist Republic of Vietnam and the People’s Republic of China. 2) to evaluate the potential of the consumer goods supply chain using the SCOR model, the trade route starting from Loei’s Thali District in Thailand to Sayabouly Province’s Paklay City, Luang Prabang Province as well as Xiangkhouang Province in Laos PDR through to the Socialist Republic of Vietnam’s Hanoi City and Guangxi Zhuang Autonomous Region’s Nanning City, the People’s Republic of China. The study found the following: The regional economic connectivity has been expanding rapidly. The demand for goods and services is strong whereas the supply in Laos is low. The road transportation facilities are suitable for short-distance, small vehicles. The customs procedures are at medium speed. The readiness of the economic infrastructure promoting swift delivery and flow of goods tends to increase. Most of the consumer goods are exported through the checkpoint in Thali District. The export volume is likely to grow continuously thanks to the fact that the products are popular with the Lao consumers. In the assessment of the potential of the consumer goods supply chain through the Thali checkpoint using the SCOR model, two groups of people were involved namely Thai and Lao traders. Regarding this, two purchasing patterns were found including 1) Lao consumers enter the checkpoint to purchase retail goods for household consumption, and 2) Lao business operators travel through the checkpoint to buy wholesale merchandise to resell back in their country. 80 percent of the Thai goods distributed across Sayabouly Province are from the Thali checkpoint, and around 30 percent of the Thai goods sold in Paklay City are imported through the Thali checkpoint as well. In addition, 20 percent of the goods imported from Thailand and sold in Luang Prabang are also from the checkpoint in Thali while some of the Thai-made products are distributed to Vietnam and China.