Eating healthy certainly seems to have proven more than a fad. it is likely to pose greater challenges in the next century to both manufacturers, and distributors of food products. Reduction of fat in individual products and/or manufacturing substitutes lacking “minimum acceptable taste” without study of such disturbances in the overall purchasing and consuming behavior is not likely to be well rewarded. In this paper I take such an overall approach. I show that changes in our shopping lists need not be draconian to meet nutritional guidelines of even the most demanding of the health authorities. I use the Recommended Daily Allowances, the energy requirements and the special requirements of the PR1TIKIN(r) longevity centers as constraints, and minimize the sum of squared differences between our solution vector and the average American Food Consumption profile revealed in the Department of Agriculture (DA) survey of food consumption 1977-78.