Abstract
The purpose of this paper is to identify the main barriers to growth of fresh consumer packed seafood products from Norway. The analysis is based on findings in the seafood marketing literature. The paper shows how control of fresh seafood quality gives a most important competitive advantage for adding value in the market, both to attract customers and to get premium prices. Because of the perishable nature of fresh fish, quality barriers to satisfying the best paying and freshness-conscious consumers increase with the time between catching and preserving. Thus, increased demand for fresh quality fish increases the need for closer relationships between the primary processors and the distributors of fresh consumer-packed products. However, several barriers have been identified which hinder changes in the product mix: the presence of a resource rent regardless of quality, underdeveloped relationships between the supermarkets and the primary processors, the seasonal structure in the raw fish markets, the fisheries management practice and firsthand sale and in the capabilities of the primary processors themselves.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of International Food & Agribusiness Marketing
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
