During the use of optical gun scopes, slight movements between the human eye and the instrument can cause the pupil to offset from the optical axis, resulting in a dynamic distortion effect. This affects the accuracy and stability of aiming. Based on the mechanism, this study established parameters of the centroid’s deviation of image spots for marginal field points under pupil decentering and centering conditions and their differences to quantitatively evaluate the distortion. These evaluation parameters were obtained by performing a double integral calculation of the ray aberration distribution function over the entire designed exit pupil. Based on this evaluation method, three optical design strategies for reducing the distortion were proposed: optimizing ray aberrations, optimizing centroid shift of image spots, and utilizing vignetting effects. An optimization process was established by combining increasing vignetting and suppressing centroid shift. For a gun scope with significant distortion, the distortion effect was significantly weakened by increasing the vignetting factor and optimizing the centroid shift of image spots. This proved the effectiveness of the proposed analysis, evaluation, and optimization design methods.