Product Distribution Channels Research Articles

AI Driven Animal Farming and Livestock Management System

AI-Driven Animal Farming and Livestock Management System represents a pivotal advancement in agricultural technology, promising to revolutionize traditional farming practices by integrating artificial intelligence (AI) into livestock management. This abstract presents an overview of the system's multifaceted capabilities, emphasizing its role in guiding animal farmers towards optimal livestock care, enhancing marketing strategies, and offering a suite of advanced functionalities. At its core, this system employs sophisticated AI algorithms like Natural Language Processing (NLP) and Convolutional Neural Networks (CNNs) to provide personalized guidance to animal farmers, ensuring they adhere to best practices in livestock care. Through real-time monitoring and data analysis, the system offers actionable insights into nutrition, health, and reproduction management, thereby maximizing the well-being and productivity of livestock. Furthermore, the System incorporates innovative features tailored to streamline marketing efforts. By analyzing market trends, consumer preferences, and supply chain dynamics, the system enables farmers to make informed decisions regarding product positioning, pricing strategies, and distribution channels, thereby enhancing market competitiveness and profitability

The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention

The purpose of this study is to examine the moderating effects of environmental awareness (EA) and product knowledge (PK) on the relationship between marketing mix elements and the purchase intention of electric vehicles (EVs) in Thailand. Based on a quantitative research design, 253 samples of Thai respondents aged 20 and above were collected via an online questionnaire as a research tool. Structural Equation Modeling (SEM) analysis was used to analyze the proposed hypotheses. The results indicate that all four marketing mix elements, which are product attributes, pricing strategy, distribution channels (place), and promotional activities, significantly influence the purchase intention of electric vehicles. Product attributes (b = 0.523) have the strongest impact on purchase intention, followed by pricing strategy (b = 0.501), distribution channels (place) (b = 0.477), and promotional activities (b = 0.334) respectively. The results of moderation analysis reveal that environmental awareness significantly moderates the effect of product attributes (b = 0.412) and pricing strategy (b = 0.305) on purchase intention but is not found in the relationships of distribution channels (place) and promotional activities toward purchase intention. Additionally, consumer product knowledge of EVs was found to significantly and negatively moderate only the influence of promotional activities (b = -0.343) on purchase intention. In other words, potential consumers who possess higher EV knowledge seem to be less influenced by promotional activities in their decision to buy EVs. These findings highlight the importance of integrating environmental concerns and EV product knowledge into the firm’s marketing strategies to boost EV adoption in emerging countries. The implications and recommendations will be discussed in the paper.

The Influence of Marketing Mix on Repurchase Intention for Azarine Sunscreen Product in Denpasar City

The beauty industry in Indonesia has experienced rapid development in recent years with significant growth in the cosmetics sector. One of the important products in skin care is sunscreen, which protects the skin from harmful ultraviolet rays. Azarine, a local Indonesian brand, has succeeded in establishing its position in the market. This research aims to analyze the influence of the marketing mix on repurchase intention for Azarine sunscreen products in Denpasar City. This research uses quantitative methods with a survey approach to users of Azarine sunscreen products in Denpasar City. Data was collected through questionnaires distributed to 140 respondents. Data analysis was carried out using the multiple linear regression method to test the influence of product quality, price suitability, distribution channels and promotional effectiveness on repurchase intention. The results of the research show that product quality on repurchase intention obtained a significance value of 0.000, which shows that product quality has a positive and significant effect on repurchase intention. Price suitability for repurchase intention obtained a significance value of 0.000, which means price suitability has a positive and significant effect on repurchase intention. The distribution channel on repurchase intention obtained a significance value of 0.009, which means that the distribution channel has a positive and significant effect on repurchase intention. The effectiveness of promotions on repurchase intention obtained a significance value of 0.000, which means that promotion effectiveness has a positive and significant effect on repurchase intention. The research results show that the variables of product quality, price suitability, distribution channels, and promotional effectiveness have a positive and significant influence on the intention to repurchase Azarine sunscreen products. It is hoped that these findings can contribute to Azarine's management in formulating more effective marketing strategies to increase customer loyalty. This research also provides empirical contributions to academic literature in the field of marketing.

The Effect of Product Quality, Price and Distribution Channels on Purchasing Decisions

The Effect of Product Quality, Price and Distribution Channels on Purchasing Decisions

The planning process for marketing a service about to enter a foreign market: a concept case study

Purpose of the article – this case study aims to provide a strategic marketing plan aimed at facilitating a successful deployment of the conceptual “BurKI” SaaS into the highly competitive German market. Research methodology – the concept is developed based on the analysis of market dynamics, competitor landscape, and cultural nuances of the target consumer base. Drawing from the 7P Marketing Mix framework, we consider product adaptation, pricing strategies, distribution channels, promotional strategies, and organizational structuring. Findings – this study highlights the importance of localization, the digital nature of its marketing strategy, and alignment of brand values with the target consumer. It expands on the need for flexibility, adaptability, and continuous monitoring to ensure effective implementation, and lastly market penetration. Practical implications – the herein described strategies aim to offer practical insight for businesses seeking to expand into international markets, particularly culturally diverse targets like Germany. By putting emphasis on customer-centricity, agility, and innovation, businesses can improve their competitiveness and establish a strong presence. Originality/Value – this concept case study contributes to the literature by providing a comprehensive marketing plan tailored specifically for the German market, integrating both theoretical frameworks and practical insights. It highlights the importance of cultural sensitivity and strategic planning in the deployment of an international marketing campaign

Recent Trends in Life Insurance: Innovations, Challenges, and Implications

This research paper explores recent trends in the life insurance industry, focusing on innovations, challenges, and implications for insurers, consumers, and regulators. Drawing on a comprehensive review of literature, market analysis, and industry reports, the paper examines key trends shaping the landscape of life insurance in the digital age. It highlights the impact of technological advancements, changing consumer preferences, regulatory developments, and demographic shifts on product design, distribution channels, underwriting practices, and risk management strategies. The paper also discusses emerging opportunities and challenges for life insurers in addressing the evolving needs and expectations of customers, enhancing operational efficiency, and navigating regulatory complexities. Through a critical analysis of recent trends, the paper aims to provide insights into the future direction of the life insurance industry and inform stakeholders about potential strategies for sustainable growth and innovation.

Study of Chinese Wine Consumers Behavior: Marketing Mix Model

This study delves into Chinese wine consumers' buying behavior, exploring the marketing mix strategies. The researcher brings a unique blend of practical insight and academic rigor to this study. The research methodology employs a quantitative survey to gather data from a diverse sample of Chinese wine consumers in Shandong Province. Statistical analyses provide a systematic framework for examining the relationships between various influencing factors and buying behavior patterns. Key findings delves into the impact of marketing mix elements, including product attributes, pricing strategies, promotional activities, and distribution channels, on consumer perceptions and purchasing intentions. Notably, the research highlights the importance of aligning marketing strategies with the unique preferences and consumption patterns of Chinese wine consumers.

Analysis of Marketing Mix Implementation on Purchasing Decisions for Skintific Skincare Products (Survey of the Community in Jabodetabek)

This research investigates the impact of marketing mix implementation on purchasing decisions for Skintific Skincare Products among consumers in the Jabodetabek region. A quantitative research design was employed, surveying 200 respondents to gather insights into consumer preferences, brand perceptions, pricing influences, and marketing mix synergies. Results indicate that product quality and competitive pricing emerged as significant determinants of consumer satisfaction, brand loyalty, and purchase intention. Furthermore, correlations between marketing mix elements such as product quality, pricing, distribution channels, and promotional activities underscored their collective influence on consumer behavior and brand positioning. The findings offer strategic recommendations for Skintific to enhance market performance, sustain competitive advantage, and drive long-term success in the skincare industry.

Examination of Dominant Factors Affecting The Decision To Purchase Personal Medical Devices

This study aims to analyze the effect of product quality, price perception, advertising and distribution channels on purchasing decisions for personal health devices. In addition, this study also aims to determine the dominant factors that influence purchasing decisions for medical devices. This research was conducted in Denpasar City by taking a research sample of 100 (one hundred) people using purposive sampling technique. This study uses multiple linear regression analysis techniques, t test and F test and test of determination. The result of the research is product quality, price perception has a positive and significant effect on purchasing decisions, while distribution channels have no significant effect on purchasing decisions. The implication of this research is that manufacturers who provide medical devices must be able to carry out price strategies in improving purchasing decisions and controlling market share in the health industry.

Identifying a selection mechanism of distribution channel for the supply chain: The barriers to the application of web 3.0

The application of Web 3.0 will bring unprecedented changes to the supply chain, where many industries are seeing significant cost reductions. However, due to the requirement of stability for supply chain, sometimes the total cost of supply chain cannot decrease effectively under Web 2.0, which may hinder the application of Web 3.0. Following the application from Web 2.0 to Web 3.0, this paper discusses the selection of distribution channel whose cost is under user stickiness and the degree of digitalization. The system optimum model, which is commonly used in dynamic traffic allocation, is applied to solve the distribution channel selection problem. The results implies that when the degree of digitalization is low, the distribution channel cost first decreases and then increases as user stickiness increases. This trend of channel cost illustrates the price induction on user stickiness initially, and gradually adjust the price to be higher when user stickiness makes channel transformation costly. Customers with unclear user stickiness perceptions and weak channel control can easily be trapped in the transition from Web 2.0 to Web 3.0. Distributors will also be forced to accept high product costs due to the price induction from product distribution channels.

YUMMZ Sugar Free Ice Cream

YUMMZ, epitomizes innovation and health-consciousness in the ice cream industry, striving to redefine indulgence with guilt-free frozen treats. At its core, YUMMZ is driven by a mission to revolutionize ice cream consumption, intertwining traditional Indian flavors with modern dietary considerations, thus offering consumers a harmonious blend of taste and nutrition. Committed to this mission, YUMMZ sets forth ambitious goals, encompassing the development of diet ice cream options that are not only low in calories, sugar, and saturated fat but also imbued with the rich tapestry of Indian herbs and spices, aiming to provide a novel experience that prioritizes health without compromising on indulgence. Moreover, customer satisfaction stands as a cornerstone of YUMMZ's ethos, with a focus on offering a diverse range of flavors, shapes, and toppings that cater to the varied preferences and dietary needs of consumers, ensuring that each frozen delight is a personalized and delightful experience. This dedication to the customer extends beyond mere product offerings, as YUMMZ actively engages with its consumer base through both business-to-business and business-to-consumer channels, fostering connections and gathering feedback to continuously refine its products and services, thereby cementing its position as a customer-centric brand. As YUMMZ looks towards the future, expansion looms large on its horizon, with plans to diversify its product offerings and distribution channels both nationally and internationally, capitalizing on emerging trends in health-conscious eating and global flavor preferences, thus solidifying its status as a trailblazer in the ice cream landscape.

Artistic creativity, digital technologies and theatrical sustainability: Integrating new media in theatre practice

Arts and technology have continually been inter-related. Artistic expressions have been facilitated by technological innovations that enable artists either to adapt technologies meant for other purposes, or to invent them as a way to foster the creative process. The evolution of digital technologies in the knowledge era has had a huge impact on the theatre profession, in which digital transformation has influenced the ways theatrical contents are created, presented, distributed and circulated to audiences. This article examines technological advances of the digital era and their impact on the performing arts/the theatre. Relying on the Technology Acceptance Model (TAM), this study argues that new technologies and media enable the creation of new forms of arts that stimulate radical changes in the distribution channels of cultural and creative products (CCPs) based on their digitalisation and dematerialisation. The study finds that digitalisation provides creative artists with new tools and means of artistic expression. Indeed, digitalisation enhances and inspires not only the creation of new art forms but also the presentation of traditional arts by enabling multimedia experiences and interactivity. The paper recommends that, given the reality of globalisation and its concomitant emergence of virtual communities, theatrical performances must adopt new media tools in terms of content creation, exhibition and distribution, to remain functional.

Pengaruh Kualitas Produk, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Beras (Studi Kasus Konsumen Kilang Padi UD Makmur Jaya di Desa Makmur Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai)

This research aims to determine the influence of product quality, price and distribution channels on rice purchasing decisions (Case Study of UD Makmur Jaya Rice Mill Consumers in Makmur Village, Teluk Mengkudu District, Serdang Bedagai Regency). The sample for this research was 95 consumers. The results of this research are that the variables of product quality, price and distribution channels simultaneously have a positive and significant effect on rice purchasing decisions, with a coefficient of determination value of 0.872

ОМНИКАНАЛЬНОЕ УПРАВЛЕНИЕ КАК КЛЮЧЕВОЙ ПРИОРИТЕТ ЦИФРОВОЙ ТРАНСФОРМАЦИИ ОРГАНИЗАЦИЙ СЕКТОРА B2B ДИСТРИБЬЮЦИИ И СЕРВИСНОГО ОБСЛУЖИВАНИЯ

This paper studies the importance of determining priorities for the digital transformation of business. With new trends and technologies enabling omni-channel digital consumer experiences, B2B dis-tribution and service organizations need to adapt management practices and tools to today's digital environ-ment. This study identifies trends in the digital transformation of organizations in the B2B distribution and service sector. This is achieved by analyzing the current state of the digital transformation of organizations in the B2B distribution and service sector and identifying issues and key priorities in the digital transfor-mation of B2B organizations. The study investigates the organizational and economic relations arising in or-ganizations in the B2B sector. The paper analyzes and systematizes approaches to strategy development for the digital transformation of organizations, revealing that the most important approach for organizations in the B2B distribution and service sector is based on dynamic capabilities. A dedicated approach made it pos-sible to identify the digital technologies for realizing the internal and external capabilities of an organization. The hypothesis of the study is the assumption that with the digital transformation of the economy, omni-channel management has an impact on the efficiency of distribution systems in the B2B distribution and ser-vice sector. The paper shows that the organization of sales using digital technologies is at a low level and this allows us to conclude that there is a lack of integration in product distribution channels. The introduction of omni-channel management in the product distribution system, which allows for seamless interaction with consumers through digital and physical product distribution channels, is proposed as a key area of digital transformation. As a key direction for the digital development of the B2B distribution and service sector, the article proposes omni-channel management as part of the concept of dynamic capabilities allowing for the integration of distribution channels and influencing the external and internal capabilities of the organization.

РАЗВИТИЕ ОПТОВОЙ ТОРГОВЛИ В РОССИИ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ

Wholesale trade plays an important role in the organization of product distribution channels in the Russian consumer market. The ongoing processes of digitalization have an impact on all spheres of the Russian economy, of which wholesale trade is an organic part. The article examines the subtleties of this transformation, the factors contributing to the introduction of digital technologies in the industry, the problems faced by enterprises during this transition, and the potential long-term benefits of digital integration in the Russian wholesale market. The article pays special attention to the organization of effective channels of interaction with consumers. The author explores various digital tools and strategies used in wholesale trade, from e-commerce platforms and digital logistics to inventory management based on artificial intelligence, radically changing the landscape of wholesale trade in Russia.

Pengaruh Mutu Produk Dan Saluran Distribusi Terhadap Target Penjualan PT. Dinamika Synergy Elemenindo

This research was conducted on consumer who work at PT. Dinamika Synergy Elemenindo. The purpose of this study was to determine and analyze the effect of product quality and distribution channels on sales targets. The population and sample in this study amounted to 40 people. The sampling technique used is saturated. Data collection techniques are by distributing questionnaires and interviews. Data analysis used multiple linear regression analysis. The conclusion in the study that simultaneously product quality and distribution channels have a positive and significant effect on the sales target of PT. Dinamika Synergy Elemenindo. Partially, product quality affects the sales target of PT. Dinamika Synergy Elemenindo. Partially, the distribution channel has a positive and significant effect on the sales target of PT. Dinamika Synergy Elemenindo. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.499 which means that product quality and distribution channels can explain the sales target of 49.9% and the remaining 50.1% is influenced by variables not examined such as: sales location, price perception, market segmentation, etc

MARKETING TOOLS OF ENTERPRISES OF THE AGRICULTURAL SECTOR OF UKRAINE

The article is devoted to the justification and rationalization of the instrumental content of the marketing activity of domestic enterprises in the agrarian sector. Provisions characterizing the role and importance of agricultural marketing are defined, among which are highlighted: optimization of resource use and management of results; increase in farm income; expansion of markets; growth of the agricultural industry; introduction and distribution of new technologies; job creation; allowance to national income; value creation. It was determined that many factors should be considered in agribusiness when determining the marketing strategy, and the marketing complex as a strategy will positively affect the work of the enterprise. Twelve controllable marketing elements are outlined, which include the following components: product planning, pricing, branding, distribution channels, personal selling, advertising, promotions and promotions, packaging, display, service, delivery, research, and analysis. The difference between consumer and agricultural goods is substantiated, and the specifics of agricultural goods are determined, including the dependence of production on natural and biological factors, seasonality of production, predominance of wholesale sales; the need for processing, short consumption period, lack of ideal substitutes; lack of effective quality control mechanisms; the limited influence of the brand, advertising, after-sales service, fashion and style, emotional factors; low elasticity of demand. Certain aspects of state policy are revealed as an addition to the traditional Ps of the marketing mix for the sale of agricultural products; in particular, it is stated that the agricultural policy should be structured in such a way as to provide support to small farmers through projects of improvement, diversification, and sale of agricultural products.

Strategi Pengembangan Bank Pakan Sapi Dengan Pendekatan Model Bisnis Kanvas

The purpose of this study was to describe and improve the business model of Sepakat feed bank group, Tanggat Village, Monta District, Bima Regency. Data collection procedures through in-depth interviews and focus group discussion. Data analysis using business model canvas approach and SWOT analysis to produce a business model prototype. The results of this study show elements that must be improved in the initial mapping of the business model are value proposition, channel, key activities, key resources, key partner and revenue stream. The SWOT analysis illustrates that the strengths possessed are well-mapped customers and abundant raw materials. The weaknesses are low quality of human resources to maintenance feed process equipment, limited land, lack of superior forage varieties, product distribution channels are not varied and limited business capital. Opportunities that can be exploited are the development of new feed product, utilization of information technology and government support. The threats they face are dependence on one feed product and the climate. Improvement strategies carried out include creating new products (value proposition), utilizing various facilities for selling product such as social media and BUMDes (channels), establishing separate business units to manage feed banks (key activities), making superior forage by utilizing Bima Regency government land (key resources), cooperate with financial institutions (key partners) and add variety of feed product as main source of income (revenue stream).

Analysis of the Influence of Product Quality, Service Quality and Distribution Channels on Customer Satisfaction at PT Suminsurya Mesindoleestari

The aim of this research is to analyze the influence of product quality, service quality and distribution channels on customer satisfaction at PT Suminsurya Machinedolestari. The research method used in this research is quantitative research. The sampling technique used simple random sampling and a sample size of 50 customers was obtained. The research results obtained from this research show that from the results of the t test, the tcount results for all variables are greater than ttable and the significance is smaller than 0.05, so it can be concluded that partially product quality has a significant effect on customer satisfaction, partially service quality has a significant effect on customer satisfaction and partially distribution channels have a significant effect on customer satisfaction. From the results of the F test, it was found that simultaneously the three customer satisfaction factors, namely product quality, service quality and distribution channels, had a significant effect on customer satisfaction with a Fcount value greater than Ftable (14.824 > 2.80) and a significance of 0.000 which was below 0. 05. From the results of the coefficient of determination test, it was found that 45.8% of the customer satisfaction variable was influenced by product quality, service quality and distribution channel variables, while the remaining 54.2% was explained by the influence of other factors or variables outside of the research such as price, brand image. , and others not discussed in this study.

Research on the Sheep a Sheep Marketing Strategy

This paper aims to explore the marketing strategy for the "Sheep a sheep" mobile game. With the rapid development of the mobile internet, the gaming industry has become one of the most popular and thriving sectors. In this highly competitive market environment, effective marketing strategies are crucial for the success of a game. This study conducts market research and analyzes the "Sheep a sheep" game. It proposes marketing strategy recommendations to help the game stand out in the fiercely competitive market. This study identifies the unique selling points and challenges of the "Sheep a sheep" game by analyzing the target users and competitors and conducting a SWOT analysis. These findings suggest marketing strategies, including product positioning, pricing, distribution channels, promotion, and brand building. Implementation plans and evaluation metrics are also discussed to guide the execution and assessment of the marketing strategies. The findings of this study provide insights and recommendations for game developers, marketing professionals, and practitioners in the industry. Furthermore, it contributes to academic research on mobile game marketing strategies. By delving I nto the marketing strategy of the "Sheep a sheep" game, this research uncovers business opportunities and challenges, making a valuable contribution to the development of the gaming industry.