Distinct Personality Research Articles

Distinct personality profiles associated with disease risk and diagnostic status in eating disorders

BackgroundPersonality traits have been associated with eating disorders (EDs) and comorbidities. However, it is unclear which personality profiles are premorbid risk rather than diagnostic markers. MethodsWe explored associations between personality and ED-related mental health symptoms using canonical correlation analyses. We investigated personality risk profiles in a longitudinal sample, associating personality at age 14 with onset of mental health symptoms at ages 16 or 19. Diagnostic markers were identified in a sample of young adults with anorexia nervosa (AN, n = 58) or bulimia nervosa (BN, n = 63) and healthy controls (n = 47). ResultsTwo significant premorbid risk profiles were identified, successively explaining 7.93 % and 5.60 % of shared variance (Rc2). The first combined neuroticism (canonical loading, rs = 0.68), openness (rs = 0.32), impulsivity (rs = 0.29), and conscientiousness (rs = 0.27), with future onset of anxiety symptoms (rs = 0.87) and dieting (rs = 0.58). The other, combined lower agreeableness (rs = −0.60) and lower anxiety sensitivity (rs = −0.47), with future deliberate self-harm (rs = 0.76) and purging (rs = 0.55). Personality profiles associated with “core psychopathology” in both AN (Rc2 = 80.56 %) and BN diagnoses (Rc2 = 64.38 %) comprised hopelessness (rs = 0.95, 0.87) and neuroticism (rs = 0.93, 0.94). For BN, this profile also included impulsivity (rs = 0.60). Additionally, extraversion (rs = 0.41) was associated with lower depressive risk in BN. LimitationsThe samples were not ethnically diverse. The clinical cohort included only females. There was non-random attrition in the longitudinal sample. ConclusionsThe results suggest neuroticism and impulsivity as risk and diagnostic markers for EDs, with neuroticism and hopelessness as shared diagnostic markers. They may inform the design of more personalised prevention and intervention strategies.

Analyzing the Artistic Characteristics and Vocal Performance of Don Giovanni and Zerlina's Duet "Là ci darem la mano" in the Opera Don Giovanni

“Là ci darem la mano” is excerpted from Mozart’s opera “Don Giovanni”, which premiered in 1787. This duet, featuring the baritone Don Giovanni and the soprano Zerlina, masterfully portrays the distinct personalities and emotional transformations of the two characters. The article delves into the background of the opera “Don Giovanni” and provides character analyses of the male protagonist, Don Giovanni, and the country lass, Zerlina. It further examines the artistic characteristics of the duet “Là ci darem la mano,” drawing on personal vocal performance experience for a comprehensive analysis and an overall assessment, followed by further contemplation.

150 Years Since Avram Iancu’s Passing into Eternity: A Publishing Retrospective of the Year 2022

The present article provides a brief historiographical analysis of the editorial year ‘Avram Iancu 150,’ which saw the publication of seven volumes of history, literature, poetry, critical literature, and drama dedicated to the hero of the Romanian Revolution of 1848–1849 in Transylvania. Four books were published by the Școala Ardeleană publishing house of Cluj-Napoca, the only publishing house in Romania to have undertaken a large-scale publishing project dedicated to restoring the life and memory of Avram Iancu for the 21st-century reader, two volumes were published by the Techno Media publishing house of Sibiu, and another volume by the Theosis publishing house of Oradea. Two of the six volumes are critical re-editions of works written in the first half of the 20th century by two distinguished personalities of Romanian culture: philosopher, writer and playwright Lucian Blaga and historian Silviu Dragomir. The other volumes were authored by writer Mircea Tomuș, critic and literary historian Mircea Popa, historian Lucian Giura, librarian Maria Grancea, and Father Ion Alexandru Mizgan of the Orthodox Church.

Consistent Individual Differences Drive Collective Movements in a Tibetan Macaque Group

Collective movement has emerged as a key area of interest in animal behavior. While individual differences are often viewed as a potential threat to group cohesion, growing evidence suggests that these differences can actually influence an animal’s behavior as an initiator or follower during collective movements, thereby driving the group‘s movement and decision-making processes. To resolve the divergence, we asked how personality can affect the dynamics of collective movements in one group of free-ranging Tibetan macaques (Macaca thibetana) in Huangshan, China. We assessed individual personality using principal component analysis and applied the generalized linear mixed model and linear mixed model to examine the influence of personality on decision making during collective movements. Our findings reveled three distinct personality types among Tibetan macaques: sociability, boldness, and anxiousness. Individuals with higher sociability scores and rank, or those with lower anxiousness scores, were more likely to initiate successful collective movements. Older individuals were less successful in initiating movements compared to young adults. Leaders with lower anxiousness scores or higher rank attracted more followers, with females attracting larger groups than males. As for followers, individuals with higher rank tended to join the collective movement earlier. Additionally, individuals with higher sociability or boldness scores had shorter joining latency in collective movement. Finally, there was a longer joining latency for middle-aged adults compared to young adults. These results suggest that individual differences are a potential driver of collective movements. We provide some insights into the relationships between personality and decision making in Tibetan macaques.

Does the German sports system recruit coaches with a functional personality?—Attempting an answer by comparing German basketball coaches with teachers and managers

Currently, there is no theory that identifies the ideal personality type for sports coaches. The study’s goal is to gain insight into the personalities of German basketball coaches and use existing study results from other professional groups to make recommendations for the content of coaches’ education. Given the German Olympic Sports Federation’s emphasis on comprehensive coach education that includes personal development, this paper examines the relationship between a coach’s vocation and personality, filling in knowledge gaps about how coaches’ personalities appear. The analyses are based on a unique dataset of 360 German basketball coaches and data from the German Socio-Economic Panel Study (SOEP), allowing for a more in-depth comparison of coaches’ Big Five personality traits. Using SOEP data from the German general population, teachers, and managers as benchmarks, this paper investigates the relationship between different coaching license levels and distinct personality profiles, providing insights into the characteristics displayed by coaches at various professional levels. The analysed data indicate that lower coaching licence levels are associated with lower neuroticism and more agreeableness, whereas openness, conscientiousness, and extraversion are higher. When comparing coaches to the general population and other occupational groups, A‑license coaches have more characteristics that are similar with managers, whilst C‑license coaches have more parallels with teachers. Furthermore, examining particular traits and individual comparisons, it is transparent that C‑license coaches are more agreeable than A‑license coaches. The findings suggest that coach development programs should be improved by incorporating insights from teachers and managers to select coaches and update educational paradigms more carefully. The study emphasizes the importance of traits such as conscientiousness and agreeableness in coaching success and identifies potential areas for intervention to maximize coaching efficacy. In conclusion, this study adds to our empirical understanding of the complex relationships between personality traits, professional roles, and effective coaching on multiple levels. Furthermore, it emphasizes the dynamic relationship between an individual coach’s intrinsic disposition and professional efficacy, showing the importance of tailored interventions to improve coaching outcomes.

Long COVID-19 Enigma: Unmasking the Role of Distinctive Personality Profiles as Risk Factors.

Background: The COVID-19 (Coronavirus disease 2019) pandemic has prompted extensive research into lingering effects, especially in 'Long COVID' patients. Despite exploration, contributing factors remain elusive; Objective: This study explores the potential link between distinctive personality profiles, particularly type D personality, and an increased risk of Long COVID; Methods: A retrospective cross-sectional study at Tel-Aviv Sourasky Medical Center's Post-COVID clinic analyzed data from 373 Long COVID patients through comprehensive questionnaires covering Long COVID syndrome, Fibromyalgia criteria, personality assessments, social support, and subjective evaluations of cognitive decline, health and life quality. In total, 116 out of 373 patients completed the questionnaire, yielding a 31% participation rate; Results: Cluster analysis revealed two groups, with Cluster 1 (N = 58) exhibiting Type D personality traits while Cluster 2 (N = 56) not meeting criteria for Type D personality. In comparison to Cluster 2, Cluster 1 patients reported heightened anxiety, depression, reduced social support, increased pain symptoms, manifestations of fibromyalgia, cognitive decline, and poor sleep quality, contributing to a diminished quality-of-life perception; Conclusions: findings highlight diverse personality profiles among Long COVID patients, emphasizing the need for tailored care. This approach shows potential for improving Long COVID patient care, aligning with the evolving personalized medicine paradigm.

Creating Engaging Chatbot Experiences by Tailoring Personalities in Text-Based Interactions

Our expressive AI software is driven by creativity fused with technology. This transformative platform allows users to generate various content easily and augment their creative capacities. Through the merger of modern human-computer interaction artificial intelligence tools, people and artificial intelligent work together to come up with creative innovations. Our goal is not only about generating content but also creating avatars that have memories to foster active involvement. Expressive AI introduces digital companions with distinct personas, which enhance interactions while offering innovative ideas. Such a journey does not just change the digital content creation field. it also demonstrates how people and smart technologies can work together and create what had never been expected in terms of intelligent creativity.

Hesitating, Lost, Reborn: Analysis of Female Images on “When We Were Orphans”

“When We Were Orphans” is a novel written by Ishiguro Kazuo, winner of the 2017 Nobel Prize in Literature. In the novel, Banksy’s mother Diana, his girlfriend Sarah, and his adopted daughter Jennifer are representatives of different female types. Based on feminist literary criticism, this article interprets figures of the three females with distinct personalities and reveals the inevitability of their fates.

A Study on Managing Cultural Diversity and Governance Process in the Education Sector

Background of the study: The domain of education employs people from diverse backgrounds and cultures. Each faculty member has their distinct characteristics and personality traits making it challenging for the Human resource department to keep them all content and satisfied with their work and fellow members under one roof. Aim/Purpose: This study aims to investigate the application of governance for managing cultural diversity among faculty members for achieving sustainable human resource management in Community Colleges. Methodology: A thorough investigation of the conceptual and empirical literature available in the domain has helped create a strong foundation for the research. With the help of an extensive review of the literature, the relationship between diversity management and the governance process among faculty members is reviewed. Findings: Finally, the study concludes with the significance of the relationship between diversity management and the governance process among faculty members to achieve sustainable human resource management in the education sector. Results: Reviewing the correlation between diversity management and the governance process among faculty members solves the problems of communication and interaction among employees having diverse backgrounds. Practical, Research & Social Implications: The paper highlights the need for suitable management of diversity in community colleges which can lead to broader and more impelling implications for the policy makers and the colleges to adopt more welcoming and inclusive principles to cater to all needs and make diversity richer and a strong suit. Originality/value: Sustainable human resource management leads to greater productivity among employees and sustainability for the organization. In the contemporary world where competition is vast, there is a need to maintain internal harmony and balance. Thus, our research provides an in-depth analysis of the myriad ways adopted by the education sector for diversity management and practices and governance process.

Latent profile analysis of Eysenck's personality dimensions and psychological constructs in university students.

The exploration of personality traits in relation to psychological constructs has become increasingly relevant in understanding the mental health of university students (the emerging adulthood). Studies have focused on how dimensions intersect with various psychological parameters. The study aims to identify distinct personality profiles among university students based on Eysenck's personality dimensions and investigate how these profiles differ across psychological constructs. A quantitative methodology was utilized, involving 708 university students from Wenzhou and Nanjing in China as participants. The research employed the Eysenck Personality Questionnaire along with other psychological measures. Latent Profile Analysis was applied to categorize the participants into distinct personality profiles. Four distinct personality profiles emerged: 'The Reserved Analyst,' 'The Social Diplomat,' 'The Unconventional Pragmatist,' and 'The Impulsive Truth-Teller.' Significant differences were found among these profiles on various psychological constructs. 'The Social Diplomat' exhibited the most adaptive psychological profile, with higher cognitive reappraisal (F = 45.818, p < 0.001, η2 = 0.163), meaning in life (F = 17.764, p < 0.001, η2 = 0.070), and positive coping (F = 40.765, p < 0.001, η2 = 0.148) compared to other profiles. Conversely, 'The Reserved Analyst' showed higher intolerance of uncertainty (F = 13.854, p < 0.001, η2 = 0.056) and state anxiety (F = 26.279, p < 0.001, η2 = 0.101). This study enriches the understanding of personality traits in relation to psychological constructs within the context of university student populations. By identifying distinct personality profiles, it lays the groundwork for developing tailored mental health strategies that cater to the specific needs of different student groups.

Nursing students' personality (Temperament and Character), burnout symptoms, and health and well-being

BackgroundAbout 9 million nurses will be needed by 2030. To face these unprecedented times, governments/institutions focus on educating as many nursing students as possible. This strategy is clouded by burnout and lack of both health and well-being among students and by the fact that personality is one of the major determinants of these health outcomes. Nevertheless, recent findings show that personality is a complex adaptive system (i,e., nonlinear) and that combinations of people's temperament and character traits (i.e., joint personality networks) might provide further information to understand its development, academic burnout, and lack of health and well-being. AimsOur aims were to investigate the linear relationship between nursing students’ personality, burnout, health, and well-being; investigate the linear mediational effects of personality and burnout on health and well-being; and investigate differences in these health outcomes between/within students with distinct joint personality networks (i.e., nonlinear relationships). MethodSwedish nursing students (189 women, 29 men) responded to the Temperament and Character Inventory, The Maslach Burnout Inventory-General Survey for Students, and the Public Health Surveillance Well-Being Scale. We conducted correlation analyses and Structural Equation Modeling and, for the nonlinear relationships, Latent Profile Analysis and Latent Class Analysis for clustering and then Analyses of Variance for differences in health outcomes between/within students with distinct personality networks. This study was not pre-registered. ResultsHigh levels of health and well-being and low burnout symptoms (low Emotional Exhaustion, low Cynicism, and high Academic Efficacy) were associated with low Harm Avoidance and high Self-Directedness. Some personality traits were associated with specific health outcomes (e.g., high Self-Transcendence-high Emotional Exhaustion and high Persistence-high Academic Efficacy) and their effects on health and well-being were mediated by specific burnout symptoms. Cynicism and Emotional Exhaustion predicted low levels of health and well-being, Academic Efficacy predicted high levels, and Cynicism lead both directly and indirectly to low levels of health and well-being through Emotional Exhaustion. We found two joint personality networks: students with an Organized/Reliable combination who reported being less emotionally exhausted by their studies, less cynical towards education, higher self-efficacy regarding their academic work/skills, and better health and well-being compared to nursing students with an Emotional/Unreliable combination. ConclusionsThe coherence of temperament-character, rather than single traits, seems to determine students’ health outcomes. Thus, nursing education might need to focus on helping students to develop professional skills and health-related abilities (e.g., self-acceptance and spiritual-acceptance), by supporting self-awareness.

Specialty preferences of undergraduate medical students: What do they choose and why?

BackgroundThe choice of choosing a specialty after completing MBBS is influenced by multiple factors. Personality traits like extraversion, agreeableness, conscientiousness, neuroticism, and open-mindedness form the intrinsic factors. Factors like early financial stability and cost of education form the external factors. This study evaluates the association between these factors and the specialty choice. MethodsThis was a cross-sectional study including students from first year to intern doctors in India. An online questionnaire was used for data collection which included questions about demographics, choice of specialty, personality traits, and external factors affecting their choice. The Big Five Inventory-2-S 30-item Scale (BFI-2-S) was used to assess the personality traits. ResultsOne thousand nine hundred and twenty-one students participated in this study (57.6% females). Most participants, 1761 (91.7%) opted for clinical branches. Only 13 (0.7%) students wanted to pursue a non-clinical branch. Only 20 (1.0%) participants wanted to pursue a pre-clinical branch. Participants who opted for clinical branches were more extraverted, and more open-minded than those who chose non-clinical branches. Participants who opted for surgical branches were more extraverted, more conscientious, and had fewer negative emotions than their peers who chose medicine-related branches. High income generated per annum (65%), early financial stability (within 2–5 years) (60.7%), cost of postgraduate education (46%), and gender predominance (35.3%) were the most influential external factors. ConclusionThese findings show that there are distinct personality traits and external factors associated with specialty choices. This will aid counselors to guide undergraduate medical students to choose a specialty for post-graduation.

Does Fantastic Reality Ability Differ Across Personality Prototypes?

Human personality is based on five fundamental traits, and these traits appear to cluster in three different prototypes (i.e., resilient, undercontrolled, and overcontrolled prototypes). A growing body of research suggests that persons with these prototypes differ in mental health and well-being. We set out to identify if clusters differ in the use of imagination to cope with stress and uncertainty (i.e., Fantastic Reality Ability). For this study, we recruited 398 Israeli adults during the second COVID-19 lockdown, before the vaccine was available; participants were recruited and provided responses online including the FRAME (i.e., Fantastic Reality Ability Measurement). Cluster analyses indicate Israeli participants present with three distinct personality clusters or prototypes similar to research conducted in North America and Europe. Clusters significantly differ in FRA abilities (i.e., control, playfulness, coping, transcendence). That is, the resilient prototype reported higher control, playfulness and coping, and lower transcendence compared to the over- and undercontrolled. Future research should examine FRA in psychotherapy to further understand the clinical utility of this individual difference over time.

Německý univerzitní patolog v přemetech mimořádné doby. K biografii Franze X. Lucksche (1872–1952)

The pathologist Franz Xaver Lucksch (1872–1952) seems to have been in many ways a rather distinctive personality within the academic landscape of German medicine and medical research in Bohemia. As a member of the generation that grew up during the belle époque, he witnessed all the dramatic turnovers of Central Europe in the twentieth century. A man of considerable scientific ambitions, he became assistant professor (1904) and extraordinary professor (1914) at the Institute of Pathology (Institut für Pathologie) of the German Medical Faculty in Prague under Professor Hans Chiari (1851–1916). Having researched pellagra endemics in Romania in 1910, he returned there in the late 1930s thanks to the support of the Rockefeller Foundation. To the best of our knowledge, he published 48 academic contributions in his lifetime, infectious diseases (including tuberculosis) being the most frequent subject. Lucksch fought in the First World War, ending his military service as a lieutenant colonel of the Austro-Hungarian imperial army. Although he at first considered a professional military career in Austria even after 1918, he eventually returned from Vienna to Prague in 1919. There, he continued his medical work and research as a first assistant, which was the position he held for many years. In public life, he was active in spreading awareness of public health issues – probably in reaction to the autopsies he was carrying out. He emphasised the importance of nutrition and prevention of tuberculosis, a disease highly prevalent in Czechoslovakia at the time. But above all, he focused on physical training (Leibesübungen). In 1929–36, he headed the University Physical Training Centre (Hochschulzentrale für Leibesübungen) at the German University in Prague and the German Educational Course for Physical Training of Teachers. Aside from that, he was also a member of the German Association of Gymnasts. This is how Lucksch became acquainted and rather unfortunately politically involved with Konrad Henlein (1898–1945) and his Nazi movement among the Sudeten Germans of Czechoslovakia. At first, he was an active member but shortly after the German occupation of Bohemia and Moravia in March 1939, he found himself in a rather awkward position when the political movement he had previously endorsed started making problems for his Jewish wife and two children. His son, Franz Lucksch Jr. (1916–1966), became also a physician and made a notable scientific career after 1945. In 1936, Lucksch was appointed interim director of the Institute of Pathology. In the spring of 1939, he retired. As an emeritus, he had two part-time jobs: aside from publishing, he still did some teaching and research at the Institute during the academic year, and, in the remaining period, he worked as a pathologist at the Provincial Institute for the Mentally Ill (Landesanstalt für Geisteskranke) in Kosmonosy (Kosmanos), 65km from Prague. At this institution he performed autopsies of patients who died mainly due to extremely bad conditions. After the war, Lucksch was allowed to stay in Prague, but under rather difficult conditions, including financial issues. In connection with the prosecution of Nazi ‘euthanasia’ crimes in the 1960s, a suspicion emerged that he may have conduced tuberculosis experiments on psychiatric patients. Given the particular circumstances, however, this was highly improbable, neither has anything of that kind been proved in connection with Lucksch.

The Impact of Corporate Managers' Overconfidence on Corporate Mergers and Acquisitions: A Case Study of Gree's Acquisition of Zhuhai Yinlong

There is an important research topic in behavioral finance: overconfidence. This paper studies the relationship between overconfidence and Merger and Acquisition decision-making from the perspective of managers' irrationality. This paper adopts the case study method, selects Dong Mingzhu of Gree Electric Appliances, an enterprise manager with a distinctive personality, and takes Gree's merger and acquisition of Zhuhai Yinlong as an example to explore and analyze how overconfidence affects the enterprise's merger and acquisition behavior and to further explore the reasons behind its merger and acquisition results. From the perspective of overestimating the value of M&amp;A targets and adopting aggressive debt financing strategies, this paper analyzes how overconfident managers make irrational decisions in the M&amp;A process. Finally, through the phenomenon that the actual situation of Zhuhai Yinlong did not reach Dong's valuation and the unfair financing scheme in the acquisition plan, it is concluded that the overconfident managers overestimated the value of the M&amp;A target.

Mental toughness in adolescents: bridging family relationships and depression across personality traits

BackgroundAdolescence is a pivotal stage vulnerable to mental health issues like anxiety and depression. While family relationships, mental toughness, and personality traits are known to impact adolescent mental health, their interactive and moderating roles are not fully understood.AimThis study aims to investigate the mediating role of mental toughness in the relationship between family relationships and depression among high school students, and to examine the varying impacts of personality traits on this mediation.MethodA cross-sectional study was conducted on a sample of 734 adolescents. Participants completed measures assessing family relationships, mental toughness, personality traits, and mental health outcomes (depression). Latent Profile Analysis, Multiple Regression Analysis, and Structural Equation Modeling, to investigate these relationships.ResultsThe study found that mental toughness significantly mediates the relationship between family relationships and depression. Notably, this mediating effect varied between personality type; it was more pronounced in the moderate-reserved type compared to the proactive-engaged type. LPA identified two distinct personality types of students based on their personality traits, with differential patterns of family relationships, mental toughness, and depression. Multiple regression analysis indicated that character and adaptability, components of mental toughness, were significant negative predictors of depression.ConclusionThe study contributes to understanding the dynamics of adolescent mental health, particularly in the context of Chinese high school students. It underscores the importance of considering family dynamics, personality traits, and mental toughness in developing effective mental health interventions for adolescents.

Beyond Words

Beyond Words

Dissociative identity disorder in the dental setting: An assessment of the literature and case report

AbstractThere is an ever‐increasing chance that dentists are likely to experience patients who need additional management for psychiatric disorders. Dissociative identity disorder (DID) is characterised by the presence of two or more distinct personality states or identity fragments that control an individual's behaviour, thoughts and emotions. The aim is to offer additional insights into patients with DID and their management within a dental care setting. This will be demonstrated through the use of a case report as a practical illustration. In order to gain insight into the effects of DID on healthcare, particularly within a dental care environment, a comprehensive review of relevant literature has been conducted by searching, evaluating and synthesising existing academic and scholarly literature on DID. Additionally, the case reported is an example of how a 27‐year‐old patient with DID has been managed in an Intermediate Minor Oral Surgery setting. Patients often have their DID prompted by stress, as was the case with this patient. There are steps which can be taken in the dental setting to help reduce the patient's anxiety, understand their personalities and foresee any possible issues that could arise. In this case, intravenous sedation was used to extract the patient's wisdom teeth, and no other personalities presented during the procedure. The examination of existing literature along with a case report highlights the feasibility of effectively treating individuals with DID. This can be achieved through the careful recognition and handling of different personalities, triggers and potential challenges, all of which should be integrated into the treatment strategy.

Temperament Based Personality Types in Community-Dwelling Older Adults: A Latent Profile Analysis.

Three adaptive trait-based personality types have been replicated across ages, cultures, clinical problems and clustering methods: Resilient, Undercontrolled and Overcontrolled type (RUO). Recently there is growing interest in and importance of biopsychosocial transdiagnostic factors underlying personality types, such as temperamental reactivity and self-regulation. Latter can be understood in terms of Behavioural Inhibition (BIS), Behavioural Activation Systems (BAS) and Effortful Control (EC). The occurrence of temperament based RUO types has not yet been confirmed in older adults with or without a mental disorder. Therefore, based on a person-centered approach, the current study investigates whether RUO types can be corroborated in older adults based on the aforementioned temperamental factors. Latent profile analysis yielded two distinct personality profiles in community-dwelling over-60s, which we tentatively labeled a resilient (n = 167) and overcontrolled/inhibited type (n = 241). Compared to the resilient type, the overcontrolled/inhibited type scored lower on EC and higher on BIS. We could not corroborate an undercontrolled type (profiles scored equally on BAS). Group comparisons revealed that overcontrolled/inhibited older adults demonstrated significantly more clinical symptoms, higher emotional instability, lower scores on adaptive traits, less resilience and were significantly more likely to use passive and avoidant coping styles, compared to resilient older adults.

How to Optimize Promotion Tactics for Sustainable Tourism Product through 360-degree Communication? (Case Study in Poncokusumo, Malang)

The presence of a tourism village in Indonesia might be viewed as an opportunity to strengthen small, micro, and medium-sized businesses as a driving force in the local economy. The goal of Micro Small Medium Enterprises (MSMEs) development is to create a tourism village supported by MSMEs that combines natural and culture attractions, local gastronomic and artisan, and public service facilities. Poncokusumo village, one of Malang’s tourism villages, has a distinct personality when compared to other Malang tourism villages. The goal of this research is to look at promotional strategies for sustainable tourism products in Poncokusumo village to strengthen the village’s tourism identity. This is a qualitative study in which the informants were chosen on purpose; they are the head of Poncokusumo village, the leader of the tourist local community (Pokdarwis), and an entrepreneur. According to the research findings, the 360-degree communication approach is best for supporting offline promotional operations. 360-degree marketing communication is also being considered to strengthen tourism village identity. A 360-degree model of marketing communication is built in three stages: pre-purchase, purchase, and post-purchase in a sustainable tourist product. This paper also contributed to the sustainable development goals which focus on decent work and economic growth. The existence of sustainable product in tourism village is an attraction that encourage local economic growth.