Developing efficient and compact heat exchangers is of important significance to improve the energy utilization efficiency of entire society. 3D finned-tubes, as a kind of passive enhanced heat exchange technology, are widely used for improving the thermal-hydraulic performance of the heat exchanger. In the numerical study of 3D finned-tube heat exchanger, on account of the limit by computing capacity, it is very hard to carry out the full-size numerical simulation, so the method based on porous media model becomes a common approach for numerical simulation of the heat exchanger. In the present study with the discrete 3D finned-tube heat exchanger as the study object, a kind of approach based on the porous media model under the cylindrical coordinate system is proposed. In this approach, only the fin region on the surface of base tube is simplified to the annular porous media zone while the region beyond the fin tips is still regarded as the pure gas flow region. The resistance coefficients of annular porous media, which are used to represent the retardation effects of the fin on the fluid motion, are given under the cylindrical coordinate system. Based on serialized numerical simulations of the fin configuration model seen by the air when it flows in the circumferential, axial and radial direction, the viscous resistance coefficients and inertial resistance coefficients of the annular porous media zone in each direction are obtained through fitting. Through comparison of simulated values between the porous media model and 3D finned-tube practical physical model, it is found that the pressure drop calculated by the method based on porous media model proposed in this study agree well with that based on the real physical model. The pressure drop predicted by the porous media model also agree well with the experimental results. In the approach based on porous media model, the grid number and calculation cost are smaller than those in practical physical model. Especially in case of tube bundles, number of grids applied in the simulation based on porous media model is far less than the grid quantity in the practical physical model simulation, but the pressure drop obtained by the porous media model is almost equal to the result obtained from the practical physical model. Besides, in the present method, only the fin zone is deemed as the porous media, so the flow field in the region beyond the fin tips will still be solved as same as that in the full-size simulation. Thus more flow details within the heat exchanger can be captured. The approach based on porous media model under the cylindrical coordinate system proposed can be used in the simulation study of the internal flow field of 3D finned-tube heat exchangers in actual scale. On this basis, this approach can contribute to optimization design of the 3D finned-tube heat exchanger.