G. STIGLER2 has pointed out various problems of selecting an optimal plant when there is some uncertainty with respect to the level of competitive price. A different set of problems exist when there is uncertainty with respect to the amount that can be sold at a given price. It will be shown that the entrepreneur cannot select his optimal plant without explicit consideration of price, the probability distribution of demand, inventory level, and the discount rate. Indeed, an optimal dynamic production policy must be determined, indicating the optimal level of production for each level of initial inventory, before the optimal plant selection can be accomplished. The necessity of such a calculation points out the futility as well as the impossibility of separating the cost and demand components of economic analysis. Such a separation is futile if an optimization of profits that involves both aspects must be carried out before the cost component can be defined. Its impossibility is illustrated by numerical examples showing how the optimal plant varies in response to changes in the values of price, inventory, and the discount rate. It is incorrect to average costs over the probability distribution of demand as suggested by various authors. The model constructed is a stationary dynamic model with an infinite time horizon, a specified price, a specified discount rate, and two different plants, represented by two extremely simple, discrete cost functions. Demand is represented by a simple discrete probability distribution. The optimal production policy for each cost function as well as the discounted value of expected profits corresponding to each cost function was calculated by the use of R. A. Howard's dynamic programming technique.3 The entrepreneur is faced with a choice of two types of plant, one having a U-shaped average cost curve whose minimum contains the lowest possible average cost, while the other plant has a flatter cost curve with a higher minimum. The following example is a simple numerical illustration with the above properties. Although it is extremely oversimplified, the
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