Discourse Model Research Articles

Ценностные аспекты корпоративного медиадискурса коммерческого предприятия

Корпоративные медиа могут выступать в качестве эффективного каналарепрезентации корпоративных ценностей коммерческого предприятия. Их тематическаянаправленность нередко ограничена рамками корпоративной информации, что определяетключевые особенности аудиторных групп и вариантов подачи информации. Целью данногоисследования является анализ аксиологической дифференциации корпоративного медиадискурса взависимости от исторического контекста. Рассмотрены ценностные аспекты медиадискурсакоммерческого предприятия на примере корпоративного издания завода «Белэнергомаш».Исследование проводилось на основе метода традиционного анализа документов, включивших всебя 179 выпусков издания за период с 1970 по 2019 годы. В результате были выявлены основныеаксиологические модели корпоративного медиадискурса, реализуемые в издании:антропоцентрическая, ресурсоцентрическая и эффектоцентрическая. Было установлено, что вмедиадискурсе издания в зависимости от исторически обусловленных экономическихприоритетов компании доминировала определённая аксиологическая модель, а фокусрепрезентации смещался от человека к ресурсам компании и коммерческому эффекту. Результатыисследования позволяют уточнить методологию анализа медиадискура корпоративных изданий икритерии ценностных моделей медиадискурса, а также вносят вклад в исследования внутреннихкоммуникаций компании и корпоративной культуры.

Teacher Candidates Talking (but Not Talking) About Dis/ability and Race in Preschool

In educational contexts, including early childhood settings, ableism and racism circulate interdependently to define normalcy and deviance. Book reading offers an important platform for dismantling these interlocking ideologies with young children. In this article, we examine dis/ability and race talk in the context of picture-book reading, analyzing the ways four white, nondisabled teacher candidates attempted to discursively resist deficit-based framings of dis/ability and race with small groups of young children in preschool classrooms. Findings revealed how—despite stated intentions to advance educational justice—teacher candidates drew on discourse models that reinforced status quo notions of normativity. We argue that understanding how teacher candidates navigate dis/ability and race talk with young children in the context of literacy instruction can lend insight into the teacher education experiences needed to support these critical conversations.

A Poética da Mímesis no Timeu-Crítias de Platão

O presente estudo consiste em uma análise do processo de composição do Timeu-Crítias de Platão, sob o ponto de vista da modelagem do discurso. Pretende-se mostrar que o diálogo é marcado por uma engenhosa articulação de técnicas de composição, que combinam os aspectos pictorial e dramático da mímesis poética. Estabelecendo as Panateneias como referência implícita, a obra apresenta a performance de uma sequência de narrativas, produzidas como verdadeiras imagens discursivas. A originalidade platônica revela-se no Timeu-Crítias, portanto, no desempenho de uma construção formal ao mesmo tempo dramática e imagética, mediante um singular agenciamento mimético de formas do discurso.

Мова ненависті у польському медіа-дискурсі: на прикладі міграційної кризи в Європі у 2015-2016 роках

Метою цієї статті є відтворення аргументованих стратегій, що з’являються в дискурсі польських ЗМІ щодо міграційної проблеми на прикладі огляду обраних досліджень, між іншим, сайтів соціальних мереж та польських тижневиків, що формують громадську думку, таких як «Polityka», «wSieci», «Do rzeczy» в період з вересня 2015 року по лютий 2016 року. Ми розглядаємо засоби масової інформації як одне із агентств соціалізації, в якому виробляються конкретні предметні позиції. Вони будуються, серед іншого, за посередництвом мови (дискурс). Міграційна криза у 2015-2016 роках у Європі та супутня моральна паніка різко змінили домінуючий імідж біженців серед поляків із стабільно позитивного на явно негативний. Аналіз «ключових моментів» медіа-дискурсу (напади, агресія проти європейців, заяви політиків), за допомогою методу Критичного аналізу дискурсу, надав можливість відтворити явище формування засобами масової інформації соціального страху довкола тематики міграційної кризи та вказати на певну форму його ірраціональності, характерну для моральної паніки.

Migration Linguistics: Theoretical and Methodological Approaches to the Formation of the Direction

Migration researchers deal with various aspects of the proposed topics: political, economic, sociological, legal, cultural, psychological. In this regard, approaches to the definition of the concept of “migration” vary. It is not only the definition, which is a problem but also the determination of and finding the key concepts of migration linguistics such as, integration, acculturation, identity. The lack of a unified term system, and as a consequence the divergent use of the concepts of migration linguistics in various scientific fields, complicates the modeling of both migration processes and their key concepts. The object of migration linguistics is not only a model of dynamic language processes, not only a model of migration discourse, but also such aspects as motivation, circumstances, migration factors, consequences of migration processes. Each of these aspects can represent an independent sphere of research.

Peculiarities of English religious discourse for the formation of reading competence for future theologians

Interest in the functioning of language has begun to emerge at levels not previously considered for certain social and historical reasons more recently. Religion as a social phenomenon differs from other areas of communication because it covers the totality of types of human behavior directed towards the area of the sacred and secret. In today’s realities, the theologian solves new professional problems that have not recently been among his competence, interprets socio-cultural phenomena, extends the system of guiding lines of professional activity. For successful realization of the requirements of society to modern theologians in their professional activity, knowledge of a foreign language must be a necessary component. Reading in a foreign language is a communicative skill and means of communication of the theologian. The concept of «discourse» is defined and four groups of discourse peculiarities are distinguished. Approaches to defining the concept of «religious discourse» are outlined. The model of institutional discourse and its components are described. The characteristics of religious discourse are outlined. Faith is identified as a key concept of religious discourse. The forms of realization of religious discourse (communication in the church, communication in small groups and direct intimate communication with God), its strategies (receiving support, purification of the soul, the call to convert to the faith, strengthening of faith, awareness of belonging to the confession) are distinguished. The system of linguistic means is described, which includes such lexical units as neutral, general book and churchreligious vocabulary, as well as vocabulary with newspaper-publicistic functional-style coloring. The lexical means of religious discourse include emotionally-evaluative and archaic-exalted vocabularies. It is established that among the grammatical features of religious discourse there are the literary nature of speech, the archaic stylistic coloring of language and the creation of expressive effect.

A Critical Discourse Analysis of the US and China Political Speeches—Based on the Two Speeches Respectively by Trump and Wang Yi in the General Debate of the 72nd Session of UN Assembly

The research attempts to analyze two political discourses delivered respectively by American president Donald Trump and Chinese foreign minister Wang Yi in the 72nd session of UN assembly. With Fairclough’s 3-Dimensional Discourse Model as the analytical framework, we make an investigation into the two political discourses so as to gain insights into the interplay of discourse, ideology and society, by examining linguistic characteristics of text, discursive and social practice dimensions. On the first dimension of text, we find that both leaders prefer Judgment resources to the other two resources within the Affect System in their remarks, by resorting to the new advancement in Systemic Functional Grammar—Martin’s Attitude subsystem under his Appraisal framework, and closely examining the interpersonal metafunctions, coupled with statistical measures. Within the Judgment subsystem, there exist significant differences between the two speeches in terms of Tenacity+ resources. On the dimension of discursive practice, our research reveals that both leaders use a great number of intertextuality resources in the remarks. Besides, both leaders have a preference to the sub-category of “The Original Producer of Discourse being the Speaker’s Compatriots” under the category of “Intertextuality”. That is, Wang Yi has a preference for the lines of Chinese sages in the Antiquity, whereas Trump is fond of using intertextuality resources from a diversity of domains, such as laws and statues, legal texts and documents of governments. Lastly, we develop an understanding of roles played by “American First” ideology and Chinese government’s national interest in today’s political arena through analyzing technologizing means of discourses.

The Linguistic Properties of Award-winning Annual Reports

We develop and test a model of high quality annual report discourse. The model is trained and evaluated on reports published between 2007 and 2018 by London Stock Exchange-listed firms shortlisted for an award by corporate reporting experts. We use methods from computational linguistics to identify an initial set of 19 features that distinguish quality according to what management say (i.e.: content) and how they say it (i.e.: language structure). We supplement these features with popular bag-of words proxies drawn from extant research (document length, reading ease, net tone, forward-looking content, and uncertainty). Stepwise regression yields a parsimonious quality model comprising 10 features that suggest more strategy-related commentary, less focus on growth, and greater language accessibility that promotes cognitive processing (evidenced by more relevancy markers, greater connectivity, more exclusive forms of language, and fewer grammatical words). The model predicts over 70% of shortlisting cases in out-of-sample tests and outperforms a baseline model comprising popular bag-of-words features.

An Analysis of Boeing’s Trust-Repair Discourse

Trust is a valuable asset for business organizations and is vital for an organization’s survival. After two air clashes, Boeing is facing trust crisis and is making great efforts to earn trust back. Corporate communication is a common and important means for the management to demonstrate the company’s attitude and to persuade the audience that they are reliable. This paper aims to elucidate the role of corporate communication in recovering the damaged trust of Boeing. The paper applies the model of trust-repair discourse established by Fuoli and Paradis to analyze Boeing’s CEO’s address to shareholders following the two fatal crushes. It is found that the CEO repairs the company’s trustworthiness from three aspects, namely, ability, integrity and benevolence. To fulfill this purpose, the CEO adopts such strategies as neutralizing the negative and emphasizing the positive. Through the use of evaluating and dialogic engagement resources, the CEO discursively rebuilds and renegotiates the company’s trustworthiness.

Identity Management and Community Belonging: The Coming Out Careers of Young Disabled LGBT+\u2009Persons

Coming out is best viewed in terms of a career with no discernible endpoint. Popular discourse and stage-based models which emphasise a linear phased approach tend not to accurately represent contemporary coming out experiences. Using data from interviews, focus groups and interactive workshops, this article explores the perceptions and strategies towards coming out by young disabled LGBT+ people. I suggest that viewing coming out careers as an identity management technique helps to shed light upon the relationship between intersecting identities and helps to examine the negotiations taking place, whilst teasing out how such identities impact and inform one another against the backdrop of misunderstanding. The stories of the participants also show that the framing of coming out as an imperative to living honestly and authentically was not a common experience. However, coming out to feel a sense of belonging within communities remains central to the perceived benefits. Coming out for the participants reveals tensions between their identities based on ableism and heteronormativity that led them to reconsider the viability and benefits of coming out. However, the participants revealed a challenging two-way relationship between the LGBT+ community and them as disabled people.

Metaphorical biological models in artistic discourse

Metaphorical biological models in artistic discourse

Ideologically-based Polarisation and Racism in Discourse

“The privileged” against “the others”, “Us” against “Them”, “the Top” against “the Bottom” and “the
 Citizen” against “the Refugee/Immigrant”- are all ideologically-based discourses that classify human
 beings. The present study, being discourse analytical, aims to shed light on some discourses of polarization
 that are ideologically based and detect examples of such discourses in various fields as politics, science,
 sport and education. Methodological framework is based on Van Dijk’s models of ideological discourse
 analysis (2006a, 2006b &2007). Accordingly, a critical analysis of these discourses is applied in order to
 decode the meaning that lies deep within them, a meaning that reveals the deeply-rooted ideology that
 makes some believe that they deserve to be “the privileged” while other people are “the others” that are not
 privileged. Van Dijk’s model of ingroup-outgroup polarization (Emphasizing Our good things and Their bad
 things; Mitigating Our bad things and their good things) stands as a comprehensive/abstract standard that is
 to be detected in the data of this study. The paper concludes that the critical analysis of discourse has shown
 polarization/racism to be widespread in different fields of life. It calls for making changes in the way people
 think and conceive of “the others”- a first step towards a better socio-political atmosphere.

«Decentraliziation of History» as a Counter-Discourse of «Decommunization» in Modern Information Space of Ukraine

<p><em>The article examines the main content and modern communication models of discourse / counter-discourse of «decommunization» in the information space of Ukraine. The theoretical basis for the scientific comprehension of the informational content of «decommunization» in today’s mass media discourse is not only the recent practice of its explication in the media, but also the problem of responsibility and compensation of «memory». Political manipulations in the Ukrainian symbolic space do not encourage the process of consolidation in its purification, but contribute to the parallel coexistence of different types of historical consciousness of the population (ethno-national and social).</em></p><p><em>In the modern communication space of Ukraine, in connection with the change of the political elite and the main priority directions of the state information policy, the media monitors the effect of the so-called «normalization» of the discourse of «historical memory», which is caused by the transition from national-cultural to social-humanitarian. the vector of constructing reality within the state program. In practical media activity, this process is characterized by the formation of an independent discourse stream of regional elites and «decentralization of history», using strategies of toponymical appealing decommunized titles and functioning of hidden discourses of renaming. The «decentralization of history» in regional communication models is, in fact, a modern form of counter-discourse of «decommunization» and is most prevalent in the information space of the Southern and Eastern regions of Ukraine. The content of the marked materials is mainly devoted to criticism of renaming, attempts to return the old name or double name change, toponymic appeal, lack of historical / cultural / social and other correlation of the name to the region, inconsistency of the history / heroics of the region and approval of the new ones.</em><strong></strong></p><strong><em>Key words: </em></strong><em>communication, decommunisation, discourse, identity, information space, historical memory, media.</em>

Uyghur and China in The American Media Discourse: A Critical Discourse Analysis of CNN News Articles

This paper analyzes the textual aspects in Critical Discourse Analysis (CDA) Norman Fairclough model of CNN news discourse about Uyghur issue. When this research is conducted, there are only at least five articles specifically discussing Uyghur issue that are 29th December 2011, 29th February 2012, 29th February 2012, 30th October 2013, and 5th September 2014 publications. The research focuses on analyzing the text representation and the relation between participants in the discourse. Objectives of the paper are: 1) to analyze the text representation of news in the news channel of CNN related to the Uyghur case, and 2) to analyze the relation between participants in the news channel of CNN related to the Uyghur case. The subject of this paper is Uyghur issue as reflected in the news articles of CNN International. The paper applies qualitative descriptive method. As a consequence: CNN often put formality features and a vague vocabulary to block and obscure the negative value from the readers to China. The relation here is presented by CNN to China rather than CNN to Uyghur. It is reflected by the power of the status of China.

L’information implicite entre économie d’effort et esquive du jugement critique

Abstract The implicit transmission of contents in a message is one of the most effective means of persuasive communication. In both commercial and political propaganda, discursive strategies such as presuppositions, implicatures and topicalisations (which we propose to recast as implicit communicative devices) are frequently used. This trend may hinge on the fact that these strategies conceal the actual communicative intention of the speaker (implicature) or his responsibility for the truth of the content conveyed (presuppositions and topicalisations). The paper proposes a reflection on the use of presuppositions, implicatures and topicalisations to achieve persuasive aims in communication. A discussion will be devoted to the cognitive constraints underlying the brain response to the processing of these categories, as well as to their influence on the receiver’s mental representation of the discourse model.

Специфика моделирования комического дискурса в рассказах мордовского прозаика Н. Ишуткина

Специфика моделирования комического дискурса в рассказах мордовского прозаика Н. Ишуткина

METAPHORICAL IMAGE OF THE FUTURE OF RUSSIA IN THE CHINESE NON-INSTITUTIONAL POLITICAL INTERNET DISCOURSE

The article deals with the metaphorical image of the future of Russia in the context of anti-Russian sanctions. The study of the image of the future is performed on the material of Chinese non - institutional political Internet discourse. It is defined as a hybrid format of media and political discourses that transmits axiological attitudes of agents of electronic - mediated communication and provides their status equality. The web - based opinion exchange service 知乎 (Zhihu) is used as the source of research material. The aim is to analyze the meanings of political metaphors that are verbalized when modeling images of the future of Russia and its anticipated relations with other powers. The object of the research is metaphorical models involved in conceptualization of the image of Russian future in the Chinese non - institutional political Internet discourse. The analysis of the material is held within the framework of linguistic political prognostics. The article presents the study of the system of metaphorical models, which is fixed in Chinese non - institutional political Internet discourse about the future of Russia. The paper employs the methods of metaphorical modeling, linguistic, cultural, cognitive and discourse analyses. The analysis of the system of metaphorical models contains quantitative and content processing. The authors identify and analyze dominant metaphorical models and factors that influence activity of certain models in Chinese political Internet discourse. Dominant models include metaphors of inanimate nature, relationship, organism, sport, games, wildlife, and monarchy. The analysis of the system of metaphorical models proves that the present relationship between Russia, America and Europe determines their “dark” future, which is why metaphorical units with a negative component prevail, while positively colored metaphorical units model the “bright” future of Russian-Chinese relationships, which is determined by the existing relations between Russia and China.

Technologies and Models of Youth Political Online Mobilization and Online Discourse in Modern Socio-Political Process: Event Analysis of Particular Cases in the Megacities of the Russian Federation

The article is a research into the role, technologies and models of the youth political online activism in modern Russia. The examination of event analysis of two particular cases (Ekaterinburg and Saratov, 2019) revealed the relevance, the main aspects and the performance criteria of youth policy in the sphere of communication. However, certain mechanisms can be used by the state to improve the level of such communication. They should be clearly articulated to follow the youth expectations, with the help of professional socio-­political monitoring, independent quantitative and qualitative studies, and a useful and mutually respectful dialogue designed to promote a positive, constructive and conventional activation of the political behavior of youth groups. Exposing the pattern of protest at several levels, each with its own characteristics and analysis, leads to the conclusion that there are different patterns of protest that have manifested themselves differently in the handling of cases (in Yekaterinburg and Saratov). All of the above makes it possible to record the relevance of the built models of online mobilization, which in turn makes the study practical.

Идентитарные аспекты регионалистского дискурса федеральных символических конкурсов

The article analyzes the discourse of regional identity in the course of Federal symbolic competitions, which are understood as events related to the organization of competition projects for the selection of significant symbolic attributes for regional communities. The research focuses on five projects: Seven wonders of Russia (2007), Russia 10 (2013), Alley of Russia (2014), people's banknote (2016), Great names of Russia (2018). Based on indicators of regional activity (counting participation and intensity of campaigns to promote regional symbols), a group of regions is identified for which the competition tool is interpreted as a significant resource in broadcasting regional uniqueness. The main forms of expression of regional identity discourse in the nomination and promotion of nominations for winning competitions are determined. Possible identity conflicts in the course of competitions are analyzed. Based on expert interviews conducted in Kazan, Yekaterinburg, Novosibirsk, Khabarovsk and Vladivostok in 2019, a matrix of motivations and arguments is constructed in the model of the regionalist discourse of Federal symbolic competitions. It is shown that the use of various types of metaphorical constructions in the regionalist discourse of the specificity of the region, its symbols and heroes, and the ambitions of the territory allows the region to broadcast its subjectivity.

Narratoloji mətn: linqvistik yanaşma

This field brings to a focus an area which is among pragmatics, text linguistics, sociolinguistics, semantics and discourse analysis. A number of theories postulate the existence of the various discourse connections which relate the elements in the text for producing a discourse model. In the central of all literary texts is the concept of time and the events which spread out from the folded position. When we read a text, furthermore to understanding other kind of aspects like the plot, goals, characters, and so on, we can understand order of the events which has already happened. The text may contain several stories; when we can understand such kind of text, we can distinguish these kind of different stories each other.