Discourse Analysis Approach Research Articles

Discursive Strategies in China’s Live Commerce Anchors Multimodality

At present, discourse analysis is widely used in news reports and TV talk shows in China, but there is a lack of discourse analysis research on live streaming. Against this backdrop, this study adopts a multimodal discourse analysis approach, drawing upon the comprehensive theoretical framework for multimodal discourse analysis and Kress and Van Leeuwen's seminal visual grammar theory as the theoretical basis, taking quality and quantity method to analyze data. Our research aims to investigate the intricate interplay between anchors and the amalgamation of diverse modalities in the process of constructing their image. Furthermore, we endeavor to analyze potential strategies that can be employed to enhance the efficacy of live broadcasting and augment viewers' engagement and consumption. In this paper, we decompose the multimodal discourse of the selected live video of “Oriental selection” into verbal and non-verbal modes, and analyze the process and role of how anchors use multimodality to form interactions and promote construction.

Sowing the Gospel in the southern "Vorstenlanden"; Wonogiri in the Protestant evangelists’ travelogues in the early twentieth century

The goal of this study is to analyse the travelogues of Protestant evangelists in Wonogiri, a topic so far barely touched upon. Despite being a predominantly Muslim community, Wonogiri was one of the areas in the principalities of Surakarta targeted by the zending. Therefore, this study explores various aspects, including the purpose behind the visits of Protestant missionaries, the discourses presented in the travelogues, and the perspectives of these evangelists on the belief system prevalent in the community in the early twentieth century. Based on several travel accounts, this research utilizes a critical discourse analysis approach. The evangelists built a discourse which intertwined Christianity and identity discourse. The narratives reveal stark differences between the abangan communities and the stricter Muslims identified as putihan. The indigenous people who embraced Protestantism were perceived as the chosen ones, while those who remained unconverted were considered as the others. This reality highlights the inherent European-Christian perspective adopted by the travelogue writers.

Persuasion Strategies in Saudi Arabia Vision 2030 Document: A Critical Discourse Analysis Approach

By adopting a critical discourse analysis (CDA) approach, this paper explores the strategies of persuasion employed in the Saudi Arabia Vision 2030 document. More specifically, the paper attempts to identify the various persuasion strategies used in the document of the 2030 Vision, the way through which these persuasion strategies are linguistically manifested, and the different modes of persuasion used in the document. The primary research questions of this study are: first, what are the different modes of persuasion employed in the Saudi Arabia 2030 Vision? Second, what are the strategies of persuasion used in the document under investigation? Third, how are these strategies linguistically manifested in the document at hand? Findings reveal that there are five strategies that are highly representative as persuasion conduits in the Saudi Arabia 2030 Vision. These include lexical choices, the inclusive ‘we’, religionization, future promises, and compositional summarization. The five strategies accentuate the assumption that the process of persuasion is successfully communicated at the various levels of linguistic analysis: lexically, semantically, pragmatically, and stylistically.

Manifestations of Epistemic Violence in Assumptions of Students in an Undergraduate Classroom in Bangladesh

Epistemic violence refers to the silencing and displacing of a system of knowledge deemed to be inferior by another system of knowledge self-perceived as superior. In postcolonial context, it refers to the dominance and imposition of Western ways of perceiving the world by displacing the non-Western ways of perceiving the world. Colonial discourse is so encompassing in the postcolonial countries that students come to the classroom with assumptions that carry baggage of epistemic violence. According to Freire, the manifestations of this global “theme” may take particular dimensions in particular societies. Critical interrogation of epistemic violence requires identification of the particular manifestations of epistemic violence in particular societies. Following the approach of critical discourse analysis, this paper attempts to explore how epistemic violence manifests itself in the student assumptions exposed in their classroom interactions in an undergraduate classroom in Bangladesh, a postcolonial country. The findings reveal that besides the Western form of epistemic violence, there are local varieties of epistemic violence in Bangladesh. The discourses contributing to epistemic violence have been so ingrained in society that they appear as symbolic capital exercising symbolic violence where education plays a big role. The manifestations of epistemic violence in the context of Bangladesh revealed in this study have implications for framing critical instruction for problematising epistemic violence in postcolonial countries like Bangladesh.

Critical Discourse Analysis on Traveloka Hotel Review during the New Normal Era

This study aims to investigate the review of the hotel in Traveloka during the new normal. The objectives of the study are to explain the description dimension, interpretation dimension, and explanation dimensions of the review of the hotel in Traveloka. The study is analyzed using the Critical Discourse Analysis approach by Fairclough (1989). With a descriptive qualitative approach to obtain, gain, and explain the data. The findings emerged from this study: the description dimension showed the significant meaning of the word, active-passive sentences, and positive sentences were found in the review of the hotel, using description and persuasion structures. The interpretation dimension showed that the content, subject, relations, and connections were connected to the situational context. The explanation dimension in the situational context of praising and endorsing the resort is the main context of the review. The analysis discovered that hotel ratings are deeply connected with the larger social environment, the review referred to persuade the readers/guests with some praising and endorsing of the hotel, service, and amenities from the review the guest

From image to identity icon: Discourses of organizational visual identity on Australian university homepages

This article explores how universities construe organizational identities and engage digital audiences through images on web homepages. Combining visual content analysis and a discourse-analytic approach informed by social semiotics, I interpret the discourses of identity in 400 images from organizational homepages of four top-tier public universities in Sydney, Australia – University of Sydney, University of New South Wales, University of Technology Sydney, and Macquarie University. Based on the social semiotic interpretation of images, I identify eight identity icons, each deploying a combination of semiotic resources to represent a specific organizational identity. The analysis suggests that universities prioritize featuring people, which results in an augmented sense of social presence on the homepage. Lastly, four identified strategies for digital audience engagement in images – proximation, alignment, equalization, and subjectivation – point to how these are instrumental in representing university life as both individual and shared experiences.

Study on China's National Image in International and Chinese Media: An Ecological Discourse Analysis Approach

Study on China's National Image in International and Chinese Media: An Ecological Discourse Analysis Approach

Keberpihakan Media Online dalam Konflik Kepemimpinan Lokal: Analisis Wacana Kritis Roger Fowler

Local leadership often causes turmoil and conflict, especially between regional heads and their deputies. This was recorded on Instagram @indramayuterkini and @indramayuinfo as local online media which reported on the conflict between the Regent and Deputy Regent of Indramayu. This research aims to describe the alignment of the two local online media through the dimensions of vocabulary and grammar. This research uses a descriptive qualitative method with a critical discourse analysis approach according to the Roger Fowler model to analyze media partiality from aspects of vocabulary and grammar. The data analyzed were 3 news texts from Instagram Uploads @indramayuterkini and 3 news texts from @indramayuinfo during the period 14 February 2023–2 March 2023. The results of the research showed that the vocabulary and grammar used by local online media on Instagram @indramayuterkini tended to be cornering and limiting public view of the other party. On the other hand, the @indramayuterkini media is trying to build a positive narrative for the Regent of Indramayu. The opposite happened to the media @indramayuinfo which tended to use positive vocabulary and grammar toward the Deputy Regent of Indramayu. However, the other party is actually narrated through a cornering narrative. From the result of this research, it can be concluded that the local online media @indramayuterkini shows siding with the Regent of Indramayu, while @indramayuinfo shows siding with the Deputy Regent of Indramayu.

Branded Social Campaign and the Politics of Representation

Introduction: The low awareness of clean living made a company, through one of its product brands, initiate a social program through a donation campaign to improve sanitation and poor quality of health in the province of East Nusa Tenggara (NTT— Nusa Tenggara Timur ), Indonesia. An advertisement was then aired frequently in national media to support the campaign. However, this advertisement was protested by the people who represent NTT citizens. Methodology: Employing Karatani's (2003) representation theory and Schiappa's (2008) concept of representational correctness with a discourse analysis approach, the research critically analyzes the politics and problems associated with Lifebuoy's social campaigns that sparked protests and denials from various NTT community groups. Results: This study found that the landscaping of the representation problems of the advertisement included the problems of 'speak about' and 'speak for.' Also, the power of prejudice or racial stereotypes of eastern Indonesian people was permanently attached to poverty and underdevelopment. Discussion: The protest(ers) representation was also problematic and political. There were numerous struggles of agenda and identity politics among protesters. Therefore, Lifebuoy's social campaign did not only serve as the object of protest but at the same time also criticized the protesters. Conclusions: This study contributes essential lessons for brands about the urgency of mapping and reading political voices in the field when a social program is launched and implemented so that various obstacles are well anticipated.

Konjungsi pada Kanal Youtube Mata Najwa episode “Putusan MK: Publik Memang Seharusnya Marah”

This research investigates the role of conjunctions in constructing cohesive narratives on Najwa Shihab's YouTube channel in the episode “Putusan MK: Publik Memang Seharusnya Marah”. Employing a qualitative discourse analysis approach, data was collected through non-participant observation and analyzed using Moeliono et al.'s (2017) framework for the types and functions of conjunctions. The analysis results demonstrate that both coordinating and subordinating conjunctions remain integral elements in Shihab's narratives. These conjunctions serve various functions, including providing contextual details to enhance explanations, emphasizing Shihab's viewpoints, and presenting perspectives or alternative choices to the viewers. Ultimately, this study highlights how Shihab's strategic use of conjunctions promotes coherence in her narratives, fostering audience engagement and understanding.

Kajian Struktur dan Fungsi Bahasa Pada Produk Makanan dan Minuman Iklan Televisi Berdasarkan Analisis Wacana

The highest position at the linguistic level is discourse. Discourse is said to be the most complete unit of language. Discourse analysis is the study of message structure in communication. This research describes the structure and function of food and beverage products in television advertising. Researchers use a discourse analysis approach, with a qualitative research type. This research method is descriptive analysis, using listening and note-taking techniques. The data source in this research was obtained through food and drink advertisements. The research results show that there is an advertising structure consisting of the main points of the advertisement consisting of four propositions, namely: (a) providing benefits for potential consumers; (b) the title and subtitle sentences are product brands with foreign terms or seem unique; (c) question sentences to consumers; (d) orders to potential consumers to do something. The explanatory items consist of three propositions, namely: (a) subjective reasons; (b) objective reasons; (c) a mixture of subject and objective reasons. The closing points of the advertisement were developed into: hard techniques, soft techniques, and a mixture of hard and soft techniques. Apart from that, researchers obtained language functions which include: information function, persuasive function, and image building function for a product.

How do research participants with age-related vision loss talk about their experiences? A secondary discourse analysis of published qualitative extracts

Abstract Age-related macular degeneration (AMD) is a chronic, progressive eye condition that can affect individuals in later life and lead to loss of central visual function. In this analysis, we aimed to explore the discursive landscape of talk about AMD, drawing on extracts published in peer-reviewed qualitative studies on AMD. Drawing on procedures of qualitative meta-synthesis, we compiled a corpus of raw data extracts from 25 qualitative studies on AMD published in English, largely carried out in high-income countries. Extracts were analysed to identify dominant discourses and key interpretative repertoires (such as recurring metaphors, tropes and figures of speech). We adopted a Foucauldian discourse analytic approach, to consider the implications of dominant discourses, and their associated subject positions, for the subjective experience of living with AMD. Our analysis identified five distinct ways in which AMD was constructed in research participants' talk about experiences of AMD. They included: AMD as a mysterious affliction, linked to biological ageing; AMD as a total loss of independence; AMD as grievous loss; AMD as a condition to be stoically accepted; and – to a more limited extent – AMD as an opportunity for discovery. Drawing on theory from critical disability studies and gerontology, we suggest that the constructions identified are underpinned by broader societal discourses which construct ageing and disability in largely negative, medicalised and individualistic terms. Taking up subject positions within such discourses may compound feelings of isolation, hopelessness and powerlessness. We suggest there may be value in exploring talk about experiences of living with AMD within a broader range of everyday social, relational and environmental contexts.

Nilai Islam Dalam Media (Analisis Wacana Kritis Film Hati Suhita)

This study discusses the Islamic values contained on the media in the form of the film Hati Suhita. with a relatively large audience of 507,167 in 2023. The aim of this study is to reveal the da'wah discourse and the Islamic values contained in the film. There are a number of theories used, including the da'wah theories popularized by Ansari and Asmuni Syukur. The theories discuss "maddah" or material and "wasilah" or media. Another theory used in this study is about the basic Islamic values which were popularized by Hadi Yasin and Muhammad Quraish Shihab. The Islamic values discussed in the theory regarding aqidah, sharia, and akhlak. This study is qualitative research with Norman Fairclough's critical discourse analysis approach. Data collection was carried out by text analysis, observing the production team's statements, as well as extracting audience opinions through surveys and interviews. The results of this study show, 1) strengthening the Islamic message in the film was carried out from the preparation period in the production process; 2) Islamic messages about aqidah, sharia and morals can be received directly by the audience; 3) da'wah discourse with the main values of Islamic teachings packaged with narratives of relationships among characters.

Media representations of China's inclusive education: A corpus-assisted critical discourse analysis.

The Chinese government aspires for inclusive education to serve as an exemplary model in addressing educational inequity issues and establishing a responsible global image as a major power. Nevertheless, there has been limited focus on China's news media coverage concerning its inclusive education initiatives aimed at international audiences. To bridge this gap, this study employed a corpus-assisted critical discourse analytic approach to examine China's self-image in relation to its inclusive education endeavours. Seventy-three English-language news articles from the official channel were retrieved for meticulous line-by-line concordance analysis. The results indicate that out of the 520 co-occurring instances, they can be broadly categorised into four groups: efforts to develop inclusive education (65.4%); consensus on benefits of inclusive education (24.5%); challenges faced by inclusive education (4.8%); and others (5.4%). This study illuminates the effective utilisation of official media in the image construction of inclusive education in China.

Face-threatening and Face-saving Speech Acts of Teachers: A Discourse Analysis of Classroom Interactions

Politeness is fundamental to social order production and social interaction precondition. However, it is inevitable to encounter impoliteness in communication that could threaten a person's self-image. Hence, this study aims to explore the face-threatening acts of teachers in terms of positive and negative faces, as well as how they exhibit face-saving acts in classroom talks. This study employed a discourse analysis approach to investigate how teachers use language to threaten or save students' face needs during classroom interactions. The researchers collected the data from the video recordings taken by researchers from the twelve (12) research subjects' classroom discussions with their students at La Filipina National High School in Tagum City, Davao del Norte. The data was analyzed using the politeness theory of Brown and Levinson (1987) and revealed that the teachers' face-threatening acts in terms of positive face are an insult, disapproval, criticism, bringing bad news, threat, non-cooperation, and unleashed negative emotions. While in terms of the negative face, they employed reminders, accepting compliments, giving offers and suggestions. The analysis also showed that teachers exhibited face-saving acts (Bald- on record, positive politeness, negative politeness, and off record) directly and indirectly by telling jokes or giving hints. These study findings contribute to our understanding of the complex nature of face-to-face communication in the classroom and provide insights into how teachers threaten or manage face needs in their interactions with students.

“Together, We Achieve the China Dream”: Constructing Affective Chinese Nationalities in the Film My People, My Country

National blockbusters, such as My People, My Country (MPMC; 我和我的祖国, wo he wode zuguo), have gained a prominent position in contemporary Chinese nationalist propaganda. Based on a multi-modal discourse analysis approach, this paper will examine how narratives of “my country” and “my people” are affectively constructed through multi-modal resources in the MPMC to shape a unified Chinese national identity while consolidating the Chinese Communist Party's ruling legitimacy in the face of increasingly diverse challenges. Findings show three discursive strategies, involving interrelated affects: (1) selective and pride-based mythmaking of the glorious past; (2) conveying happiness through appropriation of (sub)popular culture; and (3) mobilising nostalgia by invoking cultural memories. To grasp possible effects of these affective strategies, we circulated questionnaires to twenty-five Chinese diasporas. Their answers suggest that, although these strategies evoke nationalist emotions, questions are also raised concerning conflicting interests between the collective and the individual, as well as the potential risks of affective nationalism.

Understanding the Dynamics of Life Satisfaction in the Swedish Welfare State: A Multifaceted Analysis Integrating Quantitative, Qualitative, and Discourse Approaches

This interdisciplinary study investigates life satisfaction in the context of the Swedish welfare state, employing a mixed-methods approach to offer a comprehensive understanding. Quantitative analyses, utilizing World Values Survey data, reveal significant associations between work importance, household financial situation, and life satisfaction. However, the explanatory power of the models remains modest at 15.3%. The study emphasizes the need for a holistic approach, recognizing the interconnectedness of work and financial well-being with other determinants of life satisfaction. Qualitative insights, derived from interviews and focus groups, explore individual experiences, uncovering nuanced perspectives on well-being. Participants highlight the importance of resources, welfare benefits, work, and personal freedom, aligning with the capability approach. The conceptualization of well-being incorporates Chambers' notion of capabilities, Sen's emphasis on freedom, and Nussbaum's consideration of how individuals’ function. Discourse analysis enriches the study by examining language as a constitutive force, shaping perceptions, and influencing actions. A focus group discussion and blog analysis reveal diverse views on life satisfaction, emphasizing the significance of freedom and choice. The findings contribute to the broader understanding of life satisfaction, calling for future research that integrates quantitative, qualitative, and discourse analysis approaches. The study underscores the complexity of life satisfaction and its multifaceted determinants, urging policymakers and practitioners to adopt comprehensive strategies in promoting well-being in welfare states like Sweden.

Лингводидактическая модель дискурс-анализа

The study aims to develop a scientifically substantiated, theoretically validated, and practically tested linguodidactic model of discourse analysis. The paper analyzes the evolution of the discourse direction in foreign language teaching, marked by stages such as focusing on the formation of the discourse component of communicative competence, developing a discourse-oriented approach to foreign language teaching, viewing discourse as an independent object of foreign language education and creating models of professionally oriented foreign language education based on discourse analysis. The main directions in the study of discourse were analyzed, with a focus on concepts that formed the methodological basis for developing the linguodidactic model of discourse analysis, specifically linguistic and constructionist approaches to discourse analysis. The scientific novelty of the study lies in proposing the linguodidactic model of discourse analysis aimed at professionally oriented foreign language education, based on the theoretical understanding of the fundamental principles of discourse theory. The work uncovered relevant concepts in linguodidactics related to discourse analysis, providing a basis for extrapolating them to issues in foreign language education. The linguodidactic significance of the sociolinguistic approach to discourse analysis was identified in terms of directing students’ attention to the nuances of verbal interactions among representatives of different organizations and public institutions. The importance of critical discourse analysis and discursive psychology in linguodidactics was also noted, with discourse being viewed as a form of social practice. The linguodidactic model of discourse analysis developed in the study includes a system of interconnected methodological techniques, facilitating a phased transition from analyzing and interpreting meanings encapsulated in verbal and nonverbal components of professionally oriented foreign language discourse to the actual production of discursive utterances.

The use of praise upgrades in compliment sequences in natural conversations between young adults in dating relationships

Research on the speech acts of compliments (Cs) and compliment responses (CRs) has attracted a wide variety of research attention over the last several decades. Cs and CRs index an array of relational dimensions that govern sociocultural expressions of rapport and solidarity. Their importance has been well documented in intra- and intercultural communication pragmatics research across different languages. This study used a discourse analytic approach to examine one type of rare and often underutilized CR strategy, the praise upgrade, and its surprisingly frequent use as a CR response across a corpus of casual conversations between US English speaking young adults in a serious dating relationship. The analyses demonstrate that praise upgrades were often exaggerated and playful responses that re-position the compliment as somewhat absurd and thus not entirely serious. Ironic or playful CR upgrades to Cs worked to dilute the C itself while also attending to the subject-side risks of both the one formulating the C and the one receiving it. Three types of praise upgrades were identified: 1) praise upgrades that playfully rendered the compliment as absurd; 2) praise upgrades with tongue-in-cheek self-praise or boasts; 3) praise upgrades that redefined the compliment on the recipient's terms.

Teori Roger Fowler dalam Strategi Penggunaan Kosakata dan Tata Bahasa pada Pemberitaan Serambinews.Com

One topic of crime reporting and legal issues that is currently being widely discussed is murder cases. Critical discourse analysis helps uncover and understand hidden agenda interests behind the way reporting is done. By using Roger Fowler's critical discourse analysis approach, this research will pay attention to how the mass media uses certain vocabulary, grammar and transformations to shape and direct readers' views. This type of research is descriptive qualitative research and tends to use analysis. Process and meaning (subject perspective) are more emphasized in qualitative research. From the results of the research analysis and discussion, there is the use of Roger Fowler's theory in the vocabulary aspect; limiting views, discourse battles, and marginalization, as well as grammatical aspects in the form of using active sentences in writing news headlines to reveal the father-in-law as the subject (S), the perpetrator of the murder as the party to blame. Fitria's victim is marginalized and leads readers to position themselves as those who share in the cruelty towards the victim by the perpetrator.