Daylighting strategies to utilise the use of natural light in office buildings are highly favourable, as sufficient levels of visual comfort can be achieved, resulting to a drastically improved working environment with positive effects on employees’ productivity and well-being. The task of bringing daylight into deep plan office buildings with conventional windows, or skylights, proves to be a challenging one and leads to the conclusion that the integration of innovative daylight systems in architectural design must be given serious consideration. The main objective of this research is to explore advanced daylighting system profiles which enable the optimization of the visual comfort in office building interiors. This paper describes the first stage of the research and focuses on the investigation of a daylighting system integrated in building envelopes, which explores the potentials of concave curved profiles in optimizing illumination levels of a deep plan indoor space, commonly found in office buildings. A ray-tracing analysis was developed to define the profile of the blind’s reflective surface by estimating its lighting behaviour. As results show, when the curvature of the substructure elements decreases, then the scatter diagrams obtained were still diffused with all the incident sunlight directed towards the inside of the room. Daylighting simulations were performed for Larnaca, Cyprus, using Diva for Rhino v5.0 to evaluate the selected profile daylighting performance in three representative space typologies, taking an unshaded window as reference. The results are promising, as the model system in general outperforms the reference case by successfully increasing an even distribution of light levels across the room and is thus, more likely to provide visual comfort. More specifically, the system under evaluation did not create the extremely high illuminance values near the openings while a preliminary analysis of glare effects shows that the discomfort glare probability (DGP) is within imperceptible levels.