The orientation dynamics of inertialess prolate and oblate spheroidal particles in a directly simulated spanwise-rotating turbulent channel flow has been investigated by means of an Eulerian–Lagrangian point-particle approach. The channel rotation and the particle shape were parameterized using a rotation number Ro and the aspect ratio λ, respectively. Eleven particle shapes 0.05 ≤ λ ≤ 20 and four rotation rates 0 ≤ Ro ≤ 10 have been examined. The spheroidal particles retained their almost isotropic orientation in the core region of the channel, despite the significant mean shear rate set up by the Coriolis force. Irrespective of channel rotation rate Ro, rod-like spheroids tend to align in the streamwise direction, while disk-like particles are oriented in the wall-normal direction. These trends were accentuated with increasing departure from sphericity λ = 1. The changeover from the isotropic orientation mode in the centre to the highly anisotropic near-wall orientation mode commenced further away from the suction-side wall with increasing Ro, whereas the particle orientations on the pressure side of the rotating channel remained essentially unaffected by Ro. We observed that the alignments of the fluid rotation vector with the Lagrangian stretching direction were similarly unaffected by the imposed system rotation, except that the de-alignment set in deeper into the core at high Ro. This contrasts with the well-known substantial impact of system rotation on the velocity and vorticity fields. Similarly, slender rods and flatter disks were aligned with the Lagrangian stretching and compression directions, respectively, for all Ro considered, except in the vicinity of the walls. The typical near-wall de-alignment extended considerably further away from the suction-side wall at high Ro. We conjecture that this phenomenon reflects a change in the relative importance of mean shear and small-scale turbulence caused by the Coriolis force. Preferential particle alignment with Lagrangian stretching and compression directions are known from isotropic and anisotropic turbulence in inertial reference systems. The present results demonstrate the validity of this principle also in a non-inertial system.