Direction Of Tourism Development Research Articles

Стратегическое направление развития туризма в Республике Дагестан как инструмент экономического развития субъекта

в статье рассматривается туристический потенциал Республики Дагестан, который преимущественно базируется на историческом и культурном наследии территории субъекта. Обозначенное наследие характеризует народы, проживающие на территории республики, однако ввиду разрозненности развития туризма за счет отдельных компонентов культурного наследия народов является замедляющим фактором при обеспечении максимально допустимой доходности субъекта. Авторы рассматривают основные проблемы и задачи, стоящие перед регионом в сфере развития туризма, а также анализирует потенциальные возможности, которые можно использовать для оживления туристической отрасли Дагестана. В статье представлены факторы, которые указывают на необходимость пересмотра государственной политики в сфере туризма за счет реформирования туристической инфраструктуры, функционирующей на территории субъекта в настоящее время. Предложен подход за счет образования музейных комплексов, посвященных культурному наследию отдельных населяющих Республику Дагестан народов как инструмент усиления туризма в качестве основного источника дохода для бюджета субъекта. Данный аналитический обзор позволит нам лучше понять потенциал и перспективы развития туризма в этом регионе и поможет разработать эффективную политику и стратегию развития туризма в Дагестане. the article examines the tourism potential of the Republic of Dagestan, which is mainly based on the historical and cultural heritage of the territory of the subject. The designated heritage characterizes the peoples living on the territory of the republic, however, due to the fragmentation of tourism development due to individual components of the cultural heritage of the peoples, it is a slowing factor in ensuring the maximum allowable profitability of the subject. The authors consider the main problems and challenges facing the region in the field of tourism development, and also analyzes the potential opportunities that can be used to revitalize the tourism industry of Dagestan. The article presents the factors that indicate the need to revise the state policy in the field of tourism by reforming the tourist infrastructure currently operating in the territory of the subject. An approach is proposed through the formation of museum complexes dedicated to the cultural heritage of individual peoples inhabiting the Republic of Dagestan as a tool to strengthen tourism as the main source of income for the budget of the subject. This analytical review will allow us to better understand the potential and prospects for the development of tourism in this region and will help us develop an effective policy and strategy for the development of tourism in Dagestan.

Community Participation in Village Tourism Development

Community participation in tourism development is the participation and equality of community members in a particular activity. Raharjana (2012) believes that the community plays an important role in supporting tourism development, especially in controlling the direction of tourism development so that it can minimize the negative impact of tourism activities. One of the well-known tourist villages in West Lombok Regency is Senggigi Village. This location became a research location with the title "Community Participation in Tourism Village Development (Senggigi Village Study, Batu Layar District, West Lombok Regency). This research examines community participation in the development of tourist villages using a qualitative approach. Apart from that, in this research data collection used interview, observation and documentation methods. The collected data will be analyzed descriptively qualitatively. Meanwhile, the theories used are Max Weber's theory of participation and social action. It was found that the participation of community members, especially those around the beach, was very good. The impact of community participation on development greatly helps the local economy.

Coupling coordination spatial pattern between natural attractions and tourism potential with study travel implications: China case

Jiangxi has superior natural environmental conditions, but tourism development is insufficient. This study analysed the distribution characteristics of natural tourism resources in Jiangxi Province, evaluated the potential of ecotourism, spatialized the coupling and coordination relationship between tourism resources and tourism potential and proposed the direction of tourism development and study travel planning. Results: (1) Natural tourist attractions in Jiangxi are relatively dense in the north and northeast, while relatively sparse in the south. (2) Natural tourism potential is generally high in the surrounding and low in the middle and high in the south and low in the north, and are distributed in a strip like manner. (3) Jiangxi is basically in a coordinated state, with the overall coupling index is relatively high, while the spatial differences in coordination index are significant, indicating that natural tourism resources and natural tourism potential have a strong mutual influence but their distribution characteristics do not match. (4) Future optimized development zone of natural tourism will be in the north and northeast, and the expanded development zone will be in the northwest and southeast. Both thematic and comprehensive study travel routes can be launched in regions with relatively concentrated natural tourist attractions. This article provides a research perspective on the interaction between tourism resource endowment and development practices, and the results can provide reference for relevant fields, natural tourism development, and study travel practices.

“Smart” Tourism as an Innovative Direction of Tourism Development

The article discusses smart tourism as one of the areas of smart specialization. Under the leadership of the Ministry of Regional Development and Infrastructure of Georgia, the “Smart Specialization” program has been developed, which is the basis for strengthening the innovative potential of the regions. When implementing this component, it becomes possible to identify the strengths of a particular region and their targeted development. As a result of active cooperation with the relevant structures of the European Union, Imereti was chosen as a pilot region. The article mentions the role of smart tourism in the context of smart specialization of Imereti, first of all, it can be smart tourism, artificial intelligence in tourism, smart destination, the use of various communication and IT technologies. The article discusses the importance of smart cities, smart destinations, artificial intelligence, and the 5G network in the development of smart tourism. “Smart” tourism determines the prospects for the development of the industry. However, the study of this complex phenomenon is currently in its infancy. It should be noted that a comparative and comprehensive study of the experience of smart tourism will undoubtedly become one of the main directions of this research in the world. Keywords: Smart Tourism, Smart Specialization, Smart Destination.

NATURE PROTECTION FUND IN THE STRUCTURE OF RECREATION AND TOURIST NATURE USE OF CHERNIGOV REGION

The article analyzes the territories and objects of the nature reserve fund (NRF) of the Chernihiv region as objects of recreational and touristic nature use. The NRF of the Chernihiv region includes 678 objects with a total area of 263.1 thousand hectares (7.89% of the territory of the region). The NRF of the region consists of eight categories, there are no such categories as biosphere reserve, nature reserve and botanical garden. The study of the dynamics of the number of objects and areas of the NRF of the region for the period from 1990 to 2023 revealed a tendency to increase multifunctional protected areas (national natural parks (NNP) and regional landscape parks (RLP)). Reserves and natural monuments predominate in the structure of NRF of Chernihiv region in terms of number, and in terms of area - reserves and regional landscape parks.
 It was established that the most important for the recreation and tourism sphere are the multifunctional categories of NRF - NNP and RLP, in which tourism is actively developing. The main directions of tourism development in the Mezyn and Ichnya National Parks were analyzed - ecological trails, routes (car, bicycle, pedestrian) that provide an opportunity to get to know the nature of Polissia (Mezyn National Park) and the Forest Steppe (Ichnya National Park), and tourist infrastructure are indicated. It was determined that the most common type of tourism within the NNP is walking along ecological trails.
 A special issue is the use of the recreational potential of nature reserves, which are the most widespread in the structure of the NRF of the region. It has been established that the predominant type of recreational and tourist activity within their borders is educational excursions along marked trails. Other categories of NRF of the Chernihiv region (natural monuments, arboretum, zoo, parks-monuments of horticultural art) have less recreational potential, but have educational value and can act as objects of recreational and touristic nature use. In order to increase the role and significance of the NRF of Chernihiv region in the structure of recreational and touristic nature use, it is advisable to create such categories of NRF as NNP and RLP.

Tourism development in the North Caucasus Federal District

The article shows the great importance of tourism development for the economy of the Russian Federation. Attention is drawn to the availability of favorable conditions for this industry in the North Caucasus Federal District of the country. The tourism development potential is considered in detail in each subject of the studied district (Stavropol Territory, the Republic of Dagestan, the Chechen Republic, the Republic of Ingushetia, the Kabardino-Balkarian Republic, the Karachayevo-Cherkessian Republic, The Republic of North Ossetia-Alania), and the circumstances hindering this process have been identified. The main directions of tourism development in the subjects of the North Caucasus Federal District are substantiated, such as growth of highly qualified specialists in tourism organization; construction of hotels; infrastructure development; increasing the number of catering facilities; improving the quality of transport services; conducting marketing research aimed at the tourism development of various directions; effective pricing policy for tourist services.

Tourism Business Analysis of the Mountainous Topography of Lori Region

Key words: mountain-geographical object, relief, absolute height, routing, subdistrict, landscape, landscape landmark, tourism business Summarizing the results of the work, we can conclude that tourism has become one of the most profitable types of business in the world, it accounts for about 10% of the total world income. The number of tourists is constantly increasing, according to the World Tourism Organization (UNWTO), in 2022 their number will be more than 900 million people. Many countries owe their prosperity to the development of tourism. From this point of view, the Republic of Armenia is not an exception in the direction of tourism development, where the Lori region occupies a leading position. The development of mountain tourism in the Lori region will stimulate the tourism business of the Republic of Armenia. As we are informed from the statistical department of the Ministry of Trade and Economic Development of the Republic of Armenia, including the air cargo, each tourist who stays in the Republic of Armenia for seven days leaves Armenia for about 800 to 1000 US dollars. If we multiply this number by the number of 75,000 tourists, we get about $75 million. Assessing the impact of tourism on the country’s economy, it can be noted that the specific (unit) weight of tourism in Armenia’s GDP ranges from 6% to 8%. From this perspective, the share of Lori region tourism is quite large. Lori region can increase the growth of budget revenues from tourism. Expert studies prove that the revenues from tourism have tendency to increase by about 20% annually. However, the tourism sector of Lori region is facing serious problems. Special attention is paid to the solution of the problems in the development and implementation of tourism programs in Armenia planned by the state concept of tourism development. Today, some of the problems are being successfully solved, in particular, the acute transport problems have been solved, the situation in the hotel sector has improved. Only in recent years, about 20 large hotels have been restored and opened in RA, besides a serious competition is also observed in the restaurant industry.

Foreign experience in the development of extreme tourism and its implementation in Ukraine

Prospective directions of tourism development in foreign countries in the structure of which extreme tourism is one of the main ones are considered. Among such areas: dark and adventure tourism, wilderness tourism, unguided and volunteer tourism, incognita tourism and tourism to «cold islands», tourism in the Arctic and Antarctica, etc. It is noted that for the development of the characterized directions of extreme tourism of foreign countries, there are adequate prerequisites for their development in Ukraine. At the beginning of the XXI century. extreme tourism in Ukraine began to develop actively, but spontaneously. The goal is to carry out an analysis of foreign experience in the development of extreme tourism for its introduction in Ukraine. In the research process, in addition to own searches in the countries of Western Europe and North and South America, Internet resources were used, systemic, spatial-resource approaches and methods - analysis and synthesis, complexity of abstraction - were used. It is noted that the more active and organized development of extreme tourism in Ukraine is hindered by its belonging to sports and the lack of theoretical justification of the necessity. Taking into account the foreign experience in the development of extreme tourism is essential in solving these issues. The «dark» and adventurous directions of tourism development in foreign countries are characterized in more detail. «Dark tourism» refers to the attraction of tourists to places associated with death and human disasters. Adventure tourism includes some participation in sports, certain types of recreational activities and extreme tourism, which has a high level of certain risk. It was noted that in addition to the considered areas of tourism development in foreign countries, it is also necessary to learn more about the process of development of certain promising types of extreme tourism. It is shown that the number of publications devoted to the prospects for the development of extreme tourism in Asian countries, especially among young people, is increasing. One of the aspects of such development is the consideration of foreign experience, which requires further detailed knowledge of it. Keywords: tourism, extreme tourism, abroad, experience, directions of development, prospects.

PESTEL Analysis of Marine Tourism in Zhuhai Under the Background of Construction of Guangdong-Hong Kong-Macao Greater Bay Area

Marine tourism has become the key direction of tourism development in China and even in the world. Under the policy background of China's top-level design and the accelerated construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Zhuhai's marine tourism faces a new historical opportunity. In this thesis, Zhuhai is selected as the research area, and the PESTEL model is applied to analyze the current situation of marine tourism development in Zhuhai from the perspective of the macro environment with the Guangdong-Hong Kong-Macao Greater Bay Area as the background, and relevant optimization suggestions are put forward according to the problems arising in the development process.

ПЕРСПЕКТИВИ РОЗВИТКУ ТУРИСТИЧНОЇ ГАЛУЗІ УКРАЇНИ У ПІСЛЯВОЄННИЙ ПЕРІОД

The article examines the main problems of the development of the tourism industry of Ukraine and the world as a result of the global crises caused by the coronavirus infection and the full-scale invasion of the Russian Federation on the territory of Ukraine. The basic assumptions and principles underlying the promising directions of tourism development in the context of the economy of impressions are specified. A change in the nature of Ukraine's domestic tourism is predicted – after the end of the war, cultural and educational tourism and memory tourism, which are non-commercial types of tourism, will be popular. The places of glory of the modern war will be added to the places of Cossack glory, such as Haydamatsky Yar, Kholodny Yar, Berestetska battlefield and Khortytsia, and new tourist programs related to the struggle and victory of Ukraine will appear. The international experience of post-war recovery and development of the tourism sphere is analyzed. The factors that will contribute to the development of tourism or restrain it are characterized. Traditional types of tourism, such as beach tourism, sports tourism, agrotourism, will have a delayed demand, as the demining of occupied territories will continue for some time in Ukraine. The restoration of the tourism industry of Ukraine can take place at the expense of product innovations, such as the development of new tours previously unknown on the market and the creation of new tourist and recreational areas, the development of exotic and military tourism, as well as memory tourism. Ukrainian ethnic tourism has a significant potential for development on the domestic and global tourism markets and improvement of the economic and social situation of Ukraine due to unique national traditions, Ukrainian hospitality and national cuisine, a vast history and rich culture. Priority measures for the development of the tourism sector are proposed, including restoring the image of a safe country for a comfortable stay of tourists, creating economic conditions to stimulate the development of tourism, liberalizing fiscal policy for tourist enterprises, attracting foreign investments, implementing innovative projects for marketing and organizing tourist activities.

TOURISM DEVELOPMENT IN PHU THO PROVINCE IN THE DIRECTION OF REGIONAL LINKAGE

As a land of origin with many national monuments and cultural heritages, Phu Tho has great potential for tourism development. In recent years, Phu Tho tourism has had many remarkable changes in quantity and quality through development cooperation with neighboring localities as well as other regions across the country. However, this association only stops at some promotional activities, introducing tourism products; design a few routes associated with destinations in the area. Linking tourism development in Phu Tho is not organized and systematic, lacks linkage in planning, planning, development policies and lacks a common coordination steering committee in tourism development according to the direction of tourism development. region link. The article analyzed the current situation of regional linkage in tourism development in Phu Tho province; at the same time, propose solutions to develop Phu Tho tourism in the direction of linkage in order to make good use of the advantages of geographical location, resources, development potential and connect value chains...develop local tourism in the direction of professional and sustainable development

Туристский вектор развития Карельской Арктики

The article presents an integrated approach to considering the tourism vector of Karelian Arctic development. Six municipalities of the Republic of Karelia, included into the Arctic zone of the Russian Federation, have become a model site for the study. Severe natural and climatic North conditions, along with challenges of socio-economic development, actualize the perspective of tourism and recreation, including for the local population. For the first time in the study, the territory of the Karelian Arctic was comprehensively examined from the standpoint of tourist and recreational development. The study analyzes tourist and recreational potential, tourist infrastructure, including infrastructure of accommodation, catering, leisure and recreation, tourist flow and types of tourism; projects of tourist orientation, strategic directions of tourism development in the municipal context. The opinion of the residents of the Karelian Arctic about the tourist and recreational development of the territory is also taken into account, and limitations and current challenges are highlighted. The study reveals the diversity of municipal districts in the Karelian Arctic in terms of tourism and recreational potential, the degree of tourist development of the territory, tourism development opportunities, the constraints. Despite the existing limitations, on the basis of the identified opportunities, the significance of the tourism development vector of the Karelian Arctic is shown as a promising direction of domestic tourism in the Russian North, as well as a tool to restore physical and emotional strength of the local population.

Study on distribution characteristic of tourism attractions in international cultural tourism demonstration region in South Anhui in China.

Taking data of tourism attractions in international cultural tourism demonstration region in South Anhui in China, this study summarized the distribution characteristics of tourism attractions in region by applying GIS spatial analysis method such as nearest neighbor distance index and kernel density estimation method, and explored how natural conditions, urban infrastructure, social and economic development affect the distribution in order to better understand the distribution of regional tourism resources and serve the direction of tourism development. The study found that the tourist attractions in the demonstration area have a significant agglomeration on the whole, with Huangshan City as the main center and other districts and counties as the sub centers, presenting the trend of hierarchical development. In different kinds of tourism attractions, the distribution of natural tourism attractions and rural pastoral tourism attractions highly related to the topography. And the distribution of modern recreational tourism attractions and humanistic tourism attractions is closely related to hydrology. In terms of urban infrastructure, modern recreational tourism attractions hold the best accessibility with transportation. The core area of the demonstration region include Huangshan City, Chizhou city and Xuancheng city has better tourist industry development. Tourist attractions in other areas are relatively scarce, but the hold great potential for development in the future.

Potential of Voluntourism in Central Finland

Voluntourism is a relatively new type of tourism considered to contribute to the sustainability of the industry because of its ties to the local community and the destination. In recent years, with the strong impact of covid-19 crisis on the travel economy new practices and directions of tourism development were driven, and the requirement for sustainability has been emphasized. This research investigates the question: What is the potential for voluntourism in the province of Central Finland? Three studies were conducted. Firstly, existing secondary data was investigated, such as online reviews, blogs and media articles regarding voluntourism in Finland. Secondly, a questionnaire was conducted, which targeted municipality actors, such as mayors, business representatives, as well as regional developers and Leader local action groups, rural entrepreneurs, farm owners, village associations and other parties of interest. Thirdly, theme interviews were conducted with key actors about their current activity and interest in voluntourism to discover examples of existing uncoordinated voluntourism activity in the region. The results, which regard the identification of the voluntourism term, the existing concepts in Finland and the activity in Central Finland, revealed both opportunities and challenges. The term is unknown, and it does not cover all the activity that could be developed in Central Finland. The need is evident for multifaced and complex networking, as well as for the planning and funding of concrete piloting actions of voluntourism in the province. The data gathered could also be applied to the building of a national operating model of voluntourism. This study is a part of “The Value Project: Central Finland as a Leading Province for Volunteer Tourism”, which is implemented in cooperation between Jyväskylä University of Applied Sciences and Central Finland Villages Association, and co-funded by the European Union.

ТRENDS OF DEVELOPMENT OF THE TOURIST INDUSTRY OF THE LVIV REGION IN THE CONDITIONS OF A PANDEMIC

The article describes the current state of functioning of the tourist sector of Khmelnytsky region. In particular, the dynamics of changes in the number of tourists served by tourism entities, including: foreign tourists, citizens of Ukraine who traveled abroad, domestic tourists and excursionists were analyzed. The geography of arrival of foreign tourists to Ukraine is characterized, the features of transfer, residence, average stay and purpose of visit of foreign citizens are revealed, the distribution of tourists-citizens of Ukraine on the countries of their travel is analyzed. The specifics of excursion activity in the region are investigated. The information about the subjects of the tourist industry of the region is systematized. Courses of guides within the region are described. The activity of institutions of state regulation of tourism, tourist public organizations and associations, tourist information centers within the region is described. Monitoring of modern projects and initiatives in the field of tourism («Creation of innovative tourist infrastructure of Khmelnytsky region with tourist and logistics center in Khmelnytsky», «Ancient buildings speak», «Creation of tourist information center in the resort area of Sataniv Gorodok district Khmelnitsky region», «Creation of the tourist and recreational zone «Potocki Square» in the village of Antonina Krasyliv district of Khmelnytsky region «), which have a direct impact on the functioning of the tourism industry of Khmelnytsky region has been carried out. The main directions of tourism development in the region, namely: overcoming negative stereotypes about the city, promoting the region as an eco-friendly, safe and comfortable region, restoration and revitalization of historical and cultural monuments, active marketing of affordable event and gastronomic, art and shopping tourism, presentation of the tourist potential of the region at specialized tourist events, introduction of innovations in the tourist market (sensory tourist kiosks, programs «Living Museum»), types of diversification of accommodation facilities, etc., are listed.

KONSEP PENGEMBANGAN DAN PENENTUAN JALUR WISATA DI KECAMATAN LAWANG

Tourism is an important source of income for a country. Malang Regency has the potential as a tourist destination on a regional and even international scale, one area that has great potential is Lawang District. The high potential for the attractiveness of tourist objects in the Lawang sub-district should be optimized and preserved. Due to the many types of tourism, it is necessary to classify/cluster the types of tourism, clustering is one step that aims to divide tourist destinations (DTW) into multiple areas of development. The development of tourism potential in Lawang District can also be done by connecting the tourist areas to become a tourist route for Lawang District, which is important in increasing the tourism development of Lawang District. Data collection methods in this study are observation, interviews, questionnaires, and documentation. Sampling was carried out using the quota sampling method. The data analysis methods are qualitative descriptive, cluster analysis, and accessibility. Qualitative descriptive methods describe the potential, problems, and distribution of tourist objects, which will serve as a direction for developing and clustering concepts, as well as accessibility methods for grouping tourist objects and determining tourist routes. From the analysis, there are spatial and non-spatial development concepts that are the direction of tourism development in Lawang District, also the formation of 7 travel routes, 4 routes based on clusters, and 3 alternative routes with trips by combining between clusters.

Overtourism and the impact of tourist traffic on the daily life of city residents: a case study of Poznan

ABSTRACT According to ranking conducted by TripAdvisor in 2019, Poznan is the fifth most popular city for tourists coming to Poland. Tourists mainly focus on the very center of Poznan – the Old Town, which is one of the most historic districts of the city. The aim of this research was to show whether Poznan is a place potentially threatened by overtourism, which affects the quality of life of its residents and negatively influences their experience of living in the city. The paper also attempts to prove that as a result of gentrification and the city’s revitalization of social spaces and socio-spatial processes, the indigenous cultural and social fabric of the city is being destroyed. The research used a comparative method, source analysis and uncategorized in-depth interviews with snowball sampling. The study showed that overtourism is not yet present in Poznan, but if the direction of tourism development in the city does not change in the coming years, overtourism could be a threat. The case of Poznan shows that its residents perceive the phenomenon of losing the benefits of everyday life in the city center and increasingly feel alien in a space with which they have been associated for years.

МЕТОДЫ ПРОСТРАНСТВЕННОЙ ОЦЕНКИ ПРИ РАЗРАБОТКЕ КОНЦЕПЦИИ РАЗВИТИЯ ТУРИЗМА И РЕКРЕАЦИИ (НА ПРИМЕРЕ УСТЬЯНСКОГО РАЙОНА АРХАНГЕЛЬСКОЙ ОБЛАСТИ)

Tourism and recreation play an increasingly important role in the economy of regions located in the European territory of Russia. Their importance in the arrangement of space is also constantly increasing. It is essential to include tourism and recreation in the territorial development programs, which, in turn, requires elaboration of concepts for their promotion at inter-regional, regional, and intra-regional levels. The concept of tourism and recreation development is based on a comprehensive assessment of the territory, taking into account its stable characteristics and dynamic indicators. The areal nature of recreational impacts determines the choice of spatial assessment methods. Structurally, the concept of tourism and recreation development contains three blocks: informational, analytical, and practical. The article discusses the concept formation methodology based on two geographical methods: tourist-recreational zoning and construction of a tourist-recreational frame of the region. The practical part of the study is based on the territory of the Ustyansky district of the Arkhangelsk region. The application of the developed methodology to a specific region made it possible to step by step follow the algorithm for using spatial assessment when working with two blocks of the concept: the informational block, which includes a description of the tourist and recreational potential and the current state of the tourism industry, and the analytical block, which defines priority areas for the development of tourism and recreation. The article also shows the formation of the practical block of the concept based on the data collected. It contains ideas concerning promotion of the region’s tourism potential and the main tools for implementing the concept. Spatial assessment makes it possible not only to outline the directions of tourism development in the region but also to give recommendations for organizing high-quality recreation for local residents. The materials of the article can be used to formulate methodological recommendations on the preparation of tourism and recreation development concepts at various regional levels.

Туристсько- рекреаційний потенціал м. Конотоп

Tourism is an integral part of the economy of any country. And Ukraine is one of the leading countries in the world in terms of the number of tourist visits per year. But, at the same time, tourists usually visit such cities as Kyiv, Lviv, Kharkiv, Odesa and a number of resort towns. Because of this, there is every reason to believe that the potential of the tourism industry is not being used properly and to its full potential. If you shift the emphasis towards smaller cities that have a sufficient number of tourist and recreational resources and develop their media presence, that is, build a brand around them, then you can increase the number of tourist flows and improve the economic situation in Ukraine. Therefore, it was decided to conduct a study related to the tourist and recreational potential of the city of Konotop. The urgency of the work lies in the need to analyze the resource and infrastructural components of the city to determine potential directions of tourism development in the post-war period. The city of Konotop has quite a powerful resource potential for the development of tourism. A SWOT analysis was conducted to assess the tourist resource provision, the results of which show that the city has every chance to further increase the number of potential visitors, even despite weaknesses, such as the lack of balneological resources or the insufficient coverage of information about tourist resources in electronic sources, although this can be corrected. If the state government, local community and tourism operators cooperate, this area will only prosper in the future.

Key challenges for rural destinations to meet the expectations of Generation Z travellers

Generation Z travellers, who typically do not yet have their own income, constitute the youngest group of tourism demand, who are often ignored by destination management organizations or tourism service providers. However, they play a key role in shaping consumer demand and act as drivers of developments in destinations. Generation Z is almost redefining what it means to travel - their unique needs and specific destination preferences can set the future direction of tourism development. All of these findings provide a basis for conducting primary data collection by involving the members of the generation in a questionnaire survey in order to learn about the relationship of the Hungarian respondents (N=212 people) with IT, their travel habits, the method of financing their trips, and their communication preferences. Based on the results obtained, the characteristics of the future demand for rural destinations, expectations and preferences for the range of expected services and experiences emerge. All of this helps in shaping the future direction of tourism development in rural destinations.