Direct Observation Study Research Articles

Implementasi Business Model Canvas (BMC) dalam Perencanaan Strategi Pemasaran Kewirausahaan UMKM (Studi pada “Citra Oleh-Oleh Lampung” di Bandar Lampung)

This study aims to apply the Business Model Canvas (BMC) as a strategic tool in designing marketing strategies to increase the competitiveness and sales of Toko Citra Oleh-Oleh Lampung, an MSME engaged in the field of regional souvenirs. The research method used is descriptive qualitative, with data collection through in-depth interviews, direct observation, and literature studies. Data analysis uses a thematic approach supported by SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the business. The results of the study show that the main elements in the BMC, such as Customer Segments, Value Propositions, and Channels, play a significant role in determining an effective marketing strategy. Lampung's typical products with local cultural values, distributed through physical and digital stores, and a focus on customer experience are the main advantages. However, the study also identified challenges, such as dependence on tourists and logistical constraints, which need to be addressed through product diversification, digital marketing optimization, and operational efficiency. This study provides a practical contribution to Toko Citra Oleh-Oleh Lampung in increasing its competitiveness in the local and national markets. In addition, the results of this study are expected to be a reference for other MSMEs in facing competition in the era of globalization. Suggestions for further research are to conduct a comparative study between MSMEs that implement BMC and those that do not, to show the effectiveness of this strategy in more depth.

IMPLEMENTASI SISTEM DIGITAL BRIMEN (BRI DOCUMENT MANAGEMENT SYSTEM) PADA BANK RAKYAT INDONESIA CABANG KAWI MALANG

This research aims to determine the effectiveness of implementing the Brimen system in managing credit document archives at Bank Rakyat Indonesia (BRI) Kawi Malang Branch. With the increasing importance of document management in the banking world, the implementation of digital technology such as the Brimen system is crucial in increasing efficiency and accuracy in document search and maintenance. The research method used is descriptive with a qualitative approach. Data was collected through direct observation, interviews and literature study. The research results show that the implementation of the Brimen system has made a positive contribution to the management of credit documents at BRI Kawi Malang Branch. However, several obstacles such as difficulties in document search and differences in document addresses between digital and physical files still need to be overcome. Therefore, further efforts are needed to increase training and outreach regarding the use of the Brimen system as well as carrying out regular checks on physical and digital data to ensure smooth operations and accuracy in managing credit document archives. Copyright © 2024 by Authors, Published by Jurnal Bisnis Terapan. This work is licensed under a Creative Commons. Attribution-ShareAlike 4.0 International License

Perceptions of Small-scale Fishermen on the Impact of Climate Change in Coastal and Small Island Areas of Pangkajene and Islands Regency

This study examines the perceptions of small-scale fishers in coastal areas and small islands of Pangkep Regency towards the impacts of climate change. The impacts of climate change experienced by fishers include unpredictable changes in weather patterns, increased sea temperatures, and unpredictable fishing seasons, which overall reduce catches and increase safety risks at sea. The research was conducted for 6 months from May to October 2024. The research was conducted in Pangkep District, South Sulawesi. The research location was purposively selected to illustrate the condition of fishermen who are directly affected by climate change. Data collection techniques were conducted through in-depth interviews, direct observation, questionnaires, and literature studies. The number of samples in this study were 50 fishermen with the criteria of small fishermen who have a ship/boat capacity of 0-10 GT. This research used a qualitative approach with a descriptive method. The qualitative approach allows researchers to explore fishermen's subjective perceptions of the impacts of climate change. Most fishers reported a decrease in catches due to changes in fish migration thought to be related to rising seawater temperatures, which forced them to go further out to sea and incur greater operational costs. In addition, climate change is resulting in extreme weather that often poses accident risks for fishers, while limited access to weather information and technology hinders their adaptation. This suggests the need for adaptation policies, such as climate training and improved access to weather information for small-scale fishers, to strengthen their resilience to climate change.

Analisis Risiko Warehouse Management System Dalam Supply Chain Management Di PT. Magnesium Gosari Internasional

This research aims to analyze risk management in the Warehouse Management System (WMS) within Supply Chain Management at PT. Magnesium Gosari Internasional using the ISO 31000:2009 framework. The research methodology employs a qualitative approach through direct observation, in-depth interviews, and documentation studies. Data analysis was conducted by identifying, assessing, and evaluating risks based on their probability and impact levels. The research identified 21 risks classified into 5 main categories: Receiving, Putaway, Demand, Storage, and Shipment. Of the total identified risks, 7 risks fall into the low-risk category, 5 risks in the medium-risk category, and 9 risks in the high-risk category. This research provides risk treatment recommendations that can be implemented to enhance the effectiveness of risk management in the company's warehouse system.

Perumusan Strategi Pemasaran Hotel di Bali

The increase in tourist visits to Bali from January to February 2024 was 33.50 percent compared to the number of visits in the same period in 2023. The increase in the number of visitors has the potential to affect the growth of the hotel industry in Bali. This will impact Hotel ABC Sanur, so a study was conducted to analyze internal and external factors to determine the current and future business position of Hotel ABC Sanur. This study uses a descriptive approach. Interviews, direct observation, and literature studies carry out data collection methods. The data analysis method in this study uses EFAS, IFAS, and a nine-cell matrix. The study results show that in 2024, the business position of Hotel ABC Sanur will be in quadrant V (Hold & Maintain). Predictions in 2025-2030: The business is in quadrant IV (Growth & Build), so the industry needs to focus on market penetration, market development, and product development by maximizing brand orientation, which can be used as a company advantage. The theoretical implications of this study provide empirical contributions to the development of theory, especially in management. The practical impact of this research can give input to Hotel ABC Sanur through determining marketing strategies.

Understanding the Evolution of Business in the 21st Century: A Direct Observation Study on the Primacy of Customer Experience

In the fast-paced and dynamic landscape of the 21st century, businesses face unprecedented challenges and opportunities driven by rapid technological advancements and shifting consumer behaviour. This study explores the evolution of business practices in this context, with a specific focus on the primacy of the customer experience as a strategic imperative. Motivated by the imperative for businesses to adapt and stay relevant in an ever-changing environment, this study conducts a direct observation analysis to elucidate the intricate dynamics that shape contemporary business strategies. Drawing on a selection of compelling case studies, this study substantiates its findings by showcasing real-world examples of organisations that have successfully leveraged customer experience as a cornerstone of their competitive advantage. Through this exploration, the author asserts the pivotal role of customer centricity in driving sustainable growth and fostering enduring relationships with consumers in modern marketplaces.

Implementation of the UMKM Program in Poverty Alleviation di Desa Padengo Kabupaten Pohuwato

This research discusses the implementation of the Micro, Small and Medium Enterprises (UMKM) program in efforts to alleviate poverty in Padengo Village, Pohuwato Regency. Padengo Village is one area that still faces significant challenges related to poverty. In this context, the UMKM program is one of the strategies adopted by the Padengo Village Government to improve community welfare and reduce poverty levels. This research uses a qualitative approach by collecting data through in-depth interviews with various stakeholders, including government officials, UMKM business owners, and local community members. Data was also obtained through direct observation and documentation studies. The results of the research show that the implementation of the UMKM program in Padengo Village has had a positive impact on poverty alleviation efforts. These programs have encouraged local economic growth, created new jobs, and provided training and support for UMKM to improve their skills and productivity. However, this research also identified several challenges and obstacles faced in implementing UMKM programs, including bureaucracy complex issues, lack of access to capital and markets, and lack of understanding of the benefits and opportunities of the UMKM program among the community. Based on these findings, several recommendations are proposed to increase the effectiveness of the UMKM program in alleviating poverty in Padengo Village. Among other things, simplifying administrative procedures, increasing access to capital and markets, participatory approaches in program planning and implementation, as well as increasing public understanding and awareness of the importance of UMKM in overcoming poverty.

Perancangan Aplikasi Pencatatan Dan Monitoring Performa Transaksi Penjualan Cabang Waralaba Teh Manis Solo Berbasis Website (Studi Kasus : Teh Manis Solo Siska)

Teh Manis Solo is a franchise engaged in the beverage sales sector. Siska Andriyani, as the franchisee, purchaseda partnership package and owns three branches in three different locations. The first branch is located at Jl. PuloHarapan Indah, West Jakarta. The second branch is located at Jl. M Toha, Tangerang City, and the third branchis located at Jl. Prabu Siliwangi, Tangerang City. In running her business, Teh Manis Solo Siska faces severalchallenges, such as recording transactions from the three branches still using a manual system, sales transactionsnot being recorded in detail since the records are based on how many thermos were sold today, and each branch'stransaction data must be monitored through direct inspections. Consequently, the owner finds it difficult tomonitor and know the types of beverages sold at each branch and control the business processes at each TehManis Solo Siska branch. To address these issues, a web-based application for Sales Transaction Recording andFranchise Branch Transaction Performance Monitoring of Teh Manis Solo is being developed. Theprogramming language used for designing and developing the application is PHP (Hypertext Preprocessor)using the CodeIgniter framework, and data processing is done using MySQL. The development method used isthe Waterfall model. The data collection process that will be implemented includes direct observation,interviews, and literature study. The hope is that this application will solve the problems faced by the businessowner in the process of recording sales transactions, expenditures, and monitoring as well as controlling businessprocesses at each branch.

Reading Comprehension Instruction: Evaluating Our Progress Since Durkin’s Seminal Study

ABSTRACT Purpose: Nearly 50 years ago, Durkin (1978–1979) conducted a seminal observation study on reading comprehension teaching in Grades 3 through 6. She reported that teachers rarely taught reading comprehension (less than 1% of instructional time). Since then, we have gained substantial knowledge about teaching reading comprehension. We aimed to comprehensively review direct observation studies of reading instruction to understand the extent to which recommended comprehension practices are implemented in schools. Method: A systematic search of the extant literature identified 66 observation studies of reading comprehension instruction for children in K–12 schools, including a total of 1,784 teachers. We employed a mixed-method systematic review to address the research questions. Results: Integrated analyses revealed that reading comprehension instruction infrequently aligned with research-based practices. Findings revealed that, on average, 23% of instructional time during reading/language arts instruction was dedicated to reading comprehension. Like Durkin’s study (1978–1979), the results indicated that teachers spent much of this time engaging in initiation-response-evaluation conversation patterns rather engaging students in extensive discussion of text or teaching knowledge or practices (e.g. text structure, reading comprehension strategies) that support reading comprehension. However, analyses suggested that studies conducted after 2000 reported more research-based reading comprehension practices than earlier studies. Conclusions: These findings suggest a substantial gap persists between the reading comprehension practices identified as research-based and those observed in typical practice. There is a need for renewed efforts to prioritize reading comprehension instruction in policy and practice.

Implementation of the Prototype Method in Design E-Commerce New World Distro Store

Distro is a place to sell clothes that is currently favored by many people. Both children and adults. This distribution itself has various types of clothing for children and adults. New World distribution provides various types of clothing such as shirts, pants, jackets, hoodies, and others. The transaction process on distros is still done manually by coming directly to the store, for that it would be better if the distro had a website as a place to sell and promote. Researchers will use the Prototype method as a development method that will be used when designing and building applications, while the research method that will be used is a descriptive method through a qualitative approach. Researchers collected data through direct observation, interviews and literature study. The design tools in this study will use the Unified Modeling Language (UML), namely, use case diagrams, class diagrams, and activity diagrams.

Brand Awareness Communication Strategy in Setujuan Coffee Marketing on Instagram Social Media

This research aims to find out the marketing communications of Kopi Setujuant in increasing brand awareness and to find out about the marketing promotions of Kopi Secepat on Instagram social media. The method used in this research is a descriptive qualitative approach with a constructivist paradigm. The theory used in this research is the Integrated Marketing Communication theory, this theory is used to see how the marketing promotion strategy is carried out at Kopi Secepat through Instagram social media to attract brand awareness. The data collection techniques used were direct observation, in-depth interviews, documentation and literature study. The results of this research show that coffee marketing communications can increase brand awareness through a design process such as determining the target audience, conducting in-depth research regarding the strategy you want to use, making comparisons with competitors who have the same market, and determining the goals of implementing the strategy with content output.

Impact of Improving Discipline of Vocational School Students Post Field Work Practice Program (PKL)

The lack of discipline of post-PKL students at vocational schools requires genuine efforts to maintain academic achievement and preparation for the world of work. This research aims to determine efforts to improve the discipline of vocational school students after the PKL program at SMK MUH 1 Sukoharjo—descriptive qualitative research using the Miles & Huberman method. Data was obtained through non-participant interviews, direct observation, and documentation studies of students, teachers, and SMK MUH 1 Sukoharjo staff. Data analysis includes data reduction, presentation, and conclusion to understand efforts to improve student discipline after PKL. The research found that the PKL program at SMK MUH 1 Sukoharjo was a strategic step in improving student discipline. This can be seen from an increased understanding of discipline application of disciplinary values, to positive changes in students' attitudes and behavior. This positive impact is not only felt in daily life at school but also leads to a significant increase in academic achievement. The PKL program at SMK MUH 1 Sukoharjo has succeeded in creating a learning environment that supports the holistic formation of student character and discipline. In conclusion, the PKL program at SMK MUH 1 Sukoharjo has succeeded in proving its effectiveness in improving student discipline, as seen by increasing understanding of the concept of discipline, application of values, to positive changes in student attitudes and behavior, as well as positive changes in student attitudes and behavior—significant increase in academic achievement.

Analisis Kinerja Bongkar Muat Curah Kering di Pelabuhan Tanjung Tembaga

This research focuses on analyzing the performance of dry bulk unloading at Tanjung Tembaga Port, with a case study of PT Delta Artha Bahari Nusantara. The main objective of this research is to evaluate the performance of dry bulk loading and unloading services at the port and identify efforts that can be made to improve loading and unloading productivity. The research method used is descriptive quantitative, with data collection through direct observation, interviews, and documentation studies. The data obtained were analyzed using statistical methods and compared with the established operational service performance standards. The results showed that the performance of loading and unloading at Tanjung Copper Port seen from all indicators of loading and unloading performance can be concluded that the average of all indicators includes good category as evidenced by the total percentage of the average of 79.96%. This study concludes that to improve loading and unloading performance, PT Delta Artha Bahari Nusantara needs to improve facilities and infrastructure, improve operational systems, and provide training to the workforce. Thus, it is expected that the port can be more efficient in handling dry bulk loading and unloading and contribute positively to the supply and distribution chain.

Business Development Strategy in the Jiwel Asli Mirasa Traditional Food Business Field Using SWOT Analysis and Business Model Canvas

This research aims to identify and analyze business development strategies that can be applied to the culinary food business “Jiwel Asli Mirasa”. The analysis method used in this research is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and Business Model Canvas. Data were collected through interviews with business owners, direct observation, and case studies related to the culinary food industry. The results of the SWOT analysis identified internal strengths, such as the authenticity of product flavors and strategic location, as well as weaknesses, such as limitations in marketing and business development. On the other hand, external opportunities such as growing market demand for local culinary food and threats such as competition from established competitors were identified. Next, the Business Model Canvas was used to describe the current business model of “Jiwel Asli Mirasa” and evaluate key elements such as customer segments, value proposition, distribution channels, and key resources. Based on the results of the SWOT analysis and Business Model Canvas, several business development strategies are recommended, including product diversification, increasing marketing efforts through social media and cooperation with partners, and increasing product innovation. The implementation of these strategies is expected to help “Jiwel Asli Mirasa” to strengthen its market position and achieve sustainable growth in the culinary food industry.

Inventory of Historical Sites in North Padang Lawas District

This article examines the inventory of historical sites in North Padang Lawas Regency, which have significant Hindu-Buddhist cultural heritage. The urgency of this research lies in efforts to preserve historical sites that are threatened with extinction due to natural factors, human actions, and lack of attention from the government and local communities. The problem faced is how to document and preserve these sites so that they can be a source of information and further research. The methodology used in this research is a qualitative approach with descriptive methods. Data collection techniques include direct observation, in-depth interviews, and documentation studies. Data sources came from historical sites in North Padang Lawas Regency, including the Bahal temple complex and ancient Batak tombs. Data analysis techniques involved the steps of data organisation, data reduction, data presentation, and conclusion drawing. Data validity testing was conducted through triangulation of data sources and methods to ensure the accuracy and validity of the findings. The results showed that North Padang Lawas Regency has a number of important historical sites, such as the Bahal temple which was built between the 11th and 14th centuries AD. Many of these sites are endangered and require serious preservation efforts. The research provides recommendations for increased government and community attention in preserving this cultural heritage, as well as the importance of more comprehensive documentation for future research and educational purposes.

Analysis of the Role of the Creative Economy in Advancing Product Business at MTs Al-Jauhariyah

This study aims to analyze the role of the creative economy to improve product business in MTs Al-Jauhariyah. In addition to being an educational center, secondary schools also have the potential as a locus of local economic development through creative products. The creative economy is the main focus to increase competitiveness and economic contribution from product businesses in the school environment. Using qualitative research methods, data were collected through in-depth interviews with related parties, direct observation, and documentation studies. The results showed that creativity, innovation, and invention play a key role in the development of product business in this school. In terms of product concept, innovation and differentiation through the creative economy provide significant added value. Factors such as local community involvement, utilization of local resources, and integration of curriculum with creative economy aspects also strengthen the positive impact on the development of product business at MTs Al-Jauhariyah. This research contributes to the practical and theoretical understanding of how the creative economy can be implemented in secondary education environments, exactly in MTs Al-Jauhariyah. This finding can be a foundation for policy makers, schools, and education practitioners to optimize the role of the creative economy in developing product businesses in similar institutions. In addition, this research also opens opportunities for further research related to the integration of creative economy concepts in the context of formal education.

Nilai-Nilai Moral pada Cerita Rakyat Desa Rantau Kalis dan Implementasi di SMA Karya Budi

This research describes the moral values in the folk tales of Rantau Kalis Village and their implementation in Indonesian language learning at Karya Budi High School, Kapuas Hulu Regency. This study uses a descriptive qualitative method with a sociological literature approach. Data were collected through direct communication, recording, observation, and documentary study techniques, using interview guides, recording devices, observation guides, and the researcher as the instrument. The results of the study show that moral values related to God are found in the stories "Liakung," "Bararu," and "Batu Rabor." Moral values related to oneself are found in "Liakung," "Tau Masek-Masek," "Bararu," "Batu Rabor," and "Mantusan Tampurung Amas." Moral values related to fellow humans are found in "Baling Bunga dan Bunga Lita," "Tau Masek-Masek," "Batu Rabor," "Bararu," "Liakung," and "Bintang Talu." The implementation of learning at Karya Budi High School has been well executed, with students able to find implicit and explicit meanings in the folk tales, as evidenced by their assignments. These moral values help shape better student character. Additionally, folk tale-based learning makes students more interested and motivated in learning.

Dampak Peningkatan Kunjungan Terhadap Pendapatan Pedagang Makanan dan Minuman di Danau Kampung Bintaro Pesanggrahan, Jakarta Selatan

This research aims to determine the influence of the strategic location of Lake Kampung Bintaro Pesanggrahan on the increase in the number of tourists, as well as evaluate the impact on the income of food and beverage traders in the area. This type of research is qualitative research with research methods using direct observation, in-depth interviews, and literature study. The research results show that visitors frequently visit Kampung Bintaro Lake on weekends because of its strategic location and facilities, such as places of worship, culinary delights, entertainment, and unique experiences. This impacts small traders in meeting visitors' needs for food and drinks. Beverages, thereby helping small traders increase their income. Lake Kampung Bintaro Pesanggrahan, as a strategically located tourist destination, has great potential to attract more tourists and positively contribute to the income of food and beverage traders. Visitors are advised only to throw rubbish carefully. The DKI Jakarta government is always expected to maintain the lake's condition well, such as cleaning the lake of rubbish, maintaining water quality, and keeping the lake ecosystem whole to remain healthy and function well. Food and beverage traders in Lake Pesanggrahan are encouraged to prioritize the cleanliness of food and beverages and the surrounding environment to maintain customer health and preserve nature.

Creative Product Development Strategy: Case Study of Acaraki, Kota Tua

This article discusses creative product development strategies in the Acaraki food and beverage industry, Kota Tua, Jakarta. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. The data collection techniques used are direct observation, interviews, and literature studies. The formulation of the problem; what are the creative products offered by Acaraki Kota Tua, what is the current development strategy of Acaraki Kota Tua, and why is a development strategy needed for Acaraki Kota Tua. The research objectives are to find out the creative products offered by Acaraki Kota Tua to consumers, analyze the current development strategy of Acaraki Kota Tua, and provide insight into the importance of development strategies for the creative industry, especially in the field of food and beverages. The research findings show that Acaraki has succeeded in presenting innovation in promoting Indonesia's cultural heritage through its main product, namely herbal drinks. Not only herbal drink products, but Acaraki also sells food products and also produces herbal drinks in packaged form. There are several obstacles faced by Acaraki, such as the lack of attracting the attention of the younger generation, inadequate marketing, and limited products packaged for tourists as souvenirs. To overcome these problems, Acaraki can implement appropriate strategies, such as expanding branches, entering international markets, increasing promotions, collaborating with the government, and optimizing the use of information technology.

Motivation Among Student In Islamic Elementary School Pada Pengembangan Media Audio Visual

In the modern era of education, the focus of learning has shifted from teacher orientation to student orientation. As educators, it is important to design learning methods that are in accordance with technological developments. Today, learning that is too teacher-centered and theoretical tends to reduce student interest. Therefore, the use of audio-visual media such as learning videos can increase student engagement, provide deep meaning, and arouse high enthusiasm for learning. This study aims to 1) explain the level of student enthusiasm when using audio-visual learning media, and 2) evaluate the impact and interest of students on audio-visual based learning media in the learning process. This research was conducted at Madrasah Ibtidaiyah Ibn Aqil Pekanbaru. This research is a descriptive qualitative research that uses data collection methods in the form of direct observation, interviews, and literature studies. Research findings show that lecture-dominated learning tends to make learners lose interest and focus on themselves. The results of the study showed that 1) when students were introduced to the use of audio-visual media such as learning videos, most of them felt very enthusiastic and excited in following the learning process, while only one student showed less interest. 2) Thus, it can be concluded that the use of audio-visual learning media can increase student enthusiasm at the elementary school level.