Direct-drive permanent magnet synchronous wind turbine-generator (PMSG) is connected to the grid through the rotor side and grid side converter. The rotor speed is decoupled from the grid frequency, so PMSG output power cannot respond to the change in system frequency. However, with the gradual increase of wind power penetration, the static stability of system frequency is weakened, so the new grid-connected wind farm should have the ability of active frequency support. This paper proposes a cooperative primary frequency regulation (PFR) strategy for wind storage systems based on variable inertia coefficient. PMSG provides inertia based on the distribution of rotational kinetic energy and modifies the polarity of the inertia coefficient at the frequency recovery stage to speed up the frequency recovery. Droop control is realized by energy storage and variable power tracking control (VPPT). Energy storage and VPPT respectively suppress the frequency decrease/increase and only participate in the down/up single-side PFR, which can reduce the energy storage configuration capacity. And a safety discharge coefficient considering the state of charge (SOC) is introduced to prevent over-discharge of energy storage devices when outputting energy. Finally, the PFR capability of PMSG under the proposed control strategy is verified by simulation results.