Article considers pareidolia in scientific zoological illustrations from the point of view of depicted object (model) and in terms of perception of the outline drawings (for example, details of dipteral morphology). Contour (linear, binary) images, due to their properties (lack of information about the color, volume, perspective relationships of depicted object), make it possible to emphasize and strengthen pareidolia already existing in the material — science artists get space for artistic maneuver and produce affective imagery, despite the stringent requirements for accuracy of depicted contours (considered art history parallels and examples of collaboration of artists and scientists). Author suggested hypothesis about the use of images for pareidolic quasi-collage composing of imaginary characters — iconozoes. Historical and evolutionary antiquity of pareidolia emphasized, parallels with cultural entomology and ethnoentomology drawn (ritual masks, polyeiconic objects of ancient art).
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