The strongly coupled dusty plasma has often been modelled by the Generalized Hydrodynamic (GHD) model used for representing visco-elastic fluid systems. The incompressible limit of the model which supports transverse shear wave mode is studied in detail. In particular, dipole structures are observed to emit transverse shear waves in both the limits of sub- and super-luminar propagation, where the structures move slower and faster than the phase velocity of the shear waves, respectively. In the sub-luminar limit the dipole gets engulfed within the shear waves emitted by itself, which then backreacts on it and ultimately the identity of the structure is lost. However, in the super-luminar limit the emission appears like a wake from the tail region of the dipole. The dipole, however, keeps propagating forward with little damping but minimal distortion in its form. A Poynting-like conservation law with radiative, convective, and dissipative terms being responsible for the evolution of W, which is similar to “enstrophy” like quantity in normal hydrodynamic fluid systems, has also been constructed for the incompressible GHD equations. The conservation law is shown to be satisfied in all the cases of evolution and collision amidst the nonlinear structures to a great accuracy. It is shown that monopole structures which do not move at all but merely radiate shear waves, the radiative term, and dissipative losses solely contribute to the evolution of W. The dipolar structures, on the other hand, propagate in the medium and hence convection also plays an important role in the evolution of W.