Dimensions Of Perception Research Articles

Satisfaction Evaluation for Underpass Green Spaces in Mountainous Cities under the Perspective of Environmental Perception

The overpasses and the terrain under them in Chongqing, a mountainous city in China, are complex and diverse, and some spaces under the overpasses are integrated and reconstructed into the underpass green space for citizens to stroll about or have a rest. From the perspective of visitor perception, this paper constructs a perception evaluation system of the environmental characteristics of underpass green space in mountainous cities from the following five environmental perception dimensions: path organization, security, aesthetic value, physical environment, activities and cultural. The IPA-Kano model is used to quantify environmental perception, and the main environmental factors affecting the improvement of recreation satisfaction of underpass green space in three types of terrain are explored, with a view to improving the environment and service functions of underpass green spaces in high-density interchange networks in mountainous cities, and enhancing the attractiveness of underpass green spaces. It can be found from the study that: (1) Among the five environmental perception dimensions, visitors pay more attention to the physical environment quality of the underpass green space and their physical and psychological activity experience, while their demands for visual senses are relatively low. Due to the deficiency or lack of leisure facilities, sports facilities, children’s playgrounds and amusement equipment, the dimension of “activities and cultural perception” of the underpass green space has the lowest scores of all. (2) The existing sites, facilities and landscape resources of the underpass green space, different terrain types and underpass environment are the important reasons that affect the performance of environmental perception factors and their priority ranking results. (3) The improvement of security of the arrival path or sports facilities is beneficial to improve visitor satisfaction of underpass green space of three types of terrain. The number of environmental factors to be optimized of the three types of terrain are ranked as: mountainous green space > flat green space > concave green space. Among them, four environmental factors have a high priority in two kinds of underpass green space, which are the distribution and quantity of leisure facilities, the effect of noise reduction and sound insulation, the adequacy of activity venues and the distribution and quantity of sports facilities. Finally, according to the particularity of the underpass environment and the characteristics of three types of terrain, this paper puts forward some suggestions for optimizing the service function of underpass green space from five perceptual dimensions.

What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding

Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do people buy NFTs paying up to millions of dollars? Given the lack of studies on what makes NFTs valuable to consumers, we conceptualized the NFT journey through an analysis of the customer journey and the current NFT space dynamics, assessing key stage-based value drivers. We developed the temporal dimension of value perception in the digital asset journey, conceptualizing it as three distinct interaction stages with NFT collections: liking, purchasing, and holding or selling. Then, throughout three studies involving NFT users, we assessed the drivers associated with these stages. Using consumer-based value theory, we identified and categorized distinct drivers of value and examined the dynamics of these drivers across all stages. This exploratory study lays a foundation for future digital asset value research.

Comparing the effects of mHealth application based on micro-learning method and face-to-face training on treatment adherence and perception in haemodialysis patients: a randomised clinical trial

ObjectivesComparing the effects of a mobile health (mHealth) application based on the micro-learning method with face-to-face training on treatment adherence and perception among patients undergoing haemodialysis.DesignA single-blind randomised clinical trial.SettingA...

The relationship between illness perceptions and fluid-control adherence among Chinese hemodialysis patients: a cross-sectional study

ABSTRACT Fluid-control adherence was important for hemodialysis (HD) patients, and while significant correlations between treatment adherence and illness perceptions have been found, there is limited research that explored the relationship between illness perceptions and fluid-control adherence. We sought to assess illness perceptions and fluid-control adherence and to explore the relationship between them among Chinese hemodialysis patients. A cross-sectional study of 253 Chinese HD patients was conducted. We recorded sociodemographic and disease characteristics, Revised Illness Perception Questionnaire (IPQ-R) responses, Fluid Control in Hemodialysis Patients Scale (FCHPS) scores and the interdialytic weight gain (IDWG). The total FCHPS score of hemodialysis patients was of a moderate level, and 45.85% hemodialysis patients’ IDWG exceeded 3.0 kg. Regression analysis revealed that sex, academic level, marital status, treatment control dimension and causal (physical) factors of illness perceptions explained 12.7% variance in the total FCHPS score. Age, normalized whole-body urea clearance (Kt/V), dry weight (DW) residual urine volume (mL/24 h) and consequence dimension of illness perceptions explained 29.0% variance in IDWG. About mediating effect analysis, positive indirect effects on IDWG were found for identity, consequences and emotional representations through the attitude dimension of FCHPS, and negative indirect effects on IDWG were found for treatment control and illness coherence through the attitude dimension of FCHPS. The results demonstrated that some sociodemographic and clinical characteristics and illness perceptions were associated with fluid-control adherence, and the patient’s attitude toward fluid control is an important mediator between illness perceptions and IDWG, implying that attitude can be a focus of intervention programs based on illness perceptions to improve Chinese HD patients’ fluid-control adherence.

How do tourists’ heritage spatial perceptions affect place identity? A case study of Quanzhou, China

The significance and social potential of cultural heritage tourism have been acknowledged worldwide, while less is known about the formation of tourists' place identity at cultural heritage sites. This research explores and examine how tourists' place identity is formed from a perceptual perspective. Two studies were conducted for this purpose. In Study 1, 30 tourists were interviewed, leading to three dimensions of tourists' heritage spatial perceptions (THSPs) (ontological spatial perceptions, representative spatial perceptions, and value-based spatial perceptions). Study 2 surveyed 336 tourists and found that THSPs could promote tourists' place identity through functional satisfaction and emotional involvement, while the impacts of THSPs on tourists' place identity demonstrated dimensional differences. Cultural intelligence positively moderated this process. These findings contribute to an enhanced understanding of tourists’ perceptions in cultural heritage tourism and present practical implications for managers on how to foster place identity at heritage sites.

Hey Robot, the Mind Is Not Enough to Join the Moral Community! The Effect of Assigning a Mind and a Soul to a Humanoid Robot on Its Moral Status

Current research explored the link between beliefs about the mind, the soul, and the moral status (MS) of humanoid robot (HR). Determining the conditions for the assignment of MS to artificially intelligent agents is important from the point of view of their inclusion in the moral community. The indication of the role of beliefs about the mind and the soul is consistent with the tendency to distinguish these two incorporeal entities observed in folk psychology. In an online study, participants (N = 223), who believed in the existence of the mind and the soul, assessed the MS of the HR Sophia and assigned attributes to it; based on this, two dimensions of the mind perception (MP) were distinguished: Experience and Agency. As expected, we found that the participants attributed the mind more than the soul to the robot, and these projections significantly affected the MS of the robot. Path analysis revealed that the dimensions of MP acted as a mediator in the mind-MS relationship, while the soul-MS relationship was direct. The analysis of the obtained results leads to a more general conclusion that the soul attribution is a diverse and parallel condition to the mind attribution in individuals.

Analisis Persepsi Konsumen Pada Produk Pisang Goreng Madu Di Coffee Shop: Studi Kasus Yoms Kopi & Gorengan Serpong

This study aims to analyze consumer perceptions of honey fried banana products at Yoms Kopi & Gorengan Serpong. Perception analysis in this study was formed from the dimensions of the five senses, experience and individual knowledge. This research is a descriptive quantitative research using the Statistical Program for Social Science software. This study uses one variable (univariate). The object in this research is consumer perception. Sampling in this study used the Non Probability Sampling technique with the sampling method namely Purposive Sampling. Data analysis in this study included validity tests, reliability tests, and descriptive analysis. Based on the analysis of the data that has been obtained, the dimension of consumer perception that is most felt by customers on honey fried banana products at Yoms Kopi & Gorengan Serpong is the sensory dimension because the overall mean score obtained has the highest value compared to other consumer perception dimensions (4.41) and overall mean score on the dimensions of the five senses which means that all consumers/customers of Yoms Kopi & Gorengan Serpong strongly agree about feeling a different sensation when consuming Yoms honey fried bananas; Liked the Yoms honey fried banana product from the first time I consumed it; and Liked the taste of Yoms honey fried banana

Workplace ostracism as an antecedent to workplace envy: the mediating roles of metacognitive resources and dimensions of social perception

PurposeThe purpose of the study is to explore novel antecedents to workplace envy. The authors explore the role of workplace ostracism (WO) as a contextual antecedent in triggering envy, as well as the mediating effects of metacognitive resources (MR) and dimensions of social perception (DSP) as cognitive antecedents. The authors integrate affective events theory, social comparison theory and schema theory to develop their arguments.Design/methodology/approachUsing the survey approach, the authors recruited 490 professionals employed in Egypt and validated the proposed model and hypotheses in structural equation modelling (SEM).FindingsThe results show a significant relationship between WO and workplace envy. Additionally, metacognitive experiences (MEs) and warmth mediate the relationship among them.Originality/valueBy addressing how WO is a predictor of envy, this study is among the few to consider social-related events as predictors of envy. Additionally, the study is one of the first that has extended affective events theory to explore the role of an individual's cognition in generating envy.

The association of functional limitations and diseases with multidimensional subjective age: Does chronological age matter?

ObjectiveAs the longstanding culture of respecting for older adults and filial piety norms is diminishing in China, how older Chinese perceive their health loss becomes a significant question. Based on the biological-psycho-social model of successful aging, the present study combines physiological and subjective indicators into a complete framework of successful aging, and examines the influence of disease and disability situation on multidimensional perceptions of senescence during the aging process among Chinese older adults. MethodsIn a representative sample of Chinese older adults aged 60–89 from the China Longitudinal Aging Social Survey (CLASS) (n = 7,668 respondents), we use multiple linear regression model to analyze the heterogeneous association of suffering from various disease types and activity restrictions with 3 facets of subjective age (SA): felt age, look age and self-defined aging standard with the increasing chronological age. ResultsThe negative association of limitations in activities of daily living (ADL) and instrumental activities of daily living (IADL) with perception of senescence is stabilized with chronological age. Respondents with non-life-shortening disease (type N) and chronic disease (type C) are associated with older felt age and look age and the discrepancy increases with age, while the negative association between acute and chronic disease (type AC) and self-defined aging standard becomes weaker with age. DiscussionOur results highlight the match between physiological indicators and different dimensions of aging perception, and how these factors map subjective senescence experience across aging process. Our identification of physical conditions in individuals with negative aging perceptions could help form effective interventions to achieve a more positive overall image of old age.

CONSUMER PERCEPTION AND PATRONAGE OF MADE IN NIGERIA FABRIC IN AKWA IBOM STATE, NIGERIA

The researchers critically examined the interplay of consumer perception on consumer patronage of made in Nigeria fabric in Akwa Ibom State. The main objective of the study was to assess the effect of consumer perception on consumer patronage of made in Nigeria fabric in Akwa Ibom State. The researcher adopted survey research design and employed questionnaire as the instrument of inquiry. The study was conducted in Uyo, Akwa Ibom State, Nigeria. The population of the study comprised of customers who patronizes fabrics shops in Uyo, Akwa Ibom State. The study utilized data collected from three hundred and fifty-four (354) customers. The accidental sampling technique was employed in view of its merits in easing access to test units. Simple linear regression was used to analysed the data from the field. The result revealed a positive significant relationship between the independents variables and the dependent variable. The researcher concluded that perceived risk and perceived quality are the key variables that influence the respondents in the choice of fabrics Akwa Ibom State. The researcher futher recommended that the researcher recommends that fabrics vendors wishing to enhance their customer patronage should pay attention to the dimensions of consumer perception and that vendor should pay attention to the feedbacks from their customers to know their preference in terms of the country of origin of the fabrics.
 Keywords: Manufacturing, Production, Consumers, Fabrics, Experience, Nigeria.

Sparse-to-dense coarse-to-fine depth estimation for colonoscopy

Colonoscopy, as the golden standard for screening colon cancer and diseases, offers considerable benefits to patients. However, it also imposes challenges on diagnosis and potential surgery due to the narrow observation perspective and limited perception dimension. Dense depth estimation can overcome the above limitations and offer doctors straightforward 3D visual feedback. To this end, we propose a novel sparse-to-dense coarse-to-fine depth estimation solution for colonoscopic scenes based on the direct SLAM algorithm. The highlight of our solution is that we utilize the scattered 3D points obtained from SLAM to generate accurate and dense depth in full resolution. This is done by a deep learning (DL)-based depth completion network and a reconstruction system. The depth completion network effectively extracts texture, geometry, and structure features from sparse depth along with RGB data to recover the dense depth map. The reconstruction system further updates the dense depth map using a photometric error-based optimization and a mesh modeling approach to reconstruct a more accurate 3D model of colons with detailed surface texture. We show the effectiveness and accuracy of our depth estimation method on near photo-realistic challenging colon datasets. Experiments demonstrate that the strategy of sparse-to-dense coarse-to-fine can significantly improve the performance of depth estimation and smoothly fuse direct SLAM and DL-based depth estimation into a complete dense reconstruction system.

An Interdisciplinary Water Risk Assessment Framework for Sustainable Water Management in Ontario, Canada

AbstractThe Province of Ontario in Canada illustrates contemporary water security issues, where despite perception of water abundance, water challenges arise locally. Water risks stem from biophysical dimensions of groundwater depletion, low surface water flows, and degraded quality, and, contextual dimensions of regulatory uncertainty, public concerns and perception. While academic, policy, and practitioner interest is growing, literature reveals major gaps in comprehensive assessment of multidimensional water risks at the subwatershed scale. Addressing these gaps, the study developed a locally attuned and interdisciplinary water risk assessment framework. Using secondary mixed data analysis, the study integrated quantitative and qualitative data for water quantity and quality risks, regulatory trends, water user conflicts for 38 subwatersheds in Ontario. The framework identifies subwatersheds and sectors at high, moderate, and low risk along with media and public concern themes. The study finds high and moderate risk potential in at least 50% of studied subwatersheds for all water risk indicators and challenges the myth of water abundance in Great Lakes watershed of Ontario. The study advances knowledge in water risk assessment by applying social‐ecological perspectives, interdisciplinary approaches of Risk Theory, and mixed methods to provide a comprehensive evaluation of water security and demonstrates integration of social science perspectives in the field of sociohydrology. Our framework assesses interdisciplinary water risks to inform multisector sustainable water management decisions. While spatially scoped to populous subwatersheds of Ontario, this framework can be methodologically generalized to other geographical regions by using local data.

Retailers Perception towards Channel Partner Services with Reference to Adithya Marketing

This study investigates the perception of retailers towards channel partner services, with a sample size of 368 retailers. The aim of the research is to gain insights into retailers' beliefs, attitudes, and opinions regarding the quality, effectiveness, and value of the services provided by their channel partner. The study employs a quantitative research approach, utilizing surveys as the primary data collection method. The survey questionnaire includes measures related to service quality, reliability, responsiveness, communication, which are key dimensions of retailers' perception towards channel partner services. The sample size of 368 retailers ensures a sufficiently diverse representation of different retail sectors, store sizes, and geographical locations. Data analysis involved descriptive statistics, such as means, frequencies, and percentages, to provide an overview of retailers' perceptions. Additionally, inferential statistics, such as correlation and regression analysis, is conducted to identify any relationships between retailers' perception and variables such as delay in delivery, Customer service issues, credit facilities. The findings of this study will contribute to the understanding of retailers' perception towards channel partner services and provide valuable insights for both retailers and channel partners. Retailers can use the findings to evaluate their existing partnerships, identify areas for improvement, and make informed decisions regarding collaboration. Channel partners, on the other hand, can gain insights into retailer’s expectations and tailor their services to better meet retailers' needs, thereby enhancing their value proposition and fostering stronger partnerships.

Modeling determinants of the Generation Z regional perception on the periphery: To stay or to leave

Regional attractiveness plays a crucial role in regional economic development and competitiveness. Despite interest in out-migration from peripheral regions, most studies overlooked Generation Z members in perceiving these factors. Therefore, the paper aims to examine the effect of the regional perception of Generation Z on their expectation of out-migration from the peripheral region. The focus group comprised 56 respondents (stakeholders) selected through purposive sampling by regional development agencies in three peripheral regions of the Czech Republic to identify regional perception indicators. The exploratory factor analysis and the principal component analysis were used to detect latent constructs of the identified regional perception indicators. Logistic regression was used to model the association between latent constructs and Generation Z’s intention to leave or to stay in the peripheral region. Economic, social, and environmental dimensions were detected as latent constructs of regional perception indicators. The first dimension represents smartness and opportunities; the second, openness, is accompanied by culture; and the third, a safe and clean environment. The estimation results suggest the effect of the economic and lifestyle dimensions (β = 0.528, p < 0.001) and the social dimension (β = 0.292, p < 0.01) of the regional perception on the intention of Generation Z to leave or stay in the peripheral region, without the effect of the environmental dimension (β = 0.033, p = 0.740). The paper emphasizes the importance of economic, lifestyle, and social indicators of regional perception in place-based policies to retain Generation Z in the peripheral regions. AcknowledgmentThis paper was supported by the Technology Agency of the Czech Republic – program ÉTA under Grant TL03000525 – Design of a Model of Metropolitan Areas in the Czech Republic affected by depopulation.

Exposure to chemical agents in the Spanish construction sector: A risk assumed and accepted by workers.

The weak preventive culture among workers in the construction sector leads to the underestimation of risks posed by the presence or handling of chemical agents on-site and, consequently, harms workers' health. The objectives of this paper are to classify exposure to chemical agents present or used on-site, determine workers' perception of said agents and establish the influence that socio-demographic variables have on chemical agent exposure and the perception of such exposure. A total of 490 workers in the Spanish construction sector participated in this study. The data were gathered through a self-administered questionnaire that explored socio-demographic characteristics, the degree of exposure to chemical agents, attitudes toward exposure and the prevention of consequences. The underlying dimensions of perception were researched using an adapted version of the questionnaire used by the Paul Slovic group to apply the psychometric paradigm. The levels of exposure to and handling of chemical agents found in the sample were high and moderate, respectively. The participants were found to have advanced knowledge about the effects of exposure, with the majority of the workers considering the probability of suffering a serious disease to be low. Statistically significant associations were found between the socio-demographic variables identified in the sample and the various exposure characteristics. A factor analysis performed on the underlying dimensions of perception provided a final version of the instrument comprising two factors. Measures are needed to improve the preventive culture among workers in the construction sector and reinforce on-site preventive measures aimed at preventing or minimising the consequences of exposure to chemical agents.

Prenatal alcohol exposure risk perception dimensions and influencing factors: A systematic review and conceptual model

ObjectiveThis paper aims to explore the available literature to understand how risks regarding prenatal alcohol exposure are perceived. MethodsA systematic review (PROSPERO; CRD 42020212887) was undertaken. PubMed, Embase, PsycINFO, and CINAHL were searched for relevant quantitative and qualitative studies. A thematic analysis of the studies was performed. ResultsFifteen articles—nine quantitative and six qualitative studies met the inclusion criteria. Three dimensions of risk perceptions were identified—perceived susceptibility, perceived severity, and affective risk perception. Three influencing factors of these dimensions were also identified: information (i.e., consistency, confirmation bias, strength of the evidence, and perceived relevance), sociocultural (i.e., social inclusivity, cultural context, and risk interpretation), and individual (i.e., risks versus benefits, controllability, and experience). These dimensions and influencing factors were brought together to create the proposed novel Pregnancy Alcohol Risk Perception (PARP) conceptual model. ConclusionsThe novel PARP conceptual model developed from the current literature provides a framework to guide understanding of risk perceptions, which includes a wide range of potential influencing factors. Implications for public healthThe novel PARP conceptual model provides the groundwork for further refinement with stakeholders, which could in turn be used to inform the design of interventions and health promotional materials to support harm reduction approaches and prevention of prenatal alcohol exposure.

Perceiver and target partisanship shift facial trustworthiness effects on likability

The affective polarization characteristic of the United States’ political climate contributes to pervasive intergroup tension. This tension polarizes basic aspects of person perception, such as face impressions. For instance, face impressions are polarized by partisanship disclosure such that people form positive and negative impressions of, respectively, shared and opposing partisan faces. How partisanship interacts with other facial cues affecting impressions remains unclear. Building on work showing that facial trustworthiness, a core dimension of face perception, is especially salient for ingroup members, we reasoned that shared and opposing partisanship may also affect the relation between facial trustworthiness characteristics and subsequent likability impressions. A stronger positive relation emerged for shared versus opposing partisan faces across more conservative and liberal perceivers (Experiments 1 and 2). Exploratory analyses showed that this difference links to perceived partisan threat (Experiment 1) and that experimentally manipulating inter-party threat strengthened opposing partisan derogation and shared partisan enhancement patterns (Experiment 2). These findings suggest that partisanship extends from affecting overall face impressions of partisans to affecting the relation between a core dimension of face perception and subsequent impressions. These findings highlight the prevalence of partisanship effects in basic aspects of person perception and have implications for intergroup behavior.

Medical Students’ Risk Perception of COVID-19 Disease: A Cross-sectional Study

Background: The risk perception of the COVID-19 disease has a direct impact on vulnerability and preventive behaviors. Considering the special position of medical students in society, this research aims to assess the risk perception among medical students. Objectives: The present study aimed to investigate the medical students’ risk perception in regard to COVID-19 Diseases. Methods: A descriptive-analytical study was conducted in 2020-2021 through an online self-report questionnaire. The data were collected by the Iranian questionnaire on COVID-19-associated risk perception. The questionnaire consisted of two parts the demographics (11 options) and a part for the COVID-19-related risk perception (20 options). The questionnaire included the dimensions of the cognitive factors (5 items), beliefs (6 items), political factors (4 items), social factors (3 items), and cultural factors (2 items). Scoring was done on a 5-point Likert scale (1=Absolutely disagree to 5=Absolutely agree). Results: A total of 392 students completed the COVID-19-associated risk perception questionnaire. Undergraduates with 278 (71.6%) comprised the majority of the students participating in the study, 237 (60.6%) had the experience of being infected with COVID-19 disease, 262 (66.8%) of the students participated in taking care of the COVID-19 patients, and 242 (61.7%) of the students experienced the COVID-19 incurred death of friends and relatives. The majority of the students, 268 (68.4%) were ranked at the moderate level in terms of the student risk perception of COVID-19. The total mean score of the students' risk perception was 72.98 ± 6.55. Moreover, cognitive dimension was the highest mean score of the risk perception dimensions among the students. Conclusion: The medical students' risk perception of COVID-19 disease was ranked moderate. Considering the main role of medical students in taking care of hospitalized patients and preventing the disease from spreading in the community, the managers of the educational system are required to plan for promoting the students' risk perception

Ortho‐ and Retronasal stimulations with specific food odours: Hedonic and familiarity ratings are related to chemosensory pleasure scale (CPS) scores

AbstractVolatile compounds can reach olfactory epithelium though the nose (orthonasal olfaction) or the mouth (retronasal olfaction). Although differences have been found between these two pathways in terms of odour sensitivity and identification, few studies have examined ortho‐ and retronasal differences taking into consideration the three main dimensions of olfactory perception (i.e. hedonicity, intensity and familiarity). Olfactory perception, and particularly odour hedonic perception, is influenced by several factors such as sex or age. Another variability factor worth considering, especially regarding food‐related odours, is the ability to experience pleasure simulated by smell or taste, which can be measured with the Chemosensory Pleasure Scale (CPS). Thus, the aims of this study were (1) to compare odour sensory ratings in response to ortho‐ and retronasal presentation and (2) to examine the relationship between CPS scores and odour sensory ratings in ortho‐ and retronasal pathways. Participants rated ten food odours in ortho‐ and retronasal conditions using visual analogue scales and were divided into two subgroups based on the median CPS score (CPS+ and CPS− groups). Results revealed similar sensory responses to food odours between ortho‐ and retronasal pathways for the three main dimensions of olfactory perception. Interestingly, when CPS scores were considered, clear differences in odour familiarity and hedonicity were shown, particularly for the retronasal pathway (i.e. odours were perceived as more pleasant and more familiar in CPS+ group than in CPS− group). Overall, these findings suggest that differences in odour perception between ortho‐and retronasal pathways may be related to specific individual characteristics such as chemosensory hedonic capacity.

The role of Internet security awareness as a moderating variable on cyber security perception: Learning management system as a case study

The purpose of this study is to investigate the influence of different dimensions of cyber security perception on university students’ attitudes towards using a learning management system (LMS) and to what extent these relationships can be moderated by Internet security awareness. To accomplish this, an extensive review of technology adoption literature has been conducted, and a theoretical model was presented. The study applied a quantitative-based approach that used a survey questionnaire to collect 261 responses from college-level students in the Kingdom of Saudi Arabia. To test the research model, the researcher used SmartPLS version 3 which applies partial least squares-based structural equation modeling (PLS-SEM). Analysis showed that perceived privacy, trust in the Internet, trust in the university, and perceived cyber risk are key influencers factors on attitude and that all these correlations are moderated by Internet security awareness except for the association between trust in the university and attitude. The outcome of the study contributes to academia by enriching the existing literature on technology adoption in educational settings. The results also benefit practitioners and policymakers in terms of enhancing the awareness of LMS users which in turn leads to a better attitude towards system use.