Dimensions Of Orientation Research Articles

Efficiency of small business: the case of Nigeria

The concept of entrepreneurial orientation (EO) has been widely discussed through previous studies in entrepreneurship, so it can be considered as one of the main topics in this field, and the most commonly used measure of entrepreneurial behaviour. The main objectives of the study were to determine the effect of entrepreneurial orientation on small and medium sized enterprises and also to examine the effect of innovative performance on EO. The study population refers to selected SMEs that were registered with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) in Ogun State, Nigeria. The primary data was generated through the field survey using structured questionnaire as a major research instrument. Taro Yamani scientific formula was adopted to determine the sample size. Correlation statistical analytical, Pearson Product Moment correlation Coefficient method and content validity method was applied. The study used Analysis of variance (ANOVA), correlation efficiency, and regression analysis for this study. The research found that there is a significant effect of entrepreneurial orientation on small and medium sized enterprises performance in Nigeria. Moreover, the results of the study indicated that EO affects innovative performance. The study recommends that small and medium sized enterprises should embrace the entrepreneurial orientation dimensions of autonomy, pro-activeness, risk taking, competitive aggressiveness and innovativeness to increase business performance and SMEs operators should adopt autonomy by encouraging employees to be autonomous and be free to take initiative for the best interest of the organization and use periodic appraisal to monitor them.

Entrepreneurship orientation toward adoption of Metaverse: An MSME entrepreneur perspective

Metaverse will be a game-changer for micro, small, and medium enterprises (MSMEs) in the coming years. Despite its benefits, the entrepreneur's orientation and perception of its usefulness play an essential role in determining its adoption and usage. This study examines the behavioral factors influencing MSMEs’ decisions to integrate Metaverse into their businesses. Additionally, this study investigates MSME entrepreneurs’ perceptions of this new technology and determines the influence of these perceptions on Metaverse adoption. Using the five-dimensional entrepreneurship orientation scale (FDEOS) and parts of the Technology Adoption Model (TAM) as the primary constructs, a survey was conducted among 384 MSMEs. Structural equation modeling was used to analyze the direct effects of FDEOS and the mediating relationship between perceived usefulness and ease of use on the intention to adopt the Metaverse by these MSMEs. Findings reveal the critical dimensions of entrepreneurship orientation that would determine the adoption of the Metaverse. The mediating effects also have significant and interesting results. This study helps segment MSMEs based on their entrepreneur's orientation toward the Metaverse. Platform developers, strategists, and marketers would highly benefit from this study, which provides empirical evidence for MSME user adoption of Metaverse services.

Unlocking Organizational Innovativeness: Exploring the Role of Entrepreneurial Orientation and Financing in an Emerging Economy

Organizations and small startups play a significant role in improving the economic progress of newly industrialized countries. Their contribution to economic growth depends mainly on their innovativeness. Based on the resource-based view theory, this study seeks to understand how these enterprises use internal and external resources to uncover opportunities for innovative practices. Specifically, we examine entrepreneurial orientation (innovativeness, autonomy, risk-taking, competitive aggressiveness and proactiveness) and external financing for ventures. Through a comprehensive survey encompassing 200 ventures in Pakistan, this study reveals the significant impact of three dimensions of entrepreneurial orientation (innovativeness, risk-taking, and competitive aggressiveness) and entrepreneurial finance on organizational innovativeness. This finding is important because it contributes to the growing body of literature on entrepreneurial finance and shows how financing influences innovativeness in startups, thus advancing knowledge within this field. Although the study uses a small sample, it serves as a launch pad for further studies to explore different forms of capital and their unique effects on organizational innovativeness

Exploring entrepreneurial orientation dimensions in the property business: A scale development

This study investigates the dimensions of entrepreneurial orientation (ENO) within the context of property business. A survey was conducted with 355 respondents to explore various dimensions of EO, including innovation, resilience quality, organisational culture, entrepreneurial capability, innovative marketing strategy, customer care, scalability, and effort. Results showed that the majority of respondents were male (54.90%) and belonged to Generation X (68.20%), with a significant portion from the Upper Northeast zone (53.50%). The study employed Principal Axis Factoring (PAF) with Promax rotation to identify EO dimensions, resulting in eight unique factors explaining 60.8% of the variance. These dimensions included Innovation Technology, Resilience Quality, Organizational Culture, Entrepreneurial Capability, Innovative Marketing Strategy, Customer Care, Scalability, and Effort. The study also conducted a Confirmatory Factor Analysis (CFA), confirming the reliability and validity of the proposed model. The calculated Average Variance Extracted (AVE) and composite reliability values met the convergent and discriminant validity criteria. Overall, this research contributes to a deeper understanding of EO in the property sector and provides insights for property businesses and policymakers to foster entrepreneurial behaviour and drive performance.

Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing

The study examines the influence of market orientation on the performance of mobile operators in the telecommunication industry and the moderating effect of strategic marketing on the relationship. Based on a cross-sectional survey of 286 management staff of the four largest mobile operators in Nigeria (MTN, Glo, 9Mobile, Airtel), an empirical evidence was established. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The SEM outlined the connection between the dimensions of market orientation and organizational performance. The findings revealed that inter-functional coordination (β = 0.485, t = 2.542, p = 0.013 < 0.05) and customer orientation (β = 0.245, t = 2.043, p = 0.038 < 0.05) significantly influence organizational performance, while competitor orientation (β = 0.159, t = 1.870, p = 0.065 < 0.05) has no discernible effect. It was also found that strategic marketing has a major impact on organizational performance (β = 0.466, t = 4.175, p = 0.000 < 0.05), but it has no moderating influence on the relationship between market orientation and organizational performance (β = 0.032, t = 0.445, p = 0.665 > 0.05). This implies that strategic marketing has a direct effect on organizational performance and not a moderating effect. Therefore, the study recommends that market orientation especially customer orientation and inter-functional coordination, as well as strategic marketing, should become a culture in the telecommunication industry.

Capturing innovation orientation in knowledge workers: development and validation of a measurement scale

Purpose Competition in the modern, knowledge-based economy is utterly pendant on innovation, rendering it indispensable in virtually every organisation. Knowledge workers, therefore, must remain vigilant, spanning novel ways to innovate. Given the relevance of innovation orientation (IO) in knowledge work, it is imperative to possess an extensive understanding of the concept. Therefore, this study aims to develop and validate a measurement scale to gauge employees’ IO. Design/methodology/approach Considering that the instruments now in existence exhibit insufficiency for measuring knowledge workers’ IO in its entirety, the mixed-method approach used in this study draws on both qualitative and quantitative findings across various studies, to address this problem. This study has been organised into five stages: item generation, scale purification, scale refinement, nomological validation and generalizability. Findings This study establishes and verifies a second-order, reflective–reflective IO measure founded on multiple samples, encompassing the dimensions of creative orientation, learning orientation, first-mover orientation, trust orientation and agility orientation. The resultant IO scale serves as a robust and reliable tool that is capable of being leveraged to explain, assess and enhance IO for knowledge workers. Research limitations/implications The rigorous methodology used in this scale development procedure serves as a benchmark for prospective scale development methodologists. From a managerial stance, this study serves managers/leaders concerning how to foster an innovation-oriented work environment to uncover employees’ hidden innovators. Organisations can leverage this study to discover, cultivate and capitalise on knowledge workers’ IO. Originality/value Although there exists an abundance of research on IO viewed from an institutional standpoint, research centred on the IO of knowledge workers is scarce. To bridge this gap, this study has developed and validated a scale for measuring knowledge workers’ IO.

International entrepreneurial culture as a booster of early and rapid internationalisation: A comparative study of Born Globals vs non-Born Globals

AbstractThe literature demonstrates how Born Globals (BGs) make recourse to distinctive strategic intangible assets to accelerate their internationalisation processes while, nevertheless, broadly neglecting the role of International Entrepreneurial Culture (IEC) in generating and differentiating BGs despite its relevant role. This study examines the IEC as a driver of the early and rapid internationalisation of BGs and correspondingly seeks to capture the prevailing differences compared to non-Born Globals (non-BGs).Thus, we empirically tested and validated an IEC scale for a sample of 66 BGs and 102 non-BGs and deployed multivariate analysis techniques to identify the main differences among company profiles. The results reveal how BGs stand out from their peers in terms of autonomy (a dimension of the international entrepreneurial orientation (IEO)), international motivation, and international market orientation. Therefore, concentrating on developing these dimensions may return an effective means of boosting rapid and early internationalisation and thereby stand out from the competition. The remaining IEO dimensions, the international learning orientation and the international networking orientation were not relevant to this differentiating process.This research has important theoretical and practical implications, encouraging and guiding BG managers to adopt a strategic posture emphasising some particular IEC dimensions to differentiate themselves from their competitors and succeed in their early international involvement.

Some Determinants of Value Identity of Young People

The aim of this work belongs to the field of values and value orientations. The research goals were related to examining the presence and preferences of the dimensions of value orientation among young people and determining the existence of possible differences in the expression of these dimensions about some sociodemographic characteristics of the respondents. The study included a volunteer sample (N=106) of young people aged between 18 and 22 years and used questionnaires that measured value orientations: conformity, religiosity, authoritarianism, and gender inequality. The results of this research show an orientation towards religion and family and the preservation of traditional values. According to the analyzed data, it was established that religiosity and authoritarianism were the most chosen values. Particularly interesting and statistically significant are the findings obtained for the intercorrelations of the examined variables, where positive connections were found between conformity and other examined value orientations.

The Effectiveness of Future Perspective Education on Academic Hope and Goal Orientation in 11th Grade Students

Aim: The present study was conducted with the aim of determining the effectiveness of future perspective education on goal orientation and academic hope in 11th grade male students of Baghmalek city (Iran). Methods: The current experimental research design included a pre-test and post-test experiment with a control group. The population of this research included all 11th grade male students in Baghmalek city in the academic year of 1400-1401 (persian calendar). Among these individuals, 48 ​​persons who met the criteria for entering the research were selected through multi-stage random sampling method and were placed in two experimental (n=24) and control (n=24) groups. In this research, Goal Orientation Questionnaire and Education Hope Questionnaire were used. After the pre-test, the experimental group received the educational perspective of the future vision during nine 60 to 90 minutes sessions. Then a post-test was taken from both groups. Findings: The results of multivariate and univariate covariance analysis showed that future perspective education had a significant effect on the dimensions of goal orientation (dominant, dominant-avoidant, performance-oriented and performance-avoidant) and academic hope in 11th grade male students (p > 0.005). Conclusion: In general, the results of this research showed that teaching the future perspective is effective on goal orientation and educational hope and can be used to improve the academic hope and goal orientation of 11th grade male students.

The Effect of Individual Entrepreneurial Orientation on Entrepreneurial Intention Among University Students

This study aims to evaluate the impact of individual entrepreneurial orientation on the entrepreneurial intention of Algerian university students. Specifically, it focuses on three dimensions of individual entrepreneurial orientation: risk-taking, innovativeness, and proactiveness. To achieve the main purpose of the study and test its hypotheses, the researchers employed a descriptive-analytical method, and a survey was conducted using a questionnaire on a sample of 333 second-year master’s students at the Faculty of Economics, Commercial and Management Sciences in Jijel University. The questionnaire consists of 15 statements: 3 – regarding risk-taking, 3 – innovativeness, 3 –proactiveness, and 6 – individual entrepreneurial orientation. The opinions of the sample (students) were measured using a five-point Likert scale. Cronbach’s alpha coefficient was applied to test the reliability of the study instrument. To test internal consistency, Pearson’s correlation coefficient was calculated to measure the correlation between each questionnaire item and the dimension to which it belongs. Variance Inflation Factor (VIF) and the Durbin-Watson test were also relied upon to ensure the independence of the independent variables and the absence of multiple linear correlation or autocorrelation between the residuals. Multiple regression analysis was used to evaluate the effect of the independent variables on the dependent variables to test the study hypotheses accurately. The predictive capacity of the regression model is confirmed by the results of the ANOVA regression analysis. Statistical analyses were carried out using SPSS, version 28. The findings indicate that both risk-taking and proactiveness have a direct and positive influence on entrepreneurial intention. However, innovativeness does not demonstrate any statistically significant effect on entrepreneurial intention. In light of the obtained results, a set of recommendations meant to foster the individual entrepreneurial orientation and entrepreneurial intention of university students was proposed.

A national longitudinal study of sexual orientation discordance, sexual identity fluidity, and alcohol and other drug use disorder symptoms

ABSTRACT Background: Many national studies fail to account for discordance between sexual orientation dimensions (e.g. a mismatch between sexual identity and sexual attraction) or sexual identity fluidity (e.g. changes in sexual identity over time). Objective: To examine the longitudinal relationships among sexual identity fluidity/stability, sexual orientation discordance/concordance, and alcohol and other drug use disorder symptoms. Methods: The study used nationally representative longitudinal data from Waves 1–5 (2013–2019) of the Population Assessment of Tobacco and Health (PATH) study of US adolescents and adults (N = 24,591). Results: Substance use disorder symptoms were most prevalent (45.8%) among bisexual-stable females relative to all other sexual identity subgroups. The adjusted odds ratios (AORs) of substance use disorder symptoms were significantly higher among bisexual-stable females vs. heterosexual-stable females in all models (AOR range: 1.94–2.32), while no such associations were found for males. Sexual identity-attraction discordant females had significantly greater AORs (17/20 instances) of substance use disorder symptoms compared to concordant females; this finding was not as consistent for males (6/20 instances). Conclusion: Sexual orientation discordance was significantly associated with substance use disorder symptoms, especially among females discordant in their sexual identity and attraction. Bisexual-stable and discordant females are at highest risk of developing symptomatic substance use; it is vital that they receive screening, no matter where they are in their coming out process. This study highlights pitfalls of relying solely on cross-sectional data using a single sexual orientation dimension to understand the relationship between sexual orientation and substance use disorder.

Knowledge gaps in existing research exploring sexual fluidity and mental health among young adults

While there is a large body of evidence indicating that sexual minority youth experience inequitably high rates of mental health problems (eg, depression, suicidality), we know little about how temporal...

When income meets faith: the development and application of the Chinese generation Z unconventional religious orientation scale

This study seeks to analyze the psychological construction of Unconventional Religious Orientations and their association with individual income level satisfaction within Generation Z. Generation Z, individuals born between 1995 and 2010, grew up in a socio-cultural context marked by digitization and globalization. This study identifies three key dimensions of Unconventional Religious Orientations: religious spiritual dependence, religious instrumental tendencies, and religious uniqueness identity. By combining rootedness theory, semi-structured interviews, and literature review, we constructed and refined a set of relevant scales. Using exploratory and validation factor analyses (EFA and CFA), we verified the structural validity of the scale. The results of the analyses revealed significant negative correlations between satisfaction with income level and all dimensions of Unconventional Religious Orientation for Generation Z, suggesting that Unconventional Religious Orientation tends to diminish as income satisfaction increases. In addition, the significant positive correlations between these dimensions of religious inclination imply that they may share certain underlying factors in their psychological structure. This study not only successfully developed a set of psychometric instruments for Unconventional Religious Orientations, but also provided a new psychological perspective for understanding the dynamic interaction between economic satisfaction and religious psychological attitudes in Generation Z.

Effectiveness of a Life-Skills Based Intervention during Physical Education on Body Image and Goal Setting Skills in Adolescent Girls

Abstract Background: Negative body image in female adolescents is a sign of the times, but it is also a current global issue due to its implications for the onset of health-compromising behaviours and the increasing power of appearance-based social media. The aim of this study is to investigate the protective role of a life-skills based intervention during PE classes in adolescent girls against increasing body dissatisfaction resulting from body composition changes and to assess the impact of intervention on the skill of setting goals. Method: The study involved 81 female students aged 12–14 years and used a pre-test/post-test control group design. Students participating in a 15-lesson programme (experimental group) were compared to those who had regular PE lessons (control group). Students completed self-reported measures of the analysed life skills. Anthropometric and body composition measurements were also taken. Results: Despite more rapid biological changes during the programme (significantly higher waist circumference, waist-to-height ratio, BMI at post-test compared to the control group, not observed at baseline) the experimental group stayed at the same level of body dissatisfaction as at baseline (“mild concern”). In goal setting, lack of participation in the programme produced a negative change in the performance-avoid goal orientation (PAGO) dimension (p=0.005) in the control group. Conclusions: The study suggests that a preventive intervention targeting life skills can be successfully implemented in PE settings and have a probable mitigating effect on body image dissatisfaction, even in situations when subjects experience intensive biological changes.

Entrepreneurial orientation and funding decisions on the financial performance of small and medium industries

Small and Medium Industries play an important role in relation to economic growth in Asian countries. The empowerment of SMEs is very strategic because of its great potential in driving economic activities, as well as being a source of income in improving community welfare (Sum, et al, 2004). To explore the factors affecting the sustainability of SMEs, the study conducted a systematic literature review of relevant articles published between 2015 and 2023, focusing on entrepreneurial orientation and financial performance. The findings of this study reveal that the ability of a company's entrepreneurial orientation has a significant influence on financial performance. Companies with a high level of entrepreneurial orientation tend to innovate products consistently, dare to consider business risks, and act proactively against possible environmental changes. Companies with a high level of entrepreneurial orientation are always trying to find new opportunities and strengthen their competitive position in carrying out business activities in the market. Moreover, it emphasizes that the development of the concept of entrepreneurial orientation is indispensable in SMEs. This is important because the personal attributes of the owners that make up the entrepreneurial orientation have a strong influence on financial performance. The dimensions of entrepreneurial orientation can be reflected in attitudes and behaviors, such as autonomy, risk, innovation, and aggressive competition by placing personal attributes on business owners. Here, entrepreneurial orientation is directly related and has a strong impact in encouraging companies to perform better.

How do self-direction and values-drive of protean career orientation determine career outcomes?

PurposeThe article shows partial proof for the protean paradox existing outside of the Anglo-Saxon part of the world. We pose questions about the impact of each protean career orientation (PCO) dimension on career outcomes, i.e. objective career success (OCS) and subjective career success including career satisfaction (CS) and perceived employability (PE) of studying employees.Design/methodology/approachWe collected data among postgraduate students (N=239) using a paper-and-pencil questionnaire. We estimated the model using structural equation modeling.FindingsThe self-direction of PCO improves CS and PE, but only if a person achieves OCS in the organization. We found the same mediation pattern for the values-drive of PCO but in the opposite direction, i.e. greater orientation on personal rather than organizational values – values-drive of PCO was associated with lesser career outcomes. Interestingly, values-drive had a small and direct impact on PE.Originality/valueThis study helps us understand how both dimensions of PCO affect career outcomes differently: objective success and subjective factors like CS and PE among employees who are studying.

Impact of innovation, entrepreneurial orientation and entrepreneurial leadership on supply chain resilience in handicraft industry: moderating role of supply chain orientation

PurposeThe study aims to explore dynamic capabilities such as innovation, entrepreneurial leadership, absorptive capability, and the dimension of entrepreneurial orientation in the handicraft sector to enhance supply chain resilience and innovation during unprecedented times. This study also used innovation as a mediating construct and supply chain orientation as a moderating construct.Design/methodology/approachWe gathered data from the handicraft sector in the Uttar Pradesh (UP) in India using a pretested questionnaire. We used variance-based partial least squares structural equation modelling (PLS-SEM) to test our research hypotheses.FindingsOur study indicates that to enhance innovation and improve supply chain resilience, firms should focus on developing dynamic capabilities such as entrepreneurial leadership, absorptive capacity, artificial intelligence (AI), innovativeness, risk-taking ability, and protectiveness. The study highlights the significant role of dynamic capabilities in the handicraft sector during times of crisis, enabling innovation and resilience to risk.Practical implicationsThe study highlights the significant role of dynamic capabilities in the handicraft sector during times of crisis, enabling innovation and resilience to risk.Originality/valueThis study provides significant insights into the current understanding of dynamic capability theory and supply chain orientation and expands upon the existing literature in this field. It comprehensively analyses the latest research and advances knowledge in this area.

Towards an understanding of multi-generational higher education cohorts in gamified entrepreneurship education

The increasing inclusion of gamified courses in entrepreneurship programmes in higher education have left gaps in understanding the critical essentials of the multi-generational student cohort undertaking these programmes. In this paper, we interrogate the educational experiences of multi-generational higher education students in a core gamified entrepreneurship course in an undergraduate business school programme. The research analyzed 392 course feedback responses from three generations (X, Y and Z) of a multi-generational cohort. The study developed and validated a behaviour-results model for gamified entrepreneurship courses leading to student entrepreneurial intention and entrepreneurial orientation, and disaggregated student engagement into it's multiple dimensions of cognitive, behavioural and emotional. The model also validated six dimensions of individual entrepreneurship orientation. Using the model, the study found differences in the component variables based on student Generations X, Y, and Z. Also, student cognitive and behavioural engagement led to entrepreneurial intention which also influenced student entrepreneurial orientation. There were marked differences in student grit, cognitive engagement, and emotional engagement between Generations X and Z. Furthermore, generational differences existed amongst Generation Z and Y, and also for Generation Z and X in student entrepreneurial intention. The study also confirmed the difference in entrepreneurial orientation between Generations X and Z. Additionally, the study found that there is a need to contextualize student engagement facilitators such as results demonstrability of the business simulation platform, student grit and user characteristics as they have selective effects on student cognition, behavioural and emotional engagements in a multi-generational student cohort of Generation X, Y and Z.

Role of individual entrepreneurial orientation and innovation in SME performance: Gender perspectives

Individual entrepreneurial orientation and innovation are essentials for small and medium enterprises (SMEs) to drive their performance, including surviving or even growing during economic crises. The entrepreneur’s gender might have an impact on those relationships. Hence, this study aims to analyze whether there were some differences in the five dimensions of individual entrepreneurial orientation and differences in the influence of individual entrepreneurial orientation and innovation on performance between male and female entrepreneurs. The study was performed through an online survey of 352 SME owners in Indonesia. Structural equation modeling (SEM) and multi-group analysis were conducted to test the hypotheses. The results demonstrated that all dimensions of individual entrepreneurial orientation are valid for developing this construct, but only the risk-taking dimension distinguishes male and female entrepreneurs the most. Male entrepreneurs are more willing to take risks than female. Furthermore, individual entrepreneurial orientation affects performance mediated by innovation, and this effect is not different between male and female entrepreneurs. These findings enrich the literature on the impact of gender on entrepreneurial orientation and the influence of innovation on SME performance. In Indonesia, individual entrepreneurial orientation affects performance assisted by innovation; however, this influence is not different for SMEs managed by male and female entrepreneurs. AcknowledgmentWe acknowledge and thank all of the respondents and parties who supported this research. This study was funded by the Directorate of Research and Community Engagement, Universitas Indonesia, contract number NKB-1782/UN2.RST/HKP.05.00/2020.

Impact Of Hofstede Cultural Dimensions on Online Impulse Buying Behavior Through Moderating Role Of E-WOM

The role of culture in shaping online impulse buying behavior has been stressed in the literature of consumer behavior. This study has attempted to explore the impact of cultural dimensions of masculinity, power distance, long-term orientation and restraint on online impulse buying behavior with moderating role of e-WOM in the context of e-retailing in Pakistan. The results of the data collected from 200 samples suggest that masculinity and restraint dimensions of culture have significant impact on online impulse buying behavior. However, the results for power distance and long-term orientation have not been found significant. Moreover, the relationship for masculinity with online impulse buying behavior is positively moderated by e-WOM. Further, the relationship for long-term with online impulse buying behavior is negatively moderated by e-WOM. However, the relationships of cultural dimensions of power distance and long-term with online impulse buying behavior is insignificantly moderated by e-WOM. The study recommends that relevant stakeholders particularly e-retailers may design the product and adopt strategies in the context of cultural background of the target consumers.