Dimensions Of Media Research Articles

Aurally enhanced media promotion: Music and sound in Greek television commercials

The sonic dimensions of modern media—including speech, sound effects, and music—play a significant role in communicating signs, meanings, and messages through multimodal channels of audiovisual connotations. Each feature can be regarded as a discrete unit; however, the overall framework is established through an orchestrated “interaction” of these components. Receiving information through televised advertisements is a cognitive process that requires critical analysis. This study examines the functions of music and sound in television advertising, emphasizing the collaboration between visual and audio material. Our objective is to equally investigate optical and musical conventions in selected TV commercials. We will also analyze how meaning emerges through visuals, sounds, and music in correlation to the product, branding, and the purpose of advertisements as short, concise audiovisual narratives. The data for this study were collected from a series of food and drink ads shown on Greek television between 2015 and 2020. The research draws upon contemporary culturally informed, musicological, semiotic, and interpretive methodologies, applying both textual and contextual analyses to examine how these techniques captivate audiences and effectively communicate messages. Understanding music’s psychological and pragmatic effects in advertising is crucial for recognizing its role as a powerful tool that influences consumer behavior and perception.

Why they don’t trust the media: The Chinese public’s perception and evaluation of news media in the social media era, taking the Liu Xuezhou incident as an example

With the advent of the post-pandemic era characterised by increasing social uncertainty, the public is placing higher demands on the trust in news media. According to the 2023 Edelman Trust Barometer, the image of the media in the public’s mind is deteriorating. Why don’t they trust the media? What are the reasons given by the public when the media is denounced as unscrupulous? Taking the Liu Xuezhou incident as a typical case, the study extracts key elements from 5,225 related microblog texts, identifies the main topics of public discussion with the help of LDA topic modelling, clarifies the referential dimension of unscrupulous media with the help of pointwise mutual information, and analyzes netizens’ evaluations related to different referential levels of the media through visual semantic networks, which can help formulate dialectical thinking on media trust in the context of China in the era of social media.

The Phenomenon of Collective Memory in the Semantic Contexts of Post-Modernity

The article is devoted to the study of the phenomenon of collective memory in the value contexts of post-modernity. During the 20th century, the culture of memory is revealed through the individual-collective polarity, and in the postmodern era attention is focused on the boundary between them, on the culture of memory in the dimension of the modern media, on the contexts of the global information war. While individual memory loses touch with the past in the dimension of simulated identity, collective memory is usually associated with tradition as a reservoir of memory of the past. Collective memory in the age of modern media is in certain danger of targeted negative external influence, falsification, and inflation. The deepest cultural fears of the 20th century are the deformation or loss of memory, as well as the fear of memory substitution. The main value is linking memory with authenticity in the reproduction of the basic narrative in the cultural practices of today, in which the individual intersects with the collective. That is why the article pays special attention to the border between individual and collective memory, the culture of recall in communicative projects, and the reflection of moral dilemmas in different models of historical memory, the confrontation of different memories.

Comparative Analysis of Tiktok Marketing based on Buyer and Seller Perceptions

The purpose of this study was to examine the perceptions of buyers and sellers in Bandung regarding the use of TikTok for marketing. This study used a quantitative approach with descriptive methodology, involving 100 buyers and 100 sellers as respondents. The questionnaire was used as a research instrument and accidental sampling technique. The findings of this study: 1. Sellers showed high enthusiasm for five of the six dimensions of benefits obtained from using TikTok marketing. 2. Sellers showed more enthusiasm than buyers for context, communication, collaboration, and connection. 3. Sellers’ perceptions of the benefits of TikTok marketing surpassed buyers. 4. In social media marketing, sellers showed a much higher level of enthusiasm than buyers. 5. Of the six dimensions of social media marketing content, sellers outperformed buyers. 6. The seller's perception of the dimensions that must be evaluated from TikTok's marketing content is superior to the Buyer's perception.

“How Can You Be a Feminist if You’re Always Online?” Online Activisms, Ambivalence, and Dis/Connection

Digital presence and participation are often imagined as essential for contemporary feminist practices and identities. However, feminist engagements with digital and social media platforms can be tempered by drawbacks and tensions. This leads activists and everyday feminists to the need to negotiate digital dis/connection in their everyday lives. This article explores the affective dimensions of social media dis/connection in feminist contexts, grounding it on 22 in-depth interviews with people engaged with online feminisms and activisms in the Portuguese context. The article foregrounds the relationship between digital activisms and different affective ambiences, both internal and platform-driven. It explores the pressures felt by activists, the sense of disillusionment that paradoxically co-exists with discourses of political potential of social media, and, finally, practices of partial or temporary disconnection that emerge as means to negotiate the affective ambivalences of digital activism.

Using magnetic marketing tools to enhance the financial performance of the Iraqi general insurance company

The research aims to use magnetic marketing tools across its dimensions of (message, market, and media) to enhance the financial performance of the Iraqi General Insurance Company, as well as to identify the strengths and weaknesses in the company’s performance. Adopting the descriptive approach And Analytical Data and information were collected through the financial statements, annual reports and statistics of the company under study, relying on the annual reports issued by the Iraqi Insurance Bureau, as well as the performance evaluation indicators issued by the Federal Financial Supervision Bureau, represented by (the index of relative importance of insurance activity revenues, and production follow-up indicators) The fulfillment of plans, the development of production, the productivity of producers, the number of documents, and the loss rate) for the years (2018-2022). The research reached a set of results, the most important of which was that adopting magnetic marketing tools would enhance the revenues of insurance activity, reflected in the financial performance of the researched company.

Excessive media use in class and university students’ academic performance: the mediation effect of online vigilance and gender differences

ABSTRACT It is prevalent for university students to spend a large amount of time and effort on media use during classes. Previous studies have proposed that there is an inconsistent conclusion about the effect of excessive media use on academic performance; that is, some research proposes negative effect while the other argues no effect. Therefore, the present study draws on the Stimuli-Organism-Response (SOR) framework, and adopts online vigilance as the organism that mediates the relationship between three dimensions of excessive media use in class (i.e., excessive social use (ESU), excessive hedonic use (EHU), and excessive cognitive use (ECU) and academic performance. Gender differences about the effect of excessive media use in class are also tested. Our empirical findings (n = 457) indicate a full mediation of online vigilance, confirming its organism role. Gender differences of the effect of excessive media use are also confirmed. In addition, our post-doc analysis further indicated that the effect of ECU on academic performance is fully mediated by ESU/EHU and online vigilance. This study enriches the literature of excessive media use in educational area, and emphasizes the importance of university students’ psychological states over the media use per se when predicting academic performance.

Emotion analysis and recognition in 3D space using classifier-dependent feature selection in response to tactile enhanced audio–visual content using EEG

Traditional media such as text, images, audio, and video primarily target specific senses like vision and hearing. In contrast, multiple sensorial media aims to create immersive experiences by integrating additional sensory modalities such as touch, smell, and taste where applicable. Tactile enhanced audio–visual content leverages the sense of touch in addition to visual and auditory stimuli, aiming to create a more immersive and engaging interaction for users. Previously, tactile enhanced content has been explored in 2D emotional space (valence and arousal). In this paper, EEG data against tactile enhanced audio–visual content is labeled based on a self-assessment manikin scale in 3 dimensions i.e., valence, arousal, and dominance. Statistical significance (with a 95% confidence interval) is also established based on gathered scores, highlighting a significant difference in the arousal and dominance dimension of traditional media and tactile enhanced media. A new methodology is proposed using classifier-dependent feature selection approach to classify valence, arousal, and dominance states using three different classifiers. A highest accuracy of 75%, 73.8%, and 75% is achieved for classifying valence, arousal, and dominance states, respectively. The proposed scheme outperforms previous emotion recognition based studies in response to enhanced multimedia content in terms of accuracy, F-score, and other error parameters.

Perceiving Media Change as a Form of Media Literacy: Using a 360-Degree Video to Analyze the Mediatization of Social Life

This study focuses on the subjective perception of complex mediatization processes. To encourage the study participants to reflect on everyday media practices, a self-produced, interactive 360-degree video was used as a qualitative stimulus to make typical after-work encounters tangible before these were discussed in a group setting. Based on a qualitative evaluation, a total of 20 perceptions illustrate how people perceive media change primarily in communicative actions that are characterized by a change in empathy, which we refer to as communicative avoidance or communicative attention. By applying several dimensions of media literacy, we can conclude that communication actions are perceived from a cognitive, affective, social, and critical-reflective perspective, meaning that people can reflect, justify, and react to communicative actions or draw results from them. It shows that some aspects of media change are more apparent than others and that the level of media literacy determines the extent to which people can perceive mediatization processes.

IMPACT OF SOCIAL MEDIA ON STUDENTS

In the contemporary digital age, social media has become an integral part of daily life, profoundly influencing various aspects of society, including education. This research paper delves into the multifaceted impact of social media on students, encompassing both the positive and negative ramifications. The positive effects of social media on students include enhanced communication and collaboration, access to vast educational resources, and opportunities for self-expression and creativity. Additionally, social media platforms can facilitate peer support networks, fostering a sense of belonging and community among students. Moreover, social media can serve as a platform for academic and career networking, enabling students to connect with mentors, professionals, and potential employers. However, the pervasive use of social media also poses significant challenges and risks for students. Excessive screen time and engagement with social media have been linked to decreased academic performance, attention deficits, and sleep disturbances. Furthermore, social media platforms often expose students to cyberbullying, online harassment, and negative social comparison, leading to psychological distress and decreased self-esteem. Moreover, the dissemination of misinformation and fake news on social media can hinder students' critical thinking skills and undermine their ability to discern credible sources of information. This research paper synthesizes existing literature to provide a comprehensive understanding of the impact of social media on students, highlighting the complexities and nuances of this phenomenon. By elucidating the various dimensions of social media's influence on students, this paper aims to inform educators, parents, policymakers, and students themselves about the opportunities and challenges inherent in navigating the digital landscape. Additionally, the paper proposes recommendations for promoting responsible social media usage and mitigating its adverse effects on students' well-being and academic success.

A Study on the Impact of Social Media Marketing on Non local Loyalty of Tourism City Brands: A Case Study of Yantai

Nowadays, social media has become an important way for people to perceive the image of cities, and marketers are increasingly focusing on using social media for brand management. However, the application of social media in the field of city branding has not received enough attention, and most have ignored the behavior of consumers. This study constructs an empirical research model on the impact of social media marketing on city brand loyalty, conducts a case study on Yantai, and uses a questionnaire survey method to examine the impact of social media marketing on non local brand loyalty in tourist cities. The results indicate that there is a significant positive correlation between the information, entertainment, and interaction dimensions of social media marketing and the non local loyalty of Yantai city brands. In addition, the perceived quality of city brand image plays a mediating role in this relationship.

Gender-equal sexism: a covert and subtle form of gender discrimination

ABSTRACT As waves of feminist movements and LGBTQIA+ campaigns continuously question both sexist mindsets and the patriarchal society, the traditional, overt sexism has also transformed into many newer and more subtle forms. Through an eight-month digital ethnography, this study identified a new form of covert and subtle sexism—gender-equal sexism—in a Chinese online sports forum Hupu. Individuals with gender-equal sexism support gender equality principle, conduct plausible gender-neutral comparisons, and portray men with alternative masculinity to refute potential criticism of sexism, forming an obstacle to gender equality that is more difficult to identify and surmount. This study examined the major framework of gender-equal sexism and discussed how the technological and cultural dimensions of social media jointly shaped how Hupu users justified gender-equal sexism. The researcher called for more academic attention to the kinder and gentler forms of gender discrimination.

Navigating the emoticon landscape: A systematic review of comparative studies on emoticon design

This comprehensive systematic review delves into the nuanced dimensions of emoticon design, exploring cultural, gender, and social media influences. Adhering to Kitchenham's guidelines, the study meticulously progressed through the planning, conducting, and reporting phases. Following stringent inclusion/exclusion criteria, 19 pertinent papers surfaced, revealing eight core research areas. These areas spotlight the pivotal roles of culture, gender, and social media in shaping emoticon creation and usage. The findings underscore the growing significance of emoticons in online communication, with an increasing focus on gender-related and culturally sensitive research. However, notable gaps were identified, including the absence of universal emoticon design principles and limited regional diversity. The study emphasizes context-aware emoticon design and underscores the influential role of social media, providing valuable implications for both academia and practical application. Ultimately, the research advocates for further exploration in diverse cultural contexts and the development of universally comprehensible emoticon design models.

Numerical simulation of diesel particulate filter flow characteristics optimization: From the perspective of pore structure parameters and inlet velocity

The diesel particulate filter (DPF) with porous media structure has become an essential component for diesel engines to satisfy increasingly strict emission standards. This study constructed a porous media structure model of DPF, and optimized its boundary to conduct a simulation on the flow characteristic with different influencing parameters using the lattice Boltzmann method (LBM). Results showed that the increase of the average flow velocity of the DPF model reduced the pressure drop, indicating that the flow probability of model improved. In addition, the porosity application range was expanded. The visualization and quantization of the velocity and pressure distribution with the DPF revealed that an increase of the wall thickness resulted in a higher pressure drop of the DPF, but a lower flow velocity. Further, the fractal dimension of the porous media exhibited no direct relationship with the DPF pressure and velocity performance; however, the outlet velocity and pressure drop of the model were optimized within the different porosity. Moreover, both the increase in the spectral dimension and model optimization improved the DPF permeability. The impact of increasing the inlet velocity on the pressure drop was particularly significant as it accelerated the rate of pressure drop, illustrating that a smoother porous media boundary was conducive to improve the flow performance of DPF, which facilitated a better scheme for the design of DPF porous media.

Metaphoric veiled image-schema of kinship organization in ceremonial space: A south Andean case

This study is an interdisciplinary approach to a veiled metaphoric design expressed in the present-day spatial layout of ecologically-derived patronyms of Mapuche lineages and families positioned in public ceremonial plazas. The perspective combines ethnoarchaeological, cognitive, iconographic, oral tradition, allegoric metaphor, and historical approaches to the organization and meaning of this design, taking into account the past and present dimensions of ritual media (e.g., political, ideological and sensorial) to render a concept publicly graspable. Shamans and other informants state that the design represents an ancient foundational schema established for intercommunity political solidarity during times of both peace and conflict in the Spanish colonial and Republican era of the south-central Andes of Chile. Shamans were asked to draw their mental image of the hidden design of the plaza to pictographically reveal its visual representation. By examining the iconography of patronyms depicting a loosely structured order of families hierarchically positioned in ceremonial space, the invisible nature of this pattern and its wider political and kinship meaning is considered. Viewed from an archaeological perspective, this schema is suggested to be associated with a “chiefdom” or intermediate, polity-level society, and may represent a type of mental imagery and template that served as a precursor to the visible iconography on wood, stone, adobe, ceramic, textile and other media of complex Pre-Colombian societies. Ultimately, this schema is a conceptual metaphor: mapping and structuring knowledge of a trophic hierarchy of elements in the natural world to evoke a political and public organizational principle through sensorial experiences and life concerns in the invisible and visible domains of an Andean-like ceremonial format.

‘Hypocrite!’ Affective and argumentative engagement on Twitter, following the Christchurch terrorist attack

This article intervenes in debates about whether public-facing social media enable the rapid spread of hate speech, or whether these platforms can offer valuable opportunities to contest it. Advancing scholarship on ‘networked counter-publics’ and research emphasising the affective dimensions of digital media, we identify three different modes of counter-public contestation that coalesced on Twitter in the immediate aftermath of the Christchurch terrorist attack. Using a combined keyword and hashtag search, our research project sampled 3,099,138 tweets posted on/about the Christchurch attack and its repercussions, between 15 March 2019 and 15 April 2019. First, we examine two hashtags that trended, approaching these as nodal points for the construction of different affective responses to the terrorist attack. Second, we analyse instances where users quote-tweeted the condolences of politicians, rejecting their sentiments, arguing that the sincerity conditions of the Speech Act (condolence) were not met. Here, we focus on the ways that people invoke a discourse of indignation at either the past actions or current character of the politician, to justify rejecting their statements. Our findings illustrate a need to depart from broad narratives about how the affordances of particular social media platforms lend themselves to the circulation or contestation of hate. Instead, we argue, it is important to develop more situated empirical and conceptual approaches to interrogate how specific relationships between affective publics and structures of feeling enable or constrain political possibilities.

THE EXPANDED DIGITAL MEDIA EMPOWERMENT ON SECONDARY EDUCATIONAL SETTING

Background: Digital media empowerment by ensuring equitable access to digital technologies and safeguarding against digital divide issues. Legal measures also ensure that digital platforms are not misused for spreading misinformation or engaging in unlawful activities. This study expanded the digital media empowerment construct for Jakarta's senior high school students to eight dimensions, blending awareness, motivation, technical access, empowerment, and gratification dimension with three dimensions of social contract utilitarianism, egalitarianism, and real equality of opportunity.
 
 Method: This study applied an explanatory quantitative approach and conducted a survey. Six hundred respondents were online surveyed and analyzed to confirm the integration of eight dimensions of digital media empowerment. Eight dimensions were validated by Person’s correlation of validity and assessed by Cronbach’s Alpha of reliability. The integrated dimension was tested as a hypothesis by Confirmatory Factor Analysis by showing the value of Kaiser-Meyer-Olkin Measure of Sampling and Barlett’s Test of Sphericity.
 
 Results: The result of validity, reliability, and confirmatory factor analysis proved the integration of eight dimensions of digital media empowerment. The results highlighted a significant correlation among all eight dimensions with the digital media empowerment construct. The gratifications dimension is the most dominant dimension of digital media empowerment from students’ perspectives on digital technology usage.
 
 Conclusion: The integration offers a more holistic understanding of justice distribution in the secondary educational setting. It underscores the importance of considering both technological and ethical-social factors in shaping students' digital experiences and competencies, paving the way for more targeted and sustainable educational development in the digital era.

Impact of Social Media Marketing on Gen Z's Cosmetic Brand Awareness

In this era of rapid technological advancement, the number of consumers browsing online information steadily increases. Social media platforms have emerged as a vital channel for communication and sharing information, making them the greatest option for conducting cosmetic business. Due to the scarcity of existing studies discussing the factors affecting brand awareness of cosmetic products, this research paper aims to examine the impact of social media marketing on brand awareness for cosmetic products among Gen Z in Kuala Lumpur. A total of 275 responses were collected using the snowball sampling technique. The data were analyzed through the utilization of multiple regression analysis. The results showed that three dimensions of social media marketing- customization, interaction, and electronic word-of-mouth significantly affect brand awareness. This study contributes to the present body of knowledge by confirming the stimulus-organism-response model. Our study also suggests effective social media marketing strategies can generate brand awareness.

From Sporadic Sympathy to Devoted Skepticism. Alternative Media Use as an Affective Sense-Making Practice

Alternative media users have long been an empirical and theoretical blind spot. This study addresses this gap by exploring the affective dimensions of alternative media use in the context of post-truth and populist politics. In doing so, the study employs a Q-sort task and in-depth interviews to analyze the news repertoires and epistemologies of 25 alternative media users in Flanders. The research findings indicate that alternative media users’ sense-making practices are deeply intertwined with feelings of (mis)representation and (dis)connection, which are shaped by dominant discursive constructions in the existing political and journalistic climate.

Warren, Monastery, Giant’s Cairn and Nordic Myths—Cultural Memory Writing in The Buried Giant

Japanese British author Kazuo Ishiguro’s The Buried Giant tells the story of an elderly British couple’s journey of finding their son and reminiscing. He writes the unfinished story between the Britons and Saxons in the post-Arthur era in a fantastical way, focusing on the grand propositions of history, memory and human survival. This article innovatively applies the Assmann couple’s cultural memory theory to analyze the memory writing in The Buried Giant from the dimensions of media, power, and function of cultural memory. The warren, monastery and giant’s cairn in the text are not only the carriers of individual, national and state memories, but also the necessary conditions for the buried stored memories to be awakened under the fog of amnesia. And the Nordic myths, as the cohesive structure in their cultural memory, play a crucial role in reconstructing their own cultural identity. As a result of which, this paper first analyzes the positive role that cultural memory plays in reconstructing identity and healing trauma for individuals, collectives, and nations under the shadow of the Holocaust. Secondly, it explores the writer’s intention to contemplate the survival status of all humanity, comprehend the meaning of life, and call for peace in the context of globalization. Thirdly, it reveals the theme of “facing historical trauma, rejecting negative forgetting, inheriting cultural memory, achieving identity reconstruction, and pursuing harmonious coexistence”.