This article offers a comprehensive analytical exploration of the interrelation and differentiation between the concepts of discourse, text, and hypertext, with a specific focus on their significance in the modern academic and informational landscape. The authors investigate how these concepts shape contemporary communicative practices, particularly in response to the ongoing digital transformation of communication methods. Discourse is conceptualized as a broad communicative structure that extends beyond individual texts to encompass the social, cultural, and cognitive dimensions of communication. In contrast, text is defined as the materialised, linear manifestation of discourse, providing a concrete form through which discourse is realised and made accessible for interpretation. Hypertext, as a relatively new form of textuality emerging from the digital age, is characterised by its non-linear structure, enabling users to interact with information through interactive elements such as hyperlinks, multimedia content, and other digital tools. This allows users to navigate more freely between different segments of text, presenting new possibilities for communication and the dissemination of knowledge. The study reveals how each of these elements interacts with one another across various communicative contexts, particularly within digital media environments that significantly influence contemporary modes of information perception and transmission. The authors analyse the shifts occurring in the communicative space as audiences are increasingly empowered to engage with content actively, rather than passively consuming it. This is particularly relevant in the digital era, where hypertext as a form of textuality challenges the traditional notion of linear text. A key aspect of the article is its examination of the cognitive, structural, and pragmatic dimensions of discourse, text, and hypertext. The research sheds light on how cognitive processes evolve across different media environments and how these changes influence the ways meanings are constructed and information is interpreted. The authors explore how communicative strategies adapt pragmatically depending on the media context in which discourse operates. For example, within digital environments, users not only consume content but also participate in its creation, altering the very nature of communication itself. Furthermore, the article delves into the impact of hypertext on modern audiences. Digital media create new opportunities for interaction between users and texts, leading to the development of new forms of engagement where audiences become active participants in meaning-making. Hypertextual structures allow users to move freely between different sections of the text, challenging traditional conceptions of reading and information processing. In the article’s conclusions, the author emphasise that discourse, text, and hypertext are closely interrelated, yet each plays a distinct role in contemporary communication. Hypertext, as a new form of textuality, offers novel ways of interacting with information, made possible by digital technologies. This research contributes to a deeper understanding of how these elements shape modern communication and what challenges and opportunities arise as they adapt to the digital age. This analysis, therefore, highlights the transformative potential of hypertext in shaping the ways audiences engage with content. In traditional media, text was often seen as a static form of information delivery, while in digital environments, hypertext allows for a more dynamic interaction between the user and the content. As users navigate between various nodes of information, they contribute to the creation of meaning, shifting from passive readers to active participants in the communication process. Hypertext thus plays a crucial role in the evolution of communication practices in digital media, offering new tools for information dissemination and interaction. Finally, the article underscores the importance of understanding these evolving communicative dynamics in the context of digital media’s growing influence. As the volume of digital content expands and becomes increasingly complex, so too does the role of hypertext in structuring how we interact with, process, and interpret information. By exploring these shifts, the research provides valuable insights into the cognitive and pragmatic changes brought about by digital technologies and their implications for communication in the modern era. In sum, this research offers a nuanced perspective on the interplay between discourse, text, and hypertext, underscoring their relevance in shaping the landscape of modern communication. Through a detailed examination of their distinct yet interconnected roles, the study contributes to ongoing discussions in linguistics and communication studies about the evolution of textuality and the profound changes introduced by the digital age. The findings provide a framework for further exploration of how these elements not only facilitate information dissemination but also influence audience engagement in a rapidly digitising world.
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