Problem and goal. In the context of digital transformation of education, the importance of digital library formation is justified, taking into account the training areas, research topics and other requests of all target groups of the educational institution. Active use by students and teachers of Internet sources raises the problem of popularization and disclosure of electronic collections, organization of problem-free access to valuable, reliable information from legitimate sources. Implementation of the practice of constant use of verified content by students, teachers, scientists has become the main task of the library. In this regard, the principles and methods used in the scientific library of the university for the collection and dissemination of information, organization of events, implementation of academic standards and new forms of work for the use of information resources in the educational process and research activities are studied. Methodology. As a generalization and systematization of the accumulated practical experience of working with electronic information, the stages of formation of a classical university digital library, methods of statistical analysis to evaluate the use of collections, forms of content promotion and work with target user groups are described. Results. The author analyzes the experience of the project on the formation and promotion of the university digital library, accumulates data on the effectiveness of content use, promotional mechanisms, achieved results for use in the work of libraries in the field of education. Proved the necessity of formation of university digital library using cluster approach - universal, specialized and profile resources, regarding peculiarities of promotion in different target groups of university, importance of analytical work on content use for optimization of subscriptions and elimination of information gaps, obligatory introduction of information culture and activation of digital educational resources use in the context of professional activity of the teacher. Conclusion. Using theoretical and practical data, statistical analysis and various aspects of both Russian and foreign experience of digital transformation of the university libraries in the conditions of information abundance, the stages of modification of the library collections, communication channels, and the results in a particular library were considered and analyzed.
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