Digital Trends Research Articles

Revisiting the sustainable industrialization paradigm in Africa: Exploring the influence of digitalization

AbstractThis research contributes to the ongoing discourse surrounding the sustainable industrialization of African nations, a pivotal aspect emphasized by the United Nations within the Sustainable Development Goals. Drawing inspiration from the burgeoning digitalization trends across Africa, this study examines the role of digitalization in mediating the environmental repercussions of industrialization within the 45 African countries spanning the years 2000–2022. The assessment of environmental sustainability is gauged through ecological footprint and biocapacity. Employing the Environmental Kuznets Curve, and the Stochastic Impacts by Regression on Population, Affluence, and Technology framework, empirical analyses leverage the Generalized Method of Moments and the mediation analysis using structural equation modeling to unveil insightful findings. The research findings highlight the detrimental impact of industrialization on ecological health, evidenced by its correlation with an increase in ecological footprint and a decrease in biocapacity. Conversely, digitalization emerges as a positive influence on environmental well‐being. These findings remain consistent across diverse categorizations of digitalization, and ecological balance. Further examination of their interplay reveals a discernible favorable impact on environmental sustainability, with mediation analysis suggesting that digitalization mitigates approximately 4% and 6% of the overall impact of industrialization on ecological footprint and biocapacity, respectively. Additionally, our analysis lends credence to the Environmental Kuznets Curve hypothesis. As a result, it is imperative for governments to incentivize industries to adopt eco‐friendly practices and technologies in order to mitigate their ecological footprint. At the same time, policies that promote digitalization should be encouraged to further enhance environmental quality.

Non-elastic time series fuzzy clustering for efficient analysis of industrial data sets

In line with the green transition and digitalization trends, there is an increasing need for effective performance and health monitoring of production machines. Machine operation footprints resonate in quantities such as supply current and pneumatic line pressure, providing valuable insights when analyzed. Examining these low-level signals allows for monitoring and identification of changes in machine operation over time. A critical step in analyzing machine data is clustering, requiring an effective method for calculating time series cluster centroids. This paper introduces Error in Aligned series (ERAL), a novel method that generates a time series centroid that distills the fundamental shape of the underlying datasets. ERAL employs a fuzzy clustering-inspired iterative process for temporal alignment and averaging, avoiding the pathological artifacts often introduced by popular time-warping methods. Our analysis shows that existing methods can create artificial spikes and plateaus, which ERAL mitigates; it remains faithful to the original data shape. Additionally, ERAL offers improvements in computational efficiency and prototype quality. We evaluate the method against Dynamic Time Warping (DTW)-based methods across various datasets, and apply it to a time series clustering task using a real-world industrial dataset. In combination with a fuzzy clustering algorithm, ERAL generates visually convincing clusters. By leveraging fuzzy membership concepts, it achieves robust and adaptable clustering outcomes that reflect real-world data complexity and ambiguity.

Sustainable internal communication and digital trends amidst an energy crisis: can a middle ground be found in South Africa?

PurposeThis study aims to explore the impact of current trends like the development of digital communication channels and a greater focus on sustainability, together with external pressures such as a growing electricity crisis on how internal communication is practiced, by using South African internal communication as context.Design/methodology/approachTwo rounds of qualitative semi-structured interviews were conducted with senior internal communication practitioners and consultants to provide a robust view of the research problem.FindingsIt was found that external pressures and trends were viewed as more important than incorporating the broader definition of sustainability into the practice of internal communication. It became clear that internal communication must negotiate seemingly opposing demands like moving to digital communication, while facing electricity shortages and balancing economic pressures with stakeholder inclusion in messages. The findings suggest that internal communication cement organisational survival but should embody the environmental and social elements of sustainability.Originality/valueThe study contributes new insights to the importance of internal communication during crisis times, like the energy crisis in this study. Internal communication should embody the wider sustainability discussion during periods when challenging external forces are at work.

Effect of technological culture and knowledge sharing on organizational performance: The mediating role of digital innovation and self-efficacy as moderation

In the era of IR4.0, environmental dynamism and satisfying customer needs through digital innovations have evolved across IT industries. This article attempts to examine the effect of technological culture (TC) and knowledge sharing (KS) on digital innovation (DI), organizational performance (OP), and the moderating effect of self-efficacy (SE) on the link between TC, KS, and DI. This study evaluates a novel conceptual framework utilizing survey data from 270 samples of IT firms’ employees in Bangladesh and analyzing it employing the PLS-SEM approach. The findings indicate that knowledge sharing and technological culture have a significant impact on DI and DI also significantly mediates the relationship between operational, financial, and employee performance. The findings suggest businesses recognize the chance of developing digital technologies and the digitalization trend in IT sectors by being devoted to embracing new technological cultures and upgrading their knowledge exchange to become innovation leaders and increase OP. This study describes how new digital technologies and knowledge sharing may be exploited to produce innovative digital creative digital solutions’ innovative products and services which ultimately increase their OP, where the managers of the IT organizations can apply this knowledge in respected fields.

Beyond influence: unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures

Purpose This paper aims to the intricate relationship between digital influencers (DIs) and their followers, aiming to develop a comprehensive framework that explains how influence works in the digital world. It focuses on understanding the cultural aspects that shape these relationships in today’s global and digital marketplace. Design/methodology/approach This study employs a holistic methodology, intertwining historical, cultural and theoretical insights to decode the DI phenomenon. Applying a Grounded Theory approach, this paper coded articles into categories, developed abstract concepts and refined them through cycles of literature collection and analysis that allowed identifing gaps in the Influencer Marketing field. This comprehensive review and inductive analysis of globalization, mediated communication and digital interactions aim to unravel the intricacies of digital and virtual influence. This paper’s theoretical development advances propositions that dissect the facets influencing digital adoption, usage, interest and value perception, leading to a detailed model of digital influence grounded in both theory and real-world examples. Findings This research uncovers the significant impact DIs have, driven by global connections and the way we communicate in the digital age. Historical context situates DIs within the broader narrative of mediated persuasive communication. A preliminary typology of DIs and influence contexts forms the foundation for further exploration. Research limitations/implications This study enhances the discussion around DIs by considering the influence of technology and culture together. It draws from the thoughts of leading thinkers on how technology connects us, providing a strong foundation for future studies. Practical implications As digital influence and the surrounding technology continue to change, it’s important to think critically about these trends. This research offers valuable insights for businesses looking to navigate the digital landscape effectively, helping them make better strategic decisions about their online presence. Originality/value This study breaks new ground by offering a detailed categorization of DIs and proposing a fresh way to understand their role. It links important ideas from the past about persuasion through media to the current state of digital influence, offering insights into how digital trends might affect communication strategies.

Integrating Digital Trends into Candidate Journeys and Employer Branding: A Book Review

Given the evolving landscape of recruitment, the integration of technologi-cal and media trends has revolutionized recruitment processes, transform-ing how companies attract potential future colleagues. “Digitales Recruiting entlang der Candidate Journey. Maßnahmen und Best Practices für erfol-greiches Employer Branding” by Michael Lorenz and Frank Nientiedt (2023) offers insights and guidelines on integrating digital components at every stage of the candidate journey. The book serves as a comprehensive guide to the complex field of digital recruiting strategies. From raising awareness to making a final hiring decision, Lorenz and Nientiedt (2023) break down the stages of the candidate journey, explaining how digital tools can be used to optimize recruitment processes and outcomes. Drawing on related research and specific industry best practices, the book discusses va-rious aspects of digital recruitment, including social media recruiting, app-licant tracking systems, predictive analytics and more. The implementation of digital technologies to create a seamless and candidate-centric recru-itment process is a primary focus. The book highlights the potential of di-gital recruiting strategies by providing methods on how to leverage social media platforms to enhance employer branding or how to use algorithms powered by artificial intelligence to identify top talent...

Strategies and Media Impact in Premier League

This paper delves into the media and commercial strategies of top UK sports events, particularly focusing on the Premier League. It will try to study how exactly new projects in the sale of media rights, brand building, digitalization, and entering the foreign market have turned them into the world brands. Media is pivotal in promoting visibility, building brand personas, creating audience engagement and access to faraway markets, this is what it underlines. It also discusses how the Premier League has implemented innovative technologies like big data and AI to offer personalized content and effective marketing to hold on to the status of one of the most powerful football leagues in the world. It is concluded that the sport industry is in need of constant innovation and adoption of digitization trends in order to maintain its competitiveness on a global scale.

Public-private partnerships in the agricultural sector

The levels of management in the field of agriculture were systematized, a comparative ana­lysis of the international experience of management in the agrarian sphere was carried out (on the example of Germany and Italy). The current trends in digitalization of agricultural management in the world, as well as tasks and challenges of digitalization in Ukraine were described. The hypothesis of the research is that the implementation of digital solutions in the Ukrainian agricultural sector will increase the efficiency of management, especially in the condi­tions of military challenges. Methodo­logically, the research is based on the analysis of policies, strategic plans, scientific works and other sources related to management in the field of agriculture, taking into account the impact of digital techno­logies. The centralized manage­ment model in the development of the agricul­tural sector still dominates in European coun­tries. However, the EU current policy in the field of regional development provides for the transfer of as many management functions as possible to the region­nal level. This approach is also characteristic of the national model of agricultural development policy. The most important and effective tool for the modernization of any of the known management systems in the modern world is their digitali­zation. Digitization of management in the agricu­ltural industry at all levels, from the state to small agribusiness entities, is no exception. The further digital transformation of manage­ment in national agriculture represents a higher level of digital integration, which affects the most complex organi­zational changes in the structures of state admi­nistration and agribusi­ness. The results of the implementation of these tasks can significantly affect the growth of profits in the agricultural business and the competitiveness of products, which will allow the agricultural industry to reach modern global technological boundaries

Digital Innovations and Competitive Advantage of Commercial Banks in Kenya

Purpose: The purpose of the study was to ascertain the role of digital banking technological innovations in enhancing competitive advantage among commercial banks in Kenya. Specifically, the study sought to examine the influence of digital technological innovations for market, digital banking innovations for differentiation, digital innovations for customer satisfaction and the influence of ICT infrastructure on competitive advantage of commercial banks in Kenya Methodology: Descriptive research design was adopted for the present study. The study was carried out in Kenya, covering all the 39 solvent commercial banks in Kenya as of 31st March 2024. The study adopted the census data collection method from the headquarters of the 22 solvent commercial banks belonging to Tier 3. Four key officers including the sales manager, loan officer, relationship manager, and risk manager totaling to 88 were sampled to participate in the study. Findings: The findings indicate that there is a significant relationship between market positioning and competitive advantage (B = 0.292, p = 0.003). On the other hand, Differentiation is established to have a negligible influence on competitive advantage in this model (B = 0.027, p = 0.852). Customer Satisfaction comes out strongly, as a factor that defines competitive advantage (Coefficient = 0.247, P = 0.046). Unique Contribution to Theory, Policy and Practice: The study recommends that Kenyan commercial banks invest in continuous digital innovation, particularly in mobile and Internet banking, to strengthen market positioning, improve brand perception, and offer personalized services. Banks should also enhance their ICT frameworks for better service delivery, data protection, and adaptability to market changes. Emphasizing mobile banking innovations and staying updated with emerging digital trends will help banks reduce customer acquisition costs, expand their customer base, and maintain a competitive edge in a dynamic industry.

Analysis of the resource base and competition of business tourism in Moscow

This paper analyzes the resource base in the context of the competitiveness of business tourism in Moscow. It considers the key elements that form the infrastructure of business tourism, such as the hotel sector, transport accessibility, service level and the presence of business centers. Particular attention is paid to a comparative analysis with other large cities, which helps to identify the strengths and weaknesses of Moscow’s offer. It also considers factors influencing the development of business tourism, including macroeconomic conditions, trends in event organization and digitalization of services. The importance of cooperation between government and the private sector to create an attractive environment for international business clients is emphasized. In conclusion, recommendations are formulated for optimizing the city’s resource base to increase competitiveness and improve the image of Moscow as one of the leading destinations for business tourism.

Modelling the Predictors of Social Media Marketing on Consumer Buying Behavior in Malaysia

Despite the rapid increase in internet and mobile users in Malaysia, the growth of online purchases through social media platforms has not kept pace with this broader digital trend. This study investigates the key predictors that influence consumer buying behavior through social media marketing, with a specific focus on the roles of Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of these platforms. Employing a quantitative cross-sectional research design, data were collected from 115 respondents in Malaysia who have experience making online purchases via mobile applications. The study also examines variations in consumer experiences based on demographic factors, including age, gender, education level, and geographic region. The findings indicate that both PEOU and PU are significant predictors that shape consumer buying behavior on social media platforms. This research provides valuable insights for marketers seeking to enhance the effectiveness of their social media marketing strategies. By better understanding the factors driving consumer behavior in the Malaysian market, businesses can design more targeted and personalized campaigns for specific consumer segments, ultimately improving their competitive advantage in this digital landscape.

Assessing the political vulnerability of National Parks in sub‐Saharan Africa using data on digital trends and engagement

Abstract National Parks (NPs) and other protected areas in sub‐Saharan Africa are crucial in attracting international tourists interested in wildlife tourism, contributing to national economies. Despite their cultural, economic, and conservation significance, these areas face diverse development threats, leading to pressures for protected area downgrading, downsizing, or degazettement (known as PADDD). We comprehensively analyse the geographical, historical, and structural aspects of 322 NPs in sub‐Saharan Africa and assess their political vulnerability by exploring the interplay of development pressures and public interest (as measured through Wikipedia page views). Fewer than 30% of these NPs possess or report information regarding management plans, even among the five most frequently viewed areas on Wikipedia. This is particularly concerning, since among those who underwent a PADDD event (51 NPs), almost 90% of them also had no information about the existence of management plans. Although we did not identify a statistically significant association between tourism and public interest online, tourism emerges as a potential mitigating factor against PADDD, along with high levels of peace. NPs that garner significant public interest online do not share the same socio‐geographic profile as parks that are most resilient to PADDD events. While digital metrics of public interest have potential as indicators of political resilience in NP, our research has shown that these metrics need refinement to fully understand which biophysical and cultural aspects of parks attract more public attention. Overall, effective conservation strategies in sub‐Saharan Africa require a more holistic understanding of historical, socio‐economic, and cultural factors. Read the free Plain Language Summary for this article on the Journal blog.

Examination of Business People’s Attitudes Towards Virtual Trade Fairs

Abstract The digitalization trend in the business world and the mandatory conditions that originated from COVID-19 increased the importance of virtual fairs. Determining the direction of attitudes of the business people, who participated in virtual fairs, will allow for having an idea about the future of these fairs. In addition, it is also essential to determine which company characteristics are associated with these attitudes. However, there are only few studies in the literature about virtual fairs, which have recently gained much importance. In this research, which aims to contribute to the literature, an online survey was conducted on 204 business people that participated in at least one virtual trade fair in 2022. The data collected was analyzed by using Exploratory Factor Analysis, K-means Clustering, and Chi-Square Test. The results showed that the firms generally have positive attitudes. The dimensions of these attitudes are related to the perceived usefulness of the Technology Acceptance Model. However, given the results of the Exploratory Factor Analysis, the items that represented the perceived ease of use are not effective. When the relationships between business characteristics and business people's attitudes towards virtual trade fairs were tested and no statistically significant relationship was found between the business's age or the business's size and attitudes. The only statistically significant relationship is the one between business people’s judgment on the industry's suitability of the business and their attitude towards virtual trade fairs. In this research, which aims to contribute to the literature, an online survey was conducted on 204 business people that participated in at least one virtual trade fair in 2022. The data collected was analyzed by using Exploratory Factor Analysis, K-means Clustering, and Chi-Square Test. The results showed that the firms generally have positive attitudes. The dimensions of these attitudes are related to the perceived usefulness of the Technology Acceptance Model. However, given the results of the Exploratory Factor Analysis, the items that represented the perceived ease of use are not effective. When the relationships between business characteristics and business people's attitudes towards virtual trade fairs were tested and no statistically significant relationship was found between the business's age or the business's size and attitudes. The only statistically significant relationship is the one between business people’s judgment on the industry's suitability of the business and their attitude towards virtual trade fairs.

Exploring the landscape of digital servitization: A systematic review

Background Digital servitization is a strategic transformation where companies adopt a service-focused approach in response to the prevailing trend of digitalization. Utilizing digital technology, businesses manage product and service operations and develop new value propositions. Further research into digital servitization is essential for maintaining competitiveness and meeting evolving market demands globally. This study aims to comprehend the evolution of digital services from theoretical and practical viewpoints and examines how these challenges are tackled. Methods Utilizing a systematic literature review methodology, the study adopts the PRISMA approach to identify 26 pertinent articles from a pool of 340 papers obtained through a SCOPUS database search. These papers were published between 2019 and 2024 and were retrieved using the keywords (‘digitalization OR digital AND servitization OR servitization’). The selection process involved scrutinizing titles, abstracts, and keywords based on predefined criteria. Results The findings reveal that current digital servitization research emphasizes five determinant variables: digitization, servitization, manufacturing servitization, process innovation, and product innovation. Additionally, response variables influenced by digital servitization were identified, including firm competitiveness, firm performance, financial performance, firm profitability, and sustainable performance. Discussion The results of this review point to inconsistencies, underscoring the necessity for additional research into the factors influencing digital servitization across companies beyond the manufacturing sector. This highlights the importance of gaining a deeper understanding of digital servitization strategies and their impacts across various industries. By expanding the scope of research to include a broader range of sectors, researchers can provide more comprehensive insights into the complexities and nuances of digital servitization adoption. This broader perspective enables a more thorough examination of the challenges and opportunities associated with implementing digital servitization strategies, ultimately contributing to a richer understanding of its implications for businesses across diverse industries.

EFL University Instructors' Perspectives on Social Media's Influence on Student Writing Skill

In the digital age, social media has become an integral part of daily life exerting a significant influence on various aspects of our society including education. This study investigates the impact of social media on the writing skills of students learning English as a Foreign Language (EFL) at universities in Saudi Arabia. The research focuses on the perspectives of EFL instructors regarding how social media platforms, such as Facebook, Twitter, and Instagram, affect students' writing abilities. A quantitative research design was employed, using a descriptive-analytical approach with a questionnaire distributed to 100 EFL instructors from various universities. The study's findings suggest that social media can enhance student motivation, provide diverse opportunities for writing practice, and foster creativity. However, it also reveals challenges related to the informal nature of social media communication, which can negatively affect adherence to formal academic writing standards. A significant majority of respondents acknowledged the positive effects of social media in enhancing engagement and writing quality through interactive activities and peer feedback. Nevertheless, concerns were raised about the potential promotion of informal writing styles and the need for targeted teacher training to mitigate these challenges. The study concludes by emphasising the importance of balanced integration of social media into the curriculum, suggesting that educators receive specific training to leverage its benefits while addressing its limitations. This research contributes to understanding the role of social media in shaping language proficiency among EFL learners and offers insights into developing effective teaching strategies that align with contemporary digital trends.

The empirical evidence of digital trends in more disadvantaged European Union regions in terms of income and population density

AbstractRemote rural and postindustrial regions are much more vulnerable to population drain in comparison with industrialized centers and capitals, due to obvious reasons such as meager job opportunities, difficulties in accessing public services in education, healthcare and transport, housing, entertainment, lack of integration with other territories and, finally, less advanced levels of digitalization. This represents an open challenge for the European Union within the framework of its Cohesion Policy. This paper analyzes the impact of digital trends, represented by the percentage of the population with access to internet and broadband and the percentage of individuals who buy goods and internet services (percentages provided by Eurostat) in less populated EU NUTS2 regions with lower income, on the crude population growth rate composed of natural changes in population and migratory flows and on the unemployment rate by applying panel data analysis. It has been possible to confirm that digitalization has a positive impact on natural changes in population in EU regions with lower economic development. On the contrary, the unemployment rate does not affect natural changes in population, but it does have a negative impact on migratory flows. The findings show that digitalization may contribute to reversing negative demographic trends in more disadvantaged EU regions in terms of income and population density.

Unlocking Pakistan’s digital potential: A roadmap for workforce digitalization and economic transformation

This paper explores the various aspects of workforce digitalization in Pakistan. Through an exploratory case study, it examines key trends of workforce digitalization, and the multifaceted impact of digitalization on the workforce in Pakistan, highlighting the opportunities, challenges, and economic benefits. Moreover, it analyzes the government policies and initiatives for the promotion of digitalization in Pakistan. Finally, it suggests a roadmap for workforce digitalization and economic transformation in Pakistan. Workforce digitalization and economic transformation entail a multifaceted approach to modernizing labor practices, leveraging digital technologies, and fostering economic growth. The digitalization of the workforce in Pakistan reflects the country’s evolving socio-economic landscape and technological advancements. However, workforce digitalization and economic transformation in Pakistan present significant opportunities and challenges. Embracing digitalization can enhance productivity, create new job opportunities, and drive economic growth. Further, modernizing government services through digitalization initiatives, including e-governance platforms for improved efficiency, transparency, and accountability fosters a more conducive environment and accelerates digital transformation across different sectors. However, addressing challenges related to digital literacy, cybersecurity, and access to digital infrastructure is essential to ensure that all segments of the population can benefit from the digital economy. As Pakistan seeks to strengthen its economy, digitalization is key to unlocking new opportunities, driving sustainable development, and becoming a digital nation in the future. Workforce digitalization and economic transformation in Pakistan require a comprehensive strategy that addresses digital skills development, infrastructure improvement, entrepreneurship support, government digitization, digital inclusion, cybersecurity, industry collaboration, and international partnerships. By prioritizing these areas, Pakistan can unlock its digital potential and drive sustainable economic growth in the digital age.

DESIGN THINKING FOR CREATING EDUCATIONAL INNOVATIONS FOR TEACHERS IN THE DIGITAL AGE

Design thinking is a systematic process of creating innovations that centers around users, emphasizing diverse ideas along with the possibilities of modern digital technologies under the digital environment nowadays to address user-related problems that affect users, which results in building prototypes to be rapidly tried, tested, and refined until a solution that addresses the user-related problems is achieved. The process of creating innovations according to design thinking can be applied to innovate within educational contexts, allowing teachers to use innovations derived from this process to cope with student-related problems of learning management appropriately and adapt to the challenging digital environment that has significantly transformed the way students learn nowadays. As a result, teachers play a crucial role in creating educational innovations to keep up with modern digital technologies, making them suitable in accordance with digital trends and beneficial for students under today’s digital environment. The design thinking process consists of five key steps that focus on students as the central point, that is, empathizing, defining, ideating, prototyping, and testing. When it is applied along with educational application guidelines, these five steps of design thinking can effectively and efficiently address learning management problems in the digital age, ultimately leading to improved learning quality. Therefore, this article aims to present a design thinking process to help teachers understand and apply it to innovate in education, thereby addressing learning challenges in the digital age that have resulted in ineffective and inefficient student learning. This will ultimately lead to better quality learning experiences for students in the future.

Розвиток систем обліково-аналітичного забезпечення в умовах цифрової трансформації інформаційної індустрії

The article analyzes the current state and development of accounting and analytical systems in the context of the digital transformation of the information industry, a critical issue for enterprises in this sector. The study examines the main trends and challenges companies face due to the active implementation of digital technologies in accounting and analytical activities. It characterizes the critical aspects of how digital transformation impacts the processes of data collection, processing, and analysis within the modern information industry. The article proposes new approaches to organizing accounting and analytical systems that meet the digital economy’s demands. It explores the potential of modern information technologies to enhance the effectiveness of management decisions based on the analysis of large data sets, which contributes to increasing enterprises’ competitiveness in the digital environment. Additionally, the article highlights the necessity of integrating advanced technologies into financial control and management processes. The research identifies prospects for developing accounting and analytical systems, considering global digital trends. Recommendations are developed to improve the adaptability of information industry enterprises to the rapidly changing digital environment. Through a comprehensive analysis, the article underscores the importance of adapting to and leveraging digital transformation to enhance operational efficiency and maintain a competitive edge. The findings suggest that the ongoing digital revolution in accounting and analytics presents opportunities and challenges, requiring businesses to innovate and continuously adapt their systems and processes. This will ensure they remain resilient and competitive in an increasingly digitized global market. In the future, research in this field should focus on integrating the latest digital technologies, such as artificial intelligence and blockchain, which can significantly improve the accuracy and speed of data processing. Also, an important direction is the development of new analytical forecasting models based on big data, which will help to make management decisions more effectively. Keywords: Digital transformation, accounting systems, analytical systems, information industry, big data, competitiveness, financial control, management efficiency, modern information technologies, digital economy.

Enhancing digital marketing of MSMEs through comprehensive photography training in Hendrosari Village, Gresik

MSMEs in Hendrosari Village have been struggling with digital marketing due to a lack of expertise in creating compelling visual content, which has led to poor online visibility and stagnating sales. Additionally, these businesses face challenges in keeping up with ever-evolving digital trends, limited access to affordable digital tools, and insufficient training opportunities, further hampering their ability to compete in a growing online marketplace. An extensive photography training program was launched, aimed at equipping 15 MSMEs in Hendrosari Village, the target groups of this service initiative, with essential skills in lighting, composition, and post-processing techniques. This program aims to enhance their visual content creation capabilities, helping them improve their online presence and market competitiveness. The program combined theoretical lessons with hands-on practice, allowing participants to immediately apply what they learned. The community service team conducted observations and interviews before and after the training to assess changes in product photo quality and the impact on sales. The average photo quality assessment score increased from 3 to 4.5. In addition, some participants reported a 15 percent increase in income after learning new photography techniques. Based on the evaluation process, it shows that the photography training has strong potential to improve the competitiveness of MSMEs in Hendrosari village, which can inspire similar programs in other areas.