Consumer friendly delivery of multimedia digital services is drawing world attention. Broadcast archives are valuable multimedia resource centres, stocking audio and video materials of interest to a vast population across the globe. There is great potential of using these archival material for on-line access of information in respect of the material and also to some extent direct delivery of the material itself. The present paper describes the system architecture and implementation issues of an On-Line Broadcast Archives Management system (OL-BAMS) which entails all the functions of storage and dissemination taking advantage of emerging technology.