The paper considers the issues of access to the ecosystem of services, obtaining and providing services, which can be both internal and external in relation to the information system in which the digital object is located. Today, the management of relationships between digital objects and services is carried out not only due to the functionality provided by the information system, but also, in particular, due to the management of the identification of digital objects and services. As a digital object, not only the object that wants to receive or provide services, but also the service itself is considered. Therefore, identity management is considered in relation to two interacting objects. The analysis of digital object identification management was carried out based on the following circumstances. Identification of the same digital objects can be expressed in different sign and meaning systems. Therefore, it is necessary to update and maintain many identifiers within one ecosystem of services and be able to manage them. Identifiers can be divided into "stupid" (limited), which cannot perform anything except the function of linking a digital object to a strictly limited set of operations within the information system, regardless of the conditions in which it is located, and "smart", which can provide an opportunity to respond to circumstances and the possibility of implementing a flexible scenario selection that can be updated according to the situation. "Smart" identifiers, unlike "stupid" ones, have properties that allow them to respond to circumstances, and therefore it is necessary to be able to manage such properties of identifiers. The principles of a new architecture for the design of computer systems are proposed, which allow flexible management of digital objects, their properties, identification of digital objects, properties of identifiers depending on the circumstances of the time, place and situation in which the digital objects are located. The new architecture makes it possible to integrate new entities into information systems without significant modernizations associated with changes in source and object code, information schemes of systems, modernization of data structures, which lead to the need for mandatory restructuring of database tables and database table management procedures data.
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