Digital Media Technologies Research Articles

Statistical Analysis of Students’ Learning Effectiveness in Online Courses Offered by British Partners in China-UK Joint Education Program

In the context of internationalization, China-UK Joint Education Programs are receiving increasing attention from universities. Based on the difficulties faced in China-UK Joint Education Program, this paper adopts a questionnaire survey method to study the learning effectiveness of students majoring in digital media technology in the China-UK Joint Education Program at Guangxi University of Finance and Economics, focusing on four aspects: learning materials, learning content, teacher conditions, and student learning outcomes. The research analysis in this paper not only provides strong support for the construction of China-UK Joint Education Program but also offers references for other China-UK Joint Education Programs.

Communication, Climate Mitigation, and Behavior Change Interventions: Understanding Message Design and Digital Media Technologies

Using the socio-ecological model of social and behavior change communication, our review highlights current trends in understanding message design factors and media technologies promoting proenvironment and climate mitigative behaviors. We explain that much of this research has focused on the individual level, and relatively few studies have been conducted at the interpersonal and community levels. With respect to changing communication ecology, we note the potential for research on the use of social media platforms to influence positive behavior changes and, conversely, the challenges of misinformation and its impact on behavior shifts. This area requires further investigation as these communication platforms transform and become increasingly relevant. Additionally, we need to explicate the long-term shifts and impacts of behavior change interventions as well as track behaviors over time. Overall, our review underscores the continued need for research across different geographical, sociopolitical, and technological contexts.

Girl industries as a sexuality-assemblage in South Korea

ABSTRACT This study conceptualizes the multiple and dynamic landscape of the Korean girl industries as a sexuality-assemblage. This assemblage comprises seemingly anachronistic elements: a long-standing patriarchal and misogynistic social structure; a youth-driven popular culture; a rapid global expansion of the entertainment and media industries; highly advanced digital media technology; and girls’ aspirations, desires, and frustrations. Through this lens, the analysis proposed three territories of girl industries: luminosity, precarity, and risk. These territories are all processual constructions of the interrelated forces of territorialization (neoliberal capitalism, digital media and financial technologies, cultural and entertainment industries, and patriarchy and misogyny) and deterritorialization (girls’ desires, aspirations, capabilities, and vulnerabilities). Considering Korea’s significant situation of gender inequality, the luminosity territory’s dazzling illusion stands in stark contrast to the muted reality of the middle precarity territory, while the risk territory exposes a brutal truth hidden from view. It is also crucial to acknowledge the potential for girls’ agency and solidarity built up across the multiple territories of the girl industries.

IMPLEMENTASI STRATEGI DIGITAL MARKETING GUNA MENARIK MINAT NASABAH PEMULA PADA PT PEGADAIAN (PERSERO) CABANG JIMBARAN

With the rapid development of the times in this digital era, it certainly helps entrepreneurs to market their product widely. This study aims to determine the implementation of what digital marketing strategies are implemented and what digital marketing strategies are used to attract new customer at PT Pegadaian (Persero) Jimbaran Branch. This research uses qualitative methods and descriptive research types. Data collection techniques using observation, interviews and documentation. Data collection techniques using observation, interviews and documentation. Based on the results of research and analysis, it can be concluded that first, the implementation of digital marketing strategies at PT Pegadaian (Persero) Jombaran uses a promotion mix, namely a combination of marketing between conventional digital marketing and digital implementation, namely implementing 5D (Digital Devices, Digital Platfroms, Digital Media, Digital Data, and Digital Technology). Second, the digital marketing strategy to attract new customers used by PT Pegadaian (Persero) Jimbaran branch is Pegadaian Digital Service. As for the output of the results of this study, namely a tiktok account containing content, a flowchart to make it easier to create content, and a barcode that is used as a means of employee evaluation material, the barcode contains suggestions or comments from customers.

Research on Talent Cultivation in Digital Media Technology at Vocational Colleges Under the Modern Apprenticeship System

Research on Talent Cultivation in Digital Media Technology at Vocational Colleges Under the Modern Apprenticeship System

A Study on the Use of New Media in Museums to Forge the Consciousness of Chinese National Community: A Case Study of Museums in Guangxi Zhuang Autonomous Region

In the era of "Internet +," the vigorous development of digital media technology has provided a new way and a new method for forging a sense of community in the Chinese nation. As an important cultural position, museums should conform to the trend of The Times, give full play to the advantages of new media communication, and play an active role in education and publicity. This paper takes the Museum of Guangxi Zhuang Autonomous Region (hereinafter referred to as Guangxi Museum) as an example, sorts out the application of short videos in Guangxi Museum, and puts forward the path for Guangxi Museum to use short videos to spread awareness of the community of the Chinese nation. The first is to refine the short video theme in-depth exploration of different cultural themes. Second, we should optimize the short video content, pay attention to the innovation of form and content, and give play to the advantages of interactivity and fun. Third, it is necessary to enrich the presentation of short videos and use the platforms of major institutions to allow the public to experience the charm of culture without leaving home. Fourth, it is necessary to expand the transmission channels of short videos and use the combination of online and offline methods to display cultural content in a three-dimensional manner. Guangxi Museum integrates the consciousness of building the Chinese national community into the whole process of organizing the exhibition, and it empowers Guangxi Museum through short videos to strive for a better communication effect.

A Framework of using Digital Technology for Empowering People in Thailand’s Rural Areas: Case of Nakhon Sawan, Uthai Thani, and Chainat Province

This research aimed 1) to study the framework in using the digital technology for empowering Thai people in rural areas, 2) to survey the information needs in digital media technology, and 3) to propose the prototype for developing the digital technology used. This research used the quantitative method in conducted the research which were divided into 3 steps: 1) surveying the opinion from 10 experts to confirmed the framework, 2) surveying the information need in the digital technology from sampling, and 3) surveying the prototype for developing an application as the digital technology used from sampling. Sampling came from 3 provinces (Nakhon Sawan, Uthai Thani, and Chainat province) by purposive technique. The statistical methods used (mean and standard deviation) are appropriate for the data analysis. The results of each research aims were showed in this paper. The benefits of this study will be used as a guideline for developing the community in the used of digital technology. The limitation also showed as a recommendation to further study.

A Practical Study on Project-Based Teaching in the Digital Media Technology Major

A Practical Study on Project-Based Teaching in the Digital Media Technology Major

Optimized Art Design Model With Statistical Model with Digital Media

Art design is a form of creative expression that encompasses the visual aesthetics and conceptual elements of various mediums. Art design has undergone a transformative evolution with the integration of digital media, reshaping the landscape of creative expression. In contemporary art, artists leverage digital tools and technologies to explore innovative ways of crafting visual narratives. Hence, to improve the quality of the art design this paper constructed a framework of Weighted Genetic Optimization (WGO). The proposed WGO model incorporates the statistical modeling of digital media technology. The statistical technique comprises the estimation of the features in the art design model. Through the integration of WGO with the statistical model features related to the art design with the incorporation of digital media are evaluated. The statistical features in the art design are observed as the digital information such as geometric, GLCM and HUE are the essential features in the integrated WGO with statistical techniques. The estimated features are applied over the deep learning model with the LSTM network for the automated classification of art design that uses digital media for improvement. Simulation results demonstrated that the proposed WGO integrated statistical model achieves the HUE value ranges from 0 -360 which is effective for art design modeling. Also, the proposed model achieves a significant classification rate of 0.98 accuracy with a loss value of 0.2 which is ~9% less loss than the conventional techniques.

Trainee Teachers at Sultan Idris University of Education Using Digital Media Technology

Trainee Teachers at Sultan Idris University of Education Using Digital Media Technology

무형문화유산 전시의 인터랙티브 미디어 디자인 적용방법 연구

This study explores design methodologies for interactive media in intangible cultural heritage exhibitions and addresses various issues arising from the rapid development of digital media technologies. The research first analyzes the harmonious characteristics between intangible cultural heritage exhibition design and interactive media technologies, and evaluates the application status of interactive media in various types of intangible cultural heritage exhibitions. The study focuses on three main themes: exploring nonlinear layouts and participation, innovative interactions between digital media and physical mediums, and building comprehensive exhibition platforms. The findings reveal that first, there is a distinct harmony between intangible cultural heritage exhibition design and interactive media technologies; second, the rational use of interactive media technology significantly enhances visitor engagement and experience; and lastly, comprehensive exhibition platforms require continuous adjustment of structure, remediation of flaws, and sustenance of innovation in intangible cultural heritage exhibition design.

Research on The Innovative Development of Digital Media Art in The Era of Artificial Intelligence

From desktop design to virtual imaging, digital media art has jumped beyond the "screen" and undergone tremendous changes in the past few decades. Its application fields have also shifted from the initial graphic design and film and television special effects to display design, military, geography and other fields. Digital media art brings novel audio-visual experiences and provides convenience in life. Human activities are closely connected with digital media. Digital media art relies on digital media technology to artistically display creativity, which has a profound impact and is crucial to the development and growth of cultural and creative industries. In order to explore the characteristics and future development of digital media art, this article uses interdisciplinary research methods, comparative research methods, literature research methods, etc. to understand the relationship between digital media technology and artificial intelligence, from the perspectives of technology, communication, and art Let’s observe the current performance of digital media art as it becomes more and more intelligent, find out the problems and solutions hidden under the wave of intelligence, and explore the innovative development strategies of digital media art.

Influence of social robots and digital media based on edge computing on dance performance entertainment environment

This article proposes a new social robot system that achieves robot dance creation through dance image feature extraction and dance action imitation, thereby promoting the development of digital media dance entertainment culture. This paper uses the edge computing model, and on the basis of the robot’s own computing power, puts some computing tasks related to image processing and action imitation down to the edge of the network to improve the real-time and fluency of dance performance. The study utilized image feature extraction technology to analyze and process dance images, achieving the imitation of dance movements by robots. By imitating and innovating dance movements through robots, unique forms and content can be provided for digital media dance performances. Digital media technology provides rich means and forms of expression, which can make robot dance performances more creative and artistic.

Social Media’s Role in Shaping Millennials Halal Shopping Trends in Malaysia

Social media influencers (SMIs) have emerged as pivotal figures in advertising and critiquing products and services. They serve as credible sources, disseminating persuasive messages that significantly influence consumer purchasing behavior, particularly among Millennials. This paper investigates the factors pertaining to SMIs that shape the purchasing behavior of Muslim Millennials in Malaysia towards halal food products. Employing a non-probability sampling method, the study surveyed 403 respondents using Structural Equation Modelling-Partial Least Square (SEM-PLS). Data collection utilised a structured closed-ended questionnaire as the survey instrument. Results indicate that SMIs’ expertise impacts consumers’ attitudes and behaviors towards halal food products, with expertise serving as the sole mediator. Furthermore, SMIs wield significant influence over consumer purchasing behaviour by disseminating product reviews and advertisements to a broad audience. Factors such as trustworthiness, attractiveness, and expertise among these influencers directly impact the purchasing decisions of millennials. This study makes a significant contribution by enhancing comprehension of the latest digital and social media technologies’ relevance and importance.

Entertainment robots based on digital new media application in real-time error correction mode for Chinese English translation

With the assistance of digital new media technology, virtual entertainment robots, as a new learning experience mode, can effectively enhance the interactive process of e-learning learning. This article studies the application of entertainment robots based on digital new media in real-time error correction mode for Chinese English translation. Through experiments, it has been verified that the flexible use of deep learning technology can significantly improve user satisfaction and translation accuracy, and has already improved the level of error correction and positioning. This article first introduces the existing mainstream machine learning models, including supervised neural network models and attention mechanisms. On this basis, the system was optimized to further improve its performance. At the same time, this article proposes new improvement plans to address the shortcomings of current mainstream translation systems. We conducted comparative experiments on the error correction model of the proposed adaptive algorithm for specific error types, and also tested it using real datasets. Research has shown that using adaptive algorithms based on reinforcement deep learning can not only significantly optimize the error correction efficiency of our system, but also flexibly adapt to the needs of various optimization strategies.

The Impact of Public Opinion on Digital Media

As Internet technology rapidly evolves and digital media technology becomes more widespread, Users can not only access content on digital media, but also participate in content on digital media through likes, comments, shares, and other means. This paper mainly studies the positive and negative impacts of public opinion on digital media. Conduct research through methods such as literature analysis, case analysis, and review. This paper finds that individuals have greater opportunities to offer their opinions on digital media. In this way, digital media enhances freedom of expression, and public opinion expressed through digital media serves to safeguard and uphold public rights as well. However, polarized public opinion in digital media can also have adverse effects, such as peer pressure and cyber bullying. Therefore, governments, schools and individuals should take their respective responsibilities to maintain the positive effects of digital media on public opinion, solve problems with public opinion in the digital media and better utilize the benefits of digital media and public opinion.

DEVELOPMENT OF INTERNET AITYS IN KAZAKHSTAN

Aitys is a type of oral literature of the Turkic people, which has existed since ancient times and is preserved today in Central Asia and the Anatolian region. The Kazakh and Kyrgyz people call it aitys/aitysh, and the Azerbaijani and Turkish people call it Aşıklık (minstrelsy) tradition. Both of these are listed in the UNESCO Intangible Cultural Heritage. Aitys takes place between two or more poets. The artist who participates and performs in it is considered as a poet or aitysker in Kazakh and Kyrgyz, ashyk in Azerbaijani and Turkish folklore. According to tradition, they do not prepare for aitys in advance, but, by competing with the opponent, they touch on any topical problems of society and convey them through their improvisational abilities. Poets’ aitys in Kazakhstan used to be held at celebrating events and palaces of culture, sometimes broadcast on TV channels. In the 21st century, with the current technology and electronics development, it began to spread out through Internet sites and social networks such as Facebook, Instagram, Skype, vk.com and YouTube. As a result, in addition to traditional aitys, word contests such as internet-aitys and online-aitys are appeared. Recently, more and more online-aitys has been organized in Kazakhstan, and public attention has begun to pay special attention to it. By this it can be said that a cultural change has taken place, and aitys is developing in a new way as a type of oral literature of the Kazakh people. Traditional Kazakh aitys have previously studied by researchers such as Akhmet Baytursynov, Halel Dosmukhamedov, Saken Seyfullin, Sabit Mukanov, Mukhtar Avezov, Muslim Bazarbayev, Zaki Ahmetov, Esmagambet Ismailov, Muhamedrahim Jarmuhamedov, Metin Ergun, Bekir Şişman, Nergis Biray, Eva-Marie Dubuisson, Lazzat Urakova and Guldana Salimjan. And the topic of Internet-aitys and online-aitys is found only in the article of Bekarys Nurimanov and Zhuldyzay Kishkenbayeva. Therefore, this topic needs to be studied within the framework of internet folklore, which means that it needs to be studied under netlore theory. This article analyzes the history of Kazakh aitys and current issues within the framework of four sub-themes: “About the history of the aitys genre”, “contemporary aitys art”, “internet aitys and its topics” and “the development process of online aitys”. As a basis of the research there were sampled the first online-aitys organized by the information portal “Abai.kz” in 2010, the “Aitys Online” project organized in 2019, and the online-aitys during the pandemic. The texts of the above-mentioned aitys were analyzed within the framework of the theory of netlore, and the differences between traditional and online aitys were compared. Their impact on the Kazakh society and the work of poets were considered. Although the place of the aitys has changed, it was found that the nature of the aitys and the cultural value of the past have not lost their meaning during the poets’ aitys competition. From this point of view, it has been proven that the freedom of Internet-aitys and its uniqueness prevails in telling the truth to the public. In addition, the article discusses how the heritage of aitys lives in a society governed by digital media technologies, what is the peculiarity of aitys as a cultural heritage of society in providing a new experience to a person.

The Integration of Digital Media Technology and Film and Animation Production under the Multimedia Environment

With the vigorous development of multimedia technology, the digital media technology has deeply integrated with the film and animation production, which has triggered a revolution of technology and art. The digital media technology provides powerful tools and platforms to transform the film and animation production from the traditional manual production to the computer-aided and digital production. This paper will discuss the fusion application of digital media technology in film and animation production under the multimedia environment, focus on the innovation and influence of digital media technology on film and animation production process, effect presentation, interactive experience and other aspects, analyze the characteristics of digital media technology and discuss its specific application in film and animation production, with a view to providing valuable insights for film and animation industry and academia, and promote the innovative application of digital media technology in film and animation production.

Broadcasting In The Inevitability Of Digital Media Technology

The main driver of this revolution was the discovery and development of digital technology. The discovery and development of digital technology. The essence of digi- tal technology is the process of converting all forms of information (text, sound, and graphics) encoded into a code containing the digits 0 and 1. This research is a qualitative research with a literature review approach. The data sources used are secondary data from various journals, books, news, videos and other texts relevant to this study. The results of the study found, digital technology opens up the possibility to produce higher quality media content, both in terms of "physical" quality and content, as well as quantity. quality media content, both in terms of "physical" quality and content, as well as quantity. But, digital information that is so easy to manipulate, edit and engineer, opens up the possibility to commit public lies, both in terms of plagiarism and in terms of falsifying information. On the one hand, increasingly affordable digital technology makes it possible for everyone to have greater access to information, both to receive and to disseminate information. On the other hand, there is the danger of dependence on technology, which in turn can make people bound (to certain hardware or software), and no longer free.

DEEP FACE LIVE

In Deep Face Live is a cutting-edge application designed to revolutionize the field of digital media manipulation by enabling seamless face replacement in videos. Leveraging state-of-the-art deep learning models and algorithms, Deep Face Live empowers users to create compelling and realistic content with unprecedented ease and efficiency. This research paper presents a comprehensive overview of Deep Face Live, including its architecture, functionalities, and applications. We discuss the methodology employed in the development of Deep Face Live, highlighting key design decisions, algorithmic approaches, and technical considerations. Furthermore, we evaluate the performance of Deep Face Live through qualitative and quantitative analysis, demonstrating its effectiveness in generating high-quality deep fake content. Additionally, we address ethical considerations surrounding the use of Deep Face Live and propose strategies for responsible deployment and usage. Overall, this research paper aims to contribute to the advancement of digital media technology and foster informed discourse on the ethical implications of Deep Face Live. Index Terms : Deep learning, Deep Fake, review, Deep Fake generation, Deep Fake creation