Digital Media Consumption Research Articles

Digital consumer behaviour: insights into the perceptions of late adolescents' consumption of digital media on cognitive health.

Digital media has become an indispensable facet of adolescents' everyday lives, playing a crucial role in their daily routines, encompassing various activities such as accessing information, accomplishing academic tasks, and facilitating interpersonal communication. Literature evidence on the effects of digital media on cognitive health is bi-directional, having both positive and negative impacts. The present research aimed to explore the perceptions of digital media consumption on cognitive health in late adolescents between the age of 17 and 21 years. A self-reported online survey was administered to 173 adolescents, and the data were analysed using statistical software (SPSS 17). The findings revealed that some late adolescents recognize the importance of cognition in their daily activities and health, particularly for activities focused on cognitive, academic, personal, and social skills. Mobile phones, laptops, and television were the most commonly preferred gadgets, while e-pads, Alexa, smartwatches, Kindle, tablets, and play stations were less preferred. Interestingly, a high proportion of participants reported neutral perceptions of digital media's influence on cognitive health, highlighting the need to create awareness and educate late adolescents on healthy digital media consumption. The findings hold significant implications for the development of comprehensive guidelines and evidence-based recommendations for digital media usage among late adolescents. Additionally, the research sheds light on the strategies adopted by adolescents to regulate and optimize their consumption of digital media, thereby providing valuable insights into effective practices and potential areas for improvement.

Digital media consumption and voting among Central Asian youth: why democratic context matters

ABSTRACT A wealth of research examines the relationship between digital media consumption and political participation. Research typically defines participation broadly and focuses on Western contexts. We seek to add to the understanding of this relationship by focusing more directly on the relationship between digital media consumption and the propensity to vote among young people in a less democratic context. To do so, we examine a set of Central Asian countries (Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan) that have varying degrees of democratization. We test whether digital media consumption stimulates voting among respondents aged 18–30, and if this is contingent on how free and fair are the elections. Our results suggest that in the most democratic country, Kyrgyzstan, the relationship between digital media use and the propensity to vote is relatively flat while digital media use in less democratic countries, overall, is associated with a decrease in the propensity to vote.

Legal Challenges in Digital Media

The rapid growth of internet users in India has ushered in the internet era, transforming the landscape of digital media consumption. This surge in internet users has been accompanied by an alarming increase in legal challenges related to digital media. From online data breaches and copyright issues to privacy threats and data loss, these challenges have become a frequent occurrence in India. This article explores the various legal challenges in digital media and their impact. It highlights the significance of intellectual property rights, including copyrights, trademarks, and patents, in the digital realm. The article also addresses concerns related to hate speech, defamation, privacy invasion, and ways to mitigate the negative impacts of digital media. By understanding and addressing these legal challenges, it becomes possible to navigate the ever-evolving landscape of digital media in India.

Embedding Digital Fluency in Our Courses: Moving from Theory to Practice

An increasing amount of literature from academic, governmental and non-governmental organizations (Kluzer, Reyna, Hanham, & Meier, 2018; Kluzer & Pujol Priego, 2018, etc.) points to the need for post-secondary institutions to do more to prepare students to be fluent in the consumption, understanding and use of digital media and tools. Digital fluency is increasingly seen as an essential skillset for graduates’ employability and for their citizenship, but while there is strong consensus about the need for students to be more digitally fluent, there is less consensus about what digitally fluency is, or about how to teach it.
 This paper will offer a working definition of digital fluency and describe an approach to fostering student digital fluency development that can be applied to a wide range of courses. Drawing on frameworks by various governmental and non-governmental organizations, as well as current scholarship in the field of teaching digital literacy (Ng, 2012.; Caufiled, 2017, Ungerer, 2016, Hinrichsen & Coombs, 2013, etc.), the paper will provide an explanation of the rationale behind the framework tool that the author has developed and the paper will conclude with an explanation of how to use the tool to embed specific and authentic digital fluency skill development at the course level.

Informados y confiados: el efecto del consumo de medios de comunicación tradicional y digital sobre la confianza de los chilenos en 2015

La confianza de las personas, interpersonal o institucional, ayuda a explicar interacciones entre individuos y otros fenómenos sociales, resulta clave tratar de entender por qué la gente confía. El consumo de medios de comunicación ha sido considerado como un factor importante para entender en el comportamiento de los individuos. Pero el efecto entre el consumo de medios tradicionales sobre la confianza de las personas es considerada positiva por algunos y negativa por otros. Además, existe menos evidencia sobre el efecto del consumo de medios de comunicación digitales sobre la confianza de las personas. Utilizando la encuesta del Programa de Naciones Unidas para el Desarrollo – Índice de Desarrollo Humano 2015 (PNUD-IDH 2015), evalúo el efecto del consumo de medios tradicionales y digitales sobre la confianza interpersonal e institucional de los chilenos en 2015. Reporto que consumir distintos tipos de medios de comunicación motiva diferentes tipos de confianza. Así, mientras el consumo de medios tradicionales aumenta la confianza en las instituciones, el consumo de medios digitales fomenta la confianza interpersonal de los chilenos en 2015

Nationalization of Spatiotemporal Artifacts: National Chronotope, Authenticity, and Local Colors in Danish TV Dramas

This article investigates the conceptualization of spatiality and temporality in television drama series in the age of extensive digital media consumption by focusing on Turkish audiences’ reception of Danish TV dramas. Based on the empirical data collected through extended fieldwork in Turkey, and relying on Bakhtin’s concept of chronotope (spacetime), I analyze how research participants negotiate socio-geographical features, as well as both spatial and temporal textual representations signifying Danish culture and society by delineating “authenticity” and “local color” to distinct spatiotemporal cues in Danish TV drama series. This study reveals that by critically articulating notions of authenticity and local color as distinguishing markers of a particular spacetime, Turkish audiences employ these concepts as strategies to define “national chronotope” which provides a middle ground for reconciliation between the facticity of the geographical place and mediated images of space, as well as factuality of time and local temporalities on screen.

Digital transformation of the Japanese economy and prospects for the implementation of experience in the development of digital trade in Ukraine

Introduction. The disclosure of the development of digital trade in Ukraine using the example of the digital transformation of the Japanese economy is a relevant and promising topic for the digitalization of the country’s economy. The research problem is revealed as an initial analysis of Japan’s digital development by revealing the structure of the general standard of digitalization of the economy.A brief review of the literature. In recent years, a lot of work has been devoted to the development of the digital economy in the world, including the digitization of Ukraine. However, there are unresolved issues regarding the introduction of international experience into the economy of Ukraine to ensure the conditions for the globalization of digital trade.The purpose of the study is to reveal Japan’s digital transformation strategy, which ensures the development of the digital economy and to find ways to implement experience in Ukraine in order to improve the development of digital trade in global markets.The methodological basis of the research is general philosophical and general scientific methods.The main results of the study consist in the developed models of implementation of Japan’s experience in the development of digital trade of Ukraine. The paper presents the key aspects of the digital transformation of the Japanese economy by revealing the structure of the general standard of digitization of the Japanese economy. The study analyzed the dynamics and built a forecast of demand and the number of personnel in the field of IT. The projected dynamics of the size of the «direct consumption» (D2C) market in Japan were constructed and the distribution of consumer goods in procurement channels by product categories was revealed, which made it possible to identify the main orientations of Japan’s digital trade. With the help of a detailed analysis of the digital transformation of Japan, the author concluded, however, that for Ukraine there are some regulatory violations that allow accelerating the development of digitalization. On the basis of the conducted research on the evaluation of Ukraine’s author’s obstacles to the development of digital trade, a model of the implementation of Japan’s digitalization experience in the development of digital trade of Ukraine was developed. The practical significance of the research results arises from their use by Ukrainian enterprises for placental digitalization and entry into the global market of digital trade. The developed model, according to the author, can be the basis for a methodical approach to determining the level of development of digital trade in Ukraine.Conclusions and prospects for further investigations. Currently, it has been found that, contrary to its image as a high-tech nation, Japan lags behind not only in economic development, but also in innovative technologies. The digitization of products and services, as well as the integration of revolutionary technologies such as digital payment services, are part of a cycle related to increased consumption of digital media and people’s ability to adapt to technology. Ukraine is following an identical path of digitization of the economy, but it lacks the experience of Japan’s innovative technologies. Further research into the development of a methodical approach to assessing the level of development of digital trade in global markets is still relevant.

SOCIAL MEDIA FEEDS AMID THE ELECTION EVERYDAY: DIGITAL BOUNDARIES AND DISRUPTION DURING THE 2020 U.S. ELECTION

Ongoing political events can reshape the topography of our social media feeds and platformed experiences, destabilizing everyday routines of digital media consumption. The 2020 U.S. presidential election extended this disruption far longer than typical U.S. elections due to extended mail-in ballot counting and political unrest. Within this distinctive political milestone, I study how “ordinary” citizens consume, witness, and feel through social media during an ongoing election. My research centers on social media feeds as sites of political media exposure, examining election media experiences as well as the practices participants use to navigate their feeds as ever-shifting, ephemeral digital environments. I move away from top-down approaches to studying the social media feed by using a “small data,” observational interviewing technique that I term feed analysis interviewing to conduct three interviews each with 21 participants over the course of the election. Ultimately, my preliminary results suggest that participants understand their feeds as spaces of contestation between election affect and their “everyday,” “real,” and “normal” media lives. They use a series of sociotechnical practices to navigate and enforce these imagined boundaries, going beyond political avoidance to differentiate realms of political experience. While introducing a new methodological approach to study political communication and the social media feed, this research also challenges scholars to consider how “ordinary” citizens define and negotiate junctures of politics and everyday life in digital spaces.

Surfing to the political extremes: Digital media, social media, and policy attitude polarization

AbstractBackgroundCable news makes it possible for consumers to avoid information that challenges their predispositions, and the Internet makes it even easier. Cable news consumption is related to attitude extremity, but the extant literature is absent empirical examination of how the two may work together.ObjectivesThis study aims to contribute to our understanding of the relationship between media consumption and policy attitude extremity. In particular,, it asks how digital media consumption may combine with cable or traditional mass media to drive higher levels of polarization and attitude extremity.MethodsWe use American National Election Studies and data reduction methods to model and measure the gathering of political information to compare the relationship between different forms of media consumption and policy attitude extremity.ResultsOur results indicate that, independently, the consumption of both “partisan” cable news and “non‐partisan” political digital information have the same positive relationship to attitude extremity across four major issue domains (economy, federal spending, social issues, and foreign affairs) and that when combined into a single index, the relationship is stronger than their independent relationships. Finally, the results suggest that the combined effect is strongest among those who consume more liberal cable news.ConclusionOur high choice media environment contributes to the polarized climate in the United States today.

Percepción de los adolescentes sobre el consumo de redes sociales

Adolescents participate in social networks on a regular basis as a new space for leisure and entertainment among this group, with little awareness of responsible use. The purpose of this study was to analyse the consumption of digital media and social networks in young people, as well as to assess their influence on the family and socio-educational environment. The research, of a cross-sectional, descriptive and correlational nature, was carried out with the participation of 104 students of Compulsory Secondary Education (ESO) from an educational centre in the Autonomous Community of the Region of Murcia, by means of the completion of a Likert scale questionnaire. From the results obtained, it is evident that there are significant differences in the use of social networks, according to gender and that there is a evidence of a relationship between their perception of digital competence and participation in social networks; on the other hand, adolescents do not perceive risky behaviour, as well as the possibility of having conflicts in their socio-family environment due to their participation in social networks.

Utilization of Digital Media to Restore Reading Interest for University Students

The purpose of this research is to use digital media to rekindle a love of reading among students at the Faculty of Islamic Religion at Unismuh Makassar. Studying how people read with digital media is crucial, as such platforms are now an integral part of most people's lives, and notably those of the digital native millennial generation. Digital media is a type of digital content that can be played by digital media players. Students' behavior and routines have been impacted by the prevalence of digital technology in their lives. Reading books is one activity that has experienced significant change among the younger population, particularly among students. Most students today choose to use search engines on their mobile devices to find the information they need for class. The purpose of this study was to collect comprehensive data on how to rekindle students' love of reading through the creative use of existing digital media. A quantitative strategy was employed in the study's analysis. Students fill out a survey to help gather information. Frequency analysis is used to determine how frequently each answer was provided in the collected data. Parametric analysis is supplemented with descriptive analysis to provide light on what may be done to rekindle a love of reading among Unismuh Makassar students. The findings demonstrate a daily digital media consumption rise, from three to twelve hours on average.

User perspectives on digital literacy as a response to misinformation

SummaryMotivationIn a polarizing world, the spread of “fake news” and mis/disinformation is a cause of concern for young people's wellbeing, as they are at the forefront of the use and consumption of digital media. The article focuses on how young people view and respond to misinformation online, and the role of digital literacy interventions to mitigate this challenge.PurposeThe analysis aims to provide some initial insights on how young people view and respond to misinformation online, based on open‐ended online consultations, and consider what their ideas and experiences imply for whether and how digital literacy interventions can help mitigate the impact of “fake news” and mis/disinformation on young people's wellbeing.Approach and methodsThe empirical analysis is based on two online consultations, held in the early months of the Covid‐19 pandemic, that explore multiple views of young people on misinformation. The consultations were analysed for patterns and variation in how young people define the problem of misinformation, and consider digital literacy as a solution, for both men and women, and in different geographies globally.FindingsThrough the consultations, participants suggest a contextualized view of misinformation, both in terms of how it becomes problematic and mitigation strategies. Young people experienced misinformation in intersection with other issues in the digital public sphere, including cybersecurity and unequal access. Young people also reinforced a broad view of digital literacy that includes data literacy and digital citizenship.Policy implicationsConsultation participants challenge policy‐makers and practitioners to look more deeply at the factors contributing to misinformation, to expand their vision of young people's agency, and to incorporate these insights into designing digital literacy interventions that mitigate the harms of misinformation online, and enable young people to address harmful content online.

Artists on Social Media: an Analysis of Personal Branding Strategies employed by Indian Independent Artists on Social Media Platforms

The main objective of this paper is to understand the different tactics and platforms used by independent artists successfully to promote themselves as a brand and garner attention to their music, building a fan base. The platforms include social media and other platforms and also understand the most favorable platform for promoting oneself as an artist. This paper also deals with the different strategies they use to promote themselves. The first part of the paper includes the evolution of the music industry, the rise of streaming services, and independent artists. The revenue models of famous streaming platforms and how much they earn through streaming. The second part deals with the definition of personal branding, the different subsections involved in branding, and the strategies in general used by independent music artists on different social media platforms. Organizations’ expenditure on online promotional activities is constantly and dynamically increasing in tandem with the increasing level of digital media consumption. Simultaneously, with increasing expenditures on digital promotion, it is clear that the effectiveness of activities carried out in the electronic space in its current form is decreasing. As a result, when promoting products and services has never been more difficult in the new market situation, organizations have begun to seek alternative methods of influencing consumers.

Media Abstinence is the Onset of Media Literacy

In the Corona Pandemic, the use of digital media in schools and kindergartens is presented as having no alternative.The developmental conditions of children are changing rapidly. However, the developmental steps and tasks remain the same. Young children in particular need diverse and comprehensive sensory experiences and supportive and protective relationships. Early consumption of digital screen media has a negative impact on child development and is reflected, for example, in language development delays, attention problems, lack of exercise, obesity and less time for free play. Early digitization in schools does not lead to better learning outcomes. Distractions and concentration difficulties increase, while handwritten material is better remembered. Learning always takes place in interpersonal relationships, especially for younger children. Fake and truth are close to each other and a solid basic education and the understanding and evaluation of contexts are a prerequisite for a meaningful and purposeful use of search engines. What is our goal as a society? Is it the functioning, well-adapted user? Today's technology is not tomorrow's.We need to prepare children for a constantly changing world. Or is the goal a free, creative and responsible human being who shapes change humanely and responsibly for future generations as well? Are there prerequisites for self-determined use of digital technology?Media competence begins withmedia abstinence. Young children need good relationships, diverse sensory experiences, bodily movement and enthusiasm for life. In secondary school, this is followed by meaningful media education. In addition to teaching programming skills, it is important to make young people aware of how to deal with privacy and cyberbullying, how to recognize reliable sources, how to distinguish fake from truth, and how to understand the businessmodels ofmany internet companies. "If you are not paying anything, you are not the customer, but the product sold". It remains important that people need people.

A balanced digital diet for under 5s: A commentary on Orben (2021)

AbstractOrben (2021) proposed a ‘Digital Diet’ approach to thinking about children's consumption of digital media. Here, we consider the Digital Diet with a focus on young children under 5. As well as discussing how Type and Amount apply to this age group, we argue that Balance needs to be considered differently for young children, and their families, compared to older children and adolescents. Considering the developmental needs of preschool children, we suggest that Balance must include not only a balance of activities within the digital world, but beyond it. The Digital Diet should be part of a wider healthy lifestyle, involving a range of activities and, crucially, social interaction. We also suggest an additional dietary factor: Timing of digital media use. Supporting children to form healthy Digital Diet habits early in life, may enable them to maintain a healthy digital lifestyle themselves as they continue to grow.

The implications of digital visual media for human–nature relationships

The implications of digital visual media for human–nature relationships

Digital media consumption: Using metrics, patterns and dashboards to enhance data‐driven decision‐making

AbstractDashboards are commonly used to inform data‐driven decision‐making by multiple stakeholders within and across businesses. The purpose of this article is to show how a comprehensive marketing model, the NBD‐Dirichlet, can be used to construct coherent and integrated dashboards. This is demonstrated using an example that offers practical guidance to practitioners and researchers for incorporating the model into a dashboard and showing how it can enhance visualisation, communication, and decision‐making. The example concerns digital media consumption behaviour, specifically the section choice behaviour of readers of an online magazine. The example demonstrates the utility of the NBD‐Dirichlet model to underpin a marketing management dashboard (RQ1), where model parameters are estimated from unstructured log‐file data (RQ2) using log‐likelihood estimation (RQ4). The example also shows the applicability of the model in analysing a non‐brand attribute, specifically magazine content sections (RQ3). From inspection of graphical and tabular dashboards, it is evident that magazine section content is read by consumers in ways we might expect given the well‐known Double Jeopardy (DJ) pattern of the NBD‐Dirichlet model (RQ5). There is no evidence of change‐of‐pace behavioural loyalty (RQ6), nor niche behavioural loyalty (RQ7). Finally, the article highlights the benefits of the NBD‐Dirichlet in business as not only a tool for underpinning dashboards but also for scenario planning (RQ8).

Media use, attention, mental health and academic performance among 8 to 12 year old children.

The rise in digital media consumption, especially among children, raises the societal question of its impact on cognition, mental health and academic achievement. Here, we investigate three different ways of measuring technology use-—total hours of media consumed, hours of video game play and number of media used concurrently—-in 118 eight-to-twelve year-old children. At stake is the question of whether different technology uses have different effects, which could explain some of the past mixed findings. We collected data about children’s media uses as well as (i) attentional and behavioral control abilities, (ii) psychological distress, psychosocial functioning, and sleep, and (iii) academic achievement and motivation. While attentional control abilities were assessed using both cognitive tests and questionnaires, mental health and sleep were all questionnaire-based. Finally, academic performance was based on self-reported grades, with motivational variables being measured through the grit and the growth-mindset questionnaires. We present partial correlation analyses and construct a psychological network to assess the structural associations between different forms of media consumption and the three categories of measures. We observe that children consume large amounts of media and media multitask substantially. Partial correlation analyses show that media multitasking specifically was mostly correlated with negative mental health, while playing video games was associated with faster responding and better mental health. No significant partial correlations were observed for total hours on media. Psychological network analysis complement these first results by indicating that all three ways of consuming technology are only indirectly related to self-reported grades. Thus, technology uses appear to only indirectly relate to academic performance, while more directly affecting mental health. This work emphasizes the need to differentiate among technology uses if one is to understand how every day digital consumption impacts human behavior.

Exploring Camp Policies and Leadership Opinions on Digital Media Use in Camps

While summer camps provide children a unique experience away from home, this environment may lead to increased and unsupervised use of digital media. Camps’ policies and leaderships’ views on digital media consumption in camps are currently unknown. To elucidate current trends, we partnered with CampDoc.com to survey a national sample of camp leadership about digital media policies and practices. A single response was selected from each camp and analyzed using descriptive statistics. Free text responses reflecting on positive and negative experiences with digital media were assessed using thematic analysis. We received 722 responses from 363 of the 950 camps within the Camp Doc network. Respondents represented camps in 45 states in the United States. Internet and cell service were available in 22.3% and 34.7% of camps, respectively. Approximately 60% of camps reported a digital media policy for campers and staff. Most policies (67.9%) did not allow use of digital media devices. Camp leadership reported that smartphones (51.3%) and social media apps (42.2%) were most difficult to restrict. Qualitative themes focused on the benefits of digital media for creativity and connection, but also the interruption of camp experiences. Camp personnel described positive media uses aligned with American Academy of Pediatrics media guidelines, for teaching creativity, acquiring new skills, and understanding the value of unplugging for creating social connections. Although most camps have policies restricting digital media use, complete restriction may be difficult.

Performing social media analytics with Brandwatch for Classrooms: a platform review

As consumer’s consumption of digital media and usage of social media platforms continues to grow, businesses have been searching for new ways to track, analyze, and measure this online consumer behavior to support a diverse set of business functions such as marketing, customer support, and customer experience management. Given the heightened interest in social media analytics in the business community, educational institutions have also been interested in identifying new ways to introduce emerging social media analytics concepts and practices to their students. One category of social technologies that is specifically used to perform this type of analysis is social listening platforms. Brandwatch (recently acquired by Cision Ltd.) has created one of the leading social listening platforms. They also offer a version of this platform for educators named Brandwatch for Classrooms. This article provides an overview of the key features and capabilities of the Brandwatch for Classrooms platform, as well as numerous suggestions for incorporating the platform in marketing analytics undergraduate and graduate courses. The goal is to provide educators with practical information about social media analytics and guidance on successfully integrating social listening platforms in their course design.