Application Of Digital Marketing Research Articles

Penerapan Digital Marketing untuk Meningkatkan Daya Saing UMKM di Desa Sambongari, Kecamatan Weleri, Kabupaten Kendal

This research aims to improve effective digital marketing strategies. In addition, digital marketing provides the necessary training and guidance, so that digital marketing can improve MSME products. This research uses a community service method with assistance and training that ends with an evaluation of effectiveness. The results of this study indicate that the use of digital marketing can increase market reach for products owned by MSMEs in Sambongsari Village. Training and guidance to help MSMEs by implementing digital marketing strategies begins with attractive product photos, logo creation, map creation, social media marketing, search engine optimization (SEO) and content marketing. An increase in sales after implementing the strategies taught will continue to be reported. The application of digital marketing has proven effective in improving MSMEs in Sambongsari Village. The community service work program called Programmed Independent Initiative Real Work Lecture (KKN MIT-18) Posko 26 UIN Walisongo Semarang provides benefits to MSMEs, because it facilitates understanding and application of digital marketing. Some things that MSME players should continue to learn such as changing MSME strategies and seeing the impact of long-term digital marketing implementation

Pengaruh Pemanfaatan Fitur Virtual Try-On Berbasis Augmented Reality pada Aplikasi Tiktok dalam Pemilihan Produk Cushion Oleh Mahasiswa di Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

This research is motivated by problems. The digital era has had a significant impact on social, economic and cultural aspects, especially in the field of information technology. Information technology is an ever-growing field that enables the exchange and sharing of information. The application of digital marketing is currently increasingly being carried out considering that industrial competition, especially in the e-commerce sector, is getting tighter. As one of the largest e-commerce in Indonesia, Tiktok has adopted the use of augmented reality virtual try on technology as one form of its digital marketing efforts to create a more enjoyable user experience. This research was conducted with the aim of analyzing the effect of using the virtual try-on feature based on augmented reality on the Tiktok application by Generation Z. This research took a study of the virtual try-on feature found on Indonesian Tiktok e-commerce for beauty products. This research used a quantitative approach through causal associative techniques on 264 respondents who were interested in Cushion products. Data analysis in this research was obtained using PLS-SEM which showed the results that the dimensions of the augmented reality variables had a positive effect on product selection at Cusion.

Penerapan Digital Marketing pada Komunitas Cimahi Kreatif Ekonomi Produktif di Cimahi

The purpose of this service is to help business actors, especially MSMEs in the Cimahi Creative Productive Economy community, utilize digital technology in order to increase the volume and promotion of their sales so that the public as potential customers/consumers can access and find out the details of the products or services offered. The problem of these MSMEs is that they still have limited ability and understanding in the use of digital technology to market the products or services created so that they experience obstacles in increasing sales and it is even difficult to introduce their products due to shifts in consumer behavior in purchasing consumer goods due to increasingly rapid technological developments. The method that will be used in solving the problem is to conduct a process of training and mentoring in the application of digital marketing so that it can have a direct impact on MSME actors. The results show that after the training process and continued with mentoring, the average business actor has been able to use digital marketing in his business, but there are still some who have not due to other obstacles such as devices and other technicalities.

Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship

Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so that they are not left behind and goals can continue to be achieved. The use of digital marketing is needed to improve the entrepreneurial marketing skills of students at SMA 7 Padang, SMK 4 Padang, and SMA 3 Tebo, so that students can implement digital marketing and be able to increase their business potential. Digital marketing involves starting from content creation, placing online advertisements, website optimization, email marketing, relations with online media, to becoming a social media admin. One application of digital marketing in business is content creation. This activity provides guidance regarding digital marketing strategies using content creation methods via social media platforms.

Tingkatkan Daya Saing UMKM Melalui Sosialisasi Digital Marketing bagi Pelaku UMKM di Kelurahan Kramat Selatan

Digital marketing is one of the main keys to increasing the competitiveness of business actors, especially micro, small, and medium enterprises (MSMEs). However, the main challenge that is often faced in digital marketing is that many business actors do not yet have an understanding of the use and application of digital marketing. To overcome this problem, Tidar University KKN students carried out socialization activities at Hall RW. At the survey stage, visits were made to each MSME location. The stages of implementing socialization were carried out by bringing in speakers from the Magelang Mayor's Expert Team. The final stage is follow-up visits to each MSME location. The final aim of this activity is to provide further assistance that ensures the application of the knowledge that has been provided during socialization. By making repeat visits to MSME locations, the community service team can help business actors practice the digital marketing techniques they have learned.

Development of Digital Marketing Applications for Jombang Tourism and Culture Based on Android (User)

ABSTRACT The development of global tourism is very rapid, including in Indonesia, especially in the city of Jombang. Jombang is known to have interesting cultural and natural tourism objects. Digital marketing describes the use of digital technology to support marketing functions. This research aims to study the use and development of digital marketing in the promotion of tourism and culture in Jombang. The digital marketing application developed is designed to help users find information about the natural beauty, tourist attractions, and cultural richness of Jombang. In addition, this application facilitates the search and discovery of included tourist sites, which is expected to have a positive impact on the development of tourism and cultural preservation in Jombang. This Android-based digital marketing application has several main features: Main Page (Home): Displays a summary or recommendation of tourist attractions in Jombang. Popular Tourism List: Presents the most visited tourist attractions. Maps: Helps users find routes to tourist sites. Tourist Description: Provides detailed information about a particular tourist destination. Popular Culture List: Displays cultural activities or events that are often held in Jombang. Tourist Type and Sub-district Filters: Allows users to select the type of tourism and sub-district of interest. Keywords : Development, Digital Marketing, Android, Tourism, Culture.

Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study

This study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancements

Pelatihan Dan Pendampingan Digital Marketing Sebagai Upaya Peningkatan Omset Pada Ud. Matahari Desa Kertasada Kec.Kalianget Kab.Sumenep

The digital world currently has a very beneficial impact, including in the business world. The application of digital marketing in the business world opens up communication between potential consumers and sellers which can now be done without distance and time limitations. However, in this digital era, it turns out that there are still business actors who have not utilized digital marketing. Some still market their products conventionally so their market share is still limited. This results in sales income tending to remain constant. This internship program aims to increase the awareness and skills of UD. Matahari produces amplang crackers in Kertasada Village, District. Kalianget District. Sumenep regarding the importance of digital marketing to increase sales income with training and mentoring methods. Through this internship program, it is hoped that the market share will increase, so it has the potential to increase sales income.

Critical Analysis of Islamic Digital Marketing as Business Strategy: Study at the Cianjur Grilled Fish Restaurant

The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic Marketing. The purpose of this study is to find out and analyze the use of digital marketing through social media as marketing strategy at the Cianjur grilled fish restaurant as an effort to develop business at the restaurant. This type of research is using qualitative descriptive analysis approach. The research data is in the form of primary data obtained through interviews with one of the managers at the Cianjur grilled fish restaurant who has used digital marketing to market their products and has succeeded in increasing sales turnover, while secondary data is obtained from journals, books and literature studies related to digital marketing for business people. The conclusion that can be drawn from the results of this study is that the use of digital marketing strategies through social media is very influential on business development in Cianjur grilled fish restaurants, because the application of digital marketing causes businesses to be recognized more quickly by the public so that this becomes one of the factors for business development as a whole fast

Kenari: Meningkatkan Omzet Dengan Digital Marketing Terkini

The community service program “KENARI: Increasing Turnover with Latest Digital Marketing” in Kayu Merah Village, Ternate City, aims to improve the understanding and application of digital marketing in the community. Through the KENARI (Kenali Adaptasi Realisasi) approach, this program provides socialization, practical guidance, and mentoring to help the community utilize social media in digital marketing. The stages include problem identification, adaptation of digital marketing solutions, and realization of marketing strategies. Target outputs include a socialization video, a service journal, and publications in local mass media. The implementation methods include problem identification, preparation of mentoring materials, socialization and coordination with the community, implementation of mentoring and socialization, and monitoring and evaluation of implementation. The implementation schedule and location map of target partners are also presented to support the success of this program.

MENGANGKAT POTENSI UMKM: STRATEGI DIGITAL MARKETING UNTUK SUKSES PEMASARAN

Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. Nowadays, MSMEs are expected to be able to make the best use of technology, one of which is the world of digital marketing. However, there are still many MSME players who do not understand and utilize digital marketing optimally. This is caused by several factors, such as limited knowledge and skills in the field of digital technology, as well as a lack of understanding of the benefits and potential that can be obtained from digital marketing. This article examines the use of counseling as a tool for community empowerment, provides recommendations and strategies for MSMEs, and becomes a reference for parties interested in developing MSMEs and using digital marketing. The survey method is a research approach that involves collecting data from a representatively selected sample of the population. The goal is to obtain general information and characteristics about the population. Data is collected and analyzed from respondent data that represents a larger population. The results of the article show that the knowledge of MSME players about digital marketing increased after the outreach activities. The application of digital marketing has had a positive impact on sales of MSME products and resulted in a significant spike in sales. Apart from that, the introduction of digital marketing for MSME products also increases MSME turnover. This has a positive impact on brand awareness and consumer trust, which will ultimately influence consumer purchasing decisions. So, digital marketing counseling is effective in empowering MSMEs and improving their business performance. This is an important reference for parties interested in developing MSMEs and utilizing digital marketing. MSMEs are the backbone of the economy, they need to take advantage of technology. The article examines extension to empower MSMEs, provides recommendations. Surveys show an increase in digital marketing for MSMEs.

15 Years of application of digital marketing and other technologies in tourism: A bibliometric analysis and systematic literature review

The objective of this bibliometric analysis is to examine the gradual evolution of research on digital marketing and other relevant technologies in the tourism sector from 2009 to 2023. A total of 102 papers were selected from the Scopus database, and the analysis was conducted using programs such as R Studio. The bibliometric and systematic literature review research dimensions, such as the overall number of citations, the articles with the highest citation counts, the authors with the most citations, the journals with the highest citation rates, and the networks of nations involved in research activities, were investigated. The study’ reveal the patterns of year-on-year expansion in publications and the incorporation of new keywords within the field of tourism research. It provides details on esteemed academic publications, influential authors, collaborative efforts, and nations involved in the field of tourism research, thereby providing insights into the current developments taking place in the area of various scholarly works. This study provides valuable insights for future researchers since it effectively reviews and analyses the current body of literature, identifies areas where information is lacking, and proposes novel approaches for further research. Nevertheless, the scope of this study is limited to data extraction exclusively from a specific database, impeding its applicability to a broader context.

PENERAPAN DIGITAL MARKETING SEBAGAI INFORMASI BARANG DAGANGAN DI PASAR NUSUKAN SOLO

ABSTRACT One form of application that can be used as a digital marketing medium is imooji. The imooji digital application was not yet known to market traders and was only discovered when the PKM team arrived. This community service activity aimed to increase participants' knowledge in understanding the concept of digital marketing using the imooji application, namely contents containing photos of merchandise found at market stalls. The participants in the activity were 8 traders and shop owners. The method of implementing activities was through the application of digital marketing, creating content for the imooji application. This is done because kiosk traders do not understand digital technology. Next, the team provided a brief explanation regarding the use of imooji which can be shared via social media such as WA, FB, and IG. The results of the implementation of the community service activities showed that not all participants are technologically literate and understand how to use imooji via cellphone because half of the participants are elderly, namely over 55 years, thus made it difficult to understand the imooji digital work process. Creating imooji content by providing a link containing a catalog of goods sold at market stalls can be easily shared with various participant social networks. This activity is expected to foster an entrepreneurial spirit in the digital era.

Strategi Pengembangan UMKM Dengan Ide Kreatif Melalui Program Kuliah Kerja Nyata Di Kelurahan Kolo

The Real Work Lecture (Kuliah Kerja Nyata or KKN) at STIE Bima is a community empowerment activity carried out by students and Field Supervisors (DPL). This KKN program at STIE Bima took place from August 18 to October 18, 2023, in the Kolo Sub-District. It is undeniable that the Kolo Sub-District has natural potential that needs to be developed through tourism and marine resources by promoting Micro, Small, and Medium Enterprises (MSMEs) and creative industries to be more innovative. The method used in the implementation of the KKN at STIE Bima is through participatory approaches and community involvement in interactions and data collection with MSME actors at the Kolo Sub-District Office. The results obtained from this KKN program include the enhancement of the local community's knowledge in Kolo Sub-District in improving MSMEs and creative industries, thus creating new job opportunities for the community through the application of digital marketing and providing local tourism needs to attract both domestic and international tourists.

Training in Marketing Strategies through Digital Marketing for Scaling Up Businesses of Silver Craft SMEs in Banda Aceh City

In today's digital era, digital marketing strategies are crucial, particularly for Small and Medium Enterprises (SMEs). The primary objective of this training is to equip participants with essential knowledge and skills for implementing effective digital marketing strategies, with the ultimate goal of enhancing the business scale of SMEs. Conducted over two days, from October 9 to 10, 2023, the training emphasized introducing and teaching various digital marketing applications, such as Facebook and Instagram. It also provided guidance on creating engaging content for marketing their products. By the end of the training, the participant, CV Taufik Perak, had successfully established digital marketing accounts on several social media platforms.

Observation and Application of Digital Marketing in The Home Industry Benjeng District

Kedungrukem Village is one of the villages located in Benjeng District, Gresik Regency which consists of the hamlets of Kedungrukem, Kedung glugu, Ngablak, Bulak Ploso. By geographical, Village Kedungrukem is at in region Subdistrict Benjeng, Regency Gresik with a position bordered by Ploso Village to the west, Delik Sumber Village to the next south, Munggugianti Village to the east. Some of the professions of the people of Kedungrukem village big Work as farmers, traders, producer opaque, producer cage chicken And stab satay. We can know that Kedungrukem village has enormous potential because own a number of product superior that is Opaque Pinch. With implemented it digitalization marketing at one of the Opak Pin SMEs in Kedungrukem village, making Opak pinch a wider market share. Marketing is not only entrusted to shops or direct to consumer, However Can in a way on line through social media And market place.

DIGITAL MARKETING ASSISTANCE AS AN EFFORT TO IMPROVE BUSINESS PERFORMANCE IN RINGINANOM VILLAGE

This Community Service activity aims to provide training on the application of digital marketing as a marketing strategy for Micro, Small and Medium Enterprises (MSMEs) so that it can produce marketing that can reach the wider community, increase the number of consumers and attract buyer interest. MSME business actors in Ringinanom village need technology-based business development to be able to compete with their competitors. Therefore, outreach and training need to be carried out to provide knowledge and understanding of the importance of digital marketing for their business. There are two methods used in assisting MSME businesses in digital marketing, namely workshops and direct practice. Introduction to digital marketing as an introduction to this program as well as the benefits obtained from using digital marketing. In this training, we utilize an application in the Play Store Application, namely the Photoroom Application. Business actors who take part in this training are expected to be able to implement the results of the training and discuss with other business actors and the surrounding community. Advice that can be given in creating content marketing is to add interesting captions and hashtags that are easy to follow so that products are easy to find.

Strengthening palm sugar product competitiveness through digital marketing

Palm sugar, derived from coconuts, holds longstanding cultural significance in Indonesian society, offering substantial economic value. The hamlet of Nganti in Yogyakarta thrives on coconut farming and palm sugar production. Despite its potential, the palm sugar industry grapples with challenges such as limited market access and a lack of technological awareness. To address these issues, the application of digital marketing is envisioned to broaden market reach and establish robust branding. This community service program is designed to empower and optimize palm sugar marketing through digital strategies, targeting local palm sugar farmers and producers. Activities encompass discussions, digital marketing training, the creation of a video profile, and the establishment of digital marketing accounts. The program has successfully enhanced public understanding of digital marketing, facilitating effective product promotion. The initiation of social media accounts and profile videos serves to broaden product visibility to a wider audience. The most notable outcome is the increased accessibility to markets and heightened product sales.

Product Development, Product Certification, and Digital Marketing in Increasing Micro Business Development

The problem that occurs in this research activity is the process of developing micro businesses using a three variable approach consisting of product development, product certification and digital marketing implementation, especially in the city of Sidoarjo. The total research sample was 114 micro business actors in the culinary sector with various types of food and beverage products. The sample determination method uses the census method or saturated sample. A group of business actors joined by the name Gumin (food and beverage business actors). The process of collecting research data uses Microsoft forms which are shared via the WhatsApp group of micro entrepreneurs. The analysis method used is multiple linear regression analysis, where the aim of this analysis is to find the estimation equation. The use of estimation equations in regression analysis aims to find out how big the role and influence of each independent variable (X) is on the dependent variable (Y). The results obtained through the analysis were that only two independent variables were significant, i.e product development and product certification, while one independent variable, i.e the application of digital marketing, was not significant. Improving the implementation of digital marketing is the main focus of this micro business group so that they can develop their business better in the future, so they can compete with other culinary businesses. The process of implementing digital marketing can be carried out if micro business actors establish partners with similar business actors, thereby creating mutual benefits.

The Metamorphosis of Marketing Communication Media: Strategy to Cultivate Digital Marketing Enthusiasm and Creativity in Batik Business Products

The determination of technology has changed the face of the world in all sectors, the industrial and trade sectors in particular have a very significant impact. The technological revolution that touches all joints really forces all business people, in this case entrepreneurs, to move from conventional manual to digital. Even so, this internet technology revolution cannot suddenly get out of hand. It is necessary to test the readiness of the community to implement this digital technology. The research method uses descriptive qualitative through data collection by means of interviews, observation and FGD. The findings obtained are that the application of digital marketing is not optimal because it only relies on social networks. The implementation of digital marketing is carried out through stages, training and development followed by the implementation of programs that are adapted to the conditions at the Fahira Batik Collection. The results of the research are in the form of web-based e-commerce information technology development training and optimization of social media for craftsmen, training to improve the brand of Fahira Batik Collection products. So with this it is hoped that the craftsmen can expand their marketing reach by promoting their products through various social media so that it is expected to increase the income and welfare of the craftsmen.
 Keywords: Digital Marketing, Commercialization, Technology, Communication