Digital Management System Research Articles

A pilot study of an organised population-based testing programme for prostate cancer.

To determine the feasibility of a digitally automated population-based programme for organised prostate cancer testing (OPT) in Southern Sweden. A pilot project for a regional OPT was conducted between September 2020 and February 2021, inviting 999 randomly selected men aged 50, 56, or 62 years. Risk stratification was based on prostate-specific antigen (PSA) level, PSA density (PSAD), and bi-parametric prostate magnetic resonance imaging (MRI). Men with a PSA level of 3-99 ng/mL had an MRI, and men with elevated PSA level (≥3 ng/mL) had a urological check-up, including a digital rectal examination and transrectal ultrasonography (TRUS). Indications for targeted and/or systematic transrectal prostate biopsies were suspicious lesions on MRI (Prostate Imaging-Reporting and Data System [PI-RADS] 4-5) and/or PSAD > 0.15 ng/mL/mL. Additional indications for prostate biopsies were palpable tumours, PSA ratio < 0.1, or cancer suspicion on TRUS. Patient selection, mail correspondence, data collection, and algorithm processing were performed by an automated digital management system. Feasibility is reported descriptively. A total of 418 men had a PSA test (42%), with increasing participation rates by age (50 years, 38%; 56 years, 44%; and 62 years, 45%). Among these, 35 men (8%) had elevated PSA levels (≥3 ng/mL: one of 139, aged 50 years; 10/143, aged 56 years; and 24/146, aged 62 years). On MRI, 16 men (48%) had a negative scan (PI-RADS < 3), seven men (21%) had PI-RADS 3, nine men (27%) had PI-RADS 4, and one man (3%) had PI-RADS 5. All men with PI-RADS 4 or 5 underwent prostate biopsies, as well as two men with PI-RADS 3 due to PSAD > 0.15 ng/mL/mL or a suspicious finding on TRUS. Prostate cancer was diagnosed in 10 men. Six men underwent active treatment, whereas four men were assigned to active surveillance. Our OPT model is feasible from an operational point of view, but due to the limited scale of this study no conclusions can be made regarding the efficacy of the diagnostic model or outcome.

Aspects of Developing A Methodology for Managing Digital Financial Assets

The purpose of the study is to highlight the key aspects necessary for the formation of a methodology for designing systems for managing trading operations over cryptocurrencies. The methodology of designing digital asset management systems defines a set of rules for using methods, models and algorithms required to build systems that solve the complex problem of managing trading operations over digital economy assets. For this purpose, the dynamics and trends of pricing of digital investment and financial assets are investigated to identify the peculiarities and specific patterns of cryptocurrency, taking into account the mathematical model of issuance in the conditions of a dynamic crypto-asset market, functioning continuously and forming cyclicality and wave structures.Materials and methods. The object of the study is the dynamics of value indicators of the market of digital financial assets and digital currencies. The subject of the study is methods, models and algorithms for automated monitoring and management of digital financial assets and cryptocurrencies. The methodological basis of the research is formed by blockchain technologies, modeling and mathematical statistics methods, artificial intelligence methods. The statistical information base of the research is formed on the basis of the history of Tradingview’s value quotations from international trading exchanges of digital currencies, as well as by Coinmarketcap and Coingecko cryptoasset market integrators. Problems of modeling processes in economic systems are considered, the problem of optimal control is defined. A critical analysis of the state in the tasks of economic modeling is carried out, taking into account the uncertainty caused by social and psychological reasons.Results. The proposed methodology offers a comprehensive solution to the problem of managing digital financial assets and other financial instruments based on blockchain technology. Digital currencies act as the management object of the proposed methodology, the initial information is a vector of parameters that determine the sensitivity of the system to the perturbing influences of the external environment and the requirements for the expected management results. In accordance with the scientific novelty of the research and methodology, a set of interrelated research stages is formed, consisting of an ordered cascade of methods, models and algorithms that perform preliminary analysis, processing and forecasting of financial time series of value indicators.Conclusion. New blockchain technologies and the emergence of Chat GPT (generative pre-trained transformer) pose new challenges to society, which hopes to utilize such solutions, including for economic tasks. With the help of prediction-free methods and artificial neural networks it is possible to design software systems, thanks to which it is possible to increase the efficiency of trading operations at optimal risks in automatic and automated mode of trade execution. The proposed methodology of management with auxiliary intellectual analysis of time series and application of combined method of decision-making allows managing the portfolio of a new asset class of digital currencies based on blockchain technologies. Taking into account the technical similarity of digital currencies with digital financial assets, it is possible to use the methodology also for the creation of digital financial asset management systems.

Enhancing Human Resource Functions through Digital Information Management Systems: The Moderating Role of Organisational Commitment

The adoption and implementation of digital information management systems is largely viewed as a means for promoting efficiency in organisations. Conversely, the realisation of the benefits derived from full utilisation of integrated digital information management systems still remain distant, pointing to lack of efficiency for some universities, particularly in the context of Sub-Saharan Africa. This lack of efficiency on the part of some universities suggests the need for accelerated incremental or adaptive digital innovations which are regarded as antecedents for the full utilisation of digital information management systems. Owing to this, the purpose of this study is to investigate the influence of digital information management systems as an antecedent for human resource functions in promoting efficiency. The hypotheses are tested using a sample size of 202 comprising senior managers, heads of sections and human resource personnel. The authors identify enterprise resource planning and human resource information systems as factors that bring efficiency to human resource functions. Organisational efficiency is associated with sound human resource functions driven by full utilisation of digital information management systems. Furthermore, the realisation of efficiency requires commitment of resources by the organisation. The empirical outcomes suggest that the digital information management system in place is predominantly used for recruitment, training and development processes while performance management processes are largely done manually. This paper contributes to the research literature on the significance of digital information management systems utilisation particularly from Sub-Saharan Africa. Also, the study provides a new empirical test using a data set of 202 decision makers such as senior managers and heads of sections.

Digital Financial Management for Mosque Fundraising: Empowering Indonesian Workers in Taiwan

This paper proposes the implementation of a digital financial management system for a group of Indonesian workers in Taiwan who perform fundraising to build a mosque. The system utilizes Google Form for data entry and Google Spreadsheet (dashboard) for processing and displaying the financial information. The results show the effectiveness of the tool in streamlining data entry and enhancing financial reporting and management. It is also supported by a pre-test and a post-test administration, resulting that there is a 20% improvement on the post-test upon utilizing the tools.

Understanding Stakeholders’ Perspective on An Innovative Business Model for Pediatric Immunization Records: A Single Case Study

The purpose of this qualitative case study is to explore the potential value of an innovative business model on pediatric immunization record management which will serve as the basis for the development of a digital platform for the use of pediatric consultants and medical secretaries at a private secondary hospital in Quezon City. The study utilized a qualitative case study involving the pediatric consultants and medical secretaries of a private secondary hospital in Quezon City. Qualitative data for this study were gathered through in-depth, semi-structured interviews, focus group discussions, documents, journaling, and observations. Results have shown that pediatric consultants and medical secretaries follow only one way of arranging patients' records which is through alphabetical order using the surname. Many clinics and hospitals still rely on paper-based medical records to document patients' information. All participants shared the same difficulties and sentiments when it comes to the problems they have in the current way they deal with immunization records. Based from the statements of the participants, results revealed that pediatric consultants and medical secretaries support and are in favor of the use of a web-based record management system. However, some participants stated their apprehensions for the security of patient information. Further study that focuses on formal training is recommended to increase the confidence of the healthcare workers in utilizing digital record management systems and intense exploration of the potential challenges in adapting a digitized records management system must be conducted.

Digital health and Clinical Patient Management System (CPMS) platform utility for data sharing of neuromuscular patients: the Italian EURO-NMD experience

BackgroundThe development of e-health technologies for teleconsultation and exchange of knowledge is one of the core purposes of European Reference Networks (ERNs), including the ERN EURO-NMD for rare neuromuscular diseases. Within ERNs, the Clinical Patient Management System (CPMS) is a web-based platform that seeks to boost active collaboration within and across the network, implementing data sharing. Through CPMS, it is possible to both discuss patient cases and to make patients’ data available for registries and databases in a secure way. In this view, CPMS may be considered a sort of a temporary storage for patients’ data and an effective tool for data sharing; it facilitates specialists’ consultation since rare diseases (RDs) require multidisciplinary skills, specific, and outstanding clinical experience.Following European Union (EU) recommendation, and to promote the use of CPMS platform among EURO-NMD members, a twelve-month pilot project was set up to train the 15 Italian Health Care Providers (HCPs). In this paper, we report the structure, methods, and results of the teaching course, showing that tailored, ERN-oriented, training can significantly enhance the profitable use of the CPMS.ResultsThroughout the training course, 45 professionals learned how to use the many features of the CPMS, eventually opening 98 panels of discussion—amounting to 82% of the total panels included in the EURO-NMD. Since clinical, genetic, diagnostic, and therapeutic data of patients can be securely stored within the platform, we also highlight the importance of this platform as an effective tool to discuss and share clinical cases, in order to ease both case solving and data storing.ConclusionsIn this paper, we discuss how similar course could help implementing the use of the platform, highlighting strengths and weaknesses of e-health for ERNs. The expected result is the creation of a “map” of neuromuscular patients across Europe that might be improved by a wider use of CPMS.

Real-time energy flow mapping: A VSM-based proposal for energy efficiency

Rising energy costs and the current concern about sustainability issues directly impact the competitiveness and survival of organizations, promoting the search for continuous improvement in industrial production processes. The present study, by identifying the absence in the literature of models based on Value Stream Mapping and integrated with Industry 4.0 technologies that promote better energy efficiency practices in industrial processes, proposes a new Lean Management model called Real-time Energy Flow Mapping. This innovative model, provide capabilities to a visual, digital and sustainable management system of all energy behavior in machines and equipment using fully parameterizable metrics and rules. Also, estimulating stakeholders with the ability to predict and monitor energy costs, as well as identify possible problems due to changes in the behavior of energy consumption in machines, thus helping managers to make decisions faster and more dynamically. As a result, the literature search turned up 17 Value Stream Mapping based models with a focus on energy efficiency, along with 31 metrics grouped on energy, environmental and production processes. After discussions by the Focus Groups, 16 resulting metrics were submitted to expert panel, in which the least relevant were discarded and the 13 most relevant classified using Fuzzy Delphi. An analysis to verify the interrelationships between the metrics is performed using the Fuzzy DEMATEL, being finally applied in the proposed model. A case study of the model was carried out, submitting it operationally at the LabFaber 4.0, empirically validating the study. The Real Time Energy Flow Map fills the gap in the literature on Value Stream Mapping models to improve energy efficiency, monitoring energy consumption through dynamic mapping of the energy flow of production processes, identifying the area with increased potential for energy savings through changes in operating behavior that reduce overall energy consumption and environmental impacts.

Digital twin-based warehouse management system: a theoretical toolbox for future research and applications

PurposeThe digital warehouse management system is an emergence that forms a critical part of the transformation of economic structure in Industry 4.0. In the present business scenario, the warehouse management system encounters a messy layout, poor damage control, unsatisfactory order management, lack of visibility and lack of technological interventions. Digital twin (DT) based warehouse system shows the ontology and knowledge graphs for competitive advantage by consolidating and transferring goods directly from an inbound supplier to an outbound customer on short notice and with no or limited storage. There remains a lack of clarity on how the DT can be implemented successfully in warehouse management.Design/methodology/approachThe current literature remains largely unstructured and scattered due to a lack of a systematic approach to integrating the research implications and analysis. This paper probes the conceptualization of the DT with the help of theoretical analysis using the systematic literature analysis method.FindingsThe study explores essential concepts such as interoperability and integrability in implementing DT. Further, it analyzes the role of a supply chain control tower (SCCT) in modern supply chain management. A research framework is proposed for practitioners and academicians by incorporating the opportunities and challenges associated with DT implementation. The research findings are mainly threefold: Conceptualization of DT, Featuring SCCT and Exploration of cross-computer platform interfaces, scalability and maintenance strategies.Originality/valueThis study is among the first to analyze and review DT applications in warehouse management. Moreover, the study proposes a theoretical toolbox for the practitioners to successfully implement the DT in warehouse DT-based warehouse management system: A theoretical toolbox for future research and applications.

APPLICATION OF THE LATEST INFORMATION AND DIGITAL TECHNOLOGIES IN THE MANAGEMENT OF LAND RESOURCES OF AGRICULTURAL ENTERPRISES

Introduction. Land resources as an object of management are traditionally considered in connection with land relations that determine the content of systems of interactions of economic agents that arise in the process of ownership, management and use of land – an important factor of production and the spatial basis of human life. The structural and functional complexity of the management system is due to its multi-level nature, a wide range of general and specific management functions that are implemented, the heterogeneity of subjects of land relations, and the diversity of their economic interests. Methods. General scientific and special methods were used in the work in order to achieve the goal: the dialectical method of scientific knowledge – to consider the essence of the latest information and digital technologies in the management of land resources; synthesis – to clarify the interrelationships between subjects of land relations in the conditions of digitalization; graphic – for visual display of the obtained results; abstract and logical method – for forming research conclusions and proposals. Results. The meaning and role of land resources is revealed, various approaches to determining their economic essence in the conditions of the use of information and digital technologies in land resource management are considered. The main directions of digitalization of land resource management of agricultural enterprises are highlighted. Discussion. The obtained results of the research can be used for the implementation of the latest information and digital technologies in the practice of land resource management. This will enable agricultural commodity producers to analyse large volumes of data, control the state of land resources and the rationality of their use at different levels of management, which will contribute to the transparency of the functioning of the agricultural land market. In the future, the use of digital land management systems will make it possible to: create an informational computer system for assessing the quality and location of agricultural land plots based on their inventory, assessment of productive and territorial features; to complete the formation of the introduction of free circulation of agricultural land and the improvement of land legal relations, which will contribute to attracting additional credit resources to agribusiness against the pledge of land and improving the efficiency of the industry. Keywords: digitization, information technologies, land resources, land market, precision agriculture, geoinformation system.

Navigating Barriers to Successful Implementation of Digital Record Management System: A Case Study of Pakistani Public Sector Universities

Navigating Barriers to Successful Implementation of Digital Record Management System: A Case Study of Pakistani Public Sector Universities

Sistem Pengelolaan Arsip Pada Kelurahan Sukaluyu Kecamatan Cibeunying Kaler Berbasis Website

Kelurahan is administratively located at the lowest level in the government system in Indonesia. The kelurahan has the task of serving the community. Archives have a role as a memory and source of information, one of which in the Sukaluyu sub-district, Cibeunying Kaler sub-district, Bandung city. Based on observations at the Sukaluyu sub-district office, that the condition of archive management in the kelurahan still has deficiencies, namely the filing system is still in physical form, some documents have been damaged and some missing due to the archival system implemented by this kelurahan still manually. With that, a digital archive management system was created is making website for archive management. This community service is one that is carried out by the lecturer staff and students of the ITENAS informatics study program. This system expected to help increase the effectiveness of archival data management, reduce archive loss, and shorten archive search time.

Sistem Pengelolaan Arsip Pada Kelurahan Sukaluyu Kecamatan Cibeunying Kaler Berbasis Website

Kelurahan is administratively located at the lowest level in the government system in Indonesia. The kelurahan has the task of serving the community. Archives have a role as a memory and source of information, one of which in the Sukaluyu sub-district, Cibeunying Kaler sub-district, Bandung city. Based on observations at the Sukaluyu sub-district office, that the condition of archive management in the kelurahan still has deficiencies, namely the filing system is still in physical form, some documents have been damaged and some missing due to the archival system implemented by this kelurahan still manually. With that, a digital archive management system was created is making website for archive management. This community service is one that is carried out by the lecturer staff and students of the ITENAS informatics study program. This system expected to help increase the effectiveness of archival data management, reduce archive loss, and shorten archive search time.

Integrated energy carbon emission monitoring and digital management system for smart cities

In recent years, although China’s economy has continued to grow, the environmental impact is greatly affected by the use of primary energy, such as global warming, which has become more and more serious. Under the background of energy conservation and emission reduction, China’s emission reduction pressure is very great. In this paper, an online monitoring system for carbon emissions is developed for real-time monitoring of carbon emissions, and the ant colony algorithm is used to perform multi-objective optimization based on “construction period-cost-carbon emissions.” Through the organic integration of wireless sensors, communication networks, cloud servers, and mobile devices, a real-time monitoring system for carbon emissions has been developed, which can monitor and visualize the carbon emissions generated by major machinery on site in real time. At the same time, the resource consumption of each process in different modes is sorted out, and the multi-objective optimization problem of “construction period-cost-carbon emission” is designed to seek the optimal solution by combining the multi-objective optimization theory. In this paper, the developed real-time monitoring system is applied in the actual field, the stability and practicability of the system are verified, and the process-related data is obtained by combining the monitoring system and field investigation. The experimental results show that the relative deviations of the two units are consistent, fluctuating between 0.54% and 6.14%, and the overall deviations are 3.61% and 3.63%, respectively. Therefore, the online carbon emission monitoring system has stable data and high accuracy. By comparing the data trends of the online monitoring method and the emission factor method, it is found that the two trends are consistent, which verifies the applicability of the online monitoring method in the field of carbon emission monitoring.

Towards an Improved Taxonomy of Attacks Related to Digital Identities and Identity Management Systems

Digital transformation with the adoption of cloud technologies, outsourcing, and working-from-home possibilities permits flexibility for organizations and persons. At the same time, it makes it more difficult to secure the IT infrastructure as the IT team needs to keep track of who is accessing what data from where and when on which device. With these changes, identity management as a key element of security becomes more important. Identity management relates to the technologies and policies for the identification, authentication, and authorization of users (humans and devices) in computer networks. Due to the diversity of identity management (i.e., models, protocols, and implementations), different requirements, problems, and attack vectors need to be taken into account. In order to secure identity management systems with their identities, a systematic approach is required. In this article, we propose the improved framework Taxonomy for Identity Management related to Attacks (TaxIdMA). The purpose of TaxIdMA is to classify existing attacks, attack vectors, and vulnerabilities associated with system identities, identity management systems, and end-user identities. In addition, the background of these attacks can be described in a structured and systematic way. The taxonomy is applied to the Internet of Things and self-sovereign identities. It is enhanced by a description language for threat intelligence sharing. Last but not least, TaxIdMA is evaluated and improved based on expert interviews, statistics, and discussions. This step enables broader applicability and level of detail at the same time. The combination of TaxIdMA, which allows a structured way to outline attacks and is applicable to different scenarios, and a description language for threat intelligence helps to improve the security identity management systems and processes.

Virtual web-based instruments in the evaluation of functional degradation of heritage timber buildings

ABSTRACT The construction engineering and management sector is facing rapid technological disruption due to the extensive adoption of digital tools. The main aim of this research was to assess the accuracy and usefulness of web-based instruments used for the evaluation and mensuration of built environment characteristics. Through on-site visits and two web-based tools, a digital management system based on fuzzy logic was used to evaluate the functional service life of two heritage timber buildings in Valdivia (Chile). The assessments of 40 professional experts (4 on-site visual inspections and 36 virtual inspections) were compared to evaluate the relative accuracy and usefulness of the on-site and web-based instruments. Web-based audits, which used Google Street View and Google Maps, tended to agree strongly with on-site audits on the functional degradation of the timber structures (vulnerabilities and external hazard affections). While web-based tools do not offer a perfect substitute for on-site audits, they do allow for preliminary audits to be performed accurately from remote locations, potentially saving time and cost and increasing the effectiveness of subsequent on-site visits. The study findings may be useful to industry stakeholders in understanding the early impacts of the use of new remote digital inspection tools on the construction industry.

Розроблення і впровадження системи управління господарсько-майновим комплексом НАН України

In modern conditions, the issue of building an effective management system for the economic and property complex of the National Academy of Sciences of Ukraine becomes an urgent issue. This can be done on the basis of the creation and implementation of computer information and analytical systems, in particular, the Digital Real Estate Management System of the National Academy of Sciences of Ukraine (hereinafter - CS PROPERTY). CS MAYNO is intended for management of accounting, storage and use of reliable and updated information on real estate, which is recorded on the balance sheet of institutions, organizations, enterprises of the National Academy of Sciences of Ukraine, and management of lease and use contracts. The system must be developed using a modern software platform without using the software of the aggressor country. In this paper, a comprehensive analysis of the subject area is carried out and ways of automating the activities of the National Academy of Sciences of Ukraine in this area are described.

Implementation of a patient-centered remote wound monitoring system for management of diabetic foot ulcers.

Regular clinical assessment is critical to optimize lower extremity wound healing. However, family and work obligations, socioeconomic, transportation, and time barriers often limit patient follow-up. We assessed the feasibility of a novel, patient-centered, remote wound management system (Healthy.io Minuteful for Wound Digital Management System) for the surveillance of lower extremity wounds. We enrolled 25 patients from our outpatient multidisciplinary limb preservation clinic with a diabetic foot ulcer, who had undergone revascularization and podiatric interventions prior to enrollment. Patients and their caregivers were instructed on how to use the digital management system and asked to perform one at-home wound scan per week for a total of 8 weeks using a smartphone application. We collected prospective data on patient engagement, smartphone app useability, and patient satisfaction. Twenty-five patients (mean age 65.5 ± 13.7 years, 60.0% male, 52.0% Black) were enrolled over 3 months. Mean baseline wound area was 18.0 ± 15.2 cm2, 24.0% of patients were recovering from osteomyelitis, and post-surgical WiFi stage was 1 in 24.0%, 2 in 40.0%, 3 in 28.0%, and 4 in 8.00% of patients. We provided a smartphone to 28.0% of patients who did not have access to one that was compatible with the technology. Wound scans were obtained by patients (40.0%) and caregivers (60.0%). Overall, 179 wound scans were submitted through the app. The mean number of wound scans acquired per patient was 0.72 ± 0.63 per week, for a total mean of 5.80 ± 5.30 scans over the course of 8 weeks. Use of the digital wound management system triggered an early change in wound management for 36.0% of patients. Patient satisfaction was high; 94.0% of patients reported the system was useful. The Healthy.io Minuteful for Wound Digital Management System is a feasible means of remote wound monitoring for use by patients and/or their caregivers.

An implementation model for digitisation of visual management to develop a smart manufacturing process

PurposeThis paper aims to introduce a model using a digital twin concept in a cold heading manufacturing and develop a digital visual management (VM) system using Lean overall equipment effectiveness (OEE) tool to enhance the process performance and establish Fourth Industrial Revolution (I4.0) platform in small and medium enterprises (SMEs).Design/methodology/approachThis work utilised plan, do, check, act Lean methodology to create a digital twin of each machine in a smart manufacturing facility by taking the Lean tool OEE and digitally transforming it in the context of I4.0. To demonstrate the effectiveness of process digitisation, a case study was carried out at a manufacturing department to provide the data to the model and later validate synergy between Lean and I4.0 platform.FindingsThe OEE parameter can be increased by 10% using a proposed digital twin model with the introduction of a Level 0 into VM platform to clearly define the purpose of each data point gathered further replicate in projects across the value stream.Research limitations/implicationsThe findings suggest that researchers should look beyond conversion of stored data into visualisations and predictive analytics to improve the model connectivity. The development of strong big data analytics capabilities in SMEs can be achieved by shortening the time between data gathering and impact on the model performance.Originality/valueThe novelty of this study is the application of OEE Lean tool in the smart manufacturing sector to allow SME organisations to introduce digitalisation on the back of structured and streamlined principles with well-defined end goals to reach the optimal OEE.

Penyusunan Sistem Pengelolaan Kearsipan Digital Berbasis Microsoft Access Pada Bagian Sertifikasi PT Insurin Balikpapan

In the archive management system in a company, it is necessary to renew the archive management so that the records can be managed properly. The problem in this study is that the archive management system at the PT INSURIN Balikpapan Certification section can still be said to be less than optimal, due to the lack of knowledge about archive management and also a lack of awareness of the importance of archives. This study aims to develop a digital archive management system that can facilitate the search for archival data that is safe, fast, accurate, and more efficient. In this study, the type of research used was descriptive research with a qualitative approach using descriptive data analysis. The data collection techniques used are observation, interviews, and documentation, and use of seven other stages in the preparation of the system, namely the planning stage, the implementation stage, the testing stage, the analysis stage, the feedback stage, the repair stage, and the validation stage. The data analysis technique is through data reduction, data presentation, and conclusion drawing. Based on the research conducted, it can be concluded that the preparation of the application program that has been compiled can be used in archival management activities at the PT INSURIN Certification section to replace the previous system because it is considered effective but still requires the addition of other menus, especially in terms of archive search. It still needs development with the addition of other menus considering the many tools offered in the Microsoft Access application so that the system becomes more innovative, as well as renewal of archival equipment in the form of a roller-type scanner so that the process of scanning reports can be more practical and effective.

НАПРЯМИ ЦИФРОВІЗАЦІЇ МАРКЕТИНГУ АГРАРНИХ ПІДПРИЄМСТВ

The article focuses on the relevance of the issues of formation and implementation of the intra-corporate policy of digitalization of marketing of agrarian enterprises. It was established that the aspects of digitization and realization of its potential directly in the segment of agricultural enterprises in Ukraine are still not sufficiently developed.&#x0D; Therefore, the purpose of the study is to improve the methodological and applied principles and provisions of identification and substantiation of directions for strengthening the digitalization of marketing of agricultural enterprises. The advantages of the formation and development of digital management systems at domestic enterprises in general, as well as directly in the field of digitalization of their marketing systems and complexes, are emphasized. Prospective directions of digitalization of marketing of agrarian enterprises are determined by the following components: (1) product policy, (2) price policy, (3) policy of promotion and stimulation of product sales, (4) policy of product positioning on the market.&#x0D; The problematic aspects of the formation of an environment of digital marketing of agricultural enterprises in Ukraine are reflected. The strategic stages of the policy of development and expansion of the priority directions of digital marketing of agrarian business entities have been determined. The system of structural blocks of the program of digitalization of agricultural enterprise marketing is substantiated, in particular - initial conditions, policy goal, goals and directions of regulation, globalization block, financial-resource and organizational-management support, monitoring and adjustment tools. The toolkit for monitoring the digitalization of marketing of agricultural enterprises has been defined, which involves taking into account the system of indicators in three groups: (1) development of the intra-corporate digital system, (2) digital modernization of business processes, (3) harmonization and convergence of intra-corporate digital systems into the global system of the digital economy of Ukraine and the EU.