Mobile maps are an important tool for mastering modern digital life. In this paper, we outline our perspective on the challenges and opportunities associated with designing adaptive mobile maps that are useful, usable, and accessible to a wide range of users in different contexts. If we claim for adaptive mobile maps to be successful, we need to expand our understanding of map use context, including the physical and digital spaces, user behavior, and individual differences. We identify key challenges, such as the scarcity of knowledge about mobile map use behavior, the need for effective adaptation methods and strategies, user acceptance of adaptive maps, and issues related to control, privacy, trust, and transparency. We finally suggest research opportunities, such as studying mobile map usage, employing AI-based adaptation methods, leveraging the power of visual communication through maps, and ensuring user acceptance through user control and privacy.
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