Digital Natives Research Articles

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

PurposeThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital natives, exhibits distinct characteristics compared to Generation X, who often referred to as digital immigrants. Given the technology-driven nature of Internet-only banks, a multi-group analysis between these two generations was conducted.Design/methodology/approachThis study utilizes Bansal’s push–pull–mooring model as a framework to analyze switching intention. The study collected survey data from 383 Korean participants, consisting of 198 participants from Generation Z and 185 participants from Generation X.FindingsThe findings indicate that low satisfaction and discomfort are factors that push people to leave traditional banks. Specifically, Generation Z shows a significantly higher inclination to leave traditional banks due to discomfort. On the other hand, relative advantage, compatibility, observability and trialability are factors that pull people to switch to Internet-only banks. Generation X is more likely to consider adopting Internet-only banks when compatibility is high and complexity is low.Originality/valueThis study is the first to explore unique motivators for Generation Z, such as their discomfort with interpersonal interactions in the retail banking sector. These findings challenge earlier research emphasizing human interaction’s importance in technology adoption, offering insights into their future adoption of contactless services.

Online Health Information Seeking and Preventative Health Actions: Cross-Generational Online Survey Study.

The popularity of online health information seeking (OHIS) has increased significantly owing to its accessibility and affordability. To facilitate better health management, it is essential to comprehend the generational differences in OHIS behavior and preventative health actions after seeking online health information (OHI). This study investigates the variations in OHIS and engagement in preventative health actions between 2 generations based on their technology use (digital natives [aged 18-42 years] and digital immigrants [aged ≥43 years]). Additionally, this research explores the mediating role of OHIS types on the generational effect on preventative health actions and the moderating role of OHI search frequency, gender, and the presence of chronic diseases on the generational effect on OHIS types and preventative health actions. A preregistered online survey was conducted on the Prolific online data collection platform using stratified sampling of 2 generations (digital natives and digital immigrants) from the United States in November 2023. Overall, 3 types of OHIS were collected: health wellness information search, health guidance information search, and health management information search. A 1-way analysis of covariance tested the generational differences in types of OHIS and preventative health actions, and a 2-way analysis of covariance tested the moderating role of OHIS search frequency, gender, and the presence of chronic diseases using 7 control variables. The PROCESS Macro Model 4 was used to conduct mediation analyses, testing OHI search types as mediators. Linear regression analyses tested age as a predictor of OHIS and preventative health actions. The analysis of 1137 responses revealed generational differences in OHIS. Digital natives searched for health wellness information more frequently (P<.001), whereas digital immigrants searched for health guidance (P<.001) and health management information (P=.001) more frequently. There were no significant differences between the 2 generations regarding preventative health actions (P=.85). Moreover, all 3 types of OHIS mediated the relationship between generational differences and preventative health actions. Furthermore, as people aged, they searched for significantly less health wellness information (P<.001) and more health guidance (P<.001), and health management information (P=.003). Age was not a significant predictor of preventative health actions (P=.48). The frequency of OHI searches did not moderate the effect of generations on OHIS types and preventative health actions. Gender only moderated the relationship between generation and health guidance information search (P=.02), and chronic diseases only moderated the relationship between generation and health wellness information search (P=.03). To the best of our knowledge, this study is the first to explore how 2 digital generations vary in terms of searching for OHI and preventative health behaviors. As the older adult population grows, it is crucial to understand their OHIS behavior and how they engage in preventative health actions to enhance their quality of life.

Essential Capabilities for Successful Digital Service Innovation at the Bottom of the Pyramid

Several firms worldwide that attempted to penetrate the bottom of the pyramid (BOP) with digital service innovations have encountered disappointing returns. This article explores what capabilities firms should develop and how they should nourish them for value creation at the BOP. Using the multiple-case method, this study inductively derives persuasion, co-creation, adaptation, and self-sustainability as essential capabilities. Cumulative maneuvering of these capabilities resulted in a sand cone model. Both established incumbents and digital natives benefit from this model, which enables them to safeguard their digital offerings while penetrating or expanding within BOP markets.

Synergy of Positive Emotional Stimuli and Education Technologies in JobLab English Speaking Development for Graduates

This study delves into the effectiveness of integrating the PERMA model, emphasising the synergy of positive emotional stimuli and education technologies satisfying digital natives daily within JobLab's framework for FLA (Foreign Language Acquisition) development among graduate students. The research methodology combined qualitative and quantitative data. With a focus on nurturing holistic well-being and language proficiency, this research involves forty-six students divided into an experimental group (N=23) with an innovative approach and a control group (N=23) following traditional teaching methods. Pre/post-observations and student self-assessment questionnaires FLCAS (Foreign Language Classroom Anxiety Scale) were utilised to assess the impact of the intervention. Statistical analysis using established software revealed notable improvements in English-speaking proficiency among the experimental group, emphasising the significance of the PERMA model's integration in JobLab. Results indicated improved professional English language learning performance for the experimental group with the positive emotional stimuli and technology integration approach, highlighting the potential for cultivating proficient communicators among graduates.

Digital immigrants: Leveraging the technology acceptance model to increase digital literacy in older adults

AbstractIn “Digital Immigrants: Leveraging the Technology Acceptance Model to Increase Digital Literacy in Older Adults,” the authors delve into the vital importance of digital literacy for supporting older adults in living independently and staying connected with their community. They explore how the Technology Acceptance Model (TAM), which emphasizes the perceived usefulness of technology, can be effectively used to encourage older adults to embrace digital tools. The article highlights that well‐designed technology training can do much more than help older adults live independently; it can also significantly enhance their connections with family, friends, healthcare providers, and community services. Additionally, it offers practical guidelines for creating effective technology training programs that empower older adults to lead more connected, independent, and enriched lives.

Digital Competencies and their Impact on Public Servants' Productivity in Peru

In an increasingly digitized environment, with a heavy reliance on Information and Communication Technologies (ICT), the significance of digital competencies (DC) in the public sector is undeniably crucial. This study focuses on assessing the impact of DC on the productivity of public servants in a governmental entity in Peru during 2022. Utilizing logistic regression analysis on a sample of 134 participants, and asserting a 99% confidence level with a 3.8% margin of error, it is concluded that DC accounts for a significant proportion (24.9%) of productivity variability. The analysis identifies a deficiency in DC among older public servants, following an examination of skills in information, communication, creation, digital security, and digital empathy. While communication sk ills are prominent, creative abilities emerge as the most vulnerable aspect. This study advocates for the implementation of a training program aimed at enhancing DC, with a particular emphasis on creative skills, and adopting a tailored approach for digital natives and immigrants. The training plan should be underpinned by the proposed concept of DC within a directed acyclic diagram, illustrating the integration and interrelation of the five key digital skills - information, communication, creation, digital security, and digital empathy - thereby enhancing productivity through increased effectiveness and efficiency

Features of digital competence of schoolchildren and students and the specifics of their use of the Internet for educational purposes

Introduction. Modern adolescents can spend from 5 to 8 hours a day on the Internet. As a result, the distinction between the digital and real world is gradually blurring. On the other hand, there are only conflicting studies on how digital competence develops and how it is linked to academic activities among students and teachers. Therefore, the purpose of our research is to identify the characteristics of digital competence among pupils and students, as well as the specifics of their use of the Internet for learning objectives. Materials and methods. The methodological basis of the study consists of survey techniques: a questionnaire regarding Internet usage, a questionnaire on the frequency of utilizing the Internet for educational purposes, and a questionnaire on the Index of Digital Competence (Soldatova et al., 2013). An analysis of 606 respondents' results is presented in the article. The questionnaires described above were included in specially created Google Forms filled out by 275 schoolchildren and 331 students. Statistical analysis was carried out using the Python programming language and included descriptive statistics, exploratory factor analysis, and binary regression analysis. Results. Exploratory factor analysis showed that more developed digital competence of pupils is associated with a higher frequency of use of such educational web activities as modeling experiments in the digital environment and participation in online competitions, even if digital knowledge and skills can also be used for noneducational purposes (factor 2). Students, as factor 3 describes, more often search for information on the web and use the Internet for educational purposes. Regression analysis revealed: despite the fact that schoolchildren declare that they less often use the Internet for educational purposes (p &lt; 0,001), they use educational web activities in a more diverse manner: they watch video lessons (p &lt; 0,001), use tests and simulators for self-testing (p &lt; 0,001); take part in online competitions (p = 0.00). Students, in turn, report using web searches more often (p = 0.02) and watching movies for educational purposes (p &lt; 0,001). Also, schoolchildren have a higher declared level of some indicators of digital competence (p ≤ 0.01) compared to students. Conclusion. The conducted research contributes to drawing up a portrait of the digital natives. Future research could focus on identifying actual digital skills. The results of this work can be used in educational practice to develop effective methods for improving the digital competence of schoolchildren and students.

Understanding Digital Natives Learning Experience through Japanese Language Exam at Nihongo Tesuto Bunkasai Competition by PGBJ Jabodetabek in 2023

Integrating technology into Japanese language education has revolutionized the methods of instruction and learning. Especially while instructing the present generation known as digital natives. Educational institutions need to incorporate technology as a tool for teaching and learning due to the close relationship between digital natives and technology. This research aims to assess the utilization of the web-based test (SHIGURU) during the 2023 Bunkasai events organized by PGBJ-SMK (Forum of Japanese Language Teachers for Vocational High Schools) within the area of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). This study employs a descriptive research methodology that incorporates both quantitative and qualitative approaches. Data can be collected through direct observation, questionnaires, and interviews. The study utilized primary and secondary data sources, which were examined through triangulation procedures. This study examines the benefits and drawbacks of utilizing shiguru and delves into a comprehensive comprehension of how the digital generation acquires knowledge and how Japanese language education should incorporate pedagogical principles and practices to cater to the requirements of digital natives in contemporary Japanese language education.

Integrating QuickBooks® in financial accounting classrooms: evidence from the UAE

ABSTRACT The surge in technology adoption has transformed students into ‘digital natives’ who require innovative teaching methods to enhance their engagement and learning. This paper investigates the impact of integrating QuickBooks®, an accounting mobile app, on students’ learning, engagement, and interest in the course. It utilizes a survey questionnaire and focus group design to collect data from a sample of 160 undergraduate financial accounting students at a leading public university in the UAE. The findings reveal that students positively viewed the use of QuickBooks® on their learning experience. Students reported enhanced class engagement and interest in the course, which was otherwise viewed as generally dull. Using QuickBooks® in solving assessments was perceived more effective relative to pen-and-paper assessments and during uncertain times. This paper contributes to the literature on the impact of mobile technology in accounting education and suggests innovative tools to enhance the graduate attributes and employability for educators’ consideration.

Responding to Islamic finance anomalies in Indonesia: Sharia financial literacy using virtual reality context

Purpose The purpose of this paper is to investigate the process by which the level of immersion in virtual reality-based behavioral simulation (VR-BS) impacts on the non-cognitive and cognitive outcomes. The cognitive outcome is measured using the increase in the level of Sharia financial literacy, while the noncognitive outcome is measured using the behavioral intention to use VR-BS. Design/methodology/approach The method consists of two parts: First, the development of VR-BS, in the context of sharia financial literacy, using the waterfall model. Second, testing the effectiveness of VR-BS using the theory of interactive media effects framework. The participants were 142 students from three secondary schools (two Islamic religious schools and one public school) in Yogyakarta and Central Java, Indonesia. Partial least squares structural equation modeling was used for testing the hypotheses. Findings VR-BS creates a perceived coolness and vividness, which in turn has an impact on increasing the participants’ engagement. Also, the use of VR has an impact on natural mapping, which increases a user’s engagement through its perceived ease of use. As predicted, the user’s engagement affects VR’s behavior, mediated by the user’s attitude toward VR media. VR’s interactivity, however, does not impact on the cognitive aspect. Research limitations/implications The participants were not randomly selected, as the data were collected during the COVID-19 pandemic. As a result, the majority of the participants had never tried VR before this study. The participants, however, were digital natives. Practical implications It is implied from the findings that Islamic financial business actors and the relevant government agencies (e.g. the Indonesian Financial Services Authority [OJK], the Ministry of Education, Culture, Research and Technology and the Ministry of Religious Affairs) should collaborate to best prepare the future generation of ummah by using VR-BS in their joint promotion and education programs. The results of the current study reveal that the use of VR-BS may attract people to engage in Islamic financial activities. By engaging in such activities, or at least engaging in real-life simulations/classes/workshops, people may gradually acquire more knowledge about Islamic finance. Originality/value As predicted, the user’s engagement has an impact on behavior toward VR-BS, which is mediated by attitude toward VR-BS.

The Role of Avatars in Language Learning in the Metaverse

In the field of education, new technologies have given rise to innovative teaching methodologies to cater to digital natives. Among them, the metaverse and its emphasis on multimodality allow students to embody avatars to explore replicas of the physical world. This phenomenon democratizes access to cultural and social experiences through teleportation, challenging the limitations of the physical world. For all this to be possible, the avatar, central to this dynamic, acts as an intermediary between the metaverse and the real world, fostering three-dimensional cooperation and global interaction through automatic translation and accessibility features. Specifically, in the realm of language teaching, the avatar represents an alter ego that promotes the ideal and polysemic self, reducing social pressure and providing security to the student. On the other hand, in the learning process, the avatar promotes student autonomy, allowing for a constructivist and communicative approach. The recreation of diverse linguistic and extralinguistic contexts in the metaverse enables students to develop language and cultural competencies in an immersive manner. Furthermore, the sharing and sensory aspects of scenarios and teaching materials contribute to richer feedback, strengthening the sense of learning and student security in this three-dimensional, barrier-free environment.

Interpretative Flexibility of Digital Immigrant Towards Ajaib Stock Trading Application

The Digital Immigrant as users of financial technology, particularly Ajaib Stock Application represent a group that has witnessed the inception and evolution of digital technology, typically lacking proficiency in operating modern technological tools. This study aims to uncover the interpretative flexibility of Digital Immigrants in their experience of using the Ajaib application. The research is grounded in the Social Construction of Technology theory, Phenomenological theory, and Social Category theory. The paradigm of this research adopting a constructivist, the research approach using a qualitative approach, utilizing phenomenological research methods. Data collection techniques used in this study by semi-structured interviews and literature studies. The study reveals that Digital Immigrants demonstrate interpretative flexibility in navigating the Ajaib application amidst the challenges posed by the Covid-19 pandemic. The diversity of interpretative flexibility is based on the various initial motives for using the application, categorized into motives 'because of' and 'in order to'. These motives influence interpretative flexibility concerning language, usage, and structure. Additionally, the interpretative flexibility of digital immigrants is intertwined with a wider context, reflecting various challenges encountered while engaging with the Ajaib application.

Elder Biaoqing: investigating the indexicalities of memes on Chinese social media

Abstract This paper adopts a digital ethnographic approach to analyze concrete communicative practices with Elder Biaoqing, a type of graphic semiotic resources comparable to emojis and memes, typically designed for and used by older people on Chinese social media. Following Silverstein’s theorizing, it reveals the emergence of multiple indexicalities of Elder Biaoqing that are a result of several social factors: the growth of an older population online, people’s reflections on their communicative needs engendered by specific social facts, and people’s ethno-metapragmatics. The study of Elder Biaoqing reveals users’ agency in creating semiotic resources, the inequality between digital natives and digital migrants, and age anxiety in Chinese society. The findings invite a re-imagination of social facts – the existence of an online–offline nexus and a re-thinking of theories for sociocultural research in a digital era – ontological perspectives on multimodal resources and digital infrastructures, developments of the theoretical perspective of indexicality, and a total-semiotic-fact approach to digitally mediated social interaction.

How much digitization do ENT curricula need? : Opportunities and limits from the perspective of students and teachers

Digitalization has long been an integral part of students' everyday lives and increasingly also of their medical training. It seems to be an unwritten law that "digital natives" want as much digitalization as possible. This study aims to shed more light on how students in the clinical phase of medical studies perceive the increasing digitalization of teaching and what they need for good education. This study analyzed two surveys that were conducted using an online questionnaire. On the one hand, students in the 5th-9thsemesters of the medical faculty at the University of Hamburg (n = 282) were surveyed (survey1). Another survey addressed all employees of ENT clinics in Germany (n = 175; survey2). Atotal of 76students took part in survey1 and 123lecturers in survey2. The results show that both students and lecturers do not want face-to-face teaching to be completely replaced by digital formats. Atotal of 72.7% of students reject the possibility of teaching practical skills through digital formats. The majority of students surveyed stated that offline formats improve their concentration (61.1%), participation probability (63.9%), and motivation to learn (76.6%). In contrast, 40.2% of lecturers see digitalization as away to reduce the workload without any relevant loss in teaching quality. Digital teaching formats have anegative impact on the medical education of the students surveyed. Interaction and physical presence are needed to increase the motivation to learn. This leads to the first conclusion that students are critical of the increasing digitalization of medical studies.

Analysis of EFL Learners' Writing Challenges in the Digital Era

The Writing Intensive Course emphasizes fundamental English writing elements, providing a prime chance for students to improve written communication. Educators face challenges in enhancing expressiveness, but the large millennial class size, familiar with digital technology, presents a potential advantage. Millennials, as digital natives, show enthusiasm for digital-context learning, offering an opportunity for effective instruction in writing. The primary objective of this research is to find out the problems or challenges students undergo while learning to write English in the digital era. This quantitative research examined 174 EFL students to give particular responses that work with brief reviews of their challenges in English writing. Unable to express (10.9%), improve skills (9.8%), and develop ideas (5.2%) in writing stand strong as the biggest three difficulties in English writing. The diverse challenges, collected from participant samples, reveal consistent issues for both active and nonactive students. The study emphasizes the value of digital-assisted courses, offering hope for enhanced English writing and communication skills among SL/FL learners in a more accessible and effective manner. In brief, this study highlights internal factors as the primary challenges in writing class, with students struggling with self-expression, doubts about improvement, and generating ideas. Various challenges, including optimizing roles and feedback, underscore the importance of addressing obstacles for enhanced writing proficiency in digital-assisted courses

Digital art exhibitions and psychological well-being in Chinese Generation Z: An analysis based on the S-O-R framework

In the post-pandemic era, there has been a heightened global focus on the mental health challenges facing individuals, with a particular emphasis on innovative and effective therapeutic approaches. Despite the extensive body of research within the realm of art therapy addressing individual psychological healing, the potential of digital mediums in this field has been largely overlooked. This gap is especially pronounced in studies targeting the unique demographic of Generation Z, known as ‘digital natives.’ This study aims to investigate the role of engagement in online digital exhibitions as a potential restorative intervention for enhancing the mental well-being of Generation Z users. Grounded in the Stimulus-Organism-Response (S-O-R) framework and the theory of restorative environments, this research examines the psychological responses of Generation Z participants to online digital art exhibitions, particularly from the perspective of website aesthetics. The impact of these responses on users’ place attachment and loyalty behaviors is also explored. Utilizing a structural equation modeling approach, an online digital art exhibition was deployed on the ZEPETO app, a platform popular among Chinese Generation Z users. Participants were subsequently invited to partake in an online survey post-exhibition, yielding a dataset of 332 valid responses. The findings reveal that: (1) the four design elements of website aesthetics (coherence, novelty, interactivity, immersion) significantly influence the perceived restoration among Generation Z users, with immersion being the most influential factor; (2) perceived restoration and place attachment are crucial predictors of loyalty behavior; (3) perceived restoration has a positive impact on the place attachment of Generation Z users towards online digital art exhibitions. This study demonstrates that online digital art exhibitions can facilitate an emotional healing journey for Generation Z, contributing to the alleviation of psychological stress and the promotion of psychological well-being. Moreover, digital technology exhibitions have the potential to transcend human creativity and imagination, offering a unique and promising pathway for future research and practices in design related to emotional healing.

Senior TV – producing information as a way of deepening media literacy and defending against misinformation

Historically, media have always been a lens through which society witnesses and deciphers the countless events that make up the world. Today, disinformation is one of the scourges of society, and the elderly are regarded as being an age group most susceptible to its effects.&#x0D; However, it is almost commonplace to consider that, despite the persistence of a historical distance, the older generations are not exempt from the incessant dynamics that the imposition of technological development represents in our society. Gone are the days of "laggards" (Rogers, 1995), a term used to characterize the technological gap that occurred among the elderly. As digital media perform numerous ritualistic and instrumental functions in this age group, they are currently “digital immigrants” (Prensky, 2001).&#x0D; In this case, the ability to produce, create, and broadcast content stands out as a characteristic of a society that is increasingly participatory. By underlining the importance that video, television, and television information has traditionally for seniors, the Senior TV project is being developed at the College of Education of Leiria of the Polytechnic Institute of Leiria, in which, through a team of senior students (from the 60+ program of this school), television content of an informative nature is being produced (interviews and reports), and these students are responsible for all the inherent phases and processes (carried out outdoors and in studio) to the creation of these programs from the preproduction moment to the final one when the content is broadcasted. The results of this study allow us to suggest that, through the administration of skills and methodologies for the production of media content, in this case regarding television production, media literacy is increased in this age group. To this extent, it also allows us to consider that more informed television and media consumption about their production conditions could help combat misinformation, particularly in this age group.

Digital transformation, online advertising, and consumer behaviour

With the onset of the twenty first century, developing economies have kept pace with global standards in terms of information and technology. Indian consumers have already become immersed in this process due to digital transformation. This means even in developing nations such as India, digital natives – those who grew up immersed in digital technology – are now present and have considerable spending power. This study examines the antecedents of digital natives’ attitudes towards online advertising and subsequent purchase intentions. Structural equation modelling revealed several factors that influence attitudes towards online advertisements and purchase intentions. These findings add to the literature regarding online advertising in the context of an emerging market.

Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing

The growing usage of digital platforms has made influencer marketing the most cost-effective marketing tool, especially for products consumed by young digital natives. Among other products, these include fashion and beauty-related items such as cosmetics, whose online marketing has created a particular category of influencers called ‘beauty vloggers.’ By applying the source credibility model, this study investigates whether beauty vloggers’ credible attributes (trustworthiness, expertise, and attractiveness) help consumers build trust towards them and whether followers’ trust leads to desirable marketing outcomes (increased purchase intention). Prior literature used the source credibility model in a fragmented manner. However, this study enhances the holistic framework of social media influencers’ impact on purchase intention by investigating all three credible attributes. It specifically addresses the significance of cultivating trust between beauty vloggers and followers, exploring the impact of vloggers’ credible attributes on consumer purchase intention. Additionally, beauty vloggers periodically engage in parasocial interactions to increase closeness with their audiences, affecting consumer behaviour. This study addresses the limited research on the consequences of parasocial interactions in an emerging market context, examining the impact of beauty vloggers’ repeated interactions on consumer behaviour, contributing to a comprehensive understanding of purchase intention using parasocial interaction as an antecedent. The research was conducted on consumers belonging to the age group of 16–45 who use social media platforms daily. Using structural equation modelling via SmartPLS software, the statistical analysis was done on 357 North Indian respondents. The study explores the influence of beauty vloggers on consumers’ purchasing behaviour in the Indian context. The results demonstrate that beauty vloggers’ credibility traits help in influencing consumer behaviour. The findings also revealed that trust partially mediates the impact of credible attributes of beauty vloggers and consumers’ purchase intention. Additionally, the results show that customers’ purchasing decisions might be influenced by repeated parasocial interactions done by beauty vloggers if they perceive them as credible information sources. The findings of the study contribute to help industrial marketers and practitioners of cosmetic companies use influencer marketing strategically in order to increase market sales.

Screenagerns generation: challenges and possibilities for teachers and schools

This study aims to address the generation of screenagers and education, as well as the impact that technology has caused in today's society, causing many positive factors such as greater productivity, Big Data, capable of storing and managing large data. But it also has serious negative consequences for the lives of many, especially for mental health, especially children, adolescents and the generation known today as screenagers. Generation Y and Z, which are two generations considered digital natives and screenagers make up generation Z. However, this study also reflects on the impact of multitasking on the lives of these young people and its consequences on education. As well as the challenges for teachers and schools to manage conflicts between the generation of screenagers and teachers who have a very different view of student behavior. As well as possibilities and solutions, such as adaptive platforms. As it is a bibliographical research, important contributions were described by authors who dominate on such subjects and address the excessive use of digital media, such as Richard Watson, who reflects on the impacts of multitasking on the lives of people who, according to him, results in racing thinking, poor concentration, and memory loss; the aforementioned author defends the balance between digital media and free activities or even reading a physical book, where it stimulates concentration, calm mentality and deep reflection.