Digital Goods Research Articles

Customers' Emotions towards Digikala Online Retail Services during COVID Pandemic: A Twitter Dataset Based Analysis

The main purpose of this research is to identify the concerns of Digikala's online customers during Corona Crisis, which has been discussed and shared among Twitter users. This study collects hashtag-based tweets related to digital goods that cover the 2020 period. To analyze the tweets, text analytical methods such as thematic modeling, emotion analysis, and word clouds are used. In this way, the most important topics discussed on Twitter have been discovered, then customer dissatisfaction has been determined. Afterward, the obtained results were compared with previous in the field of online retail services. Further, noticed that the trend of unforeseen trending hashtags related to digital goods in the last year, which identifies other factors that users are discussing. This study gives us an insight into how the brand operates in the Covid-19 crisis. Analysis of this information can be used to improve online retail services and access to customer needs.

Epic Games v. Apple: Fortnite battle that can change the industry

When Apple Store was launched, there were 500 applications available for iPhone users. Since then, the number of applications in the App Store skyrocketed and in 2017 reached around 2.2 million. In recent years, the number of apps in the App Store is steadily declining, due to Apple’s decision to remove old apps that do not function or the apps that do not follow current app guidelines. The distribution of the apps is only available through the App Store, where the only available payment processor is controlled by Apple. That places Apple in a unique position.The case Epic Games v. Apple raises a broader discussion, whether Apple as the “gatekeeper” of Apps can restrict distribution and access to the apps in the iOS operational system, and whether that kind of activity can be deemed as a monopolist and restrictive competition in App distribution market. This paper will analyze and critically evaluate the recent lawsuit that was brought up against Apple by Epic Games. The main aspect of this analysis is whether Apple can legally restrict the developer’s ability to distribute the applications through the App Store and if it does not restrict the competition. This article is composed of several chapters. Chapter one will examine the relevant facts of the Epic and Apple lawsuit and will summarize the key arguments of this case. The second chapter will explore the relevant legislation and the relevant market related to previously mention proceedings and will explain how the doctrine of the essential facility might affect the case. Chapter three will delve into similar cases brought up earlier and will cover the distribution of digital goods. Chapter four will provide conclusions and the paths moving forward.The object of the paper is to perform a detailed analysis of the case. The purpose of the paper is an assessment of the relevant facts and legal framework regarding Epic’s claim, as well as analyze the topics of foreclosure and dominance in the market. To write this paper several academic writing methods such as descriptive to provide readers with relevant legislation and inform them about relevant facts of the case, also analytical to form the readers’ opinions regarding the recent events and activities of both sides of the suit, also a comparative to compare different legal frameworks in the United States of America and European Union regarding the regulation of monopoly were used. There is no doubt this topic has enormous relevance because of its’ possible after-effects. Epic’s claim already has an impact not only on Apple but also on the whole app development and distribution industry of digital goods and might create a precedent to the similar cases. Currently, this claim is only discussed in the media, and there is no precedent. This article will not give a clear answer to how this lawsuit will be resolved, because it mainly depends on court interpretation of the relevant market. We would rather give a few alternative solutions to this case.

How Much Will You Pay to Use Open Data?: Evidence from the Seoul Metropolitan Government

In line with the emerging data economy, governments and businesses are exploring how to drive value through data usage. As a part of this notable trend, open government data (OGD), through which a variety of public information is available for free use at online websites, has been shaping new opportunities for nations, society, and enterprises. While researchers and policymakers have focused on how and what to provide for better practices in innovative digital public service, the actual value created from the data offering has received scant attention. This study fills the gap by measuring the monetary value of the OGD service as a stated willingness to pay (WTP). To do this, we collaborated with the Seoul Metropolitan Government, which operates one of the largest and most active online OGD portals in the world, offering over 20 million documents and other forms of information. We consider three stakeholder groups—people using OGD, people not using OGD, and city officials—to compare their assessments of emerging public digital goods. Our estimates suggest that people using OGD are willing to pay $0.8 a month for the service, on average, in the most conservative approach; however, this value is not significantly different from that of people not using OGD ($0.6). Instead, we find that a higher proportion of people using OGD refuse to pay any amount for the service than people not using OGD, whereas a higher proportion of city officials give true zero responses than people not using OGD. We discuss the merits and limitations of quantifying intangible digitized public goods and propose future directions.

Designing Digital Rollovers: Managing Perceived Obsolescence through Release Times

When releasing a new version of a durable product, a firm aims to attract new customers as well as persuade its existing customer base to upgrade. This is commonly achieved through a rollover strategy, which comprises the price of the new product as well as the decision to discontinue the sale of the existing product ( solo rollover) or to sell the existing product at a discounted price ( dual rollover). In this study, we argue that the timing of the new product release is an important—but commonly overlooked—third lever in the design of a successful rollover strategy. The release timing influences the consumers' perception of obsolescence, by which an existing product is considered obsolete merely by reference to a new product. This reinforces the upgrading behavior of existing customers, but it also necessitates deep discounts of the existing product to keep its sale viable in a dual rollover. We analyze the impact of the release timing on solo and dual rollovers in markets for digital goods (i.e., where production costs are negligible) that are composed of naive and sophisticated consumers. Under the assumption that both the old and the new product would offer a similar utility if there was no perceived obsolescence, we show that in both markets a firm selecting the release times from a continuous timeline can induce sufficiently large parts of its existing customer base to upgrade so that a solo rollover is optimal. We also characterize the resulting market segmentation, and we offer managerial as well as policy advice.

The Impact of Community Involvement on Game Life-Cycle: Evidence based on Gaming Platform Steam

Later stages of the product life-cycle are characterized by diminishing sales and declining prices. Especially firms with substantial product development costs, as is the case in the video game industry, are dependent on long product life-cycles to amortize initial costs. This confronts firms with the fundamental challenge of maintaining the value of their product from the consumer’s perspective and thus delaying the natural price decline. We investigate whether product features that facilitate community involvement and interaction are an effective means to keep the product stimulating and relevant in the long run. Using extensive data from the PC video game market, we show that the inclusion of interactive, community-engaging features allows firms to both charge higher prices and delay the natural price decline of their product. However, for one of the investigated features we find the opposite effect, which we explain by subsequent analysis. Thereby, we gain valuable insights into the importance of robustly designed incentive systems in community-focused features. Our findings could help firms in their efforts to design attractive and economically viable products with prolonged life-cycles. Keywords: Product life-cycle; digital goods pricing; user communities; co-creation; digital gaming platforms.

Digital technologies, employment, and skills

AbstractThis article investigates the relationship between the diffusion of digital technologies, employment, and skills. The empirical analysis is carried out on industry-level data of six major European economies (Germany, France, Spain, Italy, the Netherlands, and the UK) over the 2009–2014 period. We analyze two dimensions of digitalization: industries’ consumption of intermediate inputs from digitally intensive sectors and investment in Information and Communication Technology (ICT) tangible and intangible assets, considering also patterns of demand, education, technological change, and offshoring. The results show that job creation in industries is positively associated with an increasing share of digital goods and services in total intermediate inputs and is negatively linked with processes of ICT capital deepening. We then explore how these two different patterns of digitalization are related to the evolution of four occupational groups—managers, clerks, craft, and Manual workers, defined on the basis of International Standard Classification of Occupations classes—finding a positive link between ICT consumption and managerial jobs, and negative ones between digital variables and mid-skill occupations.

ОБ’ЄКТИ ІНТЕРНЕТ-ПРАВОВІДНОСИН В УМОВАХ ЦИФРОВІЗАЦІЇ СФЕРИ ГОСПОДАРЮВАННЯ

The main trend of modern economic turnover and development is the global digitalization of all spheres and industries of the economy. For this reason new types of economic relations arise within their boundaries. The article examines the current situation and prospects for the development of legal regulation of Internet relations in the context of economic development. A number of problematic issues of the legal nature of individual objects of the economic rights that exist in a virtual (digital) format are analyzed. The issues of legal regulation of relations in the structure of which there is the so-called virtual element in a particular digital / virtual object are specifically analyzed. Special attention is paid to virtual assets, computer programs and software, artificial intelligence and the concept of the “Internet of Things”, etc. Emphasis is placed on the need for legislative consolidation of the concepts of virtual property and virtual objects, as well as objects with hybrid cyber-physical nature and their subsequent inclusion in the list of property in the economy of the business sector. Basic approaches to legal regulation of robotics based on artificial intelligence have been established. It is determined that the possibility of achieving a synergistic effect in the legal regulation of relations with virtual objects makes it necessary to make appropriate additions to the provisions of the Economic and Civil codes of Ukraine, as well as modernization of legislation in the field of intellectual property and innovation activities, investment legislation, legislation on property and property rights assessment, e-commerce, foreign economic activity on the Internet, protection of consumer rights of digital goods, etc. When adding and formulating these provisions into national legislation it should be taken into consideration the basis for international legal regulation of these issues submitted by acts of soft law, which are of a recommendatory nature. (These are the recommendations on artificial intelligence developed by the ETO-T Y.2060 (06/2012) Economic Telecommunication Organization “Overview of the Internet of things”).

MASSIVE LABOR COOPERATION IN ANDROID DEVELOPMENT: A CHANGE OR AN EXPANSION OF CAPITALIST LABOR?

The productive forces development in the capitalist production model demanded intensive uses of information and communication technologies. This condition promotes the formation of new ways of labor organization and collaborates for mass cooperation process emergence in the production of digital goods. The research object was the development of the Android project, led by Google. The research was conducted following the Critical Epistemology of Concrete - CEC and following the theoretical body of the Political Economy of Power. The descriptions of the CEC research method were the basis for treatment information collected by documentary analyses, nonparticipating observations, and applied interviews. The study indicated that the labor on massive cooperation does not surpass the generator labor of surplus-value appropriate by capital, even promoting significant changes in the Marxist category Cooperation. Also, the development of capitalism continues incorporating technological elements in the labor organization and masking fundamental aspects to ensure control over the work and the extraction of surplus-value, even if apparently the labor had become more “free”. Finally, the research has shown that the classic Marxist categories are still contemporary and function to understand the reality moves in organizations. Normal 0 21 false false false PT-BR X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:Tabela normal; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-pagination:widow-orphan; font-size:10.0pt; font-family:Calibri,sans-serif; mso-bidi-font-family:Times New Roman;} The productive forces development in the capitalist production model demanded intensive uses of information and communication technologies. This condition promotes the formation of new ways of labor organization and collaborates for mass cooperation process emergence in the production of digital goods. The research object was the development of the Android project, led by Google. The research was conducted following the Critical Epistemology of Concrete - CEC and following the theoretical body of the Political Economy of Power. The descriptions of the CEC research method were the basis for treatment information collected by documentary analyses, nonparticipating observations, and applied interviews. The study indicated that the labor on massive cooperation does not surpass the generator labor of surplus-value appropriate by capital, even promoting significant changes in the Marxist category Cooperation. Also, the development of capitalism continues incorporating technological elements in the labor organization and masking fundamental aspects to ensure control over the work and the extraction of surplus-value, even if apparently the labor had become more “free”. Finally, the research has shown that the classic Marxist categories are still contemporary and function to understand the reality moves in organizations.

COVID-19 acceleration in digitalisation, aggregate productivity growth and the functional income distribution

This paper characterises the conventional and the digital sector of the EU economy since the late 90s and introduces a two sector growth model which highlights structural differences between the two sectors. In contrast to conventional goods and services, digital goods and services are more easily scalable but require more upfront intangible investment. These features require consideration of fixed costs and a departure from perfect competition and raise issues about market entry. Another important dimension is the skill demand of both sectors, with the latter requiring a larger share of workers with digital skills. Since COVID-19 is expected to induce a persistent increase of demand for digital services, we use this model to estimate the likely economic impacts. We are in particular interested how the digital transition is affecting the labour market and the functional distribution of income. The paper shows how the distribution of economic rents between workers with digital skills and platforms is determined by labour supply conditions and entry barriers. This suggests that there is a role for competition policy and labour market policies to support the digital transition.

Invitation Article : New Directions in Online Illicit Market Research

Criminological scholarship has long examined the ways that illicit goods and services are traded through underground economies, such as narcotics and stolen goods. In the last two decades, researchers have explored the ways that online spaces, such as forums, are used by actors to engage in the sale of digital goods, including stolen personal information and malicious software. Additionally, research has begun to explore the ways that a global network for the sale of drugs has emerged in online markets operating on the so-called Dark Web. Though these studies improve our understanding of the basic social structures that drive online transactions for various criminal services, myriad questions remain as to what drives engagement in online markets and the ways that they persist and evolve over time. This work provides an overview of the various illicit markets operating on the Open and Dark Web, and their relationship to open and closed economically-motivated illicit goods and services markets in the real world. This work also explores the range of research questions that must be addressed to improve our understanding of the actors who shape the processes of online markets, inclusive of buyers, sellers, and website operators.

The value of digital archive film history: willingness to pay for film online heritage archival access.

With the passage of time, celluloid film degrades and valuable film history is lost, resulting in loss of cultural history which contributes to the shared sense of community, identify, and place at a local and national level. Despite the growth in digitised services for accessing cultural resources, to date no economic valuation has been performed on digital local history resources which are accessible online. Despite the recent emergence of online portals for digital cultural services in many countries (such as virtual tours of art galleries and digitisation of cultural archives) a shift which has accelerated in response to the Covid-19 epidemic, there remains a major literature gap around the value of digital culture. Failure to account for the value of digital archives risks sub-optimal allocation of resources to accessing and preserving these aspects of local cultural history. In response, we performed the first contingent valuation study to estimate willingness to pay for a free online film archive portal containing historical film footage for localities throughout the United Kingdom. Users were willing to pay an average hypothetical subscription for digital archive film services of £38.52/annum. Non-users in the general population were asked their willingness to pay a hypothetical annual donation to maintain free public access (£4.68/annum on average). The results suggest that positive social value is gained from online access to digital archive film, and from knowing that the cultural heritage continues to be digitally accessible by the public for current and future generations. We outline how this evidence aligns with a theoretical framework of use and non-use value for digital goods and services extending beyond those who currently use the portal, to those introduced to it, and those in the general public who have never directly experienced the online archive service. We also report what we believe is the first application of Subjective Wellbeing analysis to engagement with a digital cultural service. The advantage of applying methods from economics to value cultural activities in monetary terms is that it makes emerging modes of digital cultural goods and services commensurable with other costs and benefits as applied to cultural policy and investment decisions, putting it on a level footing with physical cultural assets.

Announcement: Winner 2020 IJRM Best Article

Though the mobile app market is substantial and growing fast, most app providers struggle to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising space within a free version of the app, and b) selling a paid version, termed freemium or in-app purchase strategy. In this paper, we present a framework for monetization of mobile apps, using two central empirical regularities concerning the relationship between users and their mobile apps: a) Sampling: While consumers have some prior knowledge of their fit with the app, they remain uncertain regarding their exact utility until they are using it; and b) Satiation: The utility of using the app may decrease with time. While work on the monetization of digital goods has largely overlooked the role of satiation and the consequent retention issues, we show that in combination with uncertainty, it elucidates the role of the segments of consumers that download the free vs. paid version of the app, and how to balance these two segments so as to monetize mobile apps. We encounter two distinct scenarios: In the first, advertising drives most of the revenues; while in the second, revenues are driven by the paid version of the app. We explain how uncertainty and satiation affect the prevalence of the respective scenarios and impact the share of revenues from the paid vs free version of the app. We also demonstrate that an app provider can profit from offering a free version with ads even if advertisers are not paying for these ads. In other words, the app provider benefits from offering a “damaged good” version of the app that includes ads, even if this version is free to consumers, and the advertisers are not paying for the ads.Selection process:The winning article was chosen from two rounds of voting open only to the members of the IJRM Editorial Board. In the first round, each voter nominated up to three (3) papers from the 48 that were published in IJRM in 2020. Four (4) papers received the most nominations. In the second/final round, the Board Members voted for one paper from this shortlist of five papers. The winning paper is the one that received the most votes.Four Finalists (in order of appearance):•On the monetization of mobile apps. Gil Appel, Barak Libai, Eitan Muller, Ron Shachar. (Vol 37, Issue 1, Pages 93-107)•Virtual and augmented reality: Advancing research in consumer marketing. Michel Wedel, Enrique Bigne, Jie Zhang. (Vol 37, Issue 3, Pages 443-465)•Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind. Lan Nguyen Chaplin, Tina M. Lowrey, Ayalla A. Ruvio, L.J. Shrum, Kathleen D. Vohs. (Vol 37, Issue 3, Pages 572-586)•The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl, Bernd Skiera. (Vol 37, Issue 4, Pages 789-804)

Conceptual and normative approaches to AI governance for a global digital ecosystem supportive of the UN Sustainable Development Goals (SDGs)

AI governance is like one of those mythical creatures that everyone speaks of but which no one has seen. Sometimes, it is reduced to a list of shared principles such as transparency, non-discrimination, and sustainability; at other times, it is conflated with specific mechanisms for certification of algorithmic solutions or ways to protect the privacy of personal data. We suggest a conceptual and normative approach to AI governance in the context of a global digital public goods ecosystem to enable progress on the UN Sustainable Development Goals (SDGs). Conceptually, we propose rooting this approach in the human capability concept—what people are able to do and to be, and in a layered governance framework connecting the local to the global. Normatively, we suggest the following six irreducibles: a. human rights first; b. multi-stakeholder smart regulation; c. privacy and protection of personal data; d. a holistic approach to data use captured by the 3Ms—misuse of data, missed use of data and missing data; e. global collaboration (‘digital cooperation’); f. basing governance more in practice, in particular, thinking separately and together about data and algorithms. Throughout the article, we use examples from the health domain particularly in the current context of the Covid-19 pandemic. We conclude by arguing that taking a distributed but coordinated global digital commons approach to the governance of AI is the best guarantee of citizen-centered and societally beneficial use of digital technologies for the SDGs.

Optimal pricing and ordering digital goods under piracy using game theory

In this paper, we consider a supply chain with a single manufacturer and two competing retailers. The manufacturer sells his digital goods, which may be pirated, to customers through a traditional and a digital retail channel. It is assumed that the manufacturer takes a leader role and the retailers follow it. We investigate the contracts that the manufacturer offers to the retailers and our goal is to find the optimal pricing and ordering decisions made by retailers and the best contract that includes maximum profit for the supply chain. Also, we study a numerical example and examine the proposed contracts. On the other hand, in the sensitivity analysis section, we analyze the impact of each parameter of the problem, in particular, the impact of piracy on the profit of supply chain members and decision variables.

Features of legal support for the development of electronic commerce in the Russian Federation

The article discusses topical issues of legal support for the development of electronic commerce in the Russian Federation. The authors have carried out an analysis of the main e-commerce categories, the content of which is standardized in regulatory legal acts, including the elements of the purchase and sale process, the concept of types of trading activities, electronic signature, digital assets, digital currency, smart contracts, digital transactions, etc. The article defines the categories, the concept of which is absent in the regulatory legal acts of Russia: the concept of digital goods, e-commerce infrastructure, electronic trade services, delivery channels in online stores, the concept of a courier/courier service, the concept of smart applications, definition of online stores varieties, and so on. Conclusions have been made that the digitalization process has a significant impact on the dynamics of the legal support for the development of electronic commerce, but currently its level is not sufficiently high and requires improvement (by making additions to GOST on trade, the Strategy for the development of electronic commerce and other regulatory legal acts).

Taxation in the digital economy

The digital economy is increasingly replacing the everyday economy. The continued rapid pace oftechnology development and its use in business presents exciting opportunities for entrepreneurs andchallenges for tax authorities. In the digital economy, traditional correspondences, dependencies, andproportions inherent in the industrial-market economy are no longer effective. Traditional methods ofregulation in the new economy are no longer effective, especially in the field of taxation. We need newtax rules that take into account the specifics of the technologies used. The rules should reflect the useof virtual currencies, digital goods, classification and taxation principles. The purpose of the study isto identify the main problems in the taxation of the digital economy and ways to solve them based onforeign experience. The scientific significance of the research is based on the study of the theory andpractice of taxation in the field of digital economy. The practical significance of the research is justifiedby the possibility of using the research materials for further assessment and solution of taxation problemsin the digital economy. The research in the article was carried out on the basis of information frominternational and public organizations, scientific works of foreign scientists. Such research methods asanalysis, analogy, abstraction and concretization were used. Key words: digital economy, taxation, cryptocurrency, transfer pricing, the “arm’s length” principle.

Valuation of digital goods during the coronavirus outbreak in the United States

We examine how the Coronavirus pandemic affected consumer valuation of digital services. Governments responded to the pandemic with various forms of lockdowns and social distancing, leading to increased dependence on digital services for work, social engagement, and leisure activities. We identify consumer valuations through surveys where respondents express their reservation prices for digital services such as email, search, and social media. We compare our results to surveys done in 2016 and 2017 and find an about five-fold increase in valuations.

Licence to lock: the overextension of technological protection measures

ABSTRACT As digital goods gain traction and technological advancements that enable and facilitate piracy develop, technological protection measures (‘TPMs’) have become indispensable tools for content-producers to safeguard their intellectual property (‘IP’) rights. Like other intellectual property laws, there is an inherent tension in TPM protection provisions between safeguarding the content-producers’ IP rights and the consumers’ collective legitimate right to access works. TPM protection may be overly broad in two major ways. Firstly, by an inefficacious transposition of the rights and authority requirements, which stems from Article 11 of the WIPO Copyright Treaty. Secondly, by an overly-broad protection of TPMs in domestic legislation. This article argues that circumventing TPMs should only be prohibited where this would also involve an infringement of existing IP rights. The first part of the article discusses the proper ambit of TPM protection provisions by comparing the scope of such laws in Australia and Singapore, concluding that the Singapore position effectively protects the content-producer's IP rights without extending the de facto enforceability of TPM rights. The second part considers the practical implications of TPMs, including how they affect parallel imports and related practices such as geoblocking, virtual private networks (‘VPNs’) and streaming.

The Place of Contract for Digital Thing in Latvian Contract Law Within the Context of the Consumer Sale Directives 2019

The article aims to explore the place of contract for digital thing (i.e., a good with digital elements; digital content; and digital service) from the point of view of Latvian contract law considering the recently adopted Consumer Sale Directives 2019 (Directives 2019/770 and 2019/771). The topicality of the article’s theme is rooted in transposition of these directives into Latvian national law. On the one hand, it is necessary to find a proper place for classification of contract for a digital good considering approaches and contents of Latvian contract law for the appropriate understanding of this contract within Latvian contract law and, speaking broadly, Latvian civil law. On the other, the transposition of these directives would mean that digital goods for nonconsumers will remain without explicit regulation because these directives are intended to be transposed into consumer rights protection law being as lex specialis without introducing any amendments into general contract law. At the beginning, the present article provides an overview of the place of contract for a digital thing before transposition of the Consumer Sale Directives 2019 into Latvian consumer rights protection law, i.e., in the current regulation of Latvian contract law. The article continues with analysis of the expected place of contract for a digital thing after the currently intended transposition of these directives. Afterwards the article addresses the consequences of that transposition. The article concludes with summary following the discussion contained therein.

The current economic state of the tourism industry of Pavlodar region and the assessment of strategic investments in its development

The article discusses modern trends in the formation of economic and organizational foundations for the construction and development of the digital economy in Kazakhstan considering the ongoing market reforms. The object of the research is the trends in the digitalization of the economy. The subject of the research is the economic and organizational foundations of digitalization. Particular attention is focused on the fundamental foundations of the transformation of the economy from a traditional type to an economy based on digital information, the production of Internet of things. As part of the research, the trends in the functioning of the leading subsectors of the digital economy, such as the production of computers, digital equipment, digital goods and services, and software have analyzed. The assessment of the direct contribution of digitalization processes to the GDP of the Republic of Kazakhstan and economic growth was also carried out. As the leading organizational foundations for the construction and development of the digital economy, the infrastructural foundations of providing the economy with digital communications are identified and analyzed, the trends in the formation of the institutional foundations of digital business and entrepreneurship based on the use of the global Internet and its derivatives in the system of business processes of Kazakhstani enterprises, firms, companies are discussed. The study, on the one hand, allows us to form a general comprehensive understanding of the current state of formation and functioning of the digital economy of the Republic of Kazakhstan, the types of functioning digital markets, and on the other hand, it allows us to determine the totality of existing potential problems and reserves for the development of digitalization of the economic system in the near strategic perspective. The main research methods were analytical and synthetic, statistical, computational, and analytical research methods, the method of hypotheses.