Digital Era Research Articles

Relevance of Bharata Muni’s Natyashastra in Digital Era

This article examines the relevance of Bharata Muni’s Natyashastra in the digital era through qualitative methods such as textual analysis and interpretation. It investigates Natyashastra’s principles, theories, and concepts, assessing their applicability to modern digital communication, content creation, and effective presentation. Using primary sources like translated Nepali texts, previous research works, and secondary scholarly interpretations, the study highlights parallels between Natyashastra and contemporary digital practices. Natyashastra, a foundational text for performing arts, communication, and human behavior, provides comprehensive guidelines on philosophical, spiritual, emotional, and technical expression. It emphasizes the emotional essence (Rasa) and the art of expression (Abhinaya), which are crucial for digital communication. By exploring theatrical elements and holistic storytelling techniques, Natyashastra can inspire innovative digital content production and presentation, enhancing authenticity and engagement. This article underscores the enduring significance of Natyashastra, enriching modern communication and artistic practices, and fostering deeper connections with audiences in the digital landscape.

Kegiatan Pengabdian Masyarakat sebagai Pembicara dalam Webinar Ngobrol Bareng Legislator “Berinternet Secara Sehat”

This community service activity is to provide an explanation regarding various health problems due to smartphone use in digital era. There were three speakers who presented various topics related to healthy internet usage. During presentation, various physical illness related to long-term use of mobile phones were mentioned. Negative aspects from a psychological and social perspective are also discussed. All are caused by a combination of long duration of use, awkward posture and static posture. In the end session, a few suggestions were given to reduce the negative impact of celluler phone usage on physical health. This webinar could be watched via youtube channel

Aplikasi Pengenalan Rumah Adat Berbasis Augmented Reality Pada Perangkat Mobile Android

Indonesia has an extraordinary cultural wealth, including various traditional houses reflecting history and values. However, people's understanding of conventional houses is often limited. Factors such as the availability of introductory media and changes in people's mindsets have caused reduced interest and attention to traditional cultural heritage, including traditional houses. Augmented Reality (AR) technology has emerged as an innovative solution to facing this challenge. This research develops an AR-based traditional house introduction application on the Android platform, with the addition of interactive features such as quizzes and puzzles. The research results show that this application can increase people's understanding and interest in Indonesia's cultural heritage. Functionality testing on the Poco F5 and Samsung A50 devices shows valid results, meaning the test is reliable and can provide an accurate picture. Meanwhile, feasibility testing with 7 Yogyakarta Technology University students showed varying responses, but the majority positively assessed this application. By utilizing AR technology, this application can be an essential first step in maintaining and promoting Indonesia's cultural diversity in the digital era.

Evaluation of Problem Based Gamification Learning (PBGL) Model on Critical Thinking Ability with Artificial Intelligence Approach Integrated with ChatGPT API: An Experimental Study

The purpose of this research is to evaluate the effectiveness of Problem Based Gamification Learning (PBGL) model integrated with Artificial Intelligence (AI) through ChatGPT API in improving participants' critical thinking skills. The study used an experimental design with two groups, namely control and experimental, each consisting of 120 students (240 in total) from two countries (Timor Leste and Indonesia) studying basic Python programming. The main issues were complex system integration with ChatGPT API, technical challenges in AI implementation for automated feedback, and maintaining test consistency and fairness. Results showed the experimental group had a significant improvement in critical thinking skills, with an average score improvement of 23.57 points compared to 9.04 points in the control group, showing a mean difference of 14.53 points. Content Validity Ratio (CVR) testing showed good content validity with CVR values > 0.75 for all items. Construct Validity (CV) testing confirmed the instrument measured the desired construct with significant correlation coefficients. Test-retest Reliability testing showed excellent reliability with a Pearson correlation coefficient of 0.960. The findings confirm that the integration of AI in gamified learning can provide automatic feedback and additional relevant information, improving critical thinking and motivation of participants. The contribution of the research is the development and testing of an AI-supported PBGL model, which can serve as a reference in digital learning curriculum design and improve critical thinking skills. Practical implications show that the integration of AI in learning enriches the material and provides flexibility to participants and teachers. Overcoming the technical challenges and adaptability of AI models will be key to increasing the effectiveness of PBGL in various educational contexts in the future. This research provides new insights in the development of more effective and adaptive learning methods in the digital era.

Pelatihan dan Pendampingan Teknologi Informasi Pengembangan Gampong Digital Gampong Uteunkot Berbasis Web di Kota Lhokseumawe

This program aims to enhance information technology capabilities in Uteunkot Village, Lhokseumawe City, focusing on developing web-based digital villages. The initiative includes training and assistance for village residents to support the village apparatus in public services, archiving, and marketing for MSMEs. The training aims to facilitate archiving at the Geuchik office through digital public service and archiving socialization, accompanied by website development training for the village. The web application is designed to present relevant and beneficial information for village residents with an efficient interface. The results of the digital web training and assistance indicate that villages in Indonesia are now more connected and can access broader information, contributing to increased community knowledge. The digitalization of public services has accelerated administrative processes, enhanced transparency, and facilitated interactions between village governments and their residents. Additionally, the training enhances the digital skills of village officials, increasing their capacity to utilize web-based technology. The implications of this training suggest that villages can transform to be smarter and more competitive in the digital era

Pengaruh Penggunaan Teknologi Pada Proses Pembelajaran Pendidikan Agama Islam di Sekolah

The purpose of this research is to analyze the impact of technology usage on the learning process of Islamic Religious Education (PAI). In today's digital era, the integration of technology in education has become increasingly important to enhance the effectiveness and efficiency of the learning process. The research method employed is simple regression analysis, with data collected from 50 respondents involved in PAI learning across various educational institutions. The analysis results indicate that technology usage has a positive and significant effect on the PAI learning process, with a coefficient value of 0.765 and a significance value (p-value) of 0.000. The obtained t-value is 8.316, demonstrating that the impact of technology usage on PAI learning is very strong. These findings emphasize the importance of implementing technology in education to improve the quality of learning and student outcomes. This study recommends that educators and education managers strengthen the integration of technology into the PAI curriculum to achieve better educational goals. This abstract encompasses the background, research objectives, methods, results, and recommendations, providing a comprehensive overview of the research content

Cross-Cultural Online Purchase Intentions and Behavior between Ethnic Group

In the digital era, online purchasing has become integral to consumer behavior, influenced by complex cultural factors. Fundamental theories like the Theory of Planned Behavior, Technology Acceptance Model, and Diffusion of Innovation Theory effectively predict human behavior in determining interest and attitudes toward online purchasing. This study examines online shopping levels and cross-cultural consumer behavior among ethnic groups in Yogyakarta and Bandung. Data were collected through surveys of individuals actively engaged in online purchases in these regions. Simple Random Sampling selected samples from the e-commerce user population in Bandung (616,109) and Yogyakarta (161,031), with 50 respondents from each area. Simple linear regression was used to analyze the relationship between cultural factors and purchasing behavior. Findings provide an in-depth understanding of how cultural factors influence consumer decisions, offering guidance for businesses to adapt marketing strategies to local purchasing cultures. This research offers insights into online shopping preferences and behaviors across different cultural environments in Indonesia, enabling businesses to tailor customer services to meet local cultural needs and preferences.

Research on Cooperative Learning in College English Listening Course Empowered by Digital Intelligence

With the rapid development of information technology and the continuous integration of the global economy, the digital era has arrived, which has had a profound impact on educational models. The introduction of the digitally empowered cooperative learning model in college English listening course not only enriches teaching methods but also enhances students' independent learning abilities and teamwork skills. This research paper delves into the integration of digital intelligence in the enhancement of cooperative learning within college English listening course. The study aims to explore the impact of digital tools and technologies on the efficiency and effectiveness of English listening instruction, focusing on the collaborative learning process among students. The research underscores the trans-formative potential of digital intelligence in empowering cooperative learning in college English listening course. By leveraging the strengths of technology, educators can create more interactive, adaptive, and student-centered learning experiences that enhance language proficiency and prepare students for the demands of the digital age.

Adaptation Strategies of Collective Management Institutions in Facing Digital Disruption in The Creative Industry

Digitalization has brought significant disruption to the creative industry, including in Indonesia. This change challenges Collective Management Organizations (CMOs) to adapt their strategies for managing copyrights and royalty distribution in the digital era. This study aims to examine the adaptation strategies implemented by CMOs in Indonesia in response to digital disruption, with a specific focus on the music sector. The research employs a qualitative method with a case study design. Data were collected through in-depth interviews, Focus Group Discussions (FGD), participatory observation, and document analysis. The findings indicate that CMOs face significant challenges in terms of operational efficiency, transparency, and fairness in royalty distribution. To address these challenges, CMOs have adopted digital technologies and developed more efficient management systems. The contribution of this study is to provide insights into how CMOs can effectively adapt to digital disruption, which could serve as a guide for future policy and strategy development.

Exploring the frontiers of genetics and genomics in the digital era

Genetics provides a vital tool for primary health-care practitioners, aiding in targeted medication therapy, managing multifactorial illness risks, and addressing hereditary reproductive hazards. Discovering genomic variations linked to diseases enhances our understanding of these medical conditions, facilitating the development of personalized treatments and influencing health-care decisions. It has been predicted that advancing technologies and research will improve clinical practices. For instance, the post-COVID-19 era saw the increasing fusion of genetic approaches with digital health tools, marked by the incorporation of genetic data into electronic medical records, which helps advance the maturation of precision medicine. However, challenges such as managing large datasets and limited resource accessibility hinder the full potential of genetic data. Standardizing data formats and integrating genetic data with health-care systems remains problematic and unfeasible for collaboration. The rise of telemedicine and remote monitoring has paved the way for more expanded genetic counseling access, whereas artificial intelligence provides a promising tool for revolutionizing precision medicine through extensive genomic data analysis. Nonetheless, privacy, standardization, and ethical concerns persist, calling for more secure data management practices in genomic health care. Ensuring compliance with the General Data Protection Regulation and Health Insurance Portability and Accountability Act is crucial for ethical data handling. Moreover, a shortage of trained professionals limits access to specialized care, especially in underserved areas. This study reviews digital health applications in genetics and genomics, assessing their impact on health-care delivery and patient outcomes. Addressing these challenges is critical for fostering effective, equitable health-care solutions, a prerequisite for promoting a precise, patient-centered approach to medicine.

Pengaruh Pemanfaatan Fitur Virtual Try-On Berbasis Augmented Reality pada Aplikasi Tiktok dalam Pemilihan Produk Cushion Oleh Mahasiswa di Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

This research is motivated by problems. The digital era has had a significant impact on social, economic and cultural aspects, especially in the field of information technology. Information technology is an ever-growing field that enables the exchange and sharing of information. The application of digital marketing is currently increasingly being carried out considering that industrial competition, especially in the e-commerce sector, is getting tighter. As one of the largest e-commerce in Indonesia, Tiktok has adopted the use of augmented reality virtual try on technology as one form of its digital marketing efforts to create a more enjoyable user experience. This research was conducted with the aim of analyzing the effect of using the virtual try-on feature based on augmented reality on the Tiktok application by Generation Z. This research took a study of the virtual try-on feature found on Indonesian Tiktok e-commerce for beauty products. This research used a quantitative approach through causal associative techniques on 264 respondents who were interested in Cushion products. Data analysis in this research was obtained using PLS-SEM which showed the results that the dimensions of the augmented reality variables had a positive effect on product selection at Cusion.

The Function of Digital Technology in Minority Language Preservation: The Case of the Gyalrong Tibetan Language

Abstract In the digital media era, the preservation of minority languages and cultures faces profound challenges. This article focuses on the Gyalrong Tibetan language (GTL) as a representative case within the broader context of linguistic diversity endangerment. The emergence of digital technology as a supplementary tool to preserve endangered languages provides opportunities and challenges in language conservation. Adopting a qualitative research approach and thematic analysis, collecting data from previous studies, fieldwork, and interviews, this study considers the intersection of digital technology and GTL preservation. It examines 1) the opportunities, 2) the challenges and concerns of integrating digital technology and minority languages and 3) the evolving dynamics of language proficiency influenced by educational systems among younger generations. Moreover, these considerations are placed within the framework of media ecology and language shifts, exploring how communication technologies shape GTL and its cultural context. This research contributes empirical insights to the discourse on minority language revitalisation and offers a strategic view for further research into language preservation in a digitised world.

Blended online learning: Students' perception and its effect on learning outcomes abstract algebra

In the current digital era, the implementation of blended online learning faces challenges in understanding students' perceptions and its impact on learning outcomes, particularly in Abstract Algebra. This issue is crucial to investigate, as the shift in teaching methods can influence the comprehension of complex algebraic concepts. This research aims to investigate students' perceptions and learning outcomes in abstract algebra courses of blended and asynchronous online learning. The research method used was quasi-experiment. The subject of 27 students is available without being randomly selected. Research instruments using questionnaires and tests. The test consists of eight essay questions. The questionnaire includes 27 closed-ended questions and six open-ended questions. The results showed that students perceived Abstract Algebra subjects as difficult or very difficult. Most students needed help to study the module due to material difficulty thoroughly. In addition, asynchronous online learning is ineffective compared to blended online learning. All students wanted the tutorial asynchronous and synchronous combined (blended online learning). Most students carry out online learning at home using a smartphone device. Students who use blended online learning obtain significantly higher learning outcomes than students who only take it asynchronously.

A Survey: Digital Image Watermarking-Robustness and Imperceptibility

With the Internet expanding, multimedia security has become a significant problem. As digital image manipulation is getting simpler, the certification of authenticity has become more difficult. Digital watermarking outperforms conventional security methods for protecting photos from attacks. The need for reliable image authentication methods in the contemporary digital era has always been a hot topic among academics and researchers. When transmitting sensitive information today through a regular correspondence route, many hacks are possible. Everyone, therefore, requires their digital data to be non-tampered. Many solutions are available like stenography, cryptography, and watermarking. Watermarking gives promising results when it comes to the authenticity of the images. The robustness and imperceptibility of several existing watermarking techniques are demonstrated in this study and critical analysis is performed. Additionally, the author provides a thorough introduction to key ideas like the transform domain and the spatial domain. This study also offers a thorough analysis of contemporary methods for watermarking digital images while showcasing established practices in various domains. Hence, this research study could potentially serve as a viable resource for researchers seeking to develop effective watermarking techniques for practical applications.

Harnessing Business Data Analytics for Competitive Advantage in the Digital Era

In the fast-paced, data-driven landscape of modern business, the ability to harness the power of data analytics has become paramount for organizations seeking to gain a competitive edge, drive innovation, and navigate complex market dynamics. Business Data Analytics, the practice of collecting, analysing, and interpreting data to derive actionable insights, lies at the heart of this digital transformation journey. This presentation offers a comprehensive exploration of Business Data Analytics, providing insights into its foundational principles, cutting-edge methodologies, and real-world applications across diverse industries. This presentation serves as a roadmap for organizations seeking to unlock the transformative power of Business Data Analytics. By embracing a data-driven mindset, investing in cutting-edge analytics capabilities, and fostering a culture of continuous learning and experimentation, organizations can position themselves for success in an ever-evolving business environment. As we look to the future, the opportunities for Business Data Analytics are limitless, offering organizations the tools they need to thrive and innovate in the digital age.

A novel image encryption method based on improved two-dimensional logistic mapping and DNA computing

In the digital era, the significance of cryptographic algorithms has grown significantly within the realm of cybersecurity. This research presents an innovative approach to image encryption that eliminates the security limitations of the conventional one-dimensional logistic mapping. This approach relies on an enhanced two-dimensional logistic-fraction hybrid chaotic mapping (2D-LFHCM) and deoxyribonucleic acid (DNA) computing. Initially, the improved 2D-LFHCM is utilized to effectively scramble the image by incorporating chaotic sequences. Then, two novel algebraic DNA computing rules are introduced to enhance diffusion encryption. Experimental findings show that this approach offers superior security performance, even with renowned attacks.

KEGIATAN MASA PENGENALAN LINGKUNGAN SEKOLAH DENGAN PENDEKATAN SOFT SKILL DALAM MENGEMBANGAN KETERAMPILAN DAN EMOSIONAL SISWA BARU DI SD NEGERI KADUBERUK CIOMAS – KAB. SERANG

Computer training in Cibadak Village aims to improve students' technological skills in hardware, applications, and creativity. The training was held to prepare students for the challenges of the digital era by providing them with relevant and practical capabilities. The training method involved both practical and theoretical approaches, which included hands-on sessions for hardware assembly and maintenance, the use of various productivity and creative applications, and projects that encourage innovation. The results of the training showed significant success in three key areas. First, students demonstrated improved proficiency in handling computer hardware, including basic skills in assembly and troubleshooting. Second, application training helped students master software such as word processing, worksheets, graphic design and basic programming tools. Third, students' creativity thrives through technology-based projects that encourage them to create innovative solutions, such as video creation, animation, and simple application development. In conclusion, the computer training in Cibadak Village successfully improved students' technical and creative skills, demonstrating the importance of integrating technology education in the school curriculum to prepare the younger generation for the digital world.

PENDAMPINGAN PENGGUNAAN KOMPUTER ANAK DI DESA CIBADAK KECAMATAN CIBADAK KABUPATEN LEBAK-BANTEN

Computer training in Cibadak Village aims to improve students' technological skills in hardware, applications, and creativity. The training was held to prepare students for the challenges of the digital era by providing them with relevant and practical capabilities. The training method involved both practical and theoretical approaches, which included hands-on sessions for hardware assembly and maintenance, the use of various productivity and creative applications, and projects that encourage innovation. The results of the training showed significant success in three key areas. First, students demonstrated improved proficiency in handling computer hardware, including basic skills in assembly and troubleshooting. Second, application training helped students master software such as word processing, worksheets, graphic design and basic programming tools. Third, students' creativity thrives through technology-based projects that encourage them to create innovative solutions, such as video creation, animation, and simple application development. In conclusion, the computer training in Cibadak Village successfully improved students' technical and creative skills, demonstrating the importance of integrating technology education in the school curriculum to prepare the younger generation for the digital world.

Marketing Communication Management Strategies of Print Media in the Digital Era (An Integrated Marketing Communication Perspective in Maintaining Newspaper Circulation at the Bandung Kexpres Networking Public Daily)

Along with the times, newspapers have become one of the business commodities that can survive even though they are slowly starting to fall. So, to continue to maintain the life of a print media or newspaper business through consistent newspaper circulation, it is necessary to implement a particular strategy to defend against online media attacks. Focus in this research in general, this research focuses on knowing how the Bandung Express Networking Daily carries out the Integrated Marketing Communications (IMC) Strategy. In particular, this research focuses on knowing the Integrated Marketing Communications (IMC) Strategy in maintaining the daily circulation of newspapers in Bandung Express Networking. The research question is: How does the Integrated Marketing Communications (IMC) strategy maintain the newspaper's daily circulation? What are the obstacles and implementation of the Integrated Marketing Communications (IMC) strategy carried out by the Bandung Express Networking Daily. The results in this study are Pasundan Express Privileges. Print media advertisements used by Bandung Express Networking include men inserting their names on the product packaging for the Pasundan Express newspaper. Sales promotions. Games, both in content without prizes on Instagram social media and games with prizes. Public Relations and Publicity. The talk show is a form of education and promoting the circulation of the Bandung Express Networking Newspaper, Personal Selling. The Bandung Express Networking journalist team. Here, the media team and the Bandung Express Networking journalists play the most role in personal selling. Direct marketing. Through the Bandung Express Networking website. Com is the official website of Bandung Express Networking, where news and information about newspaper circulation and orders for transactions can be made on this website.

Students’ Motivation and Engagement with Task-Based Activities Using Google Workspace

The current demand for integrating technology into English language instruction to engage students in meaningful conversations is pressing in the digital era. Despite this, research on employing Google tools for collaborative, task-based activities in English education is scarce, particularly in meeting the needs of today's digital learners and boosting their motivation. This study aims to bridge this research gap by evaluating the impact of using task-based Google's collaborative tools on creating a cooperative learning environment and increasing students’ engagement and motivation in English classes. Over one academic year, data were collected from 65 Saudi university students with varying levels of English proficiency using approximately 45 task-based activities administered using different Google tools. According to questionnaire results, motivation was a significant predictor of students' initiative and enjoyment in using these collaborative tools. The study confirms that students appreciate these Google tools and associates their use with increased motivation to learn English. These findings suggest that educators should align their teaching with the preferences of the digital generation by incorporating tools like Google Forms with preemptive feedback, Google Slides, and Google Docs to foster meaningful English learning. This approach can narrow the divide between traditional teaching methods and the preferred learning styles of digital learners. This study was conducted prior to the surge in Artificial Intelligence (AI) tools; the study also points out that the rise of AI has expedited the creation of task-based activities, warranting further consideration in educational practices.