Conditions Of Digital Economy Research Articles

The formation of the senior school students’ economic culture in conditions of development of digital economy

The article analyses the formation of senior school students in the educational school setting which reflects modern market tendencies. One of the priorities of directions in Russia has become the process of digitalization of the education of late. It creates the digital educational setting and the use of the possibilities of digital technologies in implementing the improvement of education quality. The authors underline that in modern conditionsthe necessity to form the senior school students’ economic culture is actualized by the fact that the economic education is created in school built on the proactive principals which are taking place in the society and closely connected with the fact that the school is becoming digital. In this connection exactly digital technologies which are mentioned by the government of Russia as a way to solve the educational tasks which are not solved or badly solved on the basis of traditional technologies. To find out how to carry out the formation of the senior school students’ economic culture under conditions of digital economy. Method and methodology of work performance: scientific-pedagogical grounds for research served as a set of initial theoretical justifications: key provisions of cultural and learner centered approach for the description of characters and types of teaching and learning activities of school students; provisions of competency based approach to describe the essence of competency being in the structure of senior school students economic culture; ideas of individually oriented education to find out patterns of senior school students’ economic culture’s formation in conditions of development of digital economy. Results: The development of the education system under condition of the digital economy presents new approaches to comprehension and the formation of new economic culture. The field of application of results: results of the study may be applied in the scientific research and in the teaching of courses of pedagogy, social pedagogy, comparative pedagogy and in career guidance in pedagogical higher and secondary institutions as well as in the system of staff training.

Transformation of Manager Competences in Conditions of Digital Economy

Today digital economic environment penetrates deeply in different spheres and industries of economy. Now doubt that digital transformations deal not only with outer environment of company functioning but also with their internal business-processes. The outer elements of digital transformation include such business-spaces, which in their essence were born as global, i. e. they are not connected with geographical location or specific segment of buying audience. We mean the development of the so-called digital platforms – ecosystems of digital business, where participants of different profiles or lines of commercial activity can be present, such as logistics, production, finance, marketing, sales, etc. Due to active emergence of outer aspects of digital transformation internal businessprocesses in such digital spaces are also subjected to transformations. These transformations in some cases are inevitable because of rising competition among companies inside one industry on the level of product range being sold and among related industries on the level of services that determine the company value for customers. In the digital business environment classical process approach undergoes serious changes due to transformation of business-models of business running, altered information opportunities, emergence of new digital competences of experts and technological breakthrough. The goal of the research is to develop a competence model of manager for decision-making in conditions of digital environment with regard to factors influencing the process of decisionmaking and advanced methodologies of management, such as Agile. The article shows conditions of digital transformation penetration in the business environment of present day companies, identifies factors of digital transformation impact on decision-making in management within the frames of the process approach, substantiates opportunities and threats of business-process digitalization in managerial decision-making and demonstrates new competences necessary for efficient functioning of business-processes. The authors put forward a complex model of decision-making in digital business environment, which gives an opportunity for companies to make the most effective managerial decisions.

International Experience in Staff Management in the Process of Staff Recruitment for Vacant Positions with the Application of Social Networks in the Conditions of Digitalisation

The article researches the international practice of human resources management in the context of digitalisation. The method of expert assessments and analytical methods are used. The basic advantages of finding employees for vacant positions in social networks are revealed, which allowed the authors to propose the algorithm of an HR manager’s staff recruitment for an enterprise’s vacant position in social networks. In contrast to existing approaches, this methodology involves five basic steps. The usage of this algorithm will enable HR managers and executives to avoid the stage of work with staff agencies, will reduce the enterprise’s costs on staff recruitment for the vacant position, will form a staff reserve and, at the same time, will make the process of staff recruitment mobile in conditions of digital economy.

Information resources as a source of development of the organization in the context of digitalization in the regions of Russia

Subject. This article discusses the issues related to the formation of information resources in an organization, which are necessary to increase the level of digitalization of its activities. Objectives. The article aims to identify problems related to the formation and management of quality information resources in the organization. Methods. For the study, we used the methods of systems, comparative, structural, and logical analyses. Results. The article identifies certain problems of the formation and use of quality information resources in the organization and proposes a method to sample labor time in the conditions of digital economy. The article also offers recommendations to build an effective system of information management and rational justification of labor standards, reducing social tensions. Conclusions. Effective information management will help form an innovative type of organization in the modern economy, reducing the costs of high-tech production processes.

Peculiarities of strategic activity of corporations in the conditions of digital economy

This article examines the processes of formation of financial strategy within the system of corporate management in the conditions of digitalization. Implementation of digital technologies in all spheres of life opens new opportunities for socioeconomic development of the companies. In the nearest future, scientific research in the sphere of digital economy will be especially relevant due to heightened risk of being in arrears of global trends. Rapid changes taking place in engineering, technology, and organization of production increase the importance of corporate financial management. The digital age changes the traditional models of sectoral markets, enhances competitiveness between  the participants of economic processes. The theoretical and methodological framework of this research contains the works of economists on the problems of finances, financial management, and planning. The subject of this research is the combination of economic, organizational and management relations developed in the process of strategic activity of corporations in the conditions of digital economy. Enterprises that are adapted to modern economic conditions set new priorities in the process of formation of management models: the role of fixed assets decreases, while intangible assets and information become the key business engines. The effectiveness of management decisions, and thus, the effective functioning of the enterprise overall depends on the availability of accurate, timely and exhaustive information. Prompt responsiveness to the changes of external environment is the primary factor for ensuring effective management of the economic entity. The novelty of this research lies consists in the original concept of corporate financial strategic planning in digital economy in the context of the corporate management system of the industrial enterprise.

Leadership in business communication

In a geographically structured organization, where divisions are represented by geography or country, understanding cultural complexities is critical to business success. Cultural traditions can vary within individual groups and communities, not to mention the diversity of cultural traditions across countries and continents. These cultural differences are also represented in the concept of leadership, the latter being crucial for effective business communication and doing business both globally and locally. Such deep components of culture as values, beliefs, cognitive styles, relationship with the environment, attitude to social structure, time, communication change very slowly or do not change at all, even in our global world. They are also crucial for understanding leadership and behavioral norms in successful business communication under the conditions of digital economy. The study draws on a survey conducted among students, master students and alumni in Denmark and Belarus. The purpose of the study is to show that the global leadership style implies the variants which are sensitive to the national leadership styles to the extent that is most appropriate for the corporate climate and business interests.

The use of benchmarking tool to improve efficiency of company's innovation activities in the conditions of digital economy

The use of benchmarking tool to improve efficiency of company's innovation activities in the conditions of digital economy

КОНЦЕПТУАЛЬНИЙ ПІДХІД ФОРМУВАННЯ МАРКЕТИНГОВОЇ СТРАТЕГІЇ СУБ’ЄКТІВ СТРАХОВОГО РИНКУ В УМОВАХ ЦИФРОВОЇ ЕКОНОМІКИ

Modern conditions of economic subjects of insurance market activity require prompt reaction on changes by development and realization of concrete measures and, finally, achievement of final aim of activity – making profit and long-term functioning of enterprise due to the ability of personnel to implement the strategic marketing plans of enterprise. It has been found out that the effective functioning of the insurer depends on the ability to transform and react to the market trends as quickly as possible. Modern marketing solutions involve the constant active use of innovation. With this in mind, a digital marketing strategy is understood as a marketing plan with the use of innovative digital technologies, methods, tools that ensure the company’s presence in online and offline environments, as well as interactive interaction with consumers. The aim of the research is to determine the directions of formation of marketing strategy and the factors influencing fundamental decisions concerning the choice of the direction of development and management of the enterprise and to develop a conceptual model of formation of marketing strategy of the subjects of the insurance market in the conditions of digital economy. The given model is based on the use of methods of system analysis and allows providing forming of marketing strategy of subjects of insurance market taking into account estimation of personnel possibilities for effective realization of the chosen strategy. Today the activity of subjects of the insurance market of Ukraine depends primarily on the ability to transform and react as quickly as possible to market trends and customer requirements. Development of the company depends on the correctly chosen strategy, on understanding the “place” of the company in the market and among competitors, on the real assessment of internal resources and potential and effective management of its marketing activities. Modern marketing solutions envisage constant active use of innovations. The correct organization of the marketing service can ensure the timely receipt of the necessary and reliable information that will allow the insurance company to effectively carry out insurance, reduce losses, attract new customers and introduce new insurance services. The process of introducing marketing into the insurer’s activities should be carried out sequentially.

Management of Logistics Activities of Enterprises in the Context of Industry 4.0

In the modern conditions of digital economy and a large number of force majeure events, both economic and social, the issues of providing production with the necessary material and digital resources and their efficient use become especially relevant; improving the operational and strategic management of warehousing, inventories, differentiated transport flows, sales activities and customer experience. In order to ensure the effective operation of enterprises should organize their activities in such a way as to avoid risk, loss and costs associated with the organization of logistics processes, production, transportation and marketing, customer focus, and maximize revenue. First of all, these goals can be achieved by improving the management of logistics activities of enterprises, taking into account the analysis of the components of the concept, their relationship and taking into account the presence of accelerated and uneven digitization process. It is established that it is expedient to develop and implement management decisions in the following key areas: procurement and supply of material resources (calculation of the optimal volume of the supply of material resources, optimization of procurement strategy, improving procurement management using the method of multicriteria assessment) traffic flow management (introduction of cargo flow management information systems, use of automated document processing in the design of the cargo transportation process, development of proposals for optimizing transport loading, use of Internet technology to automate transport processes); customer experience management (analysis of shipment volumes, forecasting shipment volumes to consumers, development of proposals to increase the level of logistics services, formation of a system of contractual relations with consumers, improvement of customer-oriented approach to service of different categories of consumers in the context of relationship marketing); sales management (justification of the network approach to the organization of sales activities of enterprises; improving the mechanism of public-private partnership in sales management of enterprises based on the organizational and legal form of the syndicate, methodological approach to choosing the optimal sales channel for finished products; commerce as an effective tool for promoting products on the market).

СУЧАСНИЙ СТАН ДОСЛІДЖЕНЬ У СФЕРІ ЦИФРОВОГО МАРКЕТИНГУ

The emergence of digital economy around the world states that the world changes the established patterns of the economic entities’ functioning and creates new conditions for their further development. Digital technologies have a special impact on the functioning of enterprises in various spheres and sectors of the national economy. Modern information and communication technologies are radically changing the marketing system of business entities, resulting in the active development of digital marketing system, which has its own principles and features of operation. The importance and relevance of the use of modern digital marketing tools for business development is confirmed by the growing interest of scientists in conducting research in this area.The aim of the article is to analyze the current state of research in the field of digital marketing and identify current trends in the study of the origins of scientists, the development of this type of marketing in modern conditions of digital economy around the worldThus, it is defined within the article that digital marketing is today an important and integral part of the transformation process of business entities as a result of the impact of digital technologies. Within the article, the statistical information extracted from the Scopus scientometric database on scientific publications in the field of digital marketing is analyzed. Accordingly, the trends in the number of such publications in 1990-2050 were studied, and research centers in this field were identified. The analysis of articles in general in the field of marketing allows us to conclude that the share of scientific publications in the field of digital marketing in the total number of works on marketing will increase in the future.The results of the analysis give grounds to state a significant level of the digital marketing potential, insufficient level of its research and the potential for the use of tools of this type of marketing is not fully determined by scientists. The very definition, systematization and description of such tools are among the insufficiently studied issues in this area and are priority areas for further researc

ЦИФРОВА ТРАНСФОРМАЦІЯ ЯК СПОСІБ АДАПТАЦІЇ БІЗНЕС-МОДЕЛІ В УМОВАХ ДІДЖИТАЛІЗАЦІЇ ЕКОНОМІКИ

The article is devoted the problem of business models adaptation to the modern digital economy conditions and based on the latest research and statistics on this issue. The objective processes of digitalization, which are taking place at a fast pace and stimulate accelerated growth, modernization and improvement of competitiveness of key sectors, primarily in the field of means of production, innovative development, introduction of new business models, are highlighted. Substantiated the necessity of digital transformation of business models based on the modern technologies. The analysis of influence information and communication technologies on the creation of new and transformation of existing business models in different countries carried out on international indicators. Given statistics of the level of using key digital technologies in Ukrainian enterprises and enterprises of EU countries. The author emphasizes the needed for digital transformation and implementation the "Industry 4.0" concept, which inevitably leads to increasing in productive forces based on digital production. To achieve this goal, in article used methods of statistical research and comparative analysis to assess the level of use of digital technologies in enterprises. We believe that such a comprehensive study determines the relevance of this work and requires further scientific study in the context of digital transformation of Ukrainian enterprises and the conditions of technology implementation. The author presents the features of business model adaptation to the processes of digital transformation. The advantages of digital transformation are demonstrated on example of successful cooperation of a leading industrial enterprise and an IT company. The key benefits, both direct and indirect, arising from investments in the digital transformation of business models are highlighted. Further development of this issue can be expressed in the development of a set of measures that will contribute to the formation of digital space in economic sectors and provide competitive advantages at the sectoral and national levels.

УПРАВЛІННЯ ІННОВАЦІЙНИМИ ПРОЄКТАМИ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ В УМОВАХ ДІДЖИТАЛІЗАЦІЇ

Digitalization is an element that can significantly affect the quality and efficiency of planning and managing processes in the agricultural sector. The purpose of the implementation of processes in the economic activity of agricultural enterprises is a gradual profitability increase and increase of the investment attractiveness of the industry as a whole. Given the abovementioned, the topic of managing innovative projects of agricultural enterprises in the context of digitalization seems quite relevant and requires the research for innovative solutions. The purpose of the article is to study the key aspects of managing innovative projects of agricultural enterprises in the context of digitalization. During the study have been used theoretical and empirical methods of scientific knowledge, such as: abstract-logical, method of system-structural analysis and modeling, systematization and critical analysis, scientific generalization, abstraction and structural-logical analysis, etc. During the study, the factors that impact the development and dissemination of the concept of innovation project management have been identified. The toolkit for evaluation the level of readiness of enterprises to implement innovative projects in the direction of digitalization of business operations has been identified. The mechanism of realization of the innovative project on digitalization of economic activity of the agricultural enterprises has been developed. A characteristic feature of the proposed mechanism for the implementation of an innovative project for digitalization of agricultural enterprises which is based on the principles of open design approach is the use of combined technical and management tools at different stages of this project. As a result, it is stated that the set of design and management decisions formed during the study will contribute to the implementation of a transitive approach, which will lead to the introduction of novelties in the use of informative innovations in agriculture in the conditions of digital economy, and a set of the proposed complex-technological projects will create the necessary impetus to bring agriculture to European standards within the framework of the adaptive and progressive concept of digitalization of the given sector of the economy.

Development of financial and legal principles in the conditions of digital economy

This article is devoted to the study of the development of financial and legal principles in the context of the digitalization of the economy. In the work, the author analyzes the system of financial and legal principles, compares such categories as “principles of financial law” and “financial and legal principles, identifies new financial and legal principles, such as the principle of automation, the principle of informatization, the principle of information openness.

Computer simulation of processes in technical systems

In recent years, due to the uncertainty of the external environment; increasing number of functions performed; development of the element base; widespread introduction of information and communication technologies, technical systems have sharply complicated. Complication of systems has made it very difficult, if not impossible, to study them using mathematical apparatus. Analytical description led to inadequate results, which served as a basis for making bad decisions. In connection with the said, at the end of the twentieth century the creators of systems began to use more and more actively the methods of computer modeling. The experience of teaching the theory of complex systems in the higher school shows that not enough attention is paid to consideration of computer modeling methods. In conditions of economy digitalization, such situation is unacceptable, as the future specialist should know and possess these methods. The article is devoted to consideration of one of the directions of computer modeling-discrete-event (simulation) modeling, to be more exact, to one of the simulation modeling software tools-simulation research environment-GPSS Studio.

RELEVANT PROBLEMS OF DIGITAL TRANSFORMATION OF EDUCATION

The problem of digital transformation of educationare considered in the article. The relevance of this study in the normative documents which adopted in the Republic of Kazakhstanand the experience of digital transformation of education in the whole world and in our countryare analyzedThe basic ideas of the concept of digital university, their purpose and principle of work are given, the explanation of digital transformation of education is considered. There are given basic terms of digital transformation of education, such as "skills of the XXI century", competence, digital literacy, foot print, pedagogical design. The terms information and communication technologies and digital technologies are considered and the difference between these terms is described with example. It is noted that one of the main requirements for the training of specialists in the conditions of digital economy is the quality of the specialist, as the ability to work in a team of project work and the basis of the project work is given. Lack of analysis of digital footprint analysis and determination of the competence of students are analyzed

Audit in the Conditions of Digital Economy

The article is devoted to the development of audit while applying smart technologies of economy in the digital economy of Russia. The aim of the work is to determine the development of digital audit, which allows timely identification of errors in the process of recording the activities of subjects. It is proposed to introduce the definition of “digital audit”. The paper considers the features of conducting and developing digital audit. The author determines the significance of the normative work when regulating digital audit and the need to use a single system of information technologies to increase the efficiency of audits. The main requirements, indicators of digital audit and methods for improving it to assess the activities of entities in accordance with the development program are highlighted. The rationale for the introduction of digital economy in the public and private sectors, in particular the improvement of internal and external auditing, is substantiated. It is necessary to create a digital infrastructure for supporting analytical activities, improving feedback procedures, implementing analytics systems and supporting decision-making based on digital data. It is emphasized that the focus of the control system is the place of audit in the considered connection “goal – means – result”. An important aspect of audit is the risk-oriented result aimed at interacting and improving the information exchange of control and accounting bodies of subjects and state (municipal) authorities with the Accounts Chamber of the Russian Federation, at creating a unified anti-corruption system, at increasing mechanisms for preventing crime. The well-developed methodology base allows timely identification and analysis of problems, formation of a rational plan for checking (performing work) and efficiently allocating resources, identifying performers random errors or cases of fraud, and identifying violations during internal procedures. The main indicators of digital audit are analyzed based on the results of the implementation of the strategic development program for 2018–2019.

Transformation of consumer behavior in the tourism industry in the conditions of digital economy

The tourist’s «mobility» increasing trend is the result of traveler’s activity, who prefer to build the routes and book the accommodations trough deferent services themselves, and digitalization of tourist market. Blackwell-Miniard-Engel model was used for the Customer Journey Map creation. The Customer Journey Map includes the possible touch points with customers for impact (communication) and help meet the need at different stages of the make buying decision. Studying the characteristics of digital travel services, the authors applied an online survey of 100 consumers aged 18-35. Because the estimation of the correctness of the choice concerns not only the tourist object, but also digital travel applications, respondents were asked about the used travel applications, the desired benefits and the degree of customer satisfaction with an available service. The usefulness of content and travel applications can be viewed in terms of the reliability of the information provider, the breadth of opportunities in evaluating options, price incentives, service levels and usability.

Assessing the Enterprise Informatization Level in Digital Economy Conditions

During the Fourth Industrial Revolution, the enterprises which have begun, in due time, to introduce modern approaches to the manufacture organization, including digital technologies, obtain an essential advantage over the competitors. One of the stages of planning the changes is assessing the enterprise informatization level. Evaluating the enterprise informatization level is required for appropriate and effective choosing digital transformation technologies and approaches during the enterprise digitalization. The given assessment represents a multi-criterion problem, demanding the development of the mathematical apparatus and the principles of its use as well. The developed procedure of evaluating the level of the industrial enterprise informatization in digital economy conditions includes the procedure of organizing the assessment of the industrial enterprise informatization level and also the mathematical model of conducting an expert estimation of criteria (indicators) of the organization digitalization. The procedure of assessing the informatization level is performed by the multiplier convolution of criteria. The weights of criteria are defined by the modified T.L. Saaty’s analytic hierarchy process. Also evaluating the weights of each expert’s individual estimation and defining the error of their assessment is conducted. The approach to the proved formation of the enterprise informatization levels is developed. The given technique allows to evaluate the informatization level in some areas and to allocate those which demand the development, to forecast occurring risky situations while introducing information technologies at the industrial enterprise.

Formation of the multimodal transportation ecosystem in Ukraine

The article is devoted to the problem of formation of multimodal transport ecosystem in Ukraine and reveals features of mutual relations of participants of the logistic service market in the digital economy conditions.

Юридическое образование в условиях цифровой экономики: новые проблемы и нетрадиционные решения

Юридическое образование в условиях цифровой экономики: новые проблемы и нетрадиционные решения