The reliance of architectural designs on the possibilities of material support is one of the challenges of construction. The expansion of these relationships contributes to the development of modern technologies and the search for new materials. The goal is to highlight the relationship between building materials and architectural form and to study the prospects of the influence of modern building materials on the architectural image of a building object in the future. If, until the beginning of the last century, statics dominated the architectural form, then the development of science contributed to the emergence of building materials resistant to bending and stretching and dynamic architectural structures. In general, all building materials have undergone an evolution from classic to innovative with the inclusion of additional components and even nanostructures in their composition. Stone and clay are the oldest natural building materials. Stone has long been used for the construction of foundations, walls, stairs, and corridors. At the same time, modern stone architectural forms were transformed into pixelated facades, landscape elements, coatings, and exterior and interior zoning. Clay with various additives is used for the production of clay concrete, fibre concrete, and a clay-stone mixture reinforced with barbed wire. If traditional wooden architecture is characterized by a simple geometry of forms with right angles, then at the modern stage, plastic outlines are created thanks to digital design and the introduction of hydrophobic nanoparticles. Artificial building materials require a lot of energy during production and have a large carbon footprint. At the same time, reinforcing concrete with various types of fibres increases compressive and tensile strength and improves wear and impact resistance. Modified brick with additives has increased moisture resistance, frost resistance and wear resistance. Modern architecture uses the natural properties of brickwork to create a "pixel" surface effect. The modern form of traditional glass - foam glass, is an effective heat-insulating, sound-insulating and structural material. Metal structural, fencing and finishing elements. At the same time, the modern use of metal on facades (foam metals, metal polymers) more effectively emphasizes the texture and peculiarity of the forms. A type of tile with photo modules allows you to produce electricity. Connection of material and architectural forms has deep historical roots. The creation of new materials contributes to the improvement of forms. Modern architectural forms are implemented not only with the use of natural materials, but also innovative ones, including the use of nanotechnology. This makes it possible to endow natural materials with the properties required by the modern construction industry.