Digital Campaign Research Articles

Determinants of the Successful Digital Campaigns on Zakat: an Analysis Based on Islamic Marketing Perspective

Zakat campaigns have taken place from time to time in various phases of muslim history. The zakat campaign has been said to be effective, but evidence in Indonesia shows that the zakat literacy of muslim communities is not yet high, they also tend to choose to distribute zakat directly, and there is a wide gap between the potential and reality of zakat collection. This study aims to examine the determinants that influence the success of a digital zakat campaign, consisting of content or messages in the zakat campaign, amil or zakat campaigners, campaign target digital literacy, social media as a campaign platform, and campaign methods. This research is a quantitative research, with respondents consisting of 100 muzakki (zakat donator) at LAZ Dompet Dhuafa Waspada North Sumatra, Indonesia. Data analysis techniques using descriptive statistics and SEM-PLS using SmartPLS 4.0 software. The results of the study show that content and social media have an effect but not significant on the success of the zakat digital campaign. Meanwhile, the amil factor and campaign method have a significant effect on the success of the zakat digital campaign. Meanwhile, digital literacy has a negative and insignificant effect on digital zakat campaigns. The results of this study indicate the importance of amil positioning in the success of the zakat campaign. This study proposes that zakat institutions cadre their own amil celebrities.

From protest march to digital campaign: women’s movement and critical literacies in Indonesia

ABSTRACT By employing a Critical Discourse Analysis (CDA), this paper examines the issues of women’s movement and empowerment by exploring the literacy practices of feminist activists. The narratives of literacy and its impact on women’s empowerment have been dominated by economic approaches. Freire’s notion of consciousness-raising has provided insight into the importance of women’s agency and their ideological struggle in fighting patriarchal ideologies through critical literacy practices. By taking the case of Women’s March Serang (WMS), we explore alternative stories of critical literacies and women’s empowerment and argue that critical literacies serve as a valuable mediating tool by which the women’s movement group could both transform themselves and engage in wider social activism. More specifically, WMS employs critical literacies to advocate gender equality and social inclusion in order to mobilize resources in a relatively patriarchal culture. From marching on the street to digital campaigns in social media, WMS has challenged the dominant discourse of functional literacy and women’s empowerment and demonstrated the adaptability of critical literacy practices in ongoing ways to support social activism and advocacy.

Using Location Intelligence to Evaluate the COVID-19 Vaccination Campaign in the United States: Spatiotemporal Big Data Analysis.

Highly effective COVID-19 vaccines are available and free of charge in the United States. With adequate coverage, their use may help return life back to normal and reduce COVID-19-related hospitalization and death. Many barriers to widespread inoculation have prevented herd immunity, including vaccine hesitancy, lack of vaccine knowledge, and misinformation. The Ad Council and COVID Collaborative have been conducting one of the largest nationwide targeted campaigns ("It's Up to You") to communicate vaccine information and encourage timely vaccination across the United States. More than 300 major brands, digital and print media companies, and community-based organizations support the campaigns to reach distinct audiences. The goal of this study was to use aggregated mobility data to assess the effectiveness of the campaign on COVID-19 vaccine uptake. Campaign exposure data were collected from the Cuebiq advertising impact measurement platform consisting of about 17 million opted-in and deidentified mobile devices across the country. A Bayesian spatiotemporal hierarchical model was developed to assess campaign effectiveness through estimating the association between county-level campaign exposure and vaccination rates reported by the Centers for Disease Control and Prevention. To minimize potential bias in exposure to the campaign, the model included several control variables (eg, age, race or ethnicity, income, and political affiliation). We also incorporated conditional autoregressive residual models to account for apparent spatiotemporal autocorrelation. The data set covers a panel of 3104 counties from 48 states and the District of Columbia during a period of 22 weeks (March 29 to August 29, 2021). Officially launched in February 2021, the campaign reached about 3% of the anonymous devices on the Cuebiq platform by the end of March, which was the start of the study period. That exposure rate gradually declined to slightly above 1% in August 2021, effectively ending the study period. Results from the Bayesian hierarchical model indicate a statistically significant positive association between campaign exposure and vaccine uptake at the county level. A campaign that reaches everyone would boost the vaccination rate by 2.2% (95% uncertainty interval: 2.0%-2.4%) on a weekly basis, compared to the baseline case of no campaign. The "It's Up to You" campaign is effective in promoting COVID-19 vaccine uptake, suggesting that a nationwide targeted mass media campaign with multisectoral collaborations could be an impactful health communication strategy to improve progress against this and future pandemics. Methodologically, the results also show that location intelligence and mobile phone-based monitoring platforms can be effective in measuring impact of large-scale digital campaigns in near real time.

Completeness analysis for over 3000 United States bee species identifies persistent data gap

Native bee species in the United States provide invaluable pollination services. Concerns about native bee declines are growing, and there are calls for a national monitoring program. Documenting species ranges at ecologically meaningful scales through coverage completeness analysis is a fundamental step to track bees from species to communities. It may take decades before all existing bee specimens are digitized, so projections are needed now to focus future research and management efforts. From 1.923 million records, we created range maps for nearly 88% (3158 species) of bee species in the contiguous United States, provided the first analysis of inventory completeness for digitized specimens of a major insect clade, and perhaps most important, estimated spatial completeness accounting for all known bee specimens in USA collections, including undigitized bee specimens. Completeness analyses were very low (3–37%) across four examined spatial resolutions when using the currently available bee specimen records. Adding a subset of observations from community science data sources did not significantly increase completeness, and adding a projected 4.7 million undigitized specimens increased completeness by only an additional 12–13%. Assessments of data, including projected specimen records, indicate persistent taxonomic and geographic deficiencies. In conjunction with expedited digitization, new inventories that integrate community science data with specimen‐based documentation will be required to close these gaps. A combined effort involving both strategic inventories and accelerated digitization campaigns is needed for a more complete understanding of USA bee distributions.

Digital Campaign: Character Branding and Framing towards the 2024 Presidential Election

The existence of social media allows us to interact with anyone quickly and inexpensively. Political figures then use this as a medium in carrying out digital campaigns. This research was carried out to see how social media is used as a digital campaign tool by politicians to build a certain character or image in the eyes of society or the public. This research will be carried out using a qualitative approach and descriptive analysis. The data used in this study comes from the results of previous studies. The results of this study found that it is necessary to have a good brand or image from the public for the popularity of these politicians so that the implementation of digital campaigns can run effectively. Therefore, character-building needs to be done so that the digital campaign carried out to carry out the presidential election in the future can run well.

Overcoming Challenges of Deceased Organ Donation in Indian Private Hospitals.

Overcoming Challenges of Deceased Organ Donation in Indian Private Hospitals.

PENGELOLAAN KAMPANYE DIGITAL PASANGAN KARNA SUSWANDI-KHOIRANI (KARUNIA) PADA PILKADA SITUBONDO 2020

The purpose of this writing is to find out the Management of the Digital Campaign for the Karna Suswandi- Khoirani (Karunia) Pair in the 2020 Situbondo Pilkada. The writing method used is a qualitative approach by conducting in-depth interviews with informants who are considered relevant in answering the problem formulation. The data collected in this study are primary and secondary data. Data analysis techniques to answer research problems use the opinion of Mile Huberman and Saldana (2014). The results of the research are that in the 2020 Situbondo Regional Head Election, the management of the digital campaign for the Karna Suswandi-Khoirani Pair is by forming a Cyber Team to manage the campaign through social media. In carrying out political campaigns through Facebook Cyber social media, they make positioning efforts through the dissemination or dissemination of work programs or political promises to the pair Karna Suswandi-Khoirani. Then do branding to attract the attention and interest of the community. Likewise with Segmenting, by selecting Facebook groups with many members of the Situbondo community, because those who have voting rights and who will cast their voting rights in the 2020 Pilkada are Situbondo residents

Analisis Visual Media Promosi Poin Festival 2022 Dalam Meningkatkan Loyalitas Konsumen

Telkomsel Poin is the retention Telkomsel subscriber for all having Poin from charging pulse and data package prepaid customer and Halo. Telkomsel make various whether they are monthly loyalty program, weekly and thematic. In the meantime Telkomsel Poin make special program Poin Festival 2022 after govermen issued a policy about the latest PPKM held in offline in Summarecon Mal Serpong and other digital campaign. Poin Festival 2022 campaign poin covering several important way as lucky draw, cuan hepi, dan mendadak Hepi. Concept of creative implementation in combined with the modern trend classic festival which are reflected in the use of composition color, texture and attractive form.The vibrant color using color and texture to the shape of objects.Textures that are used as gradation by various forms as oval, box, of images and information as a barrier between messages. Media campaign assets such as through digital media channel, the digital media placement Google. The goal to cover all segment by using the method story, how, audience, reach and excellence.

The Use of TikTok for Political Campaigning in Canada: The Case of Jagmeet Singh

TikTok is a critical platform for political campaigns seeking to engage with new publics through digital advocacy. Jagmeet Singh, the leader of Canada’s New Democratic Party, has emerged as a TikTok celebrity since establishing his profile in 2019. At the time of writing, he is the only Canadian federal party leader using TikTok with his interactions greatly surpassing those on his other social media profiles. Strategically utilizing TikTok to promote his social justice-oriented political platform and to build momentum in preparation for a snap election, his digital campaign has received extensive attention from the Canadian press. Through qualitative content analysis of his videos and news media coverage of Singh’s activity on TikTok, this article questions how his TikTok profile thematically engages with social democratic politics within the context of the permanent campaign. Attention is directed toward how Singh employs TikTok’s features to establish his brand of left-wing populism and advocate against systematic social inequality to appeal to TikTok’s youthful demographic.

The Framework RBL-STEM Learning Activity: Designing Batik Motifs as Local Wisdom Based Crafts Business on a Marketplace in Fostering Students' Digital Marketing Literacy

Digital marketing literacy is an understanding and capability of an individual to recognize, use, and leverage various strategies and tools of digital marketing to achieve business goals and build an effective online presence. This encompasses comprehension of various digital platforms such as social media, websites, search engines, emails, and others, along with the ability to analyze data and measure the performance of digital campaigns. However, students' digital marketing literacy skills are still relatively low. One of the reasons for this low proficiency is the learning models implemented so far that has not been able to develop these skills adequately. Therefore, in this study, a Research-Based Learning (RBL) model integrated with the STEM approach will be applied to design batik motifs with local wisdom as a marketplace-based craft business. This type of research employs a qualitative methodology. In this research, syntax for the development of learning activities using Research-Based Learning (RBL) and STEM approach will be formulated, incorporating assessment indicators for digital marketing literacy skills. The results show that there are six stage of learning activities as a framework for developming RBL-STEM learning materials.

A roadmap for the digital management of long-lasting insecticide-treated mosquito nets (LLINs) distribution campaigns in the Democratic Republic of Congo.

The use of the long-lasting insecticide-treated mosquito net (LLIN) is one of the basic interventions recommended by the Global technical strategy for Malaria 2016-2030. Since the start of the LLIN distribution campaigns in 2006 in Democratic Republic of Congo (DRC), it was based on paper tools leading to poor quality data. The first digital campaigns date back to 2014 through "Interchurch medical assistance" (IMA), which used the ODK collect application for recording household count data and LLIN distribution data. In 2020 "Soins de santé primaire en milieu Rurale" (SANRU) developed both household registration and LLIN distribution data recording forms as well as additional modules for supervision, monitoring and training. This article briefly describes the status of the implementation process of this digital-based management of LIIN mass distribution. During the first half of 2020, a roadmap was developed between Sanru and the Global fund to fight Tuberculosis, AIDS and Malaria (GFTAM) on the objectives of digitization, the data to be digitized, and the timelines for implementing the changes. In the last quarter of 2021, an internal Sanru team composed of some members of its technical management, and staff in charge of the digitization of LLIN mass distribution campaign data participated in a document review of the deliverables in comparison with the roadmap and in group discussions. For recording household enumeration data and distribution data, forms configured on smartphones allow data recording and uploading without going through manual calculations and previously necessary transcriptions with management based on paper tools, thus removing sources of errors. Online data delivery and automated production of dashboards allow real-time sharing of information to all stakeholders and shorten data validation times. Feedback to actors in the field is possible thanks to access to information and maps generated on the basis of geolocation data from households. ODK forms for supervision and monitoring have been put in place to ensure that these activities are effectively deployed in the field in accordance with the standards set by geolocating the actors and using the data transmitted online for interactive feedback. The next step is to develop a material flow management module to improve the traceability of inputs.

Analysis of Satria Vocational High School Digital Campaign Strategy with Instagram Social Media

Social media is a powerful tool for companies to communicate with customers effectively, share each other contents, understand customer needs, and build trust among customers. Some various features provided by social media also encourage business doers and educational institutions to create new marketing strategies such as social media campaigns. This study aims to determine the methods used by SMK Satria in digital campaigns on the @smksatriajkt Instagram and how to carry out the strategy in terms of content, promotion and visualization of activities. This research method uses descriptive qualitative research by developing a constructivism paradigm approach. The results of this study show that: (1) The digital content of SMK Satria represents a simple, yet informative and communicative visualization in each post. (2) The promotion aspect of SMK Satria through their Instagram account is quite innovative and it can be seen from posted contents which associated with certain artists. (3) The visualization of SMK Satria digital campaigns has been maximized as seen from the use of features on Instagram, specifically for the PPDB digital campaigns.

Digital audiovisual content in marketing and distributing cultural products during the COVID-19 pandemic in Greece

PurposeThe aim of the present study is to reflect upon the use of digital audiovisual content for the marketing of cultural events in the relative organisations and foundations during the turbulent times of the COVID-19 pandemic by conveying experts' interviews. The main question that the study seeks to touch upon is whether the digital audiovisual techniques implemented by cultural foundations and festivals in Greece during the COVID-19 pandemic were efficient in promoting artwork and stressing on social presence and whether their marketing and distributing processes of the artistic and cultural products manage to attract audience engagement and further enhance the foundations' brand. What the research seeks to examine is issues such as digital content creation, arts marketing, use of digital media and new technologies, brand identity and strategy building. Particular digital campaigns of foundations will be reviewed from a closer focus.Design/methodology/approachThe qualitative research is based on experts' interviews. The primary foundations that are in focus are the organisations of Thessaloniki International Film Festival (TIFF), Dimitria Festival in Thessaloniki, Greece and a major cultural foundation in Athens, Greece the Onassis Foundation.FindingsA proper combination of interesting audiovisual content and precise brand aspirations in terms of identity and vision are what will lead a foundation to the audience it desires. Adaptability is the element that defined the foundations in the turbulence of the times of a pandemic, and creativity is what made some foundations differentiate themselves from others. The digitization that the pandemic brought can be considered as a positive dimension as well, since foundations can combine digital and physical spectacles in the near future so that they can always be relevant.Research limitations/implicationsThis study identifies certain limitations that could be investigated by future research, the main one being the small number of the organisations and foundations under research and the limited number of interviewees. Furthermore, the fact that the research was performed in cultural institutions and that audiovisual features were integral in the artwork they serve could be considered as a limitation.Originality/valueThe originality of this research lies in the examination and registration of the implementation of innovative digital audiovisual techniques by cultural foundations in Greece to reach their audience during the COVID-19 pandemic.

Digital Advertising in U.S. Federal Elections, 2004-2020

Digital advertising is now a commonplace feature of political communication in the United States. Previous research has documented the key innovations associated with digital political advertising and its consequences for campaigns and elections. However, a comprehensive picture of political spending on digital advertising remains elusive because of the challenges associated with accessing and analyzing data. We address this challenge with a unique dataset (N=3,639,166) derived from over 13 million expenditure records reported to the Federal Election Commission (FEC) between 2004 and 2020. Employing a machine learning model to classify expenditures into nine categories including digital ads and services, this paper makes four key observations. First, 2020 was a watershed election in the growth of digital campaign spending. Second, there are clear partisan differences in the resources allocated to digital advertising. Third, platform companies play a central role in an otherwise partisan market for digital ads and services. Fourth, digital platforms and consultants occupy a distinct ideological niche within each party.

Digital Campaign to Increase Urban Political Participation (Study on the 2020 Pilkada in Depok City)

The direct election of 2020 is the most interesting regional election as well as a testing ground for digital campaigns because it was carried out in the era of the pandemic. Although the digital campaign is not carried out in absolute terms, its influence on increasing the political participation of Depok City is quite large, the figure increased by 6.64% from the previous 56.15% to 62.79%. This increase has never occurred in the last 10 years since the direct elections were held in Indonesia. From the results of a survey on the reasons for their participation, it can be seen that more than 40% of Depok residents know about the pilkada and its candidates from the internet and digital campaigns, and the rest know from billboards and other campaign media, and more than 30% of respondents are interested in candidate campaigns in Indonesia. Internet.

The 2019-20 Israeli electoral digital campaigns: Algorithmic campaigns’ slippery slope

ABSTRACT This article focuses on the three Israeli digital campaigns during 2019–20 elections through their most prominent negative trends, namely: fake news, accounts and identities; politicians’ chat bots; influence and interruption networks, illegal information accumulation on Israeli citizens via social media and voting apps; anonymous and fake spam, and a complete lack of compliance with the statutory and regulatory framework. With technology’s speedy advancement, legal tools’ lagging, and political actors’ exploitation of the situation to their benefit, it seems that these campaigns, setting forth a fifth phase of political communication – Algorithmic Campaigns – constitute a rather bleak and grim future, as far as elections are concerned, thereby calling for rethinking.

Revealing Equiterra Campaign by United Nations Women: Multimodal Perspective

Equiterra is a digital campaign that was released on 2020 International Women's Day by United Nations Women and Ruby Taylor. It is a digital illustration of a utopian country where equality and fairness manifested. It is constructed by rich verbal and visual elements which makes it a multimodal text. This study aims to analyze the three metafunctions of visual and verbal elements of Equiterra. The study is conducted using a qualitative method by analyzing the visual and verbal elements within illustration using the theory of Systemic Functional Linguistics by Halliday and Matthiessen (2014) and Visual Grammar by Kress and van Leeuwen (2006), also analyzing the interplay between verbal and visual elements using Intersemiotic Complementarity by Royce (1998). The data are the nine parts of Equiterra which are taken from the official website of United Nations Women that are separated but also joined together into forming a path. The analysis finds that Equiterra tries to represent people with various socio-cultural backgrounds to perform their activities and to obtain their maximum potential fairly and equally along with actively encouraging the viewer to make it possible. Furthermore, Equiterra is a feminist digital media that delivers the intersectional issues related to gender, equality, and inclusion which are used to raise awareness towards the problems around these topics.

From Secret Fashion Shoots to the #100projectors

From Secret Fashion Shoots to the #100projectors

The coming of age for paid digital campaigning: equalization or normalization in the 2019 Belgian federal elections?

PurposePaid digital campaigning tools play an increasingly pivotal role in individual election campaigns worldwide. Extant literature often juxtaposes the equalization theory, which argues that these tools create a level playing field, and the normalization theory, which contends that strong and resource-rich politicians benefit most from digital tools. This article aims to inform this debate by looking at it from a campaign expenditure perspective beyond the Anglo-American bias of most research on the subject.Design/methodology/approachThe authors use an original dataset on campaign expenditures and resources of 1,798 candidates running for 13 Belgian parties in the 2019 federal parliamentary election. Relying on multilevel statistical models, the authors link the candidates' digital campaign expenses to their incumbency status, which is expected to affect digital campaigning.FindingsWhile earlier work on majoritarian cases often showed contradicting results, this study on the Belgian flexible-list proportional representation (PR) case provides strong support for the equalization theory by demonstrating that incumbents are not only less inclined to spend on digital tools than challengers, but also spend a smaller part of their budget on these tools.Originality/valueThis paper contributes to the literature by exploring the equalization versus normalization debate from a campaign expenditure perspective using a made to purpose dataset in a non-Anglo-American context.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-12-2021-0679

Environmental care communication in the Zero Waste Indonesia community: A case study of the #TukarBaju digital campaign

The Zero Waste Indonesia community carried out a social media campaign with the hashtag #TukarBaju out of concern for textile waste. This study aims to analyse the social movement and environmental communication of the Zero Waste community through Instagram. Qualitative descriptive research was conducted with semiotic analysis to interpret the interactions, communications and transactions of sustainable values and knowledge sharing within and outside the community. The data were gathered from the community activities in two years (April 2019–March 2021), with a sample of 24 posted texts and visuals. Content analysis was carried out through coding according to the construct of the concepts covered in environmental communication. The results showed that the @tukarbaju community built eco-friendly awareness and has become its social movement awareness agent. The community digitally conducted women empowerment for environmental care and invited viewers to join the social movement to reduce textile waste and care for environmental sustainability. Knowledge sharing was done persuasively through digital visual and verbal campaigns. The campaigns with actionable hashtags are examples of collaborations. In addition, some of the content categories in the @tukarbaju Instagram account have been educational to build awareness for half a decade.