Digital Campaign Research Articles

Sustainability Study and Management Scenarios of Rammang-Rammang Geopark, Maros Regency, South Sulawesi Province

Rammang-Rammang Geopark has become one of the growing tourist destinations. The need for research aims to understand the sustainability status and implement sustainable tourism management strategies and scenarios in the area. The method used in this research is a descriptive method with a quantitative approach. Rapfish and MICMAC were used as analysis tools. The results of Rapfish analysis show that the environmental sustainability and institutional status are relatively positive and well-maintained, but improvements need to be made in the social and economic dimensions of the community. MICMAC analysis showed that variables such as protection and rehabilitation of local flora, community participation, and integration of management programs significantly influenced the management system. Therefore, the combination of the two analytical tools formulates a management scenario to increase community participation, sustainable tourism education, coordination between management agencies and environmental management, and economic diversification through promotion, marketing, and digital campaigns on environmentally oriented tourism in a more serious geopark area to ensure the sustainability of ecotourism aspects.

How Creative Economy Development Plays a Role as a Driving Force in Community-Based Tourism Village Development? An Empirical Study in Central Java Province

This study aims to develop a Creative Economy Development Strategy as a Driving Force for Community-Based Tourism Village Development. This study uses quantitative and qualitative approaches. This study uses primary and secondary data. Data collection methods in this study include observation, interviews, documentation, and questionnaires. The questionnaire in this study was addressed to key persons consisting of several elements including academics, government, society, NGOs, Communities, and also the private sector. The results of this study indicate that Infrastructure and Accessibility and Policy and Regulatory Support have the highest weights, which means that supporting factors such as infrastructure and government policies are very important in the development of creative economy-based tourism villages. Policy and Regulatory Support and Local Human Resource Empowerment are the next priority criteria. Provision of Grants and Subsidies for Creative MSMEs has the highest final score, which means that these elements are alternative strategies that are the main priority for driving the creative economy. Improving Road Connectivity to Villages, Training in Crafts, Fine Arts, and Local Culinary, and Adding Tourism Support Facilities are important strategies to increase the attractiveness and accessibility of tourism villages. The development of galleries or showrooms for MSME products and digital campaigns through social media are also considered strategic in supporting the promotion of local creative products.

A conceptual framework for digital health marketing strategies to enhance public health outcomes in underserved communities

This paper proposes a conceptual framework for integrating digital health marketing strategies with public health initiatives to enhance healthcare access and outcomes in underserved communities. The framework focuses on leveraging digital marketing tools such as social media, mobile applications, email campaigns, and search engine optimization to disseminate critical health information, promote preventive measures, and engage communities in healthier behaviors. It addresses the persistent challenges faced by underserved populations, including limited healthcare access, low health literacy, and cultural barriers, by utilizing the accessibility and broad reach of digital channels. The proposed framework incorporates three core components: (1) Health Information Dissemination, which explores the use of targeted digital campaigns to provide culturally relevant and accessible health education; (2) Community Engagement, which leverages interactive platforms such as social media and mobile apps to foster participation in preventive healthcare initiatives and healthy lifestyle practices; and (3) Behavioral Change Promotion, which emphasizes using digital tools to influence health behaviors through personalized messaging, reminders, and virtual support groups. By integrating digital marketing strategies into public health programs, the framework aims to improve healthcare outcomes by increasing awareness of preventive measures, enhancing early diagnosis, and promoting disease management. It also underscores the role of data analytics in refining outreach efforts by identifying specific health needs, tracking engagement, and measuring the effectiveness of interventions. This conceptual framework holds promise for healthcare providers, policymakers, and digital marketers seeking to enhance public health outcomes in underserved communities. It provides a structured approach to combining the strengths of digital marketing with public health goals, creating more inclusive, accessible, and effective health interventions. Future research and case studies can build on this model to refine digital health marketing strategies and assess their long-term impact on public health in underserved populations.

Tobacco Free Advent Calendar: Evaluating innovative strategies in Public Health digital campaigns

Abstract Introduction Two editions, 2022 and 2023, of the Tobacco Free Advent Calendar (TFAC) built a large network of Organizations, Universities, Institutions, individual experts and medical students across Europe, coordinated by ENSPNext (European Network for Smoking and Tobacco Prevention Youth Group), to advocate for Youth and for Public Health. This study has 2 objectives: 1. Monitor the performance of TFAC 2023 vs TFAC 2022 for 31 days 2. Evaluate improvements in reach and engagement made for TFAC 2023. Methods For 24 days, TFAC 2023 featured thematic messages, embedded fact sheets, quizzes, videos and call-to-action buttons. New content was accessible daily starting on the first day of advent, ending on Christmas. TFAC was available in English and Armenian. AI was used to assist for various tasks and challenges during development and research. Comparative and Time Series Analysis were conducted in Excel and IBM SPSS26. Results TFAC 2023 was accessed 3764 times (8.8% increase), the doors were opened 1506 times (3.9% decrease), Call to action buttons were clicked 261 times (169% increase). For english version a strong variation in reach was observed, but not in engagement which remained relatively constant. In Armenian version both reach and engagement varied in 2023 vs 2022. A seasonal component was identified for both versions, particularly an increase at weekends and a decrease on weekdays. Similar to 2022, the reach and engagement were higher at the start and lower as time passed, although in 2023 the reach and engagement remained higher and more constant over time. Completion rates of interactive materials ranged between 21.4% to 100% in the English version and from 7.1% to 100% in the Armenian version. No interactive material remained unanswered. Conclusions Decrease of translations didn’t lower the reach and engagement of TFAC. Engagement with TFAC 2023 was higher, possibly due to the implication of students organizations and collaboration with influencers. Key messages • Targeted dissemination increased the reach and engagement of TFAC 2023 versus TFAC 2022. • Members of the target group should be recruited for being members in the projects affecting them to increase engagement and impact of the campaign.

Behaviorally informed digital campaigns and their association with social media engagement and COVID-19 vaccine uptake in Belize

BackgroundIncreasing vaccination coverage was key to curbing the COVID-19 pandemic globally. However, lack of trust in the vaccine and fear of side effects in regions like the Caribbean resulted in a low uptake despite enough vaccine supply.MethodsWe conducted two correlational analyses and one experiment between five sequential behaviorally informed Facebook campaigns, social media performance outcomes, and district-level vaccination data. First, we ran multivariate linear regression models to estimate the mean differences between the campaigns in (i) social media performance (“Clicks” and “Engagement”) and (ii) COVID-19 vaccination uptake at the district level. “Clicks” were measured by the number of people who clicked on the respective Facebook advert and visited the official vaccination site. “Engagements” were the number of people interacting with the advert through likes and emojis. Second, we took advantage of the experimental design during one of the campaigns to analyze the differential effect of messages conveying information about the number of people reporting vaccination side effects using words (“Few”/ “Majority) and numbers (“3 out of 100 “) on social media performance.ResultsThe correlational analysis showed that the number of “Clicks” and “Engagement” was similar among campaigns, except for the campaign focusing on vaccines’ effectiveness, which had 14.65 less clicks and 19.52 less engagements per advert (including controls and district-fixed effects) compared to the base “It’s safe” campaign. Vaccination rates were highest at times coinciding with campaigns focusing on vaccination safety and effectiveness. Our experimental results showed that informational messages related to side effects that were framed using words (“Majority did not report discomfort”/ “Few persons reported discomfort”) were better at generating “Clicks” compared to those using numbers (“3 out of 100 reported discomforts”).ConclusionsFacebook adverts highlighting vaccine safety had a similar level of social media performance as other campaigns, except for adverts focusing on vaccine efficacy, which performed worse. Communicating side-effect information with words instead of numbers can expand social media interest in low-uptake regions like the Caribbean. Our results serve as preliminary evidence for public health officials to encourage vaccine uptake in high-hesitancy contexts.

Exploring digital campaign competence: the role of knowledge in data-driven election campaigns

ABSTRACT Data-driven political advertising (DDPA) is a manifestation of data-driven campaigning and is increasingly used by European political parties. Political actors can collect vast amounts of personal data to show voters targeted ads. Therefore, DDPA has received much attention from scholars. However, we lack insights into what voters know about DDPA, and how this knowledge affects (dis-)engagement with personalized ads. We approach this problem by examining (a) which voter characteristics enhance understanding of DDPA tactics and implications, and (b) to what extent DDPA knowledge plays a role for engaging with or avoiding of political ads. In a two-wave panel survey study (N W1 = 1264, N W2 = 1011), conducted during the 2021 Dutch General Elections, we show that (a) male, younger, higher educated and politically interested respondents were most knowledgeable. Yet, (b) the predictors vary when examining different types of DDPA knowledge, and (c) DDPA knowledge neither affects ad engagement nor ad avoidance, but we find that political interest and self-efficacy are crucial for ad engagement and ad avoidance, respectively. These findings discuss the relevance of DDPA knowledge in the context of data-driven campaigns, and add to the debate on how to best empower voters in a changed political advertising landscape.

Estratégias Eleitorais On-line e Gênero: trajetórias e perspectivas das candidatas de Rio Grande da Serra

This article was motivated by the digital campaigns of female city council candidates in the 2020 elections for the municipality of Rio Grande da Serra (SP). Based on this scenario, we organized the research into three phases: 1) data collection through the social networks of all 77 candidates; 2) a survey, with ten responses; 3) an interview with four of the candidates, which allowed us to delve deeper into their impressions of the campaign and the role of social media. This article presents stages 2 and 3 of the investigation, analyzing how the data collected in the first stage relates to the trajectories and experiences of these women. In both the survey and the interviews, dissatisfaction with the party emerged, particularly on the support offered for managing social networks and the funds received for the campaign. At the end of the elections, with an all-male city council, we can affirm that the virtual environment performed poorly for the election of women. From the individual interviews, it was possible to observe loneliness in campaign management, difficulties in designing campaign materials and using digital tools, as well as a feeling of frustration with the political context of the municipality, but with a less critical stance towards their party.

Digital Advocacy Strategies with Data Analytics Framework: A Case Study for Effective Campaigns

This paper presents a case study of a digital campaign on social media to formulate an extensive novel framework using data analytics method to measure the effectiveness of a social media campaign. The Social Media Impact Discovery (SMID) framework is built from the concept of digital advocacy strategies and data analytics techniques, which will provide a systematic approach in both domains to carry-out an effective advocacy campaign. Since the advent of social media such as Twitter in providing platforms for freedom of speech, digital advocacy has become the new approach for delivering campaigns to a wider range of targeted audiences. The use of digital advocacy has generated interest among politicians and advocators to spread their messages across. Despite the numerous and widespread use of digital advocacy, there is still no formal framework that study the success of the technique as end outcomes in terms of the technological aspect of knowledge and the data analytic. The impact of the campaign is evaluated in terms of its effectiveness using deep machine learning methods on the acquired data on social media of a digital campaign. The results have shown that continuous loops using Support Vector Machine (SVM) and the Naïve Bayes classifier support the dynamic approach in the SMID framework to increase campaign effect and is in line with the iterative structure. The loop's cyclical structure is in tune with the shifting user trends and social media user behaviours. The framework's ability to include fresh data and modify models as advocacy campaigns change over time provides a tactical advantage responsive to shifting conditions. Thus, the overall processes of the campaign should be supported with accurate and reliable data to build trust among its audiences. A case study of sexual harassment on Twitter is used to assess the SMID framework’s practicality. It centred on a young Malaysian advocate named Ain Husniza, whose notable catchphrase is #MakeSchoolASaferPlace. For the first time, digital advocacy for sexual harassment campaigns has been used and analysed in this study. It has demonstrated its contribution by amplifying survivors’ voices and fostering online solidarity, with the aim of raining public awareness of the issue and promoting informed policy.

Abstract A005: Addressing Moonshot limitations: High-risk racial disparities in leading cancers

Abstract Cancer remains a leading cause of death in the U.S., posing a significant public health challenge with rising incidence rates among young adults. In response, the Biden administration reignited The Cancer Moonshot initiative in 2022, aiming to reduce cancer mortality by 50% over the next 25 years. However, as there remains different mortality rates across subpopulations defined by race and ethnicity, the 50% translates into much more or less depending on the starting point for each group. Achieving this goal would require a 57.0% decrease for Black Americans, 51.9% decrease for White Americans, 21.4% for Asian Americans, 31.0% decrease for Hispanics, and 41.3% decrease for American Indian/Alaska Natives. This study examines the trends in in U.S. cancer incidence, 5-year survival, and mortality during 1992-2022 with a focus on the five leading cancers (lung, colorectal, breast, pancreas, prostate) stratified by race and ethnicity. From 2008-2020, overall cancer death rates have declined by 1.18%/year with attribution to declining lung cancer rates (-2.75%/year, 2005-2020) and anti-smoking campaigns. Estimates have been made on how to meet the Cancer Moonshot through primary, secondary, and tertiary prevention, but these rates have not factored in the different starting points nor racial disparities that exist. Progress has been heterogenous across racial/ethnic groups. Non-Hispanic Black communities continue to face excessive cancer burden compared to counterparts and have had the slowest declines in annual percent changes for mortality. To reach the Moonshot’s mortality goals in 2047, an annual decline of 1.78% across all racial and ethnic groups is needed. However, the required mortality reductions vary by cancer type and are lower for Non-Hispanic Blacks and Non-Hispanic American Indians/Alaska Natives due to inadequate access to screening and treatment. This study delineates the need for multi-level, culturally tailored interventions to improve cancer prevention, screening, and treatment accessibility. To achieve Moonshot objectives, it is imperative to increase the number of on-site patient navigators, enhance accessibility through health education and transportation services, and promote digital campaigns for primary and secondary prevention services. Despite discrepancies in interventions and policy practices, enhancing the cultural competence and holistic nature of these interventions will strengthen efforts towards health equity. These approaches can better serve high-risk groups and alleviate racial disparities in cancerous outcomes. Citation Format: Sukhmani Kaur, Rebecca Kehm, Mary Beth Terry. Addressing Moonshot limitations: High-risk racial disparities in leading cancers [abstract]. In: Proceedings of the 17th AACR Conference on the Science of Cancer Health Disparities in Racial/Ethnic Minorities and the Medically Underserved; 2024 Sep 21-24; Los Angeles, CA. Philadelphia (PA): AACR; Cancer Epidemiol Biomarkers Prev 2024;33(9 Suppl):Abstract nr A005.

Strategi Pengelolaan Konten pada Akun Instagram @syca.official dalam Membangun Customer Engagement

Instagram plays a very strong role, especially in the era of digital marketing. There are many features that support the growth of a brand in an industry, particularly in the beauty industry. Beauty industry has a very ripid development, especially with the emergence of various new products that are increasingly tailored to Indonesian consumers. The rapid development of trends and cosmetic products makes digital marketing era increasingly popular. Moreover, currently social media, especially Instagram has supported influential trends in digital marketing. @syca.official has become one of the local cosmetic brands that has grown significantly and plays special role in this Indonesian beauty industry. Not only does @syca.official market products through digital campaigns, but it also serves as a community platform for women and beauty enthusiasts to share information, reviews, and support each other through their created content. Among the many local cosmetic brands that continue to grow, @syca.official stands out with its unique content concept and campaigns, thereby enhancing customer engagement. In executing this strategy, @syca.official employs several methods, starting from sharing more relevant content, optimizing content quality according to the target audience and current trends, structuring content flow based on consumer interests, and fostering a connection between the brand and its consumers.

Parenting a New Moral Panic: Anti-Queer Digital Activism and Reactionary Media Ecologies

This article looks at the appropriation of cancel-culture activism by anti-queer parental rights activists online. By examining their digitally mediated anti-queer rhetoric, this paper studies how these activists drive public outrage to promote cultural censorship. Surveying digital campaigns by Libs of TikTok and Moms for Liberty, this paper analyzes how their media amplifies “grooming” and “pedophilia” discourses to dynamize older anti-queer stereotypes. Drawing upon the language of child protectionism from 1970s educational debates, this mediated rhetoric demonstrates how anti-queer activists have appropriated the social justice origins of cancel-culture online. By using social media to frame conservative activists as marginalized, these campaigns invert the history of anti-LGBTQ+ media and educational environments to rationalize anti-LGBTQ+ censorship. By looking at how this rhetoric flows from social media into conservative TV journalism, this paper uncovers how this digital activism shapes a broader reactionary media ecology with corrosive democratic effects in the United States.

Marketing Strategy Preparation Case Study On CV. Gapura Creative Engineering

This research aims to formulate an effective marketing strategy for CV. Gapura Creative Engineering through a qualitative approach. Intense competition, dynamic customer needs, and rapid technological developments require the company to formulate innovative and adaptive marketing strategies. The research methodology includes in-depth interviews with relevant parties with 5 respondents, direct observation, and document analysis to comprehensively understand the company's marketing situation. SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats facing the company. The results show that the company's main strengths lie in product quality and good reputation, while weaknesses include limitations in digital marketing and distribution. Opportunities that can be capitalized on include the growth of the digital market and strategic partnerships, while threats include intense competition and rapidly changing market trends. Based on these findings, suggested marketing strategies include increasing brand awareness through more aggressive digital campaigns, optimizing the use of social media, and developing more innovative products in line with market trends. The implementation of these strategies is expected to increase the competitiveness of CV. Gapura Creative Engineering, expand market share, and support sustainable growth. This research provides valuable insights for the preparation of a more effective and targeted marketing strategy for the company.

Challenging and Enhancing Legitimacy Through Humor: A Comparative Study of Candidates’ Use of Humor on Facebook before the 2019 and 2023 Finnish Parliamentary Elections

A prevalent aspect of contemporary digital campaigning is the use of humor to attract attention, elicit amusement, and mark group boundaries. This study investigates the humor in digital campaigns during two recent Finnish parliamentary elections, focusing on how different styles of humor are used to (de)legitimize political ideas and actors. Our original dataset consists of 125,604 posts by 1262 candidates on Facebook six months before the 2019 and 2023 election days. Using Facebook’s haha reactions and manual coding to annotate humor style, we focused on 729 posts with seemingly intentional humor by candidates. We show how different parties and individual candidates used humor to varying degrees and in different styles. Overall, the proportion of humorous posts was not high, but the populist radical right Finns Party candidates used humor by far the most, and their style was primarily aggressive, aimed at delegitimizing the incumbent government, political opponents, and their reference groups. Candidates from other major parties also used some humor, but overall the tone was more positive. Some of these candidates were profiled as “humor specialists” who produced similar combinations of ridicule and anti-elitism as the Finns Party candidates or, alternatively, focused on disseminating self-deprecating and affiliative humor. Affiliative and self-deprecating humor was used to foster closeness, ordinariness, and spontaneity, thus legitimizing oneself as a relatable candidate. The paper discusses how candidates use humor strategically to stand out in a competition for attention between candidates, and elaborates on the implications of using different humor styles in strategic political communication.

Understanding Youth Vulnerability to HIV/AIDS in Uganda: Social, Economic, and Behavioural Dimensions

This review examines the multifaceted vulnerability of Ugandan youth to HIV/AIDS, emphasising the interplay of social, economic, and behavioural dimensions. Through a comprehensive analysis of HIV prevalence rates, trends, regional variations, and gender disparities, the review highlights key risk factors, including peer pressure, cultural norms, stigma, economic hardship, and substance use. It underscores the critical role of gender dynamics, with female youth facing unique challenges such as gender-based violence and economic dependence, while LGBTQ+ youth encounter compounded risks due to societal stigma and inadequate services. We also explore the disparities between rural and urban youth in access to information and services, uncovering significant barriers they face. Youth-led initiatives are critical in addressing these challenges, with peer education programs, youth-friendly services, and innovative digital campaigns all playing a crucial role in prevention efforts. We discuss barriers to youth participation, such as stigma, cultural norms, and educational gaps, and discuss strategies to overcome them, like culturally sensitive education and improved access to resources. We highlight the role of schools and educational institutions, emphasising the importance of integrating comprehensive sex education, school-based health services, and extracurricular activities to foster awareness and preventive behaviours. The review also highlights the importance of youth advocacy and leadership in shaping inclusive policies and driving effective interventions. We present economic empowerment strategies, including skills training andmicrofinance, as complementary to health-focused efforts by addressing socioeconomic vulnerabilities. The review concludes by advocating for a holistic approach that combines education, economic empowerment, gender-sensitive interventions, and collaborative partnerships among government, NGOs, civil society, and the private sector to effectively reduce HIV prevalence and improve the well-being of Ugandan youth. Keywords: Youth, HIV/AIDS, Uganda, social, economic, and behavioural dimensions

Social Media Marketing Dynamics and Brand Loyalty: A Sequential Mediation Model in the Indonesian Packaged Drinking Water Industry

Purpose – This study uses the stimulus organism response (SOR) as the theory framework to analyze the sequential mediating roles of brand experience (BE), brand trust (BT), and brand love (BLV) to show the connection between Social Media Marketing (SMM) activities and brand loyalty (BL). Design/methodology/approach – The study approach was empirically evaluated using 310 SM users as data who follow bottled water brands on any platform and have made a purchase. Furthermore, a sequential multiple mediation model was tested using PLS-SEM. Findings – The results indicate that SMM significantly impacts BE, and BE significantly affects BT and BLV. Subsequently, this influence of BT and BLV contributes to an increase in BL. Additionally, it was revealed that BE, BT, and BLV sequentially and significantly mediate the relationship between SMM and BL. Research limitations/implications – Its cross-sectional design, sample bias towards younger, educated respondents, a narrow focus on BL from SMM activities, and a lack of consideration for sustainability and broader product types suggest a need for more diverse and longitudinal future research. Practical implications – The result emphasizes the need for brands to leverage SM as a critical channel for consumer engagement, suggesting the adoption of personalized, entertaining, and interactive digital campaigns to increase through memorable BE. Originality/value – This study pioneers using SOR theory to explore the SMM impact on BL within the bottled water industry, providing novel insights through empirically validating a model that links SMM activities with loyalty via BE, BT, and BLV.

#TEMANLEBIHBAIK : KAMPANYE DIGITAL KALLA GROUP DI INSTAGRAM

The current environmental problems require increased awareness from all parties, including the people of Sulawesi. Awareness of the environment, especially the reduction of plastic use, can be achieved by using digital campaigns as Kalla Group has done through the #TemanLebihBaik campaign on Instagram. This research seeks to see how Kalla Group's Instagram attracts public interest in the campaign to raise awareness of environmental awareness and reduce the use of plastic by using Chris Heuer's 4C theory. The method used is netnography with a qualitative approach. The results of this study show that the #TemanLebihBaik campaign content has implemented Chris Heuer's 4C theory, namely context, communication, collaboration, and connection. And the conclusion is that Kalla Group can increase awareness of environmental care and reduce the use of plastic, but if seen from the number of participants who are not proportional to the number of likes of the highest content. So Kalla Group has not been maximized in attracting public interest in participating in the #TemanLebihBaik campaign.

Analysis of Halal Ecotourism Digital Campaigns in a Mosque by an Online Environmental Community

Analysis of Halal Ecotourism Digital Campaigns in a Mosque by an Online Environmental Community

Environmental Communication of the Kapuas River Clean Action by the Pontianak Young Generation

This article aims to increase the perception, experience, and communication of the young generation of Pontianak City in maintaining the cleanliness of the Kapuas River. The most considerable pollution of the river comes from household waste. River hygiene socialization often involves the people of riverside areas, as if they are the ones responsible for river cleanliness. The river cleanup action so far is also considered just ceremonial. This P.K.M. (community service) focuses on two activities: the digital campaign and the collective movement #AksiBersihSungaiKapuas. The digital campaign is carried out ten days ahead of World Environment Day. It contains education and recordings of the actual actions of Pontianak’s Young Generation. 134 digital campaigns are using the hashtag #AksiNyataBersihSungaiKapuas. Meanwhile, the Collective Movement is held on World Environment Day every June 5. A total of 2 tons of garbage was collected in the Kapuas River clean-up action. Plastic waste, water hyacinth, and household waste are the most common. The young generation of Pontianak City is not only a spectator but a subject in education and disseminating the habit of maintaining the cleanliness of the Kapuas River environment.

Food security among black breast cancer survivors in Maryland: insights from an online pilot study.

Food security, and reliable access to nutritious food, is essential for maintaining health yet remains elusive for many, including U.S. patients with breast cancer (BC). Research specifically focusing on public health consequences of food insecurity in BC survivors is limited. We addressed this gap by exploring the relationship between food security and various sociodemographic, clinical, and cancer-related factors among Black BC survivors in Maryland. The parent study engaged Black female BC survivors in Maryland through digital campaigns and referrals, achieving 100 completed surveys. Food security was assessed through an online follow-up survey with the six-item short form from U.S. Department of Agriculture (USDA), leading to a binary classification for analysis from raw scores. Statistical analysis involved descriptive analysis and Chi-square tests to explore the relationship between food security status, various BC risk factors, and follow-up survey response status. Of the 31 participants who participated in the follow-up survey, 11 (35.5%) were categorized as having low food security. We observed significant associations between food security status and both income (< $40,000; chi-square p = 0.004) and education levels (high school/GED; chi-square p = 0.004). In comparing respondents to non-respondents, significant differences in employment (p = 0.031) and health insurance status (p = 0.006) were observed. Our descriptive findings demonstrate the importance of further studies evaluating food security screenings in Black BC survivors to enable targeted interventions aiming to improve overall health outcomes and equity in cancer survivorship care.

Game Over? Using (Not So) Innovative Interventions to Increase Digital Campaign Competence

Data-driven political campaigning strategies often remain a black box for citizens; however, educational interventions provide a means to enhance understanding, conscious evaluations, and skills. In this context, we term this combination digital campaign competence (DCC). We conducted an online pre-registered experiment in Austria ( N = 553) using a 2 × 2 between-subject design to compare intervention formats (reading a voter guide vs. playing a campaign game) and content framing (emphasizing risks vs. benefits of data-driven campaigning) plus a control condition. Results show no significant differences in framing on DCC. However, variations are observed among different formats, with the non-interactive voter guide proving to be the most effective one. Contrary to our expectations, the voter guide emphasizing the risks of data-driven political campaigning enhanced conceptual understanding levels, influenced evaluative perceptions, and aided skill development to detect highly targeted ads. We argue that innovative interventions do not always guarantee success in enhancing competencies.