News reports about nearly 300 kidnapped Nigerian schoolgirls spread globally in April 2014. Ongoing updates on the tragic incident permeated social media through digital advocacy efforts. Though research on U.S. news coverage generally indicate underreporting regarding missing women of color and negative reporting on African current events, news of Nigeria’s missing schoolgirls managed to make waves in U.S. media and elicit longstanding compassion and interest among readers. This study explores the use of narrative storytelling by U.S. news outlets as a way to create commonality, engage audiences in public interest communications and encourage the story’s resonance among U.S. readerships.