Although titanium dioxide gathers many of the required properties for its application in photocatalytic processes, its lack of activity in the visible range is a major hurdle yet to be overcome. Among different strategies, the post-synthesis modification of TiO2 powders with organic compounds has already led to commercially available materials, such as KRONOClean 7000. In this work, we apply diffuse reflectance transient absorption spectroscopy on this visible-light active photocatalyst and study the dynamics of the charge carriers alternatively induced by UV or visible light laser irradiation, under inert or reactive atmospheres. Our results can be interpreted by considering the material as TiO2 sensitized by an organic-based layer, in agreement with previous studies on it, and show that the oxidative power of the material is considerably diminished under visible light irradiation. By complementarily performing continuous visible light irradiation photocatalysis experiments in aerated aqueous suspensions, we show that, although the oxidation of methanol proceeds at a very slow rate, the oxidation of chlorpromazine occurs much faster thanks to its better suited redox potential.